Brandon Allstars

What Brandon Allstars does

Brandon All-Stars is a privately-held competitive cheerleading gym operator headquartered in Brandon, Florida, with a second location in Wesley Chapel/Lutz serving the Tampa Bay region. Founded approximately 32 years ago, the company operates under owner Joslynne Harrod, a CPA, former Florida State University cheerleader, and 25-plus-year coaching veteran. The business has accumulated eight World Championship titles across its competitive program, which is the core of its brand positioning and athlete recruitment.

The company's revenue model is direct-to-consumer and diversified across several streams: competitive team tuition, recreational and instructional classes, camps and clinics (including the off-site BA Technique Clinics delivered at partner gyms), private lessons, facility and gym rentals, BA Pro Shop retail sales, and fundraising activities routed through affiliated nonprofits such as BA Boosters and Sunshine State Athletic Boosters. The customer base consists of individual athlete families, with the most engaged segment being full-season competitive cheerleading athletes. Operations are supported by a roster of approximately 35 named coaching and management staff, with recent hires drawn from rival programs such as Stingray, and by iClass Pro as the third-party parent portal and class management platform.

Brandon All-Stars is an independently owned small business with no disclosed institutional funding, M&A activity, or technology platform of its own. Its strategic posture is consistent with a regionally scaled lifestyle sports business: it expands through additional physical locations and adjacent programming (notably BA Fitness Classes) while monetizing its coaching IP through mobile clinic offerings. Competitive advantage is anchored in championship pedigree, coaching depth, and community-rooted family relationships rather than in proprietary technology, data assets, or scalable digital distribution.

Name

Brandon Allstars

Legal name

Brandon All-Stars

Website

https://brandonallstars.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandon All-Stars is a privately-held competitive cheerleading gym operator in Tampa Bay, Florida, running two locations and serving youth and family athletes with competitive teams, classes, camps, private lessons, and retail under 32 years of championship-honored brand equity.

Ownership category

akta.pro rank

Product category

Cheerleading and Athletic Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• All-star cheerleading
• Cheerleading gym
• Tumbling classes
• Youth athletic training
• Competitive cheer teams

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Competitive Team Programs: Revenue from full-season and half-season competitive cheerleading teams, including All-Star programs for various age and skill levels from Tiny to Senior divisions.
2. Instructional Classes: Monthly tuition for instructional tumbling and cheerleading classes at all levels, open to both members and the public.
3. Camps and Clinics: Registration fees for specialty and tumbling clinics offered throughout the year for all ages and skill levels.
4. Private Lessons: One-on-one and small group instruction in tumbling, stunting, and other cheerleading skills, booked through the customer portal.
5. Gym Rental: Rental fees for teams traveling to Florida to use gym facilities for practice and training, with optional coaching staff participation.
6. Pro Shop Merchandise: Sales of apparel, accessories, and exclusive Brandon All-Stars branded merchandise through the on-site Pro Shop.
7. Fundraising Services: In-house fundraising through BA Boosters, Inc non-profit organization to help offset costs for participating families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brandon All-Stars operates a competitive All-Star cheerleading gym with two Florida locations (Brandon/Tampa and Wesley Chapel/Lutz), providing competitive team programs across Full Season, Half Season, and School Season formats for athletes aged 3-18 from Tiny through Senior divisions. The gym also offers instructional tumbling and cheerleading classes, private lessons, specialty and tumbling clinics, off-site technique camps, gym rental for visiting teams, fitness conditioning classes, and a Pro Shop retail operation. Programming spans beginner recreational instruction through elite World Championship-level competition.

Product overview

Brandon All-Stars operates a multi-service cheerleading and tumbling gym with two Florida locations (Brandon and Wesley Chapel). The core offering consists of competitive All-Star cheerleading teams competing in full-season, half-season, and school-season formats across multiple age and skill divisions. Supporting services include instructional tumbling and cheerleading classes, specialty clinics, tumbling clinics, BA Technique off-site camps, in-person private lessons (including flyer stunt lessons), gym rental for visiting teams, BA Fitness classes, and a Pro Shop retail operation. The program utilizes iClass Pro software for scheduling and parent portal management.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive All-Star Teams (Full Season)
• Competitive All-Star Teams (Half Season)
• Competitive All-Star Teams (School Season)
• Instructional Classes
• Tumbling Clinics
• Specialty Clinics
• BA Technique Clinics
• Private Lessons (In-Person)
• Gym Rental
• BA Pro Shop
• BA Fitness Classes

Quantifiable outcome

• 8 World Championship titles (2009, 2011, 2016, 2017, 2021, 2024, 2025)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• BA Boosters, InccoreOthersBA Boosters, Inc is a non-profit organization that provides in-house fundraising opportunities to help offset costs for families participating in Brandon All-Stars programs. The organization handles various fundraising initiatives including popcorn sales, pizza gift cards, Yankee Candles, gourmet coffee, tea and cookie dough sales. It also houses scholarship opportunities, showcase basket raffles, 50/50 raffles, and athlete award programs.
• Sunshine State Athletic BoostersminorOthersExternal non-profit organization created by parents at Brandon All-Stars to provide families with opportunities to work with outside venues for fundraising. The organization raises money for families' all-star cheer accounts through various external fundraising activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• California All Stars (CAS): California-based elite All-Star cheerleading gym with multiple locations and consistent World Championship placements. Direct peer in elite-level athlete training and competitive team structure.
• GymTyme Allstars: Indiana-based elite All-Star cheerleading program with multiple locations and a strong record at The Summit and World Championships. Direct peer in elite athlete development and multi-location competitive team structure.
• Cheer Athletics: Texas-based elite All-Star cheerleading gym with multiple locations and a deep roster of World Championship teams. Directly comparable as a multi-location elite training program competing for the same championship titles and athlete families.
• WCA Allstars: Multi-location All-Star cheerleading program. Direct peer in athlete training, competitive team structure, and family-based consumer business model.
• World Cup Allstars: Northeast-based All-Star cheerleading gym with multiple gyms and consistent Summit and Worlds appearances. Direct peer offering competitive teams, classes, and clinics in a multi-location model.
• ICE Allstars: Multi-location All-Star cheerleading program with elite teams. Direct peer for athlete training, competitive team structure, and coaching staff development.
• Stingray Allstars: Major All-Star cheerleading program with multiple locations across the Southeast and a long history of World Championship titles. Direct peer in athlete programming, competitive divisions, and multi-location operating model.
• Rockstar Cheer (formerly FAME): Multi-location All-Star cheerleading gym with national championship pedigree. Direct peer for elite athlete training, competitive team divisions, and off-site clinic offerings.
• Top Gun All Stars: Florida-based elite All-Star cheerleading gym known for multiple World Championship titles and a strong coaching roster. Direct peer operating in overlapping Florida geography with the same elite competitive positioning.

Others

• USA Cheer (USASF): The U.S. national governing body for cheerleading that sets safety rules and sanctions competitions. Not a direct competitor but an ecosystem enabler whose USASF certification framework and sanctioned events shape the competitive landscape in which Brandon All-Stars operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brandonallstars
• Facebookfacebook.com/BrandonAllstars95
• Instagraminstagram.com/_brandonallstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandon Allstars