Rickerby

What Rickerby does

Rickerby Ltd is a family-owned agricultural machinery dealer founded in 1880 and headquartered at Currock Road, Carlisle, Cumbria. The company operates as an authorised CLAAS dealer distributing tractors (AXION, ARION), combine harvesters (LEXION), forage harvesters, balers, mowers, rakes, tedders, and telehandlers, alongside a complementary portfolio of roughly thirty franchised brands including Lemken, Abbey, Bailey, Bunning, McConnel, Bobcat, HARDI, Iseki, and Kawasaki. Nine branches cover Lancashire, Cumbria, Northumberland, the Scottish Borders, Durham, and part of Dumfries, with the 9th branch recently opened at Burscough near Ormskirk.

Revenue is generated across five streams: new machinery sales (one-time per unit), used machinery sales including the First CLAAS Used Gold certified pre-owned programme, parts retail (supported by an online New Parts Doc catalogue and an eBay storefront), workshop and field service (extended warranty, operator training, LOLER testing, CESAR DATA tagging, NSTS sprayer testing, and CLAAS Remote Service), and facilitated finance via CLAAS Financial Services Ltd, for which Rickerby is authorised and regulated by the Financial Conduct Authority (FRN 674068). Primary customers are farmers; secondary segments are agricultural contractors and horticultural customers. The company is privately held under family ownership with no external institutional investment, is registered in England (04985069), and publishes the HarvesTimes agricultural journal as part of its regional content marketing.

Name

Rickerby

Legal name

Rickerby Ltd

Website

https://rickerby.net

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1–10 employees

Short description

Rickerby is a family-owned agricultural machinery dealer founded in 1880, operating nine branches across Northern England and the Scottish Borders as an authorised CLAAS dealer and multi-brand distributor. It sells, services, and finances new and used farm machinery, parts, and groundscare equipment for farmers, contractors, and horticultural customers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

Keywords

• Agricultural machinery dealer
• Farm equipment supply
• Tractor sales
• Agricultural parts service
• Groundscare equipment

Headquarters

HQ city

Carlisle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Machinery Sales: Sale of brand new agricultural machinery including CLAAS products (tractors, combines, foragers, mowers, balers, rakes, tedders, telehandlers) and other franchised brands. Revenue is generated on a per-transaction basis, one-time per unit sold.
2. Used Machinery Sales: Sale of pre-owned agricultural machinery through dedicated used stock listings. Revenue is one-time per unit, with a First CLAAS Used Gold programme for certified pre-owned equipment.
3. Parts Sales: Retail sale of replacement parts including hydraulic hoses, oils, batteries, and crop packaging. Parts are available via the online eBay shop and in-branch. Ongoing revenue from the installed customer base requiring consumables and wear parts.
4. Service and Maintenance: Workshop and field service including extended warranty, LOLER testing, CESAR DATA tagging, NSTS sprayer testing, operator training, and remote service. Revenue generated per service event or via service contract packages.
5. Financial Services: Facilitation of agricultural equipment finance solutions through CLAAS Financial Services, which offers specialist finance for new and used machinery with regional specialists.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rickerby is an authorised CLAAS agricultural machinery dealer that sells new and used farm machinery (tractors, combine harvesters, forage harvesters, balers, mowers, telehandlers and complementary equipment from franchised manufacturers), supplies replacement parts via branches and an online eBay shop, and delivers workshop and field service including extended warranty, operator training, and regulatory testing (LOLER, NSTS, CESAR). The company operates nine branches across Northern England and the Scottish Borders and facilitates equipment finance through CLAAS Financial Services.

Product overview

Rickerby Ltd is a family-owned agricultural machinery dealer established in 1880, operating as a CLAAS dealer across nine branches in northern England and Scotland. The company offers a unified portfolio combining new CLAAS machinery (tractors, combine harvesters, forage harvesters, balers, mowers, telehandlers) with a comprehensive range of franchised equipment from manufacturers including Lemken, Abbey, Bailey, Schaeffer, Bunning, McConnel, Bobcat, Kawasaki, and others. The product portfolio is supported by parts supply services (with online catalogue and eBay shop), full maintenance and repair capabilities (including extended warranty, operator training, LOLER testing, CESAR DATA tagging, NSTS sprayer testing, and remote service), digital solutions, and CLAAS Financial Services for equipment financing. They also offer certified pre-owned machinery through the First CLAAS Used Gold program, and groundcare/industrial equipment lines.

Differentiator

Problem solved

Functional benefit

Products and services

• New CLAAS Machinery
• Used Machinery
• First CLAAS Used Gold
• Parts Supply
• Service and Maintenance
• CLAAS Financial Services
• Groundscare and Industrial Equipment
• CLAAS Tractors (AXION, ARION Series)
• CLAAS Combine Harvesters (LEXION Series)
• Forage Harvesters
• Balers
• Mowers, Rakes and Tedders
• Telehandlers
• Cultivation, Drills and Tillage Equipment
• Franchised Equipment Brands

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• CLAAScoreChannel Partner/ Reseller/ DistributorRickerby is an authorised CLAAS dealer, distributing the full range of CLAAS manufactured products including tractors (AXION, ARION), combine harvesters (LEXION), foragers, mowers, rakes and tedders. CLAAS is Rickerby's primary franchise brand.
• CLAAS Financial ServicescoreChannel Partner/ Reseller/ DistributorCLAAS Financial Services Ltd offers specialist agricultural finance solutions to fund new or used machinery. Their team of regional specialists with agricultural experience provides finance options facilitated through the Rickerby dealer network.
• LemkenminorChannel Partner/ Reseller/ DistributorRickerby distributes Lemken agricultural equipment including cultivation and tillage machinery as part of its complementary brand portfolio.
• AbbeyminorChannel Partner/ Reseller/ DistributorRickerby distributes Abbey agricultural machinery as part of its complementary brand portfolio.
• BaileyminorChannel Partner/ Reseller/ DistributorRickerby distributes Bailey agricultural equipment as part of its complementary brand portfolio.
• SchaefferminorChannel Partner/ Reseller/ DistributorRickerby distributes Schaeffer machinery as part of its complementary brand portfolio.
• BunningminorChannel Partner/ Reseller/ DistributorRickerby distributes Bunning agricultural equipment as part of its complementary brand portfolio.
• McConnelminorChannel Partner/ Reseller/ DistributorRickerby distributes McConnel agricultural machinery as part of its complementary brand portfolio.
• AH Manufacturing LtdminorChannel Partner/ Reseller/ DistributorRickerby distributes AH Manufacturing Ltd products as part of its complementary brand portfolio.
• BobcatminorChannel Partner/ Reseller/ DistributorRickerby distributes Bobcat compact equipment as part of its complementary brand portfolio.
• Cherry ProductsminorChannel Partner/ Reseller/ DistributorRickerby distributes Cherry Products as part of its complementary brand portfolio.
• Claydon DrillsminorChannel Partner/ Reseller/ DistributorRickerby distributes Claydon Drills as part of its complementary brand portfolio.
• FlemingminorChannel Partner/ Reseller/ DistributorRickerby distributes Fleming agricultural equipment as part of its complementary brand portfolio.
• FosterminorChannel Partner/ Reseller/ DistributorRickerby distributes Foster agricultural products as part of its complementary brand portfolio.
• HARDIminorChannel Partner/ Reseller/ DistributorRickerby distributes HARDI sprayers as part of its complementary brand portfolio.
• He-vaminorChannel Partner/ Reseller/ DistributorRickerby distributes He-va agricultural equipment as part of its complementary brand portfolio.
• IAEminorChannel Partner/ Reseller/ DistributorRickerby distributes IAE products as part of its complementary brand portfolio.
• IndespensionminorChannel Partner/ Reseller/ DistributorRickerby distributes Indespension equipment as part of its complementary brand portfolio.
• IsekiminorChannel Partner/ Reseller/ DistributorRickerby distributes Iseki compact tractors and machinery as part of its complementary brand portfolio.
• KawasakiminorChannel Partner/ Reseller/ DistributorRickerby distributes Kawasaki quad bikes as part of its complementary brand portfolio.
• Keith Rennie MachineryminorChannel Partner/ Reseller/ DistributorRickerby distributes Keith Rennie Machinery products as part of its complementary brand portfolio.
• KiddminorChannel Partner/ Reseller/ DistributorRickerby distributes Kidd agricultural products as part of its complementary brand portfolio.
• Lucas GminorChannel Partner/ Reseller/ DistributorRickerby distributes Lucas G agricultural equipment as part of its complementary brand portfolio.
• OpicominorChannel Partner/ Reseller/ DistributorRickerby distributes Opico agricultural machinery as part of its complementary brand portfolio.
• QuickeminorChannel Partner/ Reseller/ DistributorRickerby distributes Quicke front loaders and implements as part of its complementary brand portfolio.
• RyetecminorChannel Partner/ Reseller/ DistributorRickerby distributes Ryetec equipment as part of its complementary brand portfolio.
• StorthminorChannel Partner/ Reseller/ DistributorRickerby distributes Storth agricultural products as part of its complementary brand portfolio.
• SutonminorChannel Partner/ Reseller/ DistributorRickerby distributes Suton machinery as part of its complementary brand portfolio.
• TancominorChannel Partner/ Reseller/ DistributorRickerby distributes Tanco products as part of its complementary brand portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CLAAS UK: UK subsidiary of CLAAS, the German manufacturer whose franchise Rickerby distributes. A broad incumbent setting dealer terms, product strategy and finance offerings that shape Rickerby's economics — comparable as the principal brand partner.
• John Deere (UK dealer network): UK arm of John Deere, whose competing dealer network (including names such as Farol, Ripon Farm Services, and others) overlaps with Rickerby's Northern England catchment. Comparable as the principal competitor brand with the strongest dealer competition in the region.

Direct peers

• Lister Wilder: Southern England agricultural and groundcare machinery dealer operating multiple branches. Sells tractors, groundscare equipment, implements and complementary franchises with parts and service support — comparable dealer/distributor model to Rickerby.
• Masons Kings: CLAAS dealer in the South West of England (Devon and Cornwall) selling the full CLAAS range plus complementary franchises, with parts and service operations. A directly comparable CLAAS-led multi-branch dealer to Rickerby.
• Chandlers Farm Equipment: CLAAS dealer group covering the Midlands with multiple branches, selling new and used agricultural machinery, parts and service. Operates an almost identical business model to Rickerby, just in a different UK region, making it a strong direct peer.
• Olivers (Petworth): CLAAS dealer in southern England distributing CLAAS and complementary farm machinery brands with parts and service. Same dealer-led model as Rickerby in a different region.
• Pecks Agri Services: CLAAS dealer group with branches across parts of the UK selling CLAAS machinery, parts and service support. Closely comparable to Rickerby as a CLAAS-anchored multi-branch dealer.
• Ben Burgess & Co: Authorised CLAAS dealer covering East Anglia with branches in Norfolk, Suffolk, Cambridgeshire and Lincolnshire. Sells the full CLAAS range plus complementary franchises and offers parts, service and finance — directly comparable to Rickerby's CLAAS-led multi-brand dealer model.
• Ernest Doe & Co: Long-established UK agricultural machinery dealer with a multi-branch network across Essex, Suffolk, Norfolk and surrounding counties. Sells tractors, combines, groundscare and implements across multiple franchises, with in-house parts and service. Directly comparable to Rickerby as a regional multi-brand farm machinery dealer.

Others

• Krone UK: German agricultural machinery manufacturer whose foragers, balers and mowers compete with CLAAS equipment sold by Rickerby. Adjacent ecosystem participant — a competing supplier whose products Rickerby could in principle choose to carry alongside or instead of CLAAS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rickerbyltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rickerby