Recertnow

What Recertnow does

RecertNow is a privately held, single-site American Heart Association authorized training center headquartered at 2190 N Loop W, Suite 404, Houston, Texas, operating continuously since 1993. The company delivers emergency cardiovascular care certification courses — Basic Life Support (BLS/CPR), Advanced Cardiac Life Support (ACLS), Pediatric Advanced Life Support (PALS), and Heartsaver CPR/1st Aid/AED — to healthcare providers and non-healthcare individuals across Southeast Texas, from Texarkana to Corpus Christi. Its core technology is the licensed AHA curriculum, delivered through two formats: traditional instructor-led classroom instruction and in-person skills testing for students who complete AHA HeartCode online coursework at elearning.heart.org.

The business model is entirely transactional and per-student: course fees range from $25 for a HeartCode BLS skills test to $250 for a PALS initial provider class, with optional AHA textbook sales of $40–$50 on top. Class sizes are capped at six students to support a personalized delivery model. Renewal courses for currently or recently certified providers run on a recurring weekly schedule, while initial provider classes are only scheduled for groups of six or more, either at the Houston facility or at a customer site. Go-to-market is direct-to-consumer, relying on phone (713-683-6454), email ([email protected]), and organic search visibility rather than paid marketing or social channels. Payment is collected at the start of class, with documented willingness to work with students facing financial difficulty.

The company has no disclosed funding, no parent entity, no mobile app, no public revenue figures, and no management team details in the source material. Marketing is minimal — phone, email, and a basic website — and the December 2025 fee increase is positioned as a cost pass-through tied to upstream AHA price hikes rather than a strategic growth lever. Operationally, the model is intentionally small-scale: one training room, capped cohorts, and a regional service footprint that has not expanded in over three decades.

Name

Recertnow

Legal name

RecertNow

Website

https://recertnow.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Emergency Cardiovascular Care Certification Training

NAICS

Educational Support Services (61171), Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• AHA certification training
• Basic life support
• Advanced cardiac life support
• Pediatric life support
• Emergency cardiovascular care

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Initial Provider Classes: One-time fee for first-time certification courses in BLS, ACLS, PALS, and Heartsaver. Includes classroom instruction and certification exam. Group bookings only (6+ participants) for initial classes.
2. Renewal Classes: Lower-cost recertification courses for healthcare providers with current or recently expired certifications. Offered on recurring weekly schedule.
3. Skills Testing for Online Courses: In-person skills verification sessions for students who completed HeartCode online courses through AHA's elearning platform. Required for certification completion.
4. Textbook Sales: Optional purchase of current AHA textbooks at renewal classes for students who do not have them.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

RecertNow is an authorized American Heart Association training center that delivers instructor-led emergency cardiovascular care certification classes in BLS/CPR, ACLS, PALS, and Heartsaver CPR/First Aid/AED, plus in-person skills testing for students who complete HeartCode online coursework. Classes are offered in both initial provider and renewal formats, with sessions capped at six students to deliver a personalized learning experience at the company's Houston facility or on-site for groups of six or more.

Product overview

RecertNow is an authorized American Heart Association (AHA) training center providing emergency cardiovascular care certification classes in the Houston, Texas area since 1993. The company offers a single-site training service with two main delivery formats: traditional in-person instructor-led classes and blended learning combining online coursework with in-person skills testing. Core classroom offerings include Initial Provider classes for first-time certification (BLS, ACLS, PALS, Heartsaver CPR/1st Aid/AED) and Renewal classes for providers with current or recently expired cards. The blended learning products (HeartCode BLS, ACLS, and PALS) allow students to complete online coursework through AHA's elearning.heart.org platform, then schedule an in-person skills test at RecertNow to receive their certification card.

Differentiator

Problem solved

Functional benefit

Products and services

• BLS (Basic Life Support) Provider Initial Class Initial Basic Life Support classroom class designed for healthcare providers, covering CPR techniques and AED usage. Delivered to groups of six or more at RecertNow's Houston training center or on-site at the customer's location.
• ACLS (Advanced Cardiac Life Support) Provider Initial Class Initial Advanced Cardiac Life Support classroom class for first-time takers, covering advanced emergency cardiovascular care for adults. Delivered to groups of six or more.
• PALS (Pediatric Advanced Life Support) Provider Initial Class Initial Pediatric Advanced Life Support classroom class for first-time takers, covering emergency cardiovascular care for infants and children. Delivered to groups of six or more.
• Heartsaver CPR/1st Aid/AED Initial Class CPR, first aid, and AED class designed for non-healthcare providers and general workplace audiences. Delivered to groups of six or more.
• ACLS Provider Renewal Class Recurring recertification class for healthcare providers with current or recently expired ACLS certification, held on a fixed weekly schedule to fit around clinical shift work.
• PALS Provider Renewal Class Recurring recertification class for healthcare providers with current or recently expired PALS certification, held on a fixed weekly schedule to fit around clinical shift work.
• BLS Renewal Class Group-only BLS renewal class for healthcare providers, with scheduling arranged by contacting RecertNow directly for groups of six or more.
• HeartCode BLS Skills Testing Appointment-only in-person skills verification session for students who completed the HeartCode BLS online course at AHA's elearning.heart.org and need the hands-on portion to receive their certification card.
• HeartCode ACLS Skills Testing Scheduled in-person skills verification session for students who completed the HeartCode ACLS online course at AHA's elearning.heart.org and need the hands-on portion to receive their certification card.
• HeartCode PALS Skills Testing Scheduled in-person skills verification session for students who completed the HeartCode PALS online course at AHA's elearning.heart.org and need the hands-on portion to receive their certification card.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Heart Association (AHA)coreStrategic or Co-development PartnerRecertNow is an authorized provider of American Heart Association emergency cardiovascular care programs including CPR, BLS, ACLS, and PALS. All courses follow AHA curriculum and result in AHA certification. Student study resources provided free online through elearning.heart.org.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• National CPR Foundation: Online CPR, BLS, ACLS, and PALS certification provider competing on convenience and price with traditional in-person AHA training centers like RecertNow. Adjacent rather than fully overlapping on curriculum authority, but addresses the same end-user need.

Direct peers

• In-Pulse CPR: Multi-site AHA-affiliated CPR/ACLS/PALS training provider operating scheduled classes in several U.S. metro areas. Mirrors RecertNow's local-AHA-training-center model and demonstrates how a similar business can scale across geographies.
• EMS Safety Services: Provider of CPR, BLS, ACLS, PALS, and first aid certification programs serving healthcare and workplace safety customers. Overlaps with RecertNow's healthcare-provider and Heartsaver (lay provider) segments and competes on similar course content.
• ProTrainings: Online CPR/BLS/ACLS/PALS certification provider with blended learning and skills testing components. Competes directly with RecertNow's HeartCode skills-testing services and targets the same healthcare professional audience via a much lower-friction digital experience.
• Code One CPR Training: AHA Training Center operating in-person BLS/ACLS/PALS classes and HeartCode skills sessions across multiple U.S. locations. Closely comparable in product mix to RecertNow and a useful template for potential multi-site expansion.
• Relias (formerly CareerCert): Healthcare-focused online training and certification provider including BLS/ACLS/PALS. Directly competes with RecertNow's classroom-based offering, especially for healthcare workers who prefer or are required to use online modules, and represents the digital-first model RecertNow does not operate.

Broad incumbents

• American Red Cross Training Services: National competitor offering BLS, CPR, AED, and first aid certification classes across the U.S. Overlaps directly with RecertNow's BLS and Heartsaver CPR/1st Aid/AED offerings and competes for the same healthcare and lay-provider segments, but operates at vastly greater scale.
• American Heart Association (AHA) Training Network: The umbrella organization whose curriculum RecertNow is authorized to teach. AHA's own Training Centers and eLearning.heart.org platform set the standards RecertNow follows and are the upstream partner rather than a direct competitor in Houston, but they are the closest comparable network of authorized training sites nationally.
• HealthStream: Healthcare workforce training and credentialing platform used by hospitals and health systems for BLS/ACLS/PALS compliance. Competes with RecertNow for institutional, system-level contracts at the Houston-area hospitals RecertNow serves individually.

Regional players

• Houston Healthcare Workforce Training (hospital-based programs): Large Houston-area hospital systems (e.g., Houston Methodist, Memorial Hermann, Texas Children's) operate internal BLS/ACLS/PALS training programs for their own staff. They are not commercial competitors but represent the in-sourced alternative RecertNow must displace when selling corporate group contracts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/recertnow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recertnow