LocalToUs

What LocalToUs does

LocalToUs is a privately-held digital content portal founded in 2017 and headquartered in Los Angeles, California. The company publishes articles, guides, and informational content designed to help individual consumers navigate local businesses, services, and attractions across 45+ major US metropolitan areas. Content is organized both by topic category (Lifestyle, Automobile, Finance, Technology, Health, Legal) and by city-specific destination pages, supporting a content-led discovery model targeted at general consumers researching local services either where they live or while traveling. No named advertisers, agency partners, or institutional investors are disclosed in available source material, and no management team, certifications, patents, or partnerships are listed.

The platform is built on a WordPress-based web content management system with location-based navigation that allows users to browse content by specific city. The site distributes content directly through its own website at no cost to readers and offers a newsletter subscription as a secondary mid-funnel engagement channel. There is no mobile app, no API, no SDK, and no proprietary technology features disclosed. Revenue is generated entirely through advertising placements on content pages, with no direct consumer fees, subscription pricing, or B2B product offering.

The company operates as a small, independently held digital media business under the legal name LocalToUs.com (DBA "Local to US"), with a mailing address at 2355 Westwood Blvd #658, Los Angeles, CA 90064. No parent company, subsidiaries, venture capital backing, or funding rounds are disclosed, and there are no recorded M&A activity, regulatory actions, leadership changes, or material corporate events in the available source material. The business appears to be a single-product, single-jurisdiction content operation.

Name

LocalToUs

Legal name

LocalToUs.com

Website

https://localtous.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

LocalToUs is a US-based online content portal founded in 2017 that publishes articles and guides about local businesses, services, and attractions across 45+ major US cities, monetized through on-site advertising.

Ownership category

akta.pro rank

Product category

Local Business Directory & City Information Portal

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local business directory
• City guides
• Local services listings
• Online content portal
• Local attractions information

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The site generates revenue through advertising placements on its content pages, targeting users interested in local services and businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LocalToUs is a web-based content portal that publishes city-specific articles and editorial guides about local businesses, services, and attractions across 45+ major US metropolitan areas. Content is organized by categories (Lifestyle, Automobile, Finance, Technology, Health, Legal) and major destination cities (New York City, San Francisco, Los Angeles, Washington D.C., among many others). The site is free to users and monetized through advertising placements on its editorial pages.

Product overview

LocalToUs is a single, unified local business directory and informational content platform. The core offering consists of a comprehensive local business listings directory combined with curated editorial content organized by topic categories (Lifestyle, Automobile, Finance, Technology, Health, Legal) and city-specific destination guides for major US metropolitan areas including New York City, San Francisco, Los Angeles, Washington D.C., and over 40 other cities.

Differentiator

Problem solved

Functional benefit

Products and services

• LocalToUs Local Business Directory & City Guide Portal A web-based content and listings platform that provides city-specific editorial guides, articles, and business listings across 45+ major US metropolitan areas, covering consumer-facing categories including Lifestyle, Automobile, Finance, Technology, Health, and Legal. The content is free to end users and targets individual consumers researching local services, businesses, and tourist attractions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Angi (formerly Angie's List): Angi is a US home and local services marketplace with editorial-style content and city-specific pages for service pros. It overlaps with LocalToUs's service-category content (Legal, Health, Finance) and competes for similar local-intent advertisers.
• Tripadvisor: Tripadvisor is a global local-discovery and attractions platform with city-specific guides, attraction listings, and editorial content. It overlaps with LocalToUs's local attractions and travel content categories and operates a similar ad-supported local discovery model.
• Yelp: Yelp is the leading local business directory and review platform in the US, covering restaurants, services, and attractions across thousands of cities — directly comparable to LocalToUs's local directory and city-page model, with deeper review data and stronger brand recognition.
• Citysearch: Citysearch is a longstanding US local city guide and business directory featuring editorial content organized by city and category — a near-direct functional analog to LocalToUs's city-by-category content structure.
• OnlyInYourState: OnlyInYourState publishes city- and state-specific editorial content about local attractions, restaurants, and travel — the same content-led, SEO-driven local discovery model LocalToUs uses across US metros.

Broad incumbents

• Foursquare: Foursquare operates a local-discovery platform with city guides, venue listings, and editorial content. It overlaps with LocalToUs's local-attractions discovery use case and competes in the same city-based content format.
• Thrillist: Thrillist is a digital media publisher covering local food, travel, and lifestyle content with city-specific guides, monetized through advertising and partnerships. Comparable to LocalToUs in category mix (Lifestyle, Travel, Local Attractions) and ad-supported editorial model.
• Nextdoor: Nextdoor is a neighborhood-based community and local discovery platform connecting residents with nearby businesses and services. It competes with LocalToUs for local-intent consumer attention and shares the local information-portal category.
• YP (Yellow Pages): YP is a longstanding US local business directory with editorial-style city content and category pages, monetized through advertising. Its directory-plus-content hybrid mirrors LocalToUs's operating model, though at meaningfully larger scale.
• Google Business Profile: Google Business Profile (via Google Maps/Search) is the dominant local business discovery surface in the US, offering free listings, reviews, and local information. It competes with LocalToUs for both user attention and the advertiser budgets that fund LocalToUs's revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocalToUs