Adlabs

What Adlabs does

Adlabs (legal entity: ООО «Адлабс.ру») is a Russian digital marketing agency headquartered in Moscow with a regional office and legal seat in Dubna. Founded in 2004 and operating as a dedicated performance marketing and programmatic division within ADV Group (АдВ Group), the agency employs 51-100 staff, including more than 60 certified experts from Google and Yandex. Its service portfolio spans four areas: performance marketing (contextual advertising on Yandex.Direct and Google Ads, social media and programmatic buying, mobile app promotion, and strategy); e-commerce services (marketplace content, SEO, promotion, reputation management); analytics and consulting (dashboards, GTM and dataLayer configuration, A/B testing, mobile app analytics, usability); and SEO (content, technical, marketplace, metadata).

The technology stack is anchored in commercial analytics platforms (Yandex.Metrica, Google Analytics 360, Google Tag Manager, Retail CRM, Firebase, AppMetrica, AppsFlyer) with documented domain specialization on 1C-Bitrix SEO and end-to-end Site+CRM analytics integrations. Delivery uses a sales-led GTM motion targeted at mid-market and enterprise clients across automotive, steel, food and beverage, interior design, and e-commerce verticals, with named engagements including AURUS, Severstal Market, PepsiCo (30+ brands across 5 product categories), Vira-ArtsStroy, AliExpress Russia, and Village Club. The agency supplements direct sales with an event-driven demand generation motion, co-organizing the iMetrics conference and running business breakfasts and seminars on internet marketing topics.

Name

Adlabs

Legal name

ООО «Адлабс.ру»

Website

https://adlabs.ru

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Adlabs is a Moscow-based digital marketing agency offering performance marketing, SEO, analytics, and e-commerce services to enterprise and mid-market clients, operating as ADV Group's performance division with 60+ Google and Yandex certified experts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAACAM

Performance Marketing Automation & Bid Management Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAI

Performance Creative & Ad Production (Dynamic/Iterative)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFACAF

Mobile & App Performance Marketing (UA, App Store Ads)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Digital marketing services
• Performance marketing agency
• Search engine optimization
• Web analytics consulting
• E-commerce marketing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Performance Marketing Services: Full-service digital marketing agency providing performance marketing, SEO, analytics, and e-commerce services to enterprise clients with minimum project budgets starting from 300,000 rubles

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Adlabs is a performance marketing agency that delivers integrated digital marketing services for enterprise and mid-market clients, covering paid media (contextual, social, programmatic, mobile app promotion), SEO, e-commerce marketplace support, and analytics/consulting including BI dashboards, GTM setup, and A/B testing. The agency focuses on measurable, KPI-driven outcomes such as cost-per-lead reduction, lead volume growth, and organic ranking improvements across 20+ business verticals.

Product overview

Adlabs is a performance marketing agency offering integrated digital marketing services. The portfolio consists of four core service areas: Performance Marketing (including contextual advertising, social media/programmatic, mobile app promotion, and strategy), E-commerce Services (covering marketplace operations, content development, promotion, and reputation), Analytics & Consulting (including dashboards, mobile analytics, GTM setup, A/B testing, and usability), and SEO Services (covering content marketing, technical optimization, marketplace SEO, and metadata). These services work together to deliver comprehensive digital marketing: performance services drive profitable customer acquisition, e-commerce services enable marketplace presence, analytics inform optimization across all channels, and SEO ensures organic visibility. The agency serves clients across automotive, B2B, retail, home and garden, interior design, industry, and e-commerce sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing

Quantifiable outcome

• KPI fulfillment for cost-per-lead targets
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ADV GroupcoreStrategic or Co-development PartnerAdlabs is part of ADV Group's division responsible for performance marketing and programmatic expertise. This affiliation provides access to new technologies, experience sharing with other experts, and collaboration with leading digital market players.
• Retail CRMcoreTechnology or IntegrationAdlabs is a partner of Retail CRM and implemented the complete CRM system for Village Club client, including catalog synchronization, user management, orders, and GA integration.
• YandexcoreTechnology or IntegrationAgency uses Yandex advertising platforms (Yandex.Direct, Yandex.Metrica) and is part of Yandex's partner ecosystem.
• GooglecoreTechnology or IntegrationAgency certified experts work with Google advertising platforms (Google Ads, Google Analytics 360) and Google Tag Manager.
• VK (VKontakte)minorChannel Partner/ Reseller/ DistributorAdvertising platform used for client campaigns in Russian social network VKontakte.
• MyTargetminorChannel Partner/ Reseller/ DistributorAdvertising platform used for targeted campaigns combining VK and other mail.ru group properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aitarget: Aitarget is a Russian performance marketing and programmatic advertising agency — directly comparable in channel mix (programmatic, contextual, social) and in serving Russia-based enterprise clients.
• Realweb: Realweb is a Russian digital agency offering performance marketing, SEO, web analytics, and e-commerce services — directly comparable to Adlabs in scope, market geography, and customer profile (mid-market to enterprise).
• iConText: iConText is one of Russia's largest performance marketing agencies specializing in contextual advertising, SEO, and analytics — a direct Russian-market competitor to Adlabs with comparable service lines and enterprise client focus.
• ArrowMedia: ArrowMedia is a Russian performance marketing agency focused on contextual advertising, mobile app promotion, and analytics — overlapping Adlabs' channels, technology stack, and target customer base.
• Adventum: Adventum is a Russian digital marketing agency providing performance advertising, analytics, and SEO services — overlapping Adlabs' offerings and competing for similar enterprise clients in the Russian market.
• Netpeak: Netpeak is a digital marketing agency operating across Eastern Europe with performance marketing, SEO, analytics, and PPC services — directly overlapping Adlabs' core offerings and serving similar enterprise and e-commerce clients.
• MediaInstinct: MediaInstinct is a Russian integrated digital agency providing performance advertising, SEO, and analytics services — a direct domestic competitor to Adlabs serving similar enterprise clients in the same market.

Broad incumbents

• Publicis Groupe: Publicis is a major international advertising holding group whose agencies (e.g., Digitas, Performics) provide performance marketing, analytics, and digital services at global scale — comparable to the ADV Group ecosystem housing Adlabs.
• Dentsu: Dentsu is a global advertising holding company providing integrated marketing services including performance, analytics, and digital transformation — a broad incumbent comparable at the holding-company level to ADV Group, of which Adlabs is part.
• OMD: OMD is a global media agency network (Omnicom) offering media planning, buying, and performance marketing at scale — a broad incumbent whose performance and analytics practices overlap with Adlabs' service scope across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adlabs_ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adlabs