Rede Pampa

Name

Rede Pampa

Legal name

Rede Pampa de Comunicação

Website

https://redepampa.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Regional Broadcasting and Multimedia Media

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

Keywords

• Regional broadcasting
• Multimedia news network
• FM radio stations
• Television broadcasting
• Print journalism

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels3 records

Core offering

Rede Pampa is a Brazilian multimedia communication network headquartered in Porto Alegre, Rio Grande do Sul, operating 14+ FM radio stations (flagship Rádio Pampa FM, sports-focused Rádio Grenal FM, regional coastal stations, and specialty formats FM Premium and FM Express), the TV Pampa television channel, and the Jornal O Sul newspaper (print and digital at osul.com.br). The network delivers regional news, sports, entertainment, and cultural content to audiences across Rio Grande do Sul, distributing via FM broadcast, online streaming, web portals, and social media, and monetizing primarily through advertising sales across all properties.

Product overview

Rede Pampa is a Brazilian multimedia communication conglomerate operating a diversified media portfolio across radio, television, and print journalism. The network comprises 14 FM radio stations (including flagship Rádio Pampa FM, sports-focused Rádio Grenal, regional coastal stations, and specialty formats like FM Premium and FM Express), TV Pampa (airing news programs such as Jornal da Pampa and Atualidades Pampa), and the newspaper Jornal O Sul covering news categories from economy and politics to entertainment and sports. Rede Pampa also produces national television programs including game shows (Mega Senha), celebrity news programs (TV Fama, A Tarde é Sua), police reality shows (Operação de Risco), and entertainment programs. The network organizes economic forums and events, serving audiences across Rio Grande do Sul state.

Differentiator

Problem solved

Functional benefit

Brands

• TV Pampa: Television station operated by Rede Pampa
• Jornal O Sul
• Rádio Pampa
• Rádio Grenal FM
• Rádio Continental FM
• Rádio 104 FM
• Rádio Caiçara FM
• Rádio Liberdade
• Eldorado FM
• FM Premium
• FM Express
• Rede Praia FM
• Mega Senha
• Sensacional
• TV Fama
• Alerta Nacional
• SuperPop
• A Tarde é Sua
• Operação de Risco
• João Kleber Show
• Encrenca
• Rede Pampa Poker Night

Products and services

• TV Pampa

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Secretaria de Desenvolvimento Econômico do RScoreStrategic or Co-development Partner · 25 November 2025Rede Pampa partnered with the Rio Grande do Sul State Secretariat for Economic Development to co-organize the XII Fórum Econômico Gaúcho – Desafios para o Rio Grande Vencedor, held on December 4, 2025. The forum brought together authorities, business leaders, and specialists to discuss economic recovery and development opportunities for the state.
• BanrisulcoreStrategic or Co-development Partner · 25 November 2025Banrisul (Banco do Estado do Rio Grande do Sul) co-sponsored and partnered with Rede Pampa on the XII Fórum Econômico Gaúcho, contributing to the discussion on economic development and competitiveness for Rio Grande do Sul.
• Banco Regional de Desenvolvimento do Extremo Sul (BRDE)coreStrategic or Co-development Partner · 25 November 2025BRDE (Banco Regional de Desenvolvimento do Extremo Sul) partnered with Rede Pampa to co-host the XII Fórum Econômico Gaúcho, supporting the event focused on economic recovery and development for Rio Grande do Sul.

Scale indicators1 record

Recent moves5 records

Direct peers

• Grupo RBS: Grupo RBS is the largest regional media conglomerate in southern Brazil (headquartered in Porto Alegre), operating TV affiliates, radio stations, newspapers (Zero Hora), and digital platforms. It is the most direct competitor to Rede Pampa in the Rio Grande do Sul market across broadcast, print, and digital.
• Gazeta Grupo de Comunicações: Gazeta Grupo de Comunicações operates a portfolio of radio stations, a TV affiliate, and a newspaper in Espírito Santo. It competes head-to-head with Rede Pampa in the regional multimedia communications model — radio + TV + print + digital under a single brand.
• NSC Comunicação: NSC Comunicação is a regional multimedia group in southern Brazil operating TV, radio, print, and digital outlets across Santa Catarina. Like Rede Pampa, it is a multi-platform regional broadcaster with a strong local-news and sports focus, making it a close business-model peer.

Broad incumbents

• Grupo Folha: Grupo Folha operates the Folha de S.Paulo newspaper and digital properties (UOL). It is a national-scale media peer focused on quality journalism and digital subscription, comparable to Rede Pampa's Jornal O Sul and digital news ambitions in business model.
• TV Globo (Grupo Globo): Grupo Globo is Brazil's dominant media conglomerate, operating the leading free-to-air TV network, news portals, and digital platforms. Rede Pampa competes with Globo's regional affiliates and digital properties for audience and ad spend in Rio Grande do Sul.
• Jovem Pan: Jovem Pan is a national radio network with a strong news-talk and sports format, comparable to Rede Pampa's flagship Rádio Pampa FM and sports-focused Rádio Grenal FM. Jovem Pan competes for regional radio ad budgets and listenership in Rio Grande do Sul.
• Record TV: Record TV is a national Brazilian free-to-air broadcaster with affiliated regional stations. Rede Pampa's TV Pampa competes with Record-affiliated signals in Rio Grande do Sul for audience share and regional advertising.
• Grupo Bandeirantes (Band): Band is a national Brazilian broadcast group operating free-to-air TV, radio, and digital news outlets. Rede Pampa carries Band-affiliated national programming on TV Pampa, making Band both a content supplier and a broader competitor in the Brazilian broadcast advertising market.
• Grupo O Globo: Grupo O Globo operates the O Globo newspaper and major digital properties, comparable to Rede Pampa's integrated newspaper + digital play (Jornal O Sul / osul.com.br) at a national scale.
• Grupo Sílvio Santos (SBT): SBT is a national Brazilian free-to-air broadcaster carrying entertainment programming that overlaps with Rede Pampa's national program slate (game shows, celebrity news, entertainment) broadcast on TV Pampa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/redepampa
• YouTubeyoutube.com/@RedePampaOficial
• Facebookfacebook.com/redepampa
• LinkedInlinkedin.com/company/rede-pampa
• Instagraminstagram.com/redepampa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Pampa