Car Village

What Car Village does

Car Village S.R.L. is a privately held Italian automotive dealership group headquartered in Sesto Fiorentino (Florence metropolitan area), operating three retail showrooms across Tuscany: Sesto Fiorentino (Osmannoro), Firenze Sud, and Arezzo. The company functions as an authorized multi-brand dealer for more than 15 automotive brands, spanning Stellantis-aligned marques (Fiat, Lancia, Abarth, Jeep, Alfa Romeo, Fiat Professional), premium/luxury (Maserati), European volume (Peugeot, Skoda), and Chinese OEMs (BYD, Geely, Omoda, Jaecoo, EMC, Foton). Its offering covers the full vehicle ownership lifecycle: new vehicle sales, a used/KM0 outlet inventory of approximately 259 vehicles plus 53 ready-delivery new units, long-term rental through a partnership with Arval, authorized after-sales service (maintenance, bodywork, glass, tires, inspections) for 13+ brands, and used-car valuation and trade-in services. Distribution is exclusively through physical showrooms plus a MotorK-powered dealer website that supports online search, configuration, and service booking across 30+ languages.

The business model is fundamentally transactional and asset-intensive: revenue is generated primarily through one-time vehicle sales (new and used) with manufacturer-suggested and discounted pricing on KM0/used units (9%–23% off retail), supplemented by recurring service revenue from the authorized workshop network and recurring rental income routed through Arval. Pricing varies materially by brand and segment, ranging from approximately €12,450 (Fiat Pandina hybrid) to €73,800+ (Maserati Grecale) for passenger vehicles, and €26,792 to €68,028 for commercial vans. The go-to-market combines traditional in-person dealership sales with digital lead capture via the corporate website; customer segments are split between retail individuals (primary) and business/fleet operators (secondary), with a horizontally diversified segmentation approach across consumer personas and commercial use cases.

Operationally, the company is structured around wholly owned operating units including Car Village Maserati (dedicated luxury sales and service) and Car Village Service/Officina (the authorized maintenance network). The core technology stack is the MotorK dealer website platform, which provides inventory management, vehicle configurators, and appointment booking but constitutes commodity SaaS rather than proprietary technology. No proprietary patents, trademarks, AI capabilities, or software products are disclosed, and the firm holds no external funding, parent company, or institutional investors. GDPR compliance is maintained across customer, supplier, cookie, and video-surveillance data processing in line with EU Regulation 2016/679.

Name

Car Village

Legal name

CAR VILLAGE S.R.L.

Website

https://carvillagefirenze.it

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Car Village is a privately held multi-brand automotive dealership group operating three showrooms in Tuscany, Italy, selling new, used, and KM0 vehicles across 15+ brands (Stellantis, Maserati, Peugeot, Skoda, Chinese OEMs), alongside authorized service, trade-in, and Arval long-term rental services for retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sesto Fiorentino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New): Sale of new passenger vehicles from multiple brands including Fiat, Lancia, Abarth, Jeep, Maserati, Fiat Professional, Peugeot, Alfa Romeo, BYD, Omoda, Jaecoo, EMC, Foton, Geely, and Skoda. Offers vehicles in various fuel types including petrol, diesel, hybrid, plug-in hybrid, and electric.
2. Vehicle Sales (Used & KM0): Sale of pre-owned vehicles and nearly-new KM0 (demonstration/ex-display) vehicles with inventory of 259 vehicles available across locations.
3. After-Sales Service & Maintenance: Authorized service center offering vehicle maintenance, inspections, tire services, bodywork, and glass replacement for vehicles sold at the dealership.
4. Vehicle Rental (Long-term): Long-term vehicle rental services for private individuals and businesses, offered in partnership with Arval.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Car Village is a multi-brand automotive dealership group that retails new, used, and KM0 (demonstration/ex-display) passenger and commercial vehicles across 15+ brands (Fiat, Lancia, Abarth, Jeep, Maserati, Alfa Romeo, Peugeot, Skoda, BYD, Geely, Omoda, Jaecoo, EMC, Foton, Fiat Professional). It operates authorized after-sales service centers for maintenance, bodywork, glass, tires, and inspections, and offers long-term rental for individuals and businesses in partnership with Arval. Sales and service are delivered through three physical showrooms in Tuscany supported by a MotorK-powered multi-language dealer website.

Product overview

Car Village is a multi-brand automotive dealership offering a comprehensive portfolio of vehicle sales and services. The core offering centers on new car sales across major brands (Fiat, Lancia, Abarth, Jeep, Maserati, Peugeot, Alfa Romeo, BYD, Omoda, JAECOO, Foton, Skoda, Geely) and commercial vehicles (Fiat Professional), complemented by used and KM 0 vehicle sales. The product portfolio extends through ancillary services including authorized vehicle maintenance and repair, long-term rental (in partnership with Arval), vehicle valuation, and online appointment booking. The dealership operates dedicated sub-brands for emerging automotive brands including EMC Auto (urban SUVs), OMODA, and JAECOO, with specialized service facilities for Maserati vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Passenger Vehicle Sales
• Used and KM0 Vehicle Sales
• Fiat Professional Commercial Vehicle Sales
• Authorized Vehicle Maintenance and Repair Services
• Long-Term Vehicle Rental Services

Quantifiable outcome

• 259 vehicles in used/KM0 inventory plus 53 new vehicles in stock for immediate delivery
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• ArvalcoreChannel Partner/ Reseller/ DistributorArval is a vehicle leasing and fleet management company that provides long-term rental services for both private individuals and businesses through Car Village dealerships. This partnership enables Car Village to offer flexible vehicle rental options as an alternative to outright purchase, expanding their service offerings beyond traditional vehicle sales.
• MotorKcoreTechnology or IntegrationMotorK provides the dealer website platform powering the Car Village online presence. This includes vehicle configurators, inventory management, search and filtering capabilities, appointment booking systems, and general website infrastructure that enables digital customer engagement.
• FIAT (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized FIAT dealer offering the complete FIAT passenger vehicle lineup including Panda, 500, Tipo, 600, and Doblò models, as well as the FIAT Professional commercial vehicle range including Ducato, Doblò, and e-Doblò electric vans.
• Fiat Professional (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Fiat Professional dealer specializing in commercial vehicles including vans, trucks, and electric commercial vehicles for business use. Full lineup includes Ducato, Doblò, e-Ducato, and e-Doblò with various configurations.
• MaseratiflagshipChannel Partner/ Reseller/ DistributorAuthorized Maserati dealer selling the Italian luxury brand's vehicle lineup including Grecale SUV and other models. Dedicated Maserati service center at headquarters location with specialized service facilities and dedicated contact numbers.
• Jeep (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Jeep dealer selling the complete Jeep lineup including Avenger, Renegade, Compass, Wrangler, and Grand Cherokee models. Jeep vehicles available as new, used, and KM0 with various powertrains including petrol, hybrid, and electric options.
• Lancia (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Lancia dealer offering the new Lancia Ypsilon in hybrid variants as the brand's flagship product. Lancia represents the revival of the historic Italian brand within the Stellantis group.
• Abarth (Stellantis)minorChannel Partner/ Reseller/ DistributorAuthorized Abarth dealer offering the performance-oriented vehicles based on FIAT models, targeting enthusiasts seeking sportier driving experiences.
• Alfa Romeo (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized Alfa Romeo dealer selling the Italian luxury-sport brand lineup including Tonale and other models, targeting customers seeking Italian design and performance heritage.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer offering the French brand's complete vehicle lineup including 208, 2008, 3008, and other models. Peugeot represents a significant volume brand in the dealership's portfolio.
• BYDcoreChannel Partner/ Reseller/ DistributorAuthorized BYD dealer offering Chinese electric vehicles including Dolphin, Seal, and Sealion 7. BYD is a leading global electric vehicle manufacturer, and this partnership positions Car Village in the growing EV market segment.
• GeelyminorChannel Partner/ Reseller/ DistributorAuthorized Geely dealer offering Chinese automotive group vehicles, expanding the dealership's international brand portfolio.
• OmodaminorChannel Partner/ Reseller/ DistributorAuthorized Omoda dealer offering the Chinese brand's SUV lineup including OMODA 5, 5 EV, 7, and 9 models with various powertrains including petrol, hybrid, and electric.
• JaecoominorChannel Partner/ Reseller/ DistributorAuthorized Jaecoo dealer offering the premium SUV brand from Chery Holding including Jaecoo 5, 7, and 8 models with hybrid and plug-in hybrid options.
• EMC AutominorChannel Partner/ Reseller/ DistributorEMC (Emmatrì) dealer offering Italian-designed urban SUV vehicles including EMC 4, 6, 7, 9, and 212 models. EMC represents an emerging Italian brand in the compact SUV segment.
• FotonminorChannel Partner/ Reseller/ DistributorAuthorized Foton dealer offering Chinese commercial vehicles including the Tunland G7 pickup truck and Tunland V9, expanding the commercial vehicle offerings.
• Skoda (Volkswagen Group)coreChannel Partner/ Reseller/ DistributorAuthorized Skoda dealer offering the Czech Volkswagen Group brand's vehicles including Fabia, Scala, Kamiq, Karoq, Kodiaq, Octavia, and Enyaq electric models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Germani Group: Italian multi-brand dealer group operating across multiple regions with authorized sales and service for Stellantis brands (Fiat, Jeep, Alfa Romeo) and other OEMs. Comparable as a regional multi-brand authorized dealer with attached service operations.
• Fimauto Group: Multi-brand Italian dealer group with locations in central Italy (Tuscany-adjacent regions), authorized for Fiat, Jeep, Alfa Romeo, Maserati, and other brands. Directly comparable authorized multi-brand dealership business model serving a similar regional Italian customer base.
• Intergea Group: Major Italian multi-brand automotive retail group with nationwide presence across Stellantis, BMW, Mercedes, and other franchises. Comparable in authorized multi-brand dealer strategy, mixed new/used/KM0 sales model, and integrated service operations.
• CarServer: Italian multi-brand dealer group operating in central and northern Italy with new and used vehicle sales, authorized service, and digital retail capabilities. Comparable in multi-brand authorized dealership model and emphasis on both new and KM0/used inventory.
• BiAuto Group: Multi-brand Italian dealer group with Stellantis and other OEM authorizations, integrated service centers, and used-car operations. Comparable authorized multi-brand dealer model targeting both retail and business customers across multiple Italian regions.
• Cecchin Group: Northern Italian multi-brand automotive dealer with authorized sales and service for Fiat, Jeep, Alfa Romeo, and other franchises. Comparable multi-brand authorized dealer model with attached authorized service center operations serving a regional Italian market.
• Autotorino: Italy's largest multi-brand automotive dealer group, operating dozens of locations across northern and central Italy including authorized dealerships for many of the same Stellantis, Volkswagen Group, and other brands that Car Village represents. Highly comparable in multi-brand authorized dealer model, geographic clustering, and service-center footprint.

Others

• Arval: BNP Paribas-owned long-term vehicle rental and fleet management company that is itself a strategic channel partner of Car Village. Included as a peer/ecosystem participant because it underwrites Car Village's recurring rental revenue stream and shapes how the dealership competes in the mobility-as-a-service segment.

Regional players

• Sabelt Auto: Italian regional dealer group with multi-brand authorized sales and service. Comparable as a smaller-to-mid-sized authorized dealer operating in a defined regional geography with similar brand mix, though operating outside Car Village's Tuscany catchment.

Broad incumbents

• Stellantis Retail Italia: Stellantis's own corporate retail and brand-distribution operations in Italy, representing a manufacturer-controlled competitor to independent dealers like Car Village. Relevant as the parent group's strategic response to direct-sales and network-consolidation pressures affecting all independent multi-brand dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/car-village-s-r-l-gruppo-intergea

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Village