Central Marine

What Central Marine does

Central Marine is an independent, privately held marine dealership and service center operating from a single marina location at 171 Midland Avenue in Midland, Ontario, Canada. The company sells new and pre-owned boats across multiple OEM brands — Jeanneau (NC 795/895/1095/1295 series and Leader walk-arounds), De Antonio Yachts (D29 through D50, launching Spring 2026 with D60 in Spring 2027), Stanley (Predator, Pulsecraft, Tiller, Islander, Cruiser, Mink, Bullnose, Tradesman), and Lighthouse — alongside outboard motors from Mercury (5HP–400HP), Yamaha, and Suzuki, with motor units priced from $1,500 to $36,900 and boats ranging from approximately $159,900 to over $415,000.

The company runs a designated Stanley Superstore offering in-house custom boat fabrication, with certified welders, fabricators, and technicians building one-off Stanley configurations for both consumer and government buyers. Service operations are anchored by what the company describes as the only local team holding certifications across Mercury, Yamaha, and Volvo, supporting engine repower, electronic installations for Raymarine, Garmin, Helmaster, and Optimus systems, winterization, and licensed winter storage. Recurring marina revenue comes from dockage and seasonal storage at the Midland waterfront.

Central Marine sells direct-to-consumer through its physical marina and a Shopify-based e-commerce website that publishes inventory and pricing, with lead capture supported by email newsletter signup, Instagram, and Facebook. Revenue streams are predominantly one-time unit sales of boats and motors, supplemented by professional service work (repairs, repowers, custom fabrication, winterization, and storage). The customer base spans recreational boaters as the primary segment and named government/commercial accounts including Hydro One, the Canadian Coast Guard, and OPP Fire and Search & Rescue for custom Stanley builds. The company has no disclosed revenue, headcount, or funding data, operates as a single location with no subsidiaries, and shows no parent company or external investor involvement.

Name

Central Marine

Legal name

Central Marine

Website

https://centralmarine.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Marine is a privately held, single-location marine dealership in Midland, Ontario that sells new and pre-owned boats (Jeanneau, De Antonio, Stanley, Lighthouse) and outboard motors, and provides certified engine repower, electronics installation, custom fabrication, and marina services to recreational boaters and government clients.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL), Marine Outfitting & Interior Refurbishment (TLAKAKAL)

Keywords

• Boat dealership
• Marine services
• Engine repower
• Custom boat fabrication
• Marine electronics

Headquarters

HQ city

Midland

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Boat Sales: Sales of new boats from brands including Jeanneau, De Antonio Yachts, Stanley, and Lighthouse. Includes various models from workhorse runabouts to luxury cruisers and yachts.
2. Pre-Owned Boat Sales: Vast inventory of used boats and trade-ins available for resale.
3. Outboard Motor Sales: Sales of Mercury, Yamaha, and Suzuki outboard motors ranging from 5HP to 400HP. Includes new, scratch & dent, and used motors at discounted prices.
4. Marine Services: Services including winterization, winter storage, electronic installations, engine repowers, and custom fabrication work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Central Marine is a multi-brand marine dealership selling new and pre-owned boats (Jeanneau, De Antonio Yachts, Stanley, Lighthouse) and outboard motors (Mercury, Yamaha, Suzuki), and provides in-house services including custom boat fabrication, certified engine repower, marine electronics installation, dockage, and winterization/winter storage at its Midland, Ontario marina.

Product overview

Central Marine is a marine dealership offering an extensive range of boats from workhorse runabouts like Stanley to luxury cruisers like Jeanneau and high-performance yachts like De Antonio. The company operates as a one-stop marine shop offering boat sales (new and pre-owned), outboard motors (Mercury, Yamaha, Suzuki), custom fabrication and boat customization through their Stanley Superstore, engine repower services, and marina services including dockage and winterization. Products are organized into boat brands (Jeanneau, De Antonio, Stanley, Lighthouse), outboard motors (Mercury), and services (custom fabrication, electronic installations, marina services).

Differentiator

Problem solved

Functional benefit

Products and services

• Jeanneau Boats French-built new and non-current Jeanneau boats across the NC series (NC 795, NC 895, NC 1095, NC 1295) and Leader series, ranging from cuddy cabin to walk-around models, sold to recreational boaters.
• De Antonio Yachts High-performance Spanish center-console yachts from Barcelona including D29, D32, D36, D42, D50 Coupe, D50 Open, and D60 Coupe models with hardtop and soft-top configurations, sold to recreational boating buyers.
• Stanley Boats Canadian-built workhorse runabouts across multiple series including Predator, Pulsecraft, Tiller, Islander, Cruiser, Mink, Bullnose, and Tradesman, sold to recreational and commercial/utility buyers including government agencies.
• Pre-Owned Boats Used and trade-in boats including pre-owned Jeanneau, Stanley, and Lighthouse models, sold at discounted prices to recreational boaters.
• Mercury Outboards New, scratch & dent, and used Mercury outboard motors ranging from 5HP to 400HP, including Tiller, Pro Kicker, Sail Power, and Verado series, sold to recreational and commercial buyers with discounted blowout pricing on select units.
• Custom Stanley Boat Fabrication Custom boat fabrication and welding service offered through the Stanley Superstore program, allowing buyers to commission unique Stanley boats tailored to specific personal or business requirements, executed by expert welders, fabricators, and technicians.
• Engine Repower and Installation Services Certified engine repower and installation services for Mercury, Yamaha, Suzuki, and Volvo outboards and sterndrives, including single to twin engine installation, kicker motors, and trolling motor setups, performed by certified technicians.
• Marine Electronics Installation Services Installation services for Raymarine, Garmin, Helmaster, and Optimus marine electronics systems including GPS units, fish finders, and steering/control systems such as Optimus 360, performed by factory-trained technicians.
• Marina Services (Dockage and Winterization) Marina services including seasonal dockage and winterization/winter storage with licensing at the Midland, Ontario marina location, offered to boat owners in the Georgian Bay region.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• De Antonio YachtscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Proudly welcoming De Antonio Yachts from Barcelona into their fleet. Models include D29, D32, D36, D42, D50 Coupe and D50 Open. Available Spring 2026 and Spring 2027.
• JeanneaucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Jeanneau boats including NC series (795, 895, 1095, 1295) and Leader series. Offers new, pre-owned, and non-current models.
• Stanley & LighthousecoreChannel Partner/ Reseller/ DistributorDesignated as Stanley Superstore. Expert in creating custom Stanley boats. Offers all Stanley models including Predator, Pulsecraft, Tiller, Islander, Cruiser, Mink, Bullnose, and Tradesman. Also carries Lighthouse boats.
• MercurycoreChannel Partner/ Reseller/ DistributorAuthorized Mercury dealer. Certified technicians. Sells, services and installs Mercury outboards ranging from 5HP to 400HP. Offers Mercury blowout sales.
• YamahacoreChannel Partner/ Reseller/ DistributorCertified for Yamaha outboard sales, service and installation. Technician expertise available for repower projects.
• SuzukicoreChannel Partner/ Reseller/ DistributorCertified for Suzuki outboard installations. Part of their power train options for custom boat builds.
• RaymarinecoreTechnology or IntegrationAuthorized Raymarine dealer with factory trained technicians on site for electronics installation. Options include 7" and 9" GPS/FF units.
• GarmincoreTechnology or IntegrationAuthorized Garmin dealer for marine electronics installations including chartplotters and fish finders.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MarineMax: Largest recreational boat dealer in North America, operating multi-brand retail locations across the US. Same fundamental model — multi-brand boat and motor sales, service, and storage — but at far greater scale and geographic reach than Central Marine.
• West Marine: Largest North American specialty retailer of boating parts, accessories, and supplies, with both stores and an e-commerce platform. Overlaps with Central Marine's parts, electronics, and accessories business at the retail layer.
• Brunswick Corporation: Owns Mercury Marine (a Central Marine OEM partner), Boston Whaler, Sea Ray, and other boat brands. Brunswick's boat segment competes with Central Marine at the brand level and shapes the dealer network that Central Marine relies on.
• OneWater Marine: US multi-brand boat retailer with both new and pre-owned boat sales, parts, and service across many locations. Directly comparable business model to Central Marine but operating nationally rather than at a single site.

Others

• Mercury Marine: Outboard motor manufacturer supplying Central Marine's largest non-boat product line. Comparable as the OEM that defines Central Marine's certified service moat and the supplier behind the Mercury Outboard Blowout program.
• Jeanneau: French builder of the NC and Leader series that Central Marine sells as an authorized dealer. A key OEM partner; comparable in that Jeanneau's dealer network economics directly determine Central Marine's premium-boat economics.
• Boats Group (boats.com): Online boat marketplace connecting buyers and sellers across North America. Not a direct competitor to Central Marine's dealership but shapes how Canadian recreational boat shoppers discover and price inventory.

Direct peers

• Pride Marine Group: Ontario-based multi-location boat dealer group carrying premium brands including Cruisers Yachts, Regal, and Princess. Closest Canadian regional comparable in scale, geography, and multi-brand OEM mix to Central Marine.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CentralMarineMidland
• Instagraminstagram.com/centralmarinemidland
• Xx.com/central_marine
• LinkedInlinkedin.com/company/central-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Marine