What NEUS does

NEUS Mobile, S.A.P.I. de C.V. is a privately held Mexican IoT and mobile connectivity company founded in 2015, headquartered in Cuajimalpa, Mexico City. The company designs, sells, and supports a vertically integrated IoT stack centered on its NMTR family of proprietary GPS trackers — covering vehicles, containers, personal use, and livestock — alongside ruggedized endpoints (DIAMOND IP68 smartphone, Frost IP68 tablet), 4G/LTE/NB-IoT routers, and mobile data plans with coverage across Mexico, the United States, and Canada. A web-based vehicle monitoring platform and a Route IT logistics optimization SaaS sit on top of the hardware, providing real-time location, geofencing, driver behavior, and reporting dashboards.

The business combines one-time hardware unit sales (trackers priced $980–$3,654 MXN, smartphones ~$3,000 MXN, tablets $900 MXN) with recurring monthly mobile plan subscriptions ($60–$342 MXN/month) and software subscriptions ($116–$174 MXN/month). Go-to-market is product-led and direct: the WooCommerce-based neusmobile.com storefront is the primary channel, supplemented by an OEM/white-label device manufacturing service for IoT solution providers. Payments are processed through Mercado Pago (with Mercado Crédito installments) and PayPal. The addressable customer base spans logistics and fleet operators, container/cargo companies, individual consumers (personal safety, luggage, pets), livestock farmers, and OEMs requiring custom hardware or firmware — though no named enterprise logos are publicly disclosed.

Name

NEUS

Legal name

NEUS Mobile, S.A.P.I. DE C.V.

Website

https://neusmobile.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

NEUS Mobile is a privately held Mexican IoT company that designs and sells proprietary GPS trackers, rugged smartphones and tablets, mobile connectivity plans, and fleet/logistics software platforms, serving logistics operators, fleet managers, individual consumers, livestock owners, and OEM IoT customers across Mexico, the US, and Canada.

Ownership category

akta.pro rank

Product category

IoT GPS Tracking & Mobile Devices

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electronics and Appliance Retailers (4492)

SIC

Computer Peripheral Equipment, Nec (3577), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)

akta.pro secondary industries

Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)

Keywords

• GPS tracking devices
• Fleet management solutions
• IoT connectivity services
• Mobile data plans
• Rugged mobile devices

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Sale of GPS trackers, smartphones, tablets, and accessories including data-only pricing and unit-based transactions
2. Mobile Plans Subscription: Recurring monthly subscription plans for mobile data services covering Mexico, United States, and Canada with included minutes, SMS, and data
3. Software and Platform Services: Web-based monitoring platforms and logistics optimization software available as one-time purchases or subscriptions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

NEUS designs, sells, and supports a vertically integrated IoT ecosystem: proprietary GPS tracker hardware (NMTR series for vehicles, containers, personal, and animal use), rugged mobile devices (DIAMOND smartphone, Frost Tablet), web-based fleet monitoring and logistics optimization software, and multi-network mobile data plans covering Mexico, the United States, and Canada. It also undertakes custom firmware, hardware manufacturing, and OEM/white-label projects for third-party IoT developers.

Product overview

NEUS Mobile is an IoT and mobile device company offering a comprehensive product portfolio centered around GPS tracking devices and mobile connectivity solutions. The core offering includes multiple GPS tracker models (NMTR series) for vehicles, containers, personal use, and animals, complemented by rugged mobile devices (DIAMOND smartphone and Frost Tablet). The tracking ecosystem is supported by web-based monitoring platforms (Plataforma de monitoreo vehicular WEB and Route IT logistics optimization) that enable real-time fleet management. Mobile data plans (NM1000, Plan 30 MB + 50 SMS, Plan 200 MB, Plan 2 GB) provide connectivity across Mexico, USA, and Canada. The company also offers accessories including chargers, cables, and antennas. All products share a focus on ruggedized, industrial-grade hardware suitable for harsh environments.

Differentiator

Problem solved

Functional benefit

Products and services

• NMTR-C0E Vehicle GPS Tracker Vehicle GPS tracker with ceramic antenna, 450mAh battery, remote fuel cut-off, microphone, panic button, and disconnect alarm functionality, sold to fleet operators and vehicle owners.
• NMTR-C1C Advanced Vehicle GPS Tracker Advanced vehicle GPS tracker with u-blox G7020-ST GPS, multiple digital and analog inputs, 5800mAh backup battery, and resistance to water, dust, and fire, targeted at demanding fleet deployments.
• NMTR-C2G Compact Vehicle GPS Tracker Compact vehicle GPS tracker with 700mAh battery, GPS accuracy under 10m outdoors, water-resistant design, and multi-channel (platform, SMS, mobile app) communication.
• NMTR-C8G Water-Resistant Vehicle Tracker Water-resistant vehicle GPS tracker with rechargeable battery, motion sensor, antitheft alarm, and under-10m position accuracy.
• NMTR-I0G Multi-Purpose Tracker Multi-purpose GPS tracker for trucks, containers, and vehicles with 5000mAh battery, IPX7 water resistance, micro SD storage, and motion/removal alarms.
• NMTR-I1G Fleet & Container Tracker Fleet management and container tracker with 10,000mAh rechargeable battery, GSM+GPS+LBS positioning, geo-fence alarm, and motion detection, built for logistics and container operators.
• NMTR-I1E Vehicle Tracker Compact vehicle tracker with GSM+GPS positioning, antitheft alarm, web/SMS communication, and quad-band WCDMA support.
• NMTR-I2G High-Capacity Fleet Tracker High-capacity fleet management tracker with 20,000mAh rechargeable battery, motion and removal alarms, sound monitor, geo-fence alarm, watchdog CPU, and up to 200 hours of continuous tracking.
• NMTR-P60 Personal & Vehicle Tracker Personal and vehicle GPS tracker with 600mAh battery, IPX7 water resistance, panic button, LED light, and GPS+LBS positioning, sold to individual consumers and small fleets.
• NMTR-P50 Portable Personal Tracker Portable personal GPS tracker for suitcases, pets, and children with 700mAh battery, GPS+LBS positioning, panic button, and quad-band GSM support.
• NMTR-A5G Animal GPS Tracker Animal GPS tracker with 5,000mAh battery, solar panels, IPX7 water resistance, and removal alarm, designed for livestock and pet tracking.
• DIAMOND Rugged Smartphone Rugged IP68 smartphone with 4.5-inch Gorilla Glass 3 screen, Quad Core 1.0 GHz processor, 2GB RAM, 16GB storage, 8MP/5MP cameras, 3200mAh battery, 4G LTE, dual SIM, and OTG support for industrial and outdoor use.
• Frost Rugged Tablet Industrial-grade IP68 tablet with Intel Atom Quad Core 1.33GHz processor, Android 5.1 OS, 8-inch QHD display, 3G connectivity, GPS, and rugged protection against moisture, dust, and impacts.
• Neus Mobile Plans (Mobile Data Subscriptions) Monthly mobile data subscription plans spanning Mexico, USA, and Canada with tiered MB data allotments, unlimited minutes/SMS, and social-network bundles, sold alongside NEUS hardware.
• Vehicle Monitoring Web Platform (Plataforma de monitoreo vehicular WEB) Web-based GPS tracking and IoT monitoring platform for real-time fleet location tracking, parameter monitoring, driver management, notifications, and reporting, sold as a monthly subscription to complement NEUS trackers.
• Route IT Logistics Optimization Platform Logistics optimization platform with mobile app for route planning and fleet management, integrating with NEUS trackers for vehicles and containers, sold as a monthly subscription.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Verizon Connect: Incumbent fleet management and IoT connectivity provider backed by Verizon's network. Overlaps with NEUS's fleet tracking and cross-border (US/Mexico/Canada) connectivity positioning but at much larger scale.
• AT&T Mexico (MVNO/wholesale IoT): Major MNO in Mexico offering wholesale IoT/M2M connectivity across LTE-M and NB-IoT — overlaps with NEUS's multi-network mobile plans and is a potential upstream partner or competitor depending on commercial terms.

Direct peers

• Concox: China-based OEM/ODM manufacturer of GPS trackers and IoT devices (vehicle, personal, asset) — a direct hardware peer in the same price/spec tier as NEUS's NMTR family, often sold to resellers and MVNOs in Latin America.
• Geotab: Global leader in GPS fleet telematics and vehicle tracking; competes directly with NEUS in fleet management use cases via connected hardware (GO device) and a cloud platform — the same bundle NEUS offers with NMTR trackers and its web monitoring platform.
• CalAmp (now LoJack/Positioning Universal): Supplier of telematics hardware, GPS trackers, and fleet management SaaS to enterprises and resellers — comparable to NEUS's NMTR product family and Route IT platform, with overlapping B2B channel motion.
• Samsara: Connected operations platform combining IoT hardware (vehicle gateways, asset trackers, equipment monitors) with cloud software — overlapping with NEUS's full-stack tracker-plus-platform model across fleet, logistics, and industrial segments.
• Queclink Wireless Solutions: Manufacturer of GSM/LTE/NB-IoT GPS trackers for vehicle, asset, and personal tracking. Competes head-to-head with NEUS's NMTR-C and NMTR-I SKUs in the OEM/wholesale tracker market.

Emerging players

• Digital Matter: OEM designer/manufacturer of GPS and IoT asset-tracking hardware (Oyster, Bolt, Yabby) sold through resellers — comparable to NEUS's NMTR family and OEM/white-label offering in terms of spec tier and channel motion.
• Tractive: Consumer GPS tracker specialist for pets and livestock with subscription connectivity. Closely comparable to NEUS's NMTR-A5G animal tracker and recurring connectivity model for the pet/livestock segment.

Regional players

• Linxio (Fleetio Mexico): Mexican fleet telematics provider offering GPS tracking hardware and SaaS for vehicle monitoring. Closest in-market competitor to NEUS on Mexican fleet customers and similar regulatory environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Neus42
• LinkedInlinkedin.com/company/neus-mobile-s.a.p.i.-de-c.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUS