Reszel Industries

What Reszel Industries does

Reszel Industries, Inc. (doing business as Rii and branded around the iDEAVERTISING platform) is a privately held, family-run boutique advertising agency headquartered at 500 N. Randall Road in Batavia, Illinois. Founded in 2004 by Kevin W. Reszel after his tenure as Vice President of Interactive Marketing at Morgan Stanley, the firm operates with 1–10 employees, all four leadership positions currently held by members of the Reszel family (Kevin, his wife Lizbeth, and sons Zachary and James). The company serves a bifurcated customer base spanning individual sales professionals, entrepreneurs, and small businesses on one side and enterprise sales organizations at Fortune 100/500 companies (named references include SAP Concur, Workday, ADP, UiPath, Medius, Paylocity, and SmartLinx) on the other.

The company's product surface is organized around a proprietary creative methodology called iDEAVERTISING and delivered through four service lines: (1) Coaching & ADvocacy, offering hourly engagements (Cerebellum You-Tellem, minimum 2 hours) and a 30-day Cerebral More-Flex implementation plan; (2) the iDEA-Of-The-Month Club, a $44.95/month subscription delivering a monthly iDEO-O-GRAM asset and 24/7 Brain Trust access with an initial 3-month commitment; (3) Experiential UNORTHODROPS Sales and Marketing Campaigns, turnkey physical campaign units priced at $29.66 per unit with a 5-unit minimum, fulfilled via bulk drop-off or direct mail with QR-code-linked promotional PURL microsites; and (4) UNORTHOSQUAWKS Digital Campaigns extending the same methodology into digital channels.

Commercially, Reszel runs a sales-led, direct-distribution model with no third-party channel partners. Customer acquisition occurs through the company website (reszel.com), HubSpot-scheduled 'Book a Call' consultations, and founder-led outreach across Facebook, LinkedIn, Twitter, and Instagram. All engagements are pre-billed via credit card, services are capped at a 'select number of participants each month,' and the firm operates exclusively in the United States with no disclosed revenue, no outside funding, and full family ownership.

Name

Reszel Industries

Legal name

RESZEL iNDUSTRIES, iNC.

Website

https://reszel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Reszel Industries is a family-run boutique advertising agency in Batavia, Illinois that delivers the proprietary iDEAVERTISING creative methodology through coaching, a $44.95/month subscription, and physical experiential UNORTHODROPS campaigns for small businesses, entrepreneurs, and enterprise sales teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coaching & Advocacy Services: Hourly-based coaching services where clients select the number of coaching hours needed. Minimum 2 hours required. Pre-billed via credit card. Also includes 'Cerebral More-Flex' one-off 30-day implementation plan with deliverables.
2. iDEA-Of-The-Month Club Subscription: Monthly subscription service at $44.95/month requiring an initial 3-month commitment. After initial period, converts to month-to-month with 30-day cancellation notice. Pre-billed via credit card. Includes monthly iDEO-O-GRAM and 24/7 access to Brain Trust.
3. UNORTHODROPS Campaign Units: One-time purchase of physical experiential marketing campaign units. Minimum order of 5 units at $29.66 per unit. Includes turnkey service: campaign customization, assembly/kitting, and shipping. Additional costs for sales tax (5.5%), credit card transaction fee (3.39%/$0.29), and shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Reszel Industries (Rii) is a boutique creative advertising agency that delivers experiential sales and marketing campaigns, branded coaching, and a monthly ideas subscription under its proprietary iDEAVERTISING methodology. Offerings include turnkey physical UNORTHODROPS campaign units shipped or hand-delivered to prospects, UNORTHOSQUAWKS digital campaigns, hourly and 30-day coaching engagements, and a $44.95/month iDEA-Of-The-Month Club subscription. The firm serves small businesses, start-ups, individual sales representatives, and enterprise sales teams with custom creative services rather than standardized products.

Product overview

Reszel Industries Inc. (Rii) operates as a creative boutique advertising agency offering a unified iDEAVERTISING methodology across four distinct service lines: Coaching & Advocacy (consulting with two flexible engagement options), the iDEA-Of-The-Month Club subscription (monthly idea delivery), Experiential UNORTHODROPS Sales and Marketing Campaigns (physical marketing units), and UNORTHOSQUAWKS Digital Campaigns. The iDEAVERTISING platform serves as the overarching creative framework, with campaigns and coaching services positioned as implementations of this core methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Coaching & ADvocacy: Left brain services offering mentoring, coaching, and advocacy with 40+ years of marketing, advertising, and sales expertise for small businesses, start-ups, entrepreneurs, and sales professionals.
• UNORTHODROPS Campaigns
• iDEA-Of-The-Month Club

Products and services

• Coaching & Advocacy Consultative coaching and advocacy service offering 40+ years of branding, advertising, marketing, and sales expertise through two flexible engagement options: CEREBELLUM YOU-TELLEM (hourly coaching with minimum 2 hours) and CEREBRAL MORE-FLEX (a one-off 30-day implementation plan with branding audit, North Star Discovery, 24/7 Ask Us Anything, and virtual confabs). Targeted at small business owners, start-ups, entrepreneurs, and individual sales professionals.
• iDEA-Of-The-Month Club Monthly subscription service at $44.95/month (initial 3-month commitment, then month-to-month with 30-day cancellation) that delivers a monthly iDEO-O-GRAM containing solutions, recommendations, iDEAvertising tips, tools, trends, and DIYvertising ideas tailored to each member's survey responses. Includes 24/7 access to the Brain Trust. Targeted at entrepreneurs, small businesses, and sales professionals seeking ongoing creative ideas.
• Experiential UNORTHODROPS Sales and Marketing Campaigns Fully turnkey experiential marketing campaigns featuring highly customized physical campaign units distributed via bulk drop-off to a single location for in-person distribution (UNORTHODROP-Off) or direct mail to individual prospects on client-provided lists (UNORTHODROP-Ship). Each unit includes branding, messaging, calls to action, contact information, QR codes, and a dedicated Promotional PURL landing microsite. Minimum order 5 units at $29.66 per unit; priced in increments of 5. Targeted at enterprise sales teams (Sales Directors, CROs, VPs) at Fortune 100/500 companies.
• UNORTHOSQUAWKS Digital Campaigns Digital campaign offerings designed to create impact, leads, awareness, engagement, ROI, acclaim, and increased sales through innovative online marketing strategies. Positioned as the digital complement to UNORTHODROPS physical campaigns.
• DRIVE Your Business FOREW4RD (Featured UNORTHODROPS Campaign) A featured turnkey UNORTHODROPS experiential campaign presented as a customized tube mailer containing a Titleist golf ball, tees, a golf iron bottle opener, and a branded sell sheet with QR code. Available year-round with a 5-unit minimum order at $29.66 per unit. Designed for sales representatives and account executives seeking memorable prospecting touchpoints.

Quantifiable outcome

• 40+ years of branding expertise equated to 'CERTAINTY' for clients
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mekanism: Independent creative agency of comparable boutique scale that blends advertising, experiential marketing, and content for ambitious brands. Operates with a similar 'creative methodology' differentiator and serves a mix of SMB and mid-market clients, making it a tight comparable in service mix and positioning.
• GALE Partners: Independent creative and media agency operating in the Brand Experience/CRM space, closely mirroring Reszel's mix of consulting, content, and direct-response campaign work. Similar mix of coaching-style client engagement and productized campaign offerings.
• Gumas Advertising: Small, founder-led boutique advertising agency focused on challenger brands with proprietary methodologies and integrated direct/experiential marketing. Closely matches Reszel's boutique positioning and SMB-to-mid-market client mix.
• Red Frog Marketing: Boutique marketing/advertising agency of similar scale offering brand development, coaching, and direct response campaign execution for SMBs. Closely parallels Reszel's horizontal segmentation approach and consultative sales motion.
• Butler/Till: Independent media and marketing agency with comparable headcount and similar emphasis on direct response, CRM, and integrated campaign work. Overlaps Reszel on direct marketing execution and SMB/mid-market client base.
• Idea Garden: Small boutique agency specializing in brand development and direct marketing campaigns for SMB and mid-market clients. Closely matches Reszel's brand development/USP/value proposition coaching service line.

Broad incumbents

• Ogilvy: Global full-service advertising agency with deep capabilities across brand strategy, direct marketing, and experiential campaigns. Represents the scaled incumbent alternative that Reszel competes against for enterprise client mindshare.
• Droga5: Acclaimed global creative agency known for disruptive creative campaigns — the same positioning Reszel pursues via iDEAVERTISING, but at massively larger scale and with institutional backing. Useful for benchmarking the upper bound of creative-agency valuations.

Others

• HubSpot: Marketing/CRM platform that Reszel already uses operationally for inbound marketing, CRM, and scheduling. Adjacent ecosystem participant — a potential partner for distributing the iDEAVERTISING methodology through their SMB customer base, or a competitor if HubSpot expands creative services.

Emerging players

• Tilt Metrics: Small agency focused on HubSpot-centric inbound marketing and CRM implementation. Adjacent emerging player competing for the same SMB coaching/CRM-services spend Reszel targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Customer concentration

• Xtwitter.com/kevinreszel
• Facebookfacebook.com/rezindidea
• LinkedInlinkedin.com/company/reszel-industries-ideavertising/?viewAsMember=true
• Instagraminstagram.com/kevinwreszel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reszel Industries