LifeGuide
LifeGuide is a privately held insurance services company based in Atlanta, Georgia, founded in 2019. With a small team of 1-10 employees, it operates in the U.S. insurance sector; specific products, customers, and revenue details are not publicly disclosed.
- Company typePrivate
- Founded2019
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LifeGuide does
LifeGuide is a privately held insurance services company headquartered in Atlanta, Georgia, founded in 2019. The firm operates as a for-profit entity with a small team of 1-10 employees, and maintains a web presence at lifeguidepartners.com — though the site displayed a verification challenge during data collection, preventing verification of product details, customer information, and corporate disclosures. Leadership consists of Scott Page as Chief Executive Officer and Stephen Terrell as President.
The company's specific product suite, go-to-market motion, pricing structure, and underlying technology are not documented in the available data. No proprietary platforms, integrations, APIs, mobile applications, or technology stack have been disclosed, and there is no evidence of partnerships, certifications, regulatory actions, or capital-raising activity. Operating geographies, customer segments, and revenue mechanics are likewise unverified.
LifeGuide's operating status is confirmed as active, and it is classified as a private, non-public company with no reported subsidiaries, parent entity, or M&A history. The overall data picture is characterized by significant gaps: the inability to access the corporate website, the absence of any disclosed financial or operational metrics, and the lack of observable technology, customer, or funding signals mean that the company's actual business model and market positioning cannot be characterized with confidence from this source set.
LifeGuide firmographics
Firmographics- Name
- LifeGuide
- Website
- https://lifeguidepartners.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LifeGuide is a privately held insurance services company based in Atlanta, Georgia, founded in 2019. With a small team of 1-10 employees, it operates in the U.S. insurance sector; specific products, customers, and revenue details are not publicly disclosed.
- Ownership category
- akta.pro rank
LifeGuide industry classification
Industry- Product category
- Insurance Services
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Level Term Life Insurance (FSAIAAAA)
- akta.pro secondary industry
- Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)
Keywords
Where LifeGuide is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
LifeGuide business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
LifeGuide product offering
Product offeringCore offering
LifeGuide is an insurance service company headquartered in Atlanta, United States, founded in 2019. The firm provides insurance services to customers, operating with a small team of 1-10 employees. Detailed product/service descriptions were not accessible due to a website verification challenge blocking further information.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Services
Companies that use LifeGuide
Customer profileIdeal customer profiles1 record
LifeGuide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LifeGuide partnerships and signals
Strategic signalRecent moves1 record
LifeGuide competitors and assessment
Company assessmentDirect peers
- HealthMarkets: National insurance agency distributing health, Medicare, life, and supplemental products through a network of agents. Comparable to LifeGuide as a multi-line agency but operating at much greater scale.
- EverQuote: Online insurance marketplace that connects consumers with agents and carriers across life, auto, and home. Competes with LifeGuide for the same end-customer demand, but at the aggregator/marketplace layer.
- SmartFinancial: Online insurance comparison platform distributing life, auto, home, and health coverage through carrier partnerships. Comparable agency/brokerage model targeting similar consumer demand as LifeGuide.
- SelectQuote: Public direct-to-consumer insurance distributor focused primarily on term life insurance. Comparable to LifeGuide as an agency-style distributor of life products, though far larger and marketing-driven.
- Quotacy: Online term life insurance brokerage that works with multiple carriers. Closely comparable to a small life-focused agency like LifeGuide in product mix and distribution model.
- Policygenius: Online life, disability, and home insurance brokerage that matches consumers with carrier products. Direct competitor to LifeGuide's life-insurance distribution role, but operating at much larger scale via a digital-first model.
Broad incumbents
- GoHealth: Public Medicare-focused insurance distributor that also sells life and supplemental products. Comparable to LifeGuide's agency/brokerage role, though concentrated in the senior market.
- Assurance IQ: Tech-enabled insurance distribution platform (acquired by Prudential) selling life, health, and Medicare products. Overlaps with LifeGuide in life distribution but operates a data-driven, scaled platform model.
- Bankers Life: Large established insurer-affiliated agency focused on life insurance, retirement, and supplemental health products for middle-income Americans. Comparable distribution motion to LifeGuide but with captive carrier support and national scale.
Emerging players
- Lemonade: Digital-native insurance carrier using a direct-to-consumer model. Not a direct agency competitor, but representative of the technology-led distribution shift that pressures small traditional agencies like LifeGuide.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
LifeGuide financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeGuide leadership team
Management profileNumber of profiles
Profiles2 records
LifeGuide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeGuide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeGuide
What does LifeGuide do?
LifeGuide is an insurance service company headquartered in Atlanta, United States, founded in 2019. The firm provides insurance services to customers, operating with a small team of 1-10 employees. Detailed product/service descriptions were not accessible due to a website verification challenge blocking further information.
Is LifeGuide a public or private company?
LifeGuide is a private company. It is classified as unknown and is currently operating.
When was LifeGuide founded?
LifeGuide was founded in 2019. It employs 1 to 10 people.
Where is LifeGuide based?
LifeGuide is headquartered in Atlanta, United States, in the North America region.
Who are LifeGuide's main competitors?
Direct peers on record are HealthMarkets, EverQuote, SmartFinancial, SelectQuote, Quotacy and Policygenius. Broad incumbents are GoHealth, Assurance IQ and Bankers Life. Lemonade is listed as an emerging player.
Does LifeGuide have an API?
No public API is recorded for LifeGuide.
What industry is LifeGuide in?
LifeGuide's product category is Insurance Services. Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance, with a secondary code of FSAIABAK, Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness). Its NAICS code is 52421 and its SIC code is 6411.