Alerting Hub

What Alerting Hub does

Alerting Hub Ltd is a UK-based, privately held software company founded in 2020 and headquartered in Northampton (registered in England and Wales, #12634324). It operates a cloud-based, event-centric mass notification platform that lets organizations send and track SMS, voice (PSTN/SIP, including Text-to-Speech and IVR), email and WhatsApp messages through a single REST API call, with delivery status and recipient responses collated against one alert event ID. The company was founded by Mark Fawcett and Simon Millard (both communications and telephony specialists) along with Faye McClenahan, who has since departed. The platform exposes APIs such as SendAlert, BatchSend, collectevents and storecontent, supports contact-group management with encrypted storage, and runs across multiple providers and regions with automatic failover and 100k-SMS-per-five-minute throughput.

Alerting Hub monetizes via usage-based platform fees tied to message volumes across channels, with no publicly listed price tiers; commercial onboarding is handled through account managers and a free sample API key with sandbox testing drives developer-led evaluation. The go-to-market is API-first / product-led growth layered with direct enterprise sales for high-volume or WhatsApp Business setups. Distribution is exclusively direct (self-serve API plus account manager), with no reseller or marketplace presence identified.

The company markets packaged solutions across six verticals: accounts receivable and debt recovery, product recall notifications, business continuity/emergency management, school communications, government/public safety mass alerting, and automated customer engagement (appointments, deliveries, alerts). It currently lists no disclosed revenue, no external funding rounds, no named customers, no awards or certifications, and no third-party integrations, and appears to operate primarily in the UK with infrastructure reach that supports cross-border usage.

Name

Alerting Hub

Legal name

Alerting Hub Ltd

Website

https://alertinghub.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Alerting Hub is a UK-based cloud platform providing an API-driven, event-centric mass notification service that unifies SMS, voice, email and WhatsApp alerts for accounts receivable, product recall, emergency, school, public-safety and customer-engagement use cases.

Ownership category

akta.pro rank

Product category

Mass Notification Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Security Systems Services (56162)

SIC

Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)

akta.pro primary industry

Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)

akta.pro secondary industries

Crisis Management & Communications Support (Mass Notification) (BPABANAF), Emergency Notification & Mass Communication Systems (Alerts, PA, Sirens) (EDAEACAE)

Keywords

• Mass notification platform
• Cloud communication API
• Multi-channel alerting
• Emergency notification system
• Developer notification API

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Usage-Based Platform Fees: Customers pay based on usage volume of SMS, voice calls, and emails sent through the platform. The platform is accessed via API keys with usage tracked per message type. Capacity and throughput (e.g., 100k SMS per 5 minutes, 1 call per second standard) suggests a volume-based pricing model tied to message count and channel type.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Alerting Hub provides a cloud-based, API-first mass notification platform that enables organizations to send alerts and notifications at scale across multiple communication channels, including SMS, voice, email, and WhatsApp. The platform is targeted at businesses and public-sector organizations that need to deliver high-volume, multi-channel communications for use cases such as emergency alerts, accounts receivable notifications, product recalls, and community engagement.

Product overview

Alerting Hub is a cloud-based mass notification platform offering a unified solution for sending bulk SMS, voice calls, and email alerts through a single REST API. The core platform is the Alerting Hub Platform, which serves as the foundation for all communication capabilities. The SendAlert API is the primary integration endpoint enabling developers to trigger multi-channel notifications from a single transaction. Communication channels include SMS Alerts, Voice Alerts, Email Notifications, and WhatsApp Messaging. Feature modules include IVR (Interactive Voice Response), Personalization with trackable shortlinks, and Automated Escalation for multi-step notification workflows. Vertical solutions address specific use cases including Accounts Receivable Notification, Product Recall Notifications, Business Continuity Notifications, School Notification System, Mass/Emergency Notification System, and Automated Customer Notification. The platform supports both immediate and scheduled sending, real-time delivery tracking, and contact group management.

Differentiator

Problem solved

Functional benefit

Products and services

• Alerting Hub Platform Cloud-based, API-first mass notification platform that enables organizations to send alerts and notifications at scale across multiple channels (SMS, voice, email, WhatsApp). Targeted at businesses, public-sector bodies, healthcare providers, and developers needing high-volume multi-channel communications.
• SendAlert API Core single-message API endpoint that allows developers and integrators to programmatically send individual notifications through the Alerting Hub platform across supported channels.
• BatchSend API Bulk-send API endpoint that enables organizations to dispatch notifications to large recipient lists in a single call, supporting high-volume mass communication use cases.
• Event Collection API API endpoint for collecting and ingesting event data into the platform, enabling integration with external systems to trigger notification workflows.
• Store Content API API endpoint for storing and retrieving content used in notification templates, supporting dynamic personalization of outbound messages.
• SMS Alerts SMS messaging channel offered as a standalone communication capability of the Alerting Hub platform for sending text-based alerts to recipients at scale.
• Voice Alerts Voice messaging channel offered as a standalone communication capability of the Alerting Hub platform for delivering spoken-message alerts via phone calls.
• Email Notifications Email channel offered as a standalone communication capability of the Alerting Hub platform for sending notification emails to recipients.
• WhatsApp Messaging WhatsApp Business messaging channel offered as a standalone communication capability of the Alerting Hub platform for delivering alerts via WhatsApp.
• Sandbox Environment Freemium developer sandbox providing a test environment for evaluating and integrating the Alerting Hub APIs before production deployment.

Quantifiable outcome

• SMS has a 98% open rate, with 90% read within 3 minutes of receipt
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneSignal: Customer engagement messaging platform supporting push, SMS, email, and in-app messaging with developer-first APIs. Comparable on API-first, multi-channel, programmatic notification orchestration.
• Sinch: Global CPaaS provider offering SMS, voice, email, and WhatsApp APIs at scale, with strong positions in mission-critical notifications and conversational AI. Competes with Alerting Hub for enterprise mass-notification workloads.
• DialMyCalls: Mass notification service for voice, SMS, and email targeted at schools, churches, businesses, and emergency alerting. Closely comparable small-business focused mass-notification offering.
• Rave Mobile Safety (Rave Alert): Mass notification platform focused on schools, higher education, government, and business with SMS, voice, and email alerting. Direct peer in the education and emergency notification segments.
• Twilio: Largest cloud communications platform offering Programmable SMS, Voice, and Email APIs. Competes head-to-head with Alerting Hub on multi-channel mass notification, with a far broader developer ecosystem and global carrier footprint.
• TextMagic: Business SMS and notifications platform with APIs for bulk texting, two-way SMS, and alerts. Comparable on API-based multi-recipient notification workflows, particularly for SMB and integrator use cases.
• MessageBird (Bird): Omni-channel cloud communications platform providing SMS, voice, WhatsApp and email APIs used for marketing notifications, alerts, and customer engagement. Closely comparable API-first, multi-channel positioning to Alerting Hub.
• OnSolve: Provider of mass notification, emergency communication, and crisis management solutions for enterprises and public sector. Directly comparable to Alerting Hub's emergency/continuity notification product line.
• Everbridge: Critical Event Management and mass-notification specialist serving government, healthcare, and enterprise. Overlaps directly with Alerting Hub's emergency alerting, school notifications, and business continuity use cases.
• Vonage Communications APIs (Ericsson): Enterprise-grade communications APIs covering SMS, voice, and email with strong wholesale carrier relationships and global reach. Directly comparable on programmable multi-channel messaging capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alerting-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alerting Hub