What Studio Prime does

Equipa Group (presented in the input under the name Studio Prime) is a Brazilian for-profit company founded in 2008 that transforms point-of-sale environments into sustainable ecosystems for global enterprises. The company's core offering centers on a circular-economy service model built around three pillars: blockchain-based traceability, regenerative design, and reverse logistics. Each pillar is operationalized to ensure that end-of-campaign materials become inputs for new resources, with the company reporting a 76.6% waste-to-production return rate. The company delivers projects globally with full blockchain-based traceability and serves tier-1 brand clients including Audi, Avolta, Chandon, Estée Lauder, Femsa, Isdin, LVMH, L'Oréal, and Swarovski.

The company's primary operating asset is the Instituto Transforma innovation hub in São Roque, Brazil, spanning 10,000m² and combining AI, materials engineering, and education to advance circular-economy solutions. Equipa Group is B Corp certified with a 90.6% score, providing third-party validation of its ESG practices across governance, people, and planet dimensions. The company operates an enterprise field-sales go-to-market motion targeting global brands directly, with the project scope described as "global" and underpinned by blockchain-based transparency requirements from clients.

The business model is project-based, combining design, production, and reverse logistics for brand marketing materials and point-of-sale displays; pricing is not publicly disclosed and is determined per project. The company maintains 11–50 employees and operates an extended ecosystem of sub-brands including Instituto Transforma, REVAD, Vig-Brasil, and Escola do Futuro. The company is privately held with no disclosed funding history, and Thiago Stauffer is identified as Founder/Owner. The firm's primary customer segment is global luxury and premium brands seeking to address point-of-sale waste, ESG reporting, and circularity compliance.

Name

Studio Prime

Legal name

Equipa Group

Website

https://studioprime.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Equipa Group (presented as Studio Prime) is a Brazilian sustainability services company that transforms point-of-sale environments into circular ecosystems for global luxury and premium brands, combining blockchain traceability, regenerative design, and reverse logistics.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Point-of-Sale Sustainability Services: Transforms point-of-sale into sustainable ecosystems. Services include design, production, and reverse logistics for brand marketing materials and displays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Prime (Equipa Group) transforms point-of-sale environments into sustainable ecosystems for global brands. It delivers design, production, and reverse-logistics services for brand marketing materials and displays, supported by blockchain-verified traceability and regenerative design to return campaign end-of-life materials into the production chain.

Product overview

Equipa Group offers a sustainable point-of-sale ecosystem transformation service. Their core offering centers on a circular economy model that ensures 76.6% of waste returns to the production chain. The company operates Instituto Transforma, a 10,000m2 innovation hub in São Roque, Brazil, which combines AI, materials engineering, and education to power their sustainability solutions. Their three strategic pillars are Traceability, Regenerative Design, and Reverse Logistics. They provide global brands with projects featuring total blockchain-based traceability, positioning themselves as a strategic partner for major international brands including Audi, LVMH, L'Oréal, Estée Lauder, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto Transforma: Innovation hub focused on circular economy, combining AI, materials engineering, and education to achieve 76.6% waste recycling rates. Located in São Roque, Brazil.

Products and services

• Sustainable Point-of-Sale Transformation Service End-to-end service that transforms brand point-of-sale environments and campaign marketing materials into a sustainable ecosystem for global luxury and premium brand clients, combining design, production, blockchain-based traceability, regenerative design, and reverse logistics.

Quantifiable outcome

• 76.6% of waste returns to productive chain
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• EcoEnclose: Smaller, sustainability-first packaging company offering recycled and circular packaging solutions. Comparable emerging player with a similar circularity narrative, though more focused on shipping/ecommerce packaging than premium POS.

Broad incumbents

• Sonoco Products: Diversified global packaging incumbent with consumer-branded and protective packaging divisions, including POS display capabilities. Overlaps with Studio Prime on sustainability-oriented packaging and displays for premium brands.
• WestRock: Global paper and packaging giant with consumer packaging and display divisions serving CPG and luxury brands. Comparable incumbent in POS/display production with growing sustainability positioning.
• Sealed Air: Global packaging company focused on protective and food packaging with sustainability programs. Comparable as a large incumbent moving into circular, traceable packaging for enterprise customers.
• Quad/Graphics: Large-scale marketing and print services provider producing in-store displays, retail signage, and brand marketing materials. Adjacent peer offering POS and brand-marketing production at enterprise scale.

Others

• Avery Dennison: Global materials science company producing labels, RFID, and brand-identification solutions with sustainability programs. Comparable as an enabling supplier of traceable, branded materials used across POS and packaging supply chains.

Regional players

• Antalis: European-focused distributor of papers, visual communications, and packaging materials, including POS substrates. Comparable on the materials/distribution side of the POS value chain though not a producer of circular POS solutions.

Direct peers

• Huhtamaki: Global food and consumer-goods packaging company with sustainability-led POS and food-service packaging lines serving global brand owners. Comparable customer set and focus on measurable circular outcomes.
• Smurfit Kappa: One of the world's largest paper-based packaging groups with explicit sustainability, recycling, and circular-economy commitments and a POS/display product line. Comparable in combining circularity metrics with brand-grade packaging production.
• DS Smith: Global sustainable packaging manufacturer that produces point-of-sale displays and circular-economy packaging solutions for major FMCG and luxury brands. Closest large-scale peer to Studio Prime's POS and reverse-logistics offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/equipagroup
• YouTubevimeo.com/equipagroup
• LinkedInlinkedin.com/company/equipa-group
• Instagraminstagram.com/equipagroup
• Facebookfacebook.com/studioprime

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Prime