Magic to Go

What Magic to Go does

Magic to Go (legal entity: Lemon Orange Sp. z o.o. Sp. K) is a Warsaw, Poland-based event technology company founded approximately 10 years ago, operating with a team of 1-10 employees. The company develops and licenses off-the-shelf augmented reality (AR), virtual reality (VR), gesture-based, and generative AI software for live events, retail activations, trade shows, and experiential marketing campaigns. Its product portfolio spans themed AR Experience packages (AR Zoo with 27M+ YouTube views, AR Dinosaurs, AR Weather, AR Farm, AR Hollywood), VR motion rides (Rollercoaster, Bobsleigh, Santa), gesture-based games (Football Game, Perfect Aim), the AI Photobooth and AI Fitting Room platforms, and supplementary AR utilities (AR Photo Booth, AR Bubbles, AR Fitting Room). Underlying technologies include generative AI for image transformation, gesture/motion recognition (Kinect-based), multi-touch interactive screens, and custom-built motion simulation hardware platforms.

The company's business model is a hybrid of one-time software licensing (with flexible terms ranging from weeks to lifetime), hardware rental and sales (VR simulators, totems, LED screens, holographic fans, tablets, multi-touch screens — delivered across Europe), custom professional services for bespoke AR/VR scenarios, and a self-serve AI Photobooth platform (myaibooth.com) targeting lower-friction customers. Most pricing is quote-based; the only publicly disclosed price point is the Football Game hardware-software bundle at 1,520 EUR. Customer segments are horizontally diversified across event professionals, retail and shopping centers, corporate clients and brand agencies, clothing retailers, and sports retail/fan zones. Hardware delivery is regional (Europe), while the company claims a global client base driven by digital content licensing with hardware supplied locally or bundled.

Name

Magic to Go

Legal name

Lemon Orange Sp. z o.o. Sp. K

Website

https://go-to-magic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic to Go is a Warsaw-based event technology firm that develops and licenses off-the-shelf generative AI, augmented reality, virtual reality, and gesture-based interactive software for events, retail activations, trade shows, and experiential marketing campaigns worldwide.

Ownership category

akta.pro rank

Product category

Event Engagement Software

NAICS

Software Publishers (5132), Amusement Arcades (71312)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Amusement & Recreation (7990), Services-Computer Programming Services (7371)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Augmented reality software
• Virtual reality experiences
• AI photobooth platform
• Gesture-based games
• Event engagement technology

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Software Licenses (Off-the-shelf AR/VR/AI Products): The primary revenue stream consists of selling off-the-shelf software licenses for AR Experience packages (AR Zoo, AR Dinosaurs, AR Hollywood, AR Weather, AR Farm), VR rides (Rollercoaster, Bobsleigh, Santa), gesture-based games (Football Game, Perfect Aim), and AI Photobooth products. License periods range from a few weeks to lifetime ownership, providing flexible recurring and one-time revenue.
2. Custom Software Development Services: Magic to Go offers custom development services, creating bespoke real-time scenarios that link the physical and digital worlds. Tailor-made solutions are developed for clients across various industries, adding a professional services revenue stream on top of standard product licensing.
3. Hardware Rental: The company rents hardware including VR simulators, interactive touch screens (24" to 80"), LED screens (P2, P3, P4, P6), holographic fans, tablets (Android and iOS), and interactive totems/infokiosks. Hardware rental covers events, trade fairs, and conferences across Europe, with both short-term and long-term rental options.
4. Hardware Sales: The company sells hardware including VR motion platforms, touch screens, LED screens, and gesture-control hardware bundles. For example, the Football Game package (including Kinect One, Minicomputer i5, 4GB RAM, 128 SSD, cables, Windows 10) is sold at 1,520 EUR plus shipping. Hardware is sold alongside software licenses to provide complete turn-key solutions.
5. AI Photobooth / AI Fitting Room Subscriptions: AI-powered photobooth and virtual fitting room products are offered as web-based or kiosk-based platforms with customizable branding. These generate revenue through platform licensing and may include subscription elements for ongoing campaign content updates and effects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magic to Go develops and licenses off-the-shelf interactive software combining generative AI, augmented reality, virtual reality, and gesture recognition for live event engagement. The company sells software licenses (short-term to lifetime) for AR Experience packages, VR rides, AI Photobooth/Fitting Room, and gesture-based games, complemented by hardware rental/sales and custom development services for bespoke brand activations.

Product overview

Magic to Go offers a comprehensive portfolio of off-the-shelf immersive event technology solutions combining GenAI, augmented reality (AR), virtual reality (VR), and gesture-based interaction. The product ecosystem centers on AI Photobooth as the primary AI offering, supported by an extensive AR Experience collection (AR Zoo, AR Dinosaurs, AR Weather, AR Farm, AR Hollywood) and VR Experience products (VR Rollercoaster, VR Santa Ride, VR Bobsleigh). Additional offerings include gesture-based games (Football Game, Perfect Aim), AR Photo Booth and AR Fitting Room, plus hardware rental (Totems, LED Screens, Holograms, Multi-touch Screens, Tablets, Monitors, VR Simulators). The company also provides Custom Development Services for bespoke solutions. Software licenses range from short-term (weeks) to lifetime options, with hardware available for both rental and sale.

Differentiator

Problem solved

Functional benefit

Brands

• AI Booth: AI-powered photo booth platform for events, branded experiences, and experiential marketing activations.
• AI Photobooth
• AI Fitting Room

Products and services

• AI Photobooth Interactive AI-powered photo transformation booth that turns event guests into fully AI-generated images (astronauts, superheroes, fashion models, fantasy characters) within seconds. Delivered as web-based or kiosk-based solution with QR code sharing, email delivery, and custom branded overlays for events, fairs, and experiential marketing activations.
• AI Fitting Room AI-powered virtual styling solution integrated with the AI Photobooth platform that allows guests to see themselves in different outfits, styles, or campaign looks for experiential marketing and retail activations.
• AR Zoo Augmented reality experience featuring life-size virtual zoo animals (giraffe, penguins, monkeys, elephant, sharks, pandas) with audio and behavioral animations. Includes over 3 minutes 42 seconds of animated AR content. Designed for events, trade shows, and public venues seeking immersive, off-the-shelf content.
• AR Dinosaurs Immersive augmented reality experience featuring 8 life-size animated dinosaurs with roaring audio. Total playing time of 2:47 minutes with options to view dinosaurs from different angles. Designed for events, museums, and educational activations.
• AR Weather Augmented reality weather experience featuring 4 animated effects (Blizzard, Clouds & Rain, Lightning, Tornado) with total playing time of 1:20 minutes. Designed to render weather effects in detail as if they were really happening for event and educational activations.
• AR Farm Augmented reality farm experience with 6 life-size animated animals (bull, cow, goat, horse, ostrich, pigs) with distinct animal sounds. Total playing time of 3:26 minutes. Designed for educational and family-friendly event activations.
• AR Hollywood Augmented reality Hollywood-themed experience featuring 8 movie-themed animations (UFO, Astronaut, Oscars, Dinosaurs, Shark, Birds, Tornado) with total playing time of 3:25 minutes. Designed for entertainment, cinema, and entertainment-licensed activations.
• AR Photo Booth Augmented reality photo booth combining AR technology with classic photo booth experience. Features virtual characters, instant high-quality printing, Facebook and email integration, and custom branding options for picture frames and user interface. Designed for events, weddings, and corporate activations.
• AR Bubbles Interactive AR app using USB camera to detect passersby and display thought bubbles with predefined text or image content above their heads in real-time. Bubbles follow the detected person. Designed for conferences, networking events, and retail venues to foster engagement.
• AR Fitting Room Augmented reality virtual fitting room that captures a user's photo, projects it onto a screen, and enables real-time outfit, color, pattern, and style changes. Supports video/image saving, printing, email, and social media sharing. Designed for clothing retailers.
• VR Rollercoaster Immersive virtual reality rollercoaster experience using an interactive armchair with motion sensors and hydraulics to simulate rollercoaster motion combined with VR headset immersion through stunning virtual landscapes.
• VR Santa Ride Heartwarming virtual reality journey guiding Santa's sleigh through a charming winter wonderland. Combines festive storytelling with VR technology, ideal for holiday events, promotional campaigns, and family gatherings.
• VR Bobsleigh 7D immersive experience combining VR headset, motion sensors, and hydraulics to simulate bobsleigh racing through snow-covered virtual landscapes. Features brandable content for winter events and promotional campaigns.
• Perfect Aim Interactive gesture-based game allowing players to use hand movements to virtually pick up and throw objects (snowballs, apples) at digital targets. Features customizable themes, gameplay statistics collection (player count, scores, dwell time), and QR code extension to mobile devices.
• Football Game Gesture-based interactive football game using Kinect One motion sensor to detect player movements. Players can act as goalkeeper or striker with intuitive interface, customizable branding, campaign data collection via touchscreen email entry, and social sharing via QR code to mobile/website. Hardware package priced at 1,520 EUR + shipping.
• VR Simulator (Next Level) Custom-designed motion simulation platform for racing and flight simulator games that simulates chair movement caused by centrifugal and centripetal forces. Built to order for maximum realism for racing games, flight simulators, and other VR applications.
• Totem/Infokiosk Freestanding interactive multimedia kiosk with vertical 47-inch multi-touch screen (12-point touch) and HD camera. Features 1920x1080 resolution, 380 cd/m2 brightness, integrated i5 computer with dedicated graphics card, and portable design on wheels. Available in white and black versions for events and venue wayfinding.
• LED Screens Large-format LED screens for indoor and outdoor rental with areas up to several dozen square meters. Available in P2, P3, P4, and P6 resolutions with full technical support, construction, and setup included.
• Holograms 3D holographic displays using holographic fans (windmill-style) with sizes from 27cm to 48cm. Includes 3D animation content creation with ready-made templates or custom solutions including 3D logo animations for events and retail.
• Multi-touch Screens Large-format multi-touch screens ranging from 24 to 70 inches for gesture-based applications. Equipped with i7 processor, 4GB RAM, GeForce 430 graphics card for 2D and 3D presentations. PQ Labs modules available for screens up to 70 inches.
• Tablets Android and iOS tablet rental for short or long-term use with screen sizes from 8 to 12 inches. Available for delivery across Europe depending on application requirements.
• Monitors and Displays Digital signage displays from 22 to 70 inches with built-in memory and Samsung Magic Info S4 system. Full HD 48-49 inch versions available with adjustable stands and portrait/landscape orientation for events and digital signage.
• Custom Development Services Custom software development services for the event industry combining virtual and augmented reality, gesture recognition, and multi-touch technologies. Provides tailor-made, real-time scenarios bridging physical and digital worlds for elevated event experiences and bespoke brand activations.

Quantifiable outcome

• AR Zoo has achieved over 27 million YouTube viewers, establishing Magic to Go as the provider of the most-viewed AR experience globally.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature15 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Snappic: Snappic is a photo booth software platform used at events for photo capture, AI-driven transformations, and social sharing. It directly competes with Magic to Go's AI Photobooth and AR Photo Booth offerings for event professionals and corporate activations.
• Zappar: Zappar is a WebAR platform enabling event marketers and brands to build AR experiences for campaigns, packaging, and live events. It overlaps with Magic to Go's AR Experiences (AR Zoo, AR Dinosaurs, etc.) and serves the same experiential marketing customer segment.
• SimEx-Iwerks: SimEx-Iwerks is a global provider of 4D/VR cinema attractions and immersive experiences for theme parks, FECs, and events. It overlaps with Magic to Go's VR Rollercoaster, VR Bobsleigh, and immersive event experiences in the out-of-home entertainment venue market.
• Simple Booth: Simple Booth is a photo booth software and hardware platform sold to event professionals, brands, and rental companies. It directly competes with Magic to Go's photo booth and gesture-based game offerings for the same event-rental and SMB customer base.
• Spree Interactive: Spree Interactive provides VR location-based entertainment systems for FECs, theme parks, and events. It competes with Magic to Go's VR rides and gesture-based games in the location-based entertainment and event activation market.
• DOF Robotics: DOF Robotics manufactures 6-DOF motion simulators and VR attractions for theme parks, FECs, and events. It directly competes with Magic to Go's VR Rollercoaster, VR Bobsleigh, and VR Simulator (Next Level) motion platforms in the event and entertainment venue market.
• Curator (by Snapbar): Curator is an AI-powered photo booth platform that creates branded digital activations at events and retail. It competes directly with Magic to Go's AI Photobooth and AI Fitting Room, targeting corporate events, brand activations, and experiential marketing campaigns.

Broad incumbents

• Blippar: Blippar is a WebAR platform offering AR creation tools and content for brands and agencies. It competes with Magic to Go's AR Experiences portfolio in the event marketing and brand activation space, but serves as a broader AR tooling platform with established enterprise clients.
• 8th Wall (Niantic): 8th Wall, owned by Niantic, is a leading WebAR development platform powering browser-based AR experiences for brands and agencies. It competes with Magic to Go in AR-enabled event experiences but operates as a broader developer platform with significantly more resources and reach.

Emerging players

• ARHT Media: ARHT Media provides holographic display and Holopresence technology for live events, conferences, and corporate communications. It overlaps with Magic to Go's immersive event technology offerings (AR Bubbles, holographic hardware) for high-end corporate event activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gotomagiccom
• Facebookfacebook.com/gotomagiccom
• LinkedInlinkedin.com/company/gotomagiccom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic to Go