Gardenlab

Customer Loyalty Softwaregardenlab.io

Gardenlab is a France-based web3 platform, founded in 2022, that provides NFT-based loyalty programs, ticketing, and gamification services to businesses. It operates as a small private company from Cannes with 1-10 employees.

Company typePrivate
Founded2022
HeadquartersCannes, France
Headcount1–10
GTM typeB2B
OfferingSoftware

What Gardenlab does

Gardenlab is a privately held, France-based web3 company founded in 2022 and headquartered in Cannes. The company positions itself as a web3 loyalty platform offering ticketing services, gamification, and loyalty program services to businesses that want to run customer engagement programs on blockchain infrastructure. Its core product is an NFT-based loyalty program delivered through a web application at app.gardenlab.io, enabling businesses to issue and manage non-fungible tokens as loyalty assets. The company is led by co-founder Maxime Barthelemy and operates with a team of 1-10 employees.

The platform's technical scope centers on NFT smart-contract-based reward mechanics, with adjacent capabilities in event ticketing and gamified engagement flows. No integrations, APIs, AI/ML components, SDKs, or compliance certifications are disclosed in the available data. The company has not published information on pricing models, revenue mechanics, distribution channels, named customers, partnerships, or awards, leaving the commercial model largely unspecified beyond the implied B2B SaaS orientation of selling loyalty program tooling to brand or event operators.

Gardenlab's strategic posture is best characterized as an early-stage niche entrant in the web3 loyalty segment. There is no disclosed funding history, no acquisition activity, no regulatory actions, and no public customer logos, which together signal a pre-traction or very early commercial phase. The investment-relevant facts that can be confirmed are the founding date, location, headcount band, product focus on NFT loyalty, and the identity of a single co-founder. Everything beyond these anchors is unverified.

Gardenlab firmographics

Firmographics

Name: Gardenlab
Website: https://gardenlab.io
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: Gardenlab is a France-based web3 platform, founded in 2022, that provides NFT-based loyalty programs, ticketing, and gamification services to businesses. It operates as a small private company from Cannes with 1-10 employees.
Ownership category
akta.pro rank

Gardenlab industry classification

Industry

Product category: Customer Loyalty Software
SIC: Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry: NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
akta.pro secondary industry: Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM)

Keywords

NFT loyalty programs
Web3 ticketing platform
Customer engagement gamification
Blockchain loyalty solutions
Digital rewards platform

Where Gardenlab is headquartered

Location

Headquarters

HQ city: Cannes
HQ country: France
HQ region: Europe

Markets served

Gardenlab business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Gardenlab product offering

Product offering

Core offering

Gardenlab offers a web3 loyalty platform that enables businesses to build and operate NFT-based customer loyalty programs. Its offering includes ticketing services and gamification features wrapped around a core non-fungible token (NFT) loyalty product, delivered through a web-based application at app.gardenlab.io.

Product overview

Gardenlab is a company specializing in NFT Loyalty Programs, offering a web-based application platform for businesses to implement and manage NFT-powered customer loyalty solutions.

Differentiator

Problem solved

Functional benefit

Products and services

NFT Loyalty Programs Web-based platform that enables businesses to create and manage customer loyalty programs using non-fungible tokens (NFTs), combined with ticketing and gamification features. Targeted at brands and communities seeking a web3-native loyalty and engagement stack.

Companies that use Gardenlab

Customer profile

Ideal customer profiles1 record

Gardenlab technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Gardenlab partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights1 record

Gardenlab competitors and assessment

Company assessment

Broad incumbents

Salesforce (Loyalty Management): Enterprise CRM and loyalty incumbent targeting the same brand-loyalty buyer; if it adds web3 capabilities natively, it would represent a major competitive threat to Gardenlab.
Rarible: NFT marketplace and protocol with a broader consumer focus, but also serves brands issuing NFT loyalty and ticketing programs and competes for the same end customers.
OpenSea: Largest NFT marketplace; while primarily consumer-facing, it increasingly offers tools relevant to brands running NFT loyalty and ticketing programs.
Coinbase: Broadly-diversified crypto platform whose commerce, wallet, and Base stack provide token-gated commerce and loyalty infrastructure that overlaps with Gardenlab's offering.

Direct peers

Loya: Web3-native customer loyalty platform that uses NFTs/tokens for member rewards and engagement, addressing the same B2B loyalty buyer as Gardenlab.
Crossmint: Provides NFT infrastructure and APIs for businesses, including loyalty, ticketing, and token-gated access — overlapping directly with Gardenlab's NFT loyalty and ticketing product surface.
Thirdweb: Web3 development platform offering NFT minting, loyalty, and token-gated commerce tools to businesses, competing head-to-head for the same brand-loyalty customer profile.
Smart Token Labs: Builds TokenScript-based infrastructure for tokenized memberships, passes, and ticketing — directly adjacent to Gardenlab's NFT loyalty and ticketing focus.

Emerging players

Decentology: NFT and smart-contract infrastructure provider for brands, with overlapping use cases in tokenized loyalty and digital collectibles programs.
Yotpo: E-commerce loyalty and retention platform for Shopify and DTC brands, increasingly exploring tokenized engagement; competes for the same brand-loyalty wallet.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Gardenlab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Gardenlab leadership team

Management profile

Number of profiles

Profiles1 record

Gardenlab funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Gardenlab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gardenlab

What does Gardenlab do?

When was Gardenlab founded?

Gardenlab was founded in 2022. It employs 1 to 10 people.

Where is Gardenlab based?

Gardenlab is headquartered in Cannes, France, in the Europe region.

Who are Gardenlab's main competitors?

Broad incumbents on record are Salesforce (Loyalty Management), Rarible, OpenSea and Coinbase. Direct peers are Loya, Crossmint, Thirdweb and Smart Token Labs. Emerging players are Decentology and Yotpo.

Does Gardenlab have an API?

No public API is recorded for Gardenlab.

What industry is Gardenlab in?

Gardenlab's product category is Customer Loyalty Software. Its primary akta.pro industry code is FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails), with a secondary code of FSADANAM, Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded). Its SIC code is 6200.