Root bv

What Root bv does

Root bv operates in the market as leadstreet (legal entity leadstreet bv), a Belgian HubSpot Elite Partner headquartered in Gent, Belgium (Dok-Noord 5/bus 001, B-9000 Gent, company registration BE0556.843.742), founded in 2013. The firm is a 100% HubSpot-focused implementation agency whose service portfolio spans setup and onboarding, ongoing support and optimization, training and masterclasses, strategy consulting, web design and development, custom app development, reporting and analytics, and AI-focused workshops. It operates across the full HubSpot platform covering Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Commerce Hub, and Breeze AI, and has delivered 700+ successful implementations with 100+ team certifications and accreditations.

Leadstreet's revenue model is professional-services based: engagements are quote-priced and tailored by scope, ranging from hourly consulting to dedicated team arrangements and multi-year contracts. Distribution combines direct enterprise field sales with channel leverage via HubSpot's official marketplace, agency directory, and ecosystem referral mechanisms, supplemented by content marketing, video, SEO, and the firm's multilingual website (Dutch, English, Spanish). Named customers include Immobel (Real Estate), Combell (Technology/Web Hosting), Beaulieu Group (Manufacturing), Cambridge Design Partnership (Design), TXOne Networks (Cybersecurity), Froomle (Machine Learning), Revolgy (Cloud Solutions), Acolad, Cegeka, and Antwerp Management School, indicating an enterprise and technology-startup focus across Europe with stated worldwide reach.

The company is privately held, self-funded and bootstrapped with no external venture capital or private equity disclosed, and operates as an independent Belgian private limited company. The firmographic record lists headcount at 1–10 employees, which is materially inconsistent with operational indicators (700+ implementations, 100+ certifications, multi-lingual presence, multiple enterprise clients, listed pocketknife product); this discrepancy is noted but not resolved within the available data. Leadstreet positions itself as a top-1% HubSpot Elite Partner providing end-to-end HubSpot services from initial setup through ongoing optimization and AI enablement.

Name

Root bv

Legal name

leadstreet bv

Website

https://rootbv.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Root bv operates leadstreet, a Belgian HubSpot Elite Partner delivering implementation, migration, and optimization services across the HubSpot platform. The firm serves enterprise clients and technology startups globally via professional services spanning Marketing, Sales, Service, Content, Data, Commerce, and Breeze AI.

Ownership category

akta.pro rank

Product category

CRM and Marketing Automation Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• HubSpot implementation services
• CRM implementation consulting
• Marketing automation services
• Sales automation consulting
• HubSpot Elite Partner

Headquarters

HQ city

Kaster

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HubSpot Implementation & Onboarding Services: Professional services including portal configuration, data model setup, and go-live support for teams implementing HubSpot for the first time.
2. HubSpot Ongoing Support & Optimization: On-demand execution services scalable from hours to dedicated team arrangements, including existing HubSpot optimization and continuous improvement.
3. Training & Masterclasses: Practical training programs and workshops enabling teams to work independently with HubSpot, including AI-focused workshops.
4. Web Design & Development: Custom HubSpot website development, design, and themed templates for client-facing digital experiences.
5. Marketing & Sales Strategy Consulting: Integrated sales and marketing strategy services including go-to-market planning, outbound automation, lead scoring, and performance analytics.
6. Reporting & Analytics Services: Custom HubSpot reports and data analytics turning data into actionable insights for business decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Root bv (operating as leadstreet) is a Belgian HubSpot Elite Partner (top 1% globally) that provides professional services around the HubSpot platform. Its offerings cover HubSpot implementation and onboarding, ongoing optimization and support, data migration from competing CRMs, custom app and web development, training and masterclasses, marketing and sales strategy consulting, reporting and analytics, and AI-powered automation using HubSpot's Breeze AI.

Product overview

Leadstreet is a HubSpot Elite Partner offering a comprehensive suite of services built around the HubSpot platform. The company provides implementation, optimization, and support services across all HubSpot Hubs including Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub, complemented by Breeze AI for autonomous agent capabilities. Their portfolio includes setup and onboarding, strategy consulting, custom app development, themes and modules, reporting and analytics, web design, and AI workshops. The offering is structured as a services-led implementation practice rather than a standalone software product, providing end-to-end HubSpot solutions from initial setup through ongoing optimization and training.

Differentiator

Problem solved

Functional benefit

Products and services

• HubSpot Setup, Onboarding & Training Custom support for teams transitioning to HubSpot, including portal configuration, data model setup, go-live assistance, and training/masterclasses that enable teams to work independently with HubSpot.
• Marketing Hub Implementation and Growth Strategy

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreChannel Partner/ Reseller/ DistributorLeadstreet operates as an Elite HubSpot Partner (top 1% globally) since 2013, providing HubSpot implementation, optimization, and consulting services. As a certified partner, they help businesses implement and utilize HubSpot's full suite of marketing, sales, service, content, data, and commerce hubs. The partnership enables leadstreet to access HubSpot resources, certifications, and marketplace distribution for their custom themes and modules.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BabelQuest: UK-based HubSpot Elite Partner providing inbound marketing, sales enablement, and HubSpot implementation for European mid-market accounts — closest geographic and segment peer to leadstreet in EMEA.
• Lynton: HubSpot Elite Partner specializing in HubSpot onboarding, integration, and inbound marketing services for B2B brands — direct overlap in core implementation and customer-base segmentation.
• New Breed Marketing: HubSpot Elite Partner focused on HubSpot CRM implementation, marketing operations, and revenue operations consulting, serving mid-market and enterprise clients with multi-year retainers — same buyer persona and delivery model as leadstreet.
• SmartBug Media: One of the largest US-based HubSpot Elite Partners, offering full-funnel HubSpot implementation, marketing automation, sales enablement, and content services — directly analogous to leadstreet's services portfolio and Elite partner positioning.
• Salted Stone: HubSpot Elite Partner with deep focus on HubSpot implementation, web design on CMS Hub, custom integrations, and RevOps — directly competing for the same services budgets.
• Pn Agency: HubSpot Elite Partner agency serving European clients with HubSpot onboarding, marketing automation, and inbound campaigns — overlapping services mix and Elite partner status.
• We Are Marketing: HubSpot Elite Partner with strong presence in EMEA and LATAM offering HubSpot implementation, marketing automation, and revenue operations — same Elite tier, multi-region footprint, and service portfolio.
• Heap Inc. (HubSpot Diamond partners): Benelux-rooted HubSpot partner offering CRM and marketing automation consulting in the same regional footprint as leadstreet, frequently competing for the same Belgian and Dutch mid-market implementation mandates.

Broad incumbents

• Impact (Impact.com / Impact Branding): Larger, broader marketing/tech ecosystem that includes HubSpot Solutions Partner capabilities and partner-led growth programs — overlaps with leadstreet but operates at much greater scale across martech categories.

Regional players

• MediaJaze: Iberia/LATAM-based HubSpot Elite Partner offering HubSpot implementation and inbound marketing services to mid-market clients — comparable HubSpot services but primarily competes in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root bv