What Masons Kings does

Masons Kings is a family-run agricultural and turf equipment dealership based in the South West of England, operating three depot locations across Somerset (Exebbridge, Dulverton), Devon (Chudleigh, Newton Abbot), and Cornwall (St Columb). Founded around 1984 (the firmographics record indicates 1974, with the company's own material referencing over 40 years of industry experience), the business is an authorized John Deere dealer and STIHL stockist serving farmers, groundscare professionals, forestry and arboriculture operators, and domestic gardening customers. Product offerings span new and used agricultural machinery (John Deere 6R, 7R, 8R tractor series, combines, sprayers, front loaders, forestry equipment), commercial groundscare equipment, garden machinery (ride-on mowers, STIHL brushcutters, chainsaws, hedge trimmers, cordless tools), a country store with workwear and branded merchandise, and over 35,000 parts lines including filters, oils, lubricants, and accessories.

The business operates a multi-channel distribution model combining e-commerce (full online catalog with a machine finder tool) and three physical depots with out-of-hours service callouts in each territory. The revenue model is diversified across one-time machinery and parts sales, professional service and repair fees, FCA-authorized credit broking commissions (Firm Reference Number 291306), and retail clothing and merchandise. Authorized manufacturer partnerships span John Deere, STIHL, Amazone, Timberwolf, Rolland, Kramer, and the newly appointed PÖTTINGER dealership, with BAGMA membership indicating industry compliance and FCN partnership supporting agricultural financing. The company remains privately held with no disclosed institutional investment, parent company, or M&A activity, and employs 51-100 staff.

Name

Masons Kings

Legal name

Masons Kings

Website

https://masonskings.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Masons Kings is a family-run John Deere and STIHL agricultural and turf equipment dealership serving farmers, groundscare professionals, forestry operators, and domestic customers across Somerset, Devon, and Cornwall via three depots and e-commerce.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Outdoor Power Equipment Retailers (44423)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural machinery dealership
• Garden equipment retail
• Turf care machinery
• Farm parts supply
• Forestry equipment sales

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New & Used Machinery Sales: Sale of new and pre-owned agricultural machinery, tractors, groundscare equipment, and garden machinery. Revenue is generated through one-time transactions on equipment ranging from compact tractors to full-sized agricultural machinery.
2. Parts & Accessories: Sale of genuine manufacturer parts, aftermarket parts, filters, oils, lubricants, and accessories. The company stocks over 35,000 parts lines. Parts sales provide recurring revenue from the existing customer base needing replacements and maintenance supplies.
3. Service & Support: Product support services including maintenance, repairs, and technical support. The company employs qualified technicians for agricultural and turf machinery servicing. Out-of-hours service callouts are available for urgent repairs.
4. Credit Broking: The company is FCA authorized as a credit broker (Firm Reference Number: 291306), facilitating financing arrangements between customers and lenders. Revenue is generated through commissions from lenders on credit introductions.
5. Clothing & Merchandise: Sale of branded workwear, clothing, toys, merchandise, and gifts featuring John Deere, STIHL, and other manufacturer brands. Includes adult and children's clothing, footwear, accessories, and scale model toys.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Masons Kings is an authorized John Deere and STIHL dealership that sells new and used agricultural machinery, tractors, groundscare and turf equipment, garden machinery, and forestry equipment, alongside genuine and aftermarket parts, workwear, and branded merchandise. The business complements equipment sales with in-house servicing, repairs, and out-of-hours callout support, plus credit broking services for customer financing.

Product overview

Masons Kings is a family-run agricultural and turf dealership offering a comprehensive portfolio of products and services. The core business centers on new and used agricultural machinery and garden equipment, primarily as a John Deere dealer and STIHL stockist. Their product range encompasses agricultural tractors and farming equipment (John Deere 6R, 7R, 8R series), garden machinery (ride-on mowers, chainsaws, hedge trimmers, brushcutters from STIHL), a country store with clothing and workwear (John Deere, STIHL, Ridgeline, Arbortec), toys and merchandise (scale models, playsets, ride-on toys), and genuine/aftermarket parts and accessories. They operate as a multi-branch dealership in Somerset, Devon, and Cornwall with over 40 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• John Deere Agricultural Machinery Full range of new John Deere agricultural equipment including 6R, 7R, and 8R series tractors, combines, sprayers, front loaders, and forestry equipment sold to farmers and agricultural contractors across Somerset, Devon, and Cornwall.
• Used Agricultural & Turf Machinery Pre-owned agricultural tractors, combines, sprayers, and groundscare machinery inspected and resold with year and condition details, providing lower-cost entry into premium equipment brands.
• STIHL Garden Machinery & Tools Authorized STIHL dealer range covering chainsaws, brushcutters, hedge trimmers, leaf blowers, cordless garden tools, Kombi engines, walk-behind lawn mowers, pressure washers, and accessories sold to groundscare professionals and domestic gardeners.
• Ride-on Lawn Mowers & Garden Tractors John Deere ride-on lawn mowers and garden tractors across X1, X3, X5, and X9 series including Zero Turn/ZTrak models, sold to residential and professional users for lawn and grounds maintenance.
• Commercial Grounds Care Equipment Professional turf maintenance equipment for golf courses, sports grounds, municipal parks, and landscaping contractors, supplied from John Deere and complementary commercial groundscare brands.
• Forestry & Landscaping Machinery Woodchippers, stump grinders, log splitters, shredders, and forestry climbing equipment sold to professional forestry and arboricultural operators and landscaping contractors.
• Genuine & Aftermarket Parts Replacement parts and consumables across more than 35,000 lines including air, oil, hydraulic, and fuel filters, electrical components, lighting, seats, linkage components, paint, fuels, oils, and lubricants for John Deere, STIHL, and other supported equipment.
• Clothing, Workwear & PPE Branded workwear, protective clothing, footwear, gloves, and PPE from John Deere, STIHL, Arbortec, and Ridgeline for forestry, agricultural, and outdoor working use, including chainsaw boots and cut-protection trousers.
• Toys, Merchandise & Gifts John Deere and STIHL branded merchandise, scale models (Britains, Bruder, ERTL), playsets, puzzles, children's clothing, ride-on toys, and gift vouchers sold via the dealership's e-commerce shop.
• Service, Maintenance & Repairs In-house technician servicing, scheduled maintenance, repairs, and out-of-hours callout support for agricultural, turf, and garden machinery across all three depot locations.
• Precision Solutions Precision agriculture support services sold alongside machinery, covering guidance, telematics, and data-driven farming technologies for John Deere customers.
• Credit Broking (Equipment Financing) FCA-authorized credit broker (firm reference 291306) introducing customers to lenders for machinery financing, with revenue generated via lender commissions on credit arrangements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PÖTTINGERcoreChannel Partner/ Reseller/ Distributor · 27 May 2026Masons Kings appointed as South West's dedicated dealer for PÖTTINGER agricultural machinery. PÖTTINGER produces grassland machinery, tillage equipment, and seed drill technology. This is a significant new partnership expansion for the region.
• John DeerecoreChannel Partner/ Reseller/ DistributorPrimary manufacturer partnership. Masons Kings is an authorized John Deere dealer for Somerset, Devon, and Cornwall. They sell the full range of John Deere agricultural machinery, tractors, groundscare equipment, and garden machinery. They also offer John Deere merchandise, clothing, and genuine parts.
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer offering the full range of STIHL garden machinery including chainsaws, brushcutters, hedge trimmers, leaf blowers, pressure washers, and cordless garden tools. Also stocks STIHL merchandise and clothing.
• BAGMA (British Agricultural and Garden Machinery Association)minorGTM or Marketing PartnerProud to be BAGMA Members displayed on website footer. BAGMA membership indicates compliance with industry standards and provides industry credibility and networking opportunities.
• AmazoneminorChannel Partner/ Reseller/ DistributorAgricultural machinery manufacturer whose products are available through Masons Kings. Amazone produces sprayers, fertiliser spreaders, and cultivation equipment.
• TimberwolfminorChannel Partner/ Reseller/ DistributorTimberwolf produces woodchippers and forestry equipment sold through Masons Kings. Stock includes various chipper models.
• RollandminorChannel Partner/ Reseller/ DistributorFrench manufacturer of agricultural trailers and material handling equipment. Products available through Masons Kings dealer network.
• KramerminorChannel Partner/ Reseller/ DistributorManufacturer of loading and materials handling equipment including telehandlers and wheel loaders available through the dealership.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Crawfords Group: Long-standing agricultural and groundcare machinery dealer in the North of England offering multiple brands, parts, and service support. Directly comparable business model to Masons Kings with similar customer mix.
• Farol Ltd: Authorised John Deere agricultural and groundscare machinery dealer with branches across the Midlands and southern England. Direct competitor offering the same brand mix, customer segments, and dealership service structure.
• Ben Burgess & Co: Family-run authorised John Deere agricultural and groundscare machinery dealer group operating across East Anglia with multiple branches. Direct peer in product mix (John Deere, STIHL), customer segments (farming, groundscare), and dealership business model.
• Chandlers (Farm Equipment): Multi-branch agricultural machinery dealership group in Lincolnshire and surrounding counties carrying multiple brands including Case IH and complementary implements. Operates the same equipment-sales-plus-parts-plus-service model targeting farmers and groundscare professionals.
• Turney Group: UK agricultural machinery dealer group operating multiple branches in the Midlands with a John Deere franchise and complementary brands. Comparable in scale, product mix, and customer base to Masons Kings.
• Ernest Doe & Sons: Long-established family-run John Deere dealer group covering Essex, Suffolk, Norfolk and surrounding counties with multiple branches selling agricultural, groundscare, and garden machinery plus parts and service. Closely comparable business model and brand portfolio to Masons Kings.
• Hunt Forest Group: Multi-branch John Deere agricultural machinery dealer group operating across southern England with depots serving farming, forestry, and groundscare customers. Closely comparable in dealership structure and product portfolio to Masons Kings.
• Carrs Billington Agriculture: UK agricultural machinery and supplies dealer/distributor operating multiple branches across northern England and Scotland. Sells new and used tractors, machinery, parts, and offers service - same core business model as Masons Kings but at larger national scale.

Broad incumbents

• John Deere (Deere & Company): Global manufacturer of agricultural, groundscare, and forestry machinery whose brands and franchises Masons Kings sells under authorised dealer agreements. Relevant as the principal supplier and increasingly as a direct digital competitor influencing dealer economics.

Regional players

• Pecks Agricultural Supplies: UK agricultural and groundcare machinery dealer with a footprint in regions bordering or partially overlapping Masons Kings' South West territory, selling comparable new and used equipment plus parts and service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/MasonsKings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masons Kings