Element PR
Element PR is a full-service public relations and corporate communications agency based in Skopje, North Macedonia, employing 15+ professionals to deliver PR, corporate communications, marketing, and event management services to enterprise and brand clients across multiple industries.
- Company typePrivate
- Founded2009
- HeadquartersSkopje
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Element PR does
Element PR is a full-service public relations and corporate communications agency headquartered in Skopje, North Macedonia. Founded in 2009 and operating for approximately 16 years, the firm offers four core service modules — Public Relations (with Crisis PR specialization), Corporate Communications, Marketing Activities, and Event Management — delivered through three capability pillars of Authentic Storytelling, Reputation Building, and Crisis Management. The agency employs 15+ professionals across PR, social media, creative, strategy, and finance functions, and has served over 100 international and domestic brands across retail, energy, food production, construction, tobacco, and technology-education sectors. Named clients include Lidl, Philip Morris, Qinshift, Zito Luks, MakStil, Alcazar Energy, Vitaminka, BiMilk, Agria, and Akuo Energy.
The firm operates as a privately held, founder-controlled professional services business owned and led by CEO Tatjana Loparski. Element PR has no proprietary technology platform, no disclosed funding rounds, no subsidiaries, and no partnerships or alliances on record. It generates revenue exclusively through professional services engagements — retainer agreements and project-based work — with pricing not publicly disclosed. The go-to-market motion is direct sales via outreach, referrals, and website inquiries, with the agency's website (elementpr.mk), LinkedIn, Facebook, and Instagram serving as primary marketing and lead-generation channels. Operations are confined to a single geography — North Macedonia — with no global footprint claim and no disclosed geographic expansion plans.
From an investment standpoint, Element PR is a small, domestically-scoped services firm with limited scale, no technology moat, no disclosed financials, and no external institutional capital. Its principal assets are an experienced senior team (Managing Director Biljana Terpini, Creative Director Hristijan Sanev, Finance Director Vesna Nastevska Palevska, PR Director Aleksandra Blazhevska, and others), a 16-year operating history, and a roster of recognizable international brand clients. The absence of disclosed revenue, M&A activity, funding events, or geographic expansion signals a mature but stable small business rather than a venture-scale growth asset.
Element PR firmographics
Firmographics- Name
- Element PR
- Legal name
- Element PR
- Website
- https://elementpr.mk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Element PR is a full-service public relations and corporate communications agency based in Skopje, North Macedonia, employing 15+ professionals to deliver PR, corporate communications, marketing, and event management services to enterprise and brand clients across multiple industries.
- Ownership category
- akta.pro rank
Element PR industry classification
Industry- Product category
- Public Relations and Corporate Communications Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Social Media & Community Management (PR-led) (BPAFADAM), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Element PR is headquartered
LocationHeadquarters
- HQ city
- Skopje
Offices1 record
Markets served
Element PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR and Communications Services: Professional services revenue generated through retainer agreements and project-based engagements for public relations, corporate communications, marketing activities, and event management services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Element PR product offering
Product offeringCore offering
Element PR is a full-service public relations and corporate communications agency that creates, implements, and evaluates PR strategies, facilitates media relations, and specializes in crisis PR. The firm provides internal and external corporate communications, manages marketing portfolios, and creates CSR campaigns and events, serving both international and domestic brands in North Macedonia.
Product overview
Element PR is a full-service public relations and corporate communications agency offering four core service modules: Public Relations (with crisis PR specialization), Corporate Communications, Marketing Activities, and Event Management. These services are delivered through three key capability pillars: Authentic Storytelling, Reputation Building, and Crisis Management. The agency operates from Skopje, North Macedonia, serving both international and domestic brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Full-service public relations including strategy creation, implementation, evaluation, media relations facilitation, and crisis PR specialization for companies, brands, and individuals.
- Corporate Communications Internal and external communication solutions covering both strategic messaging and stakeholder engagement for companies.
- Marketing Activities Marketing portfolio management and marketing activity coordination to ensure clients' marketing efforts remain flawless and impactful.
- Event Management CSR campaign creation and implementation services, facilitating community engagement where clients operate.
Quantifiable outcome
- 100+ international and domestic brands served across all industries
- +1 more outcomes
Companies that use Element PR
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Element PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Element PR partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Element PR competitors and assessment
Company assessmentBroad incumbents
- Hill+Knowlton: Global PR and communications consultancy with regional presence. Comparable as an enterprise-focused PR agency offering crisis communications, corporate communications, and public affairs services across multiple markets.
- Brunswick Group: Global strategic communications advisor focused on corporate, financial, and public affairs. Comparable as a high-end reputation and communications advisor serving enterprise clients, though typically engaged at board and C-suite level.
- Ogilvy PR: Global creative and PR network (WPP). Comparable in offering integrated PR, corporate communications, and marketing services to enterprise clients, with broader geographic and creative capabilities.
- Edelman: World's largest independent PR firm with global network. Comparable to Element PR as a PR agency serving enterprise clients with reputation management and corporate communications, but operates at vastly greater scale and geographic reach.
- FleishmanHillard: Global PR and integrated marketing agency. Comparable in delivering public relations, corporate communications, and crisis management services to enterprise clients, with broader geographic reach.
- Burson (formerly BCW): Global communications agency formed by the merger of Burson-Marsteller and Cohn & Wolfe. Comparable in providing full-service PR, corporate communications, and crisis PR to multinational enterprise clients.
- Weber Shandwick: Global public relations firm with integrated communications offerings. Comparable to Element PR's full-service model spanning PR, corporate communications, and marketing, but with global scale and network capabilities.
- MSL Group: Global public relations network (Publicis Groupe). Comparable to Element PR as a multi-service PR and communications agency with regional European presence serving enterprise brands.
Regional players
- Grayling: International communications consultancy with strong Central and Eastern European presence. Comparable to Element PR as a regional PR agency serving enterprise and public sector clients, though Grayling operates across more European markets.
Direct peers
- Mmd Group: Regional communications and PR network with presence across Central and Southeast Europe. Directly comparable to Element PR as a multi-market PR and corporate communications agency serving enterprise brands in overlapping Balkan/CEE geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Element PR social profiles
Digital presenceElement PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element PR leadership team
Management profileNumber of profiles
Profiles12 records
Element PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element PR
What does Element PR do?
Element PR is a full-service public relations and corporate communications agency that creates, implements, and evaluates PR strategies, facilitates media relations, and specializes in crisis PR. The firm provides internal and external corporate communications, manages marketing portfolios, and creates CSR campaigns and events, serving both international and domestic brands in North Macedonia.
Is Element PR a public or private company?
Element PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element PR founded?
Element PR was founded in 2009. It employs 11 to 50 people.
Where is Element PR based?
Element PR is headquartered in Skopje.
How does Element PR make money?
One revenue line is on record: PR and Communications Services.
Who are Element PR's main competitors?
Broad incumbents on record are Hill+Knowlton, Brunswick Group, Ogilvy PR, Edelman, FleishmanHillard, Burson (formerly BCW), Weber Shandwick and MSL Group. Grayling is listed as a regional player. Mmd Group is listed as a direct peer.
Does Element PR have an API?
No public API is recorded for Element PR.
What industry is Element PR in?
Element PR's product category is Public Relations and Corporate Communications Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541820 and its SIC code is 7311.