Sustainable Health Systems

What Sustainable Health Systems does

Sustainable Health Systems (SHS) is a privately held health technology company headquartered in Ithaca, New York, founded in 2009. The company has between 1 and 10 employees and operates the TrueNorth Whole Health Platform, a web-based technology system for health risk assessment, lifestyle medicine, and care management. The platform ingests standardized instruments such as NIH and NHANES questionnaires alongside the company's proprietary SHQ (Social History Questionnaire), which covers 11 social determinants of health domains, and exposes assessment outputs through a clinician-facing interface and a newer patient-facing mobile channel.

The company's product portfolio includes the TrueNorth platform, the SHQ assessment instrument, and a Pro Forma tool for business/financial modeling use cases. SHS sells to a diversified set of customer segments—physicians, health systems, employers, health coaches, and health informatics professionals—and generates revenue through platform subscriptions and professional consulting services. The consulting practice is positioned around the team's claimed 100+ years of combined experience in lifestyle medicine, serving as both a service revenue line and a credibility asset.

The company has engaged in partnership and ecosystem activity, most notably with Wellcoaches Healthcare, to integrate coaching delivery into its platform. It has also publicly aligned with the CMS MAHA-ELEVATE initiative through webinar content and thought leadership, suggesting an intent to position the platform within federal preventive-care and value-based-care programs.

Name

Sustainable Health Systems

Legal name

Sustainable Health Systems

Website

https://sustainablehealthsystems.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sustainable Health Systems operates the TrueNorth Whole Health Platform, a web-based health risk assessment, lifestyle medicine, and care management system serving physicians, health systems, employers, health coaches, and health informatics professionals through subscriptions and consulting services.

Ownership category

akta.pro rank

Product category

Healthcare Technology — Whole Health and Care Management Software

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK)

akta.pro secondary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Health risk assessment
• Care management platform
• Lifestyle medicine software
• Social determinants health
• Wellness technology

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TrueNorth Platform Subscription: Subscription-based access to the TrueNorth Whole Health Platform providing software tools for health risk assessment, care management, and patient engagement
2. Consultation Services: Professional consulting services for practices, health systems, and employers with expertise in consumer-centric health and well-being services. The company advertises 100+ years of combined experience in consultation engagements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sustainable Health Systems sells the TrueNorth Whole Health Platform — a web-based lifestyle medicine and care management technology system with patient and clinician interfaces, the proprietary Sustainable Health Questionnaire (SHQ) for health risk and Social Determinants of Health assessment, Remote Physiological Monitoring, health coaching tools, and EMR integration. It also delivers health and well-being consultation services to practices, health systems, and employers.

Product overview

Sustainable Health Systems offers a unified product portfolio anchored by the TrueNorth Whole Health Platform — a whole health, lifestyle medicine and care management technology system. The platform integrates with Electronic Medical Records (EMR) and supports mobile-friendly patient interfaces alongside workstation-oriented clinician interfaces. Key add-on modules include the Sustainable Health Questionnaire (SHQ) for comprehensive health risk assessment, Remote Physiological Monitoring, and Health Coaching Tools. The company also provides Consultation Services and Annual Wellness Visits as part of its service offerings. The ecosystem enables population analytics, community resource connections, and supports care models including Chronic Care Management and Principal Care Management. The company offers a web-based Pro Forma tool for assessments.

Differentiator

Problem solved

Functional benefit

Brands

• TrueNorth: Whole health, lifestyle medicine and care management technology platform for health risk assessment, health coaching tools, remote physiological monitoring, and chronic care management.
• Sustainable Health Questionnaire (SHQ)

Products and services

• TrueNorth Whole Health Platform Web-based whole health, lifestyle medicine and care management technology system with mobile-friendly patient interfaces and workstation-oriented clinician interfaces. Includes the Sustainable Health Questionnaire (SHQ), Remote Physiological Monitoring, Health Coaching Tools (readiness, goals, habits, wearables, messaging), Social Determinants of Health assessment, population analytics, community resource connections, and EMR integration. Sold to physicians, practices, health systems, employers, and health coaches.
• Health and Well-Being Consultation Services Expertise-based consulting for practices, health systems, and employers covering consumer-centric health and well-being services, top- and bottom-line business plan expertise, and program customization to population and company culture. The team reports 100+ years of combined experience.
• Pro Forma (healthyliving-proforma) Web-based tool for healthyliving assessments and reporting.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Wellcoaches HealthcareminorStrategic or Co-development PartnerSustainable Health Systems is identified as a Partner of Wellcoaches Healthcare. This partnership positions the company within the Wellcoaches health coaching ecosystem, likely providing technology integration or referral pathways for health coaching services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Livongo (Teladoc Health): Now part of Teladoc Health, Livongo pioneered chronic condition management with connected devices, coaching, and data-driven interventions — a much larger, incumbent competitor in the same chronic care/RPM/coaching category as SHS.
• Rally Health (UnitedHealth Group/Optum): Consumer digital health engagement platform owned by Optum offering health assessments, wellness programs, and benefits navigation — directly comparable in wellness assessments and consumer-centric employer health programs, but with vastly greater scale and Optum distribution.

Direct peers

• Wellframe: Digital care management platform offering health risk assessments, care plans, and member engagement tools delivered to health plans and providers — directly comparable in product surface area and target buyer to Sustainable Health Systems' TrueNorth platform.
• Noom: Behavior change and coaching platform rooted in psychology and habit formation, applied to weight management, stress, and chronic conditions — overlaps with SHS's health coaching tools and lifestyle medicine focus.
• Welltok: Consumer health activation and population health management platform that uses data-driven outreach and assessments to drive health actions — comparable in its analytics-first, assessment-driven approach to employer and health plan populations.
• DarioHealth: Digital therapeutics company offering chronic condition management (diabetes, hypertension, MSK, behavioral) with connected devices and AI-driven personalization — directly comparable in RPM-driven chronic care and condition management.
• WellDoc: Digital health platform focused on chronic condition self-management, behavioral coaching, and clinical decision support — comparable in chronic care, behavior change, and provider-enterprise go-to-market motion.
• Omada Health: Digital chronic care management platform combining behavior change, health coaching, and remote monitoring for diabetes, hypertension, and musculoskeletal conditions — overlaps with SHS on chronic care, lifestyle medicine, and coaching-driven outcomes.
• Virgin Pulse: Employer-focused health and wellbeing platform combining health risk assessments, biometric data, and behavior change programs — directly comparable to SHS's employer segment and SDOH/population health positioning.

Emerging players

• Health Catalyst: Healthcare data and analytics platform serving health systems with population health and value-based care insights — adjacent in population health analytics and value-based care delivery, a key downstream use case of SHS's data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainable Health Systems