Smartcare Analytica

What Smartcare Analytica does

Smartcare Analytica operates a dual-sided digital healthcare platform that connects patients with doctors, pharmacies, and pathology labs. The company is organized as SmartCare Analytica AB, headquartered in Malmö, Sweden, with operating subsidiary SmartCare Analytica Pvt Ltd based in Noida, India. The patient-facing surface includes native iOS and Android apps and a responsive web platform supporting doctor search across 32+ specialties, appointment booking, video consultations, digital health records (with family-member profiles), medicine reminders, and health content consumption. The provider-facing surface is a cloud-based clinic management software suite covering appointment scheduling, patient records, electronic prescriptions with templates, treatment plans, follow-ups, referrals, clinic webpages, personalized QR codes, and business analytics.

The underlying technology is a multi-tenant cloud platform integrating telemedicine, electronic health records, appointment scheduling, prescription management, and practice management, with payment processing handled via Paytm (PCI DSS compliant), UPI, and Net Banking. The platform claims HIPAA and GDPR compliance and uses 256-bit encryption for data security. Distribution combines app-store presence, organic social (Facebook, Instagram, Twitter/X, LinkedIn), a content blog, and doctor-driven referrals, supplemented by a unique social-media-promotion service that helps subscribing doctors build an online presence.

The business model is a hybrid of three streams: (1) subscription revenue from clinics on tiered annual plans (Standard at ₹4,800/year, Premium at ₹11,988/year, and a quote-based Customized enterprise plan with pharmacy and lab integration); (2) transaction fees on paid online/video consultations between patients and doctors; and (3) freemium patient acquisition, where the consumer app is free and revenue is captured indirectly through the doctor side. The company reports 5,000+ clinics onboarded in India and serves as the primary operating market, with Sweden providing European regulatory standing. No external funding rounds, institutional investors, or M&A activity are disclosed in the available data.

Name

Smartcare Analytica

Legal name

Smartcare Analytica AB

Website

https://smartcare.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartcare Analytica operates a dual-sided cloud healthcare platform connecting Indian patients with doctors via mobile apps and a web portal, while offering tiered SaaS clinic management software (Standard, Premium, Customized) to 5,000+ subscribing clinics.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHLALAAAA

Primary Care & General Medicine Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

SECONDARYHLACADAD

Patient Intake, Registration & Digital Forms

Healthcare & Life Sciences/Digital Health & Health IT/Practice Management & Scheduling

SECONDARYHLALABAA

Virtual Visit & Scheduling Platforms (EHR-integrated)

Healthcare & Life Sciences/Telehealth Platforms/Provider-Integrated Virtual Care Platforms (Health Systems/Clinics)

Keywords

• Telemedicine platform
• Clinic management software
• Digital healthcare solutions
• Online doctor consultations
• Electronic health records

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Clinic Software Subscriptions: Subscription-based pricing for clinic management software offered in three tiers: Standard (₹4800/year), Premium (₹11988/year), and Customized (enterprise quote). Revenue is recurring with annual or monthly billing cycles.
2. Online Consultation Transaction Fees: Patients pay for online/video consultations with doctors through the platform. The platform facilitates payments via Paytm, Net Banking, and UPI, with transaction processing handled by Paytm (PCI DSS compliant).
3. Patient Platform (Freemium): Free platform for patients to search doctors, book appointments, maintain health records, and access video consultations at no cost. Revenue is indirectly generated through doctor subscriptions and consultation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Smartcare Analytica operates a cloud-based digital healthcare platform that connects patients with doctors via online appointment booking, video consultations, and digital health record management. For healthcare providers, it offers subscription-based clinic management software with patient management, electronic prescriptions, and practice analytics across Standard, Premium, and Customized plans. The platform supports 32+ medical specialties and integrates with pharmacies and pathology labs to deliver an end-to-end digital healthcare ecosystem.

Product overview

SmartCare is a cloud-based healthcare platform consisting of multiple integrated products: a core patient-facing platform enabling appointment booking, video consultations, and digital health records management; a clinic management software suite offered in three subscription tiers (Standard, Premium, and Customized) for healthcare providers; and a companion mobile application for both patients and providers. The platform also includes a health and wellness blog content platform. All components are designed to interconnect patients, doctors, clinics, pharmacies, and labs within a unified digital healthcare ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartCare Platform Core cloud-based digital healthcare platform enabling patients to book doctor appointments, conduct video consultations, and maintain digital health records. Connects patients with healthcare professionals across 32+ specialties and facilitates continuity of care between visits.
• SmartCare Patient App Mobile application for iOS and Android that enables patients to search doctors by specialty and location, book appointments, conduct video consultations, maintain digital health records, set medicine reminders, access health and wellness articles, and manage family members' healthcare profiles under a single account.
• SmartCare Clinic Management Software Cloud-based clinic management software for doctors and clinics providing patient management, appointment scheduling, prescription templates, treatment plans, consultation screens, clinic web pages, personalized QR codes, and practice analytics. Designed for individual practitioners, small clinics, and multi-doctor group practices.

Quantifiable outcome

• Trusted by over 5000+ clinics in India
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MFine: India-based telehealth platform providing online doctor consultations, diagnostics, and e-pharmacy services. Competes head-to-head with Smartcare in DTC virtual primary care and specialty consultations, targeting similar urban Indian consumer segments.
• Lybrate: Indian digital health platform connecting patients with doctors via online consultations and Q&A, with a clinic-side practice management offering. Closely comparable to Smartcare's patient-doctor matchmaking and clinic digitization focus.
• Zocdoc: US-based patient appointment booking and doctor search platform with telehealth capabilities. Provides a global benchmark for the patient-doctor matchmaking and clinic SaaS model Smartcare employs, though operating in a different regulatory market.
• Practo: India's leading digital healthcare platform offering online doctor consultations, clinic management software (Practo Ray), and patient appointment booking. Directly competes with Smartcare in the same SMB clinic and patient segments across India, with similar dual-sided platform economics.

Emerging players

• HealthPlix: India-based AI-powered clinic management and EMR platform serving individual doctors and small clinics. Direct competitor in the clinic software subscription layer with similar SMB focus, though stronger specialization in EMR versus Smartcare's broader ecosystem approach.
• MyUpchar: Indian digital health platform providing telemedicine consultations and health content, including AYUSH (ayurveda, homeopathy) coverage similar to Smartcare. Comparable in content-led patient acquisition and alternative medicine positioning.
• Doctalk: Digital platform connecting patients with doctors in India via consultations and practice management tools. Early-stage peer operating in similar segments with overlapping value proposition around clinic digitization and patient access.
• DocOn: India-focused clinic management and patient engagement platform for small and mid-size clinics. Comparable in target segment and product scope to Smartcare's clinic software, with similar subscription pricing for the Indian SMB market.

Broad incumbents

• Tata 1mg: Pharmacy and digital health platform owned by Tata Group, offering e-pharmacy, diagnostics, and online doctor consultations. Overlaps with Smartcare's telehealth and ecosystem integration ambitions but operates at much larger scale with deep corporate backing.
• Apollo 24/7: Digital health arm of Apollo Hospitals, India's largest hospital chain, offering online consultations, medicine delivery, and lab tests. Competes with Smartcare in patient-facing telehealth but with hospital-system backing, brand strength, and integrated in-person care that Smartcare cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HealthSmartcare
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/smartcare-analytica-ab
• Instagraminstagram.com/smartcarehealth_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartcare Analytica