Elderwood Home Care

What Elderwood Home Care does

Elderwood Home Care is a privately held, Massachusetts-based home care agency founded in 2003 that provides in-person caregiving services to seniors and their families. Headquartered in Sutton, the company operates with 51-100 employees and serves clients statewide, delivering care in private residences as well as Independent Living, Assisted Living, and nursing home settings. Its service portfolio spans companion care, personal care, Alzheimer's and dementia care, respite care, medication management, and private skilled nursing, with care plans ranging from a few hours per week to 24/7 support.

The core operating model centers on a free in-home assessment conducted by a registered nurse, which generates an individualized care plan and triggers caregiver matching. Caregivers — including CNAs, HHAs, PCAs, Companions, and Homemakers — are W-2 employees subject to background checks, drug screening, reference checks, and periodic re-screening, with arrival/departure call-ins linked to time-based billing. There is no proprietary technology platform; operational tooling consists of a basic time-tracking system and a ClearCare-powered online application flow.

Revenue is generated through usage-based, time-billed in-home care services to individual consumer/SMB clients (families of elderly individuals), with no disclosed pricing tiers, no institutional or payor contracts, and no disclosed revenue figures. The go-to-market is sales-led: prospective clients reach the company by phone or web form, after which a nurse assessment converts into a paid care engagement. The company maintains industry association memberships (Home Care Alliance of Massachusetts, Private Duty Home Care Association, National Association of Professional Geriatric Care Managers) that support referral pipelines and regulatory credibility.

Name

Elderwood Home Care

Legal name

Elderwood Home Care

Website

https://elderwoodhomecare.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Elderwood Home Care is a Massachusetts-based, privately held home care agency providing companion, personal, dementia, respite, and skilled nursing services to seniors in their homes and care facilities, staffed by vetted W-2 caregivers under nurse-directed care plans.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAEAD

Memory Care Respite (Short-Term)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

Keywords

• In-home senior care
• Personal care services
• Companion care
• Dementia care services
• Private duty nursing

Headquarters

HQ city

Sutton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Care Services: Elderwood Home Care generates revenue through providing in-home care services to senior clients. Services are tailored to individual needs and can range from a few hours per week to 24/7 care coverage. Billing appears to be time-based, with the company noting that arrival and departure times are tracked for accurate billing. The free in-home assessment is used as a customer acquisition touchpoint before converting to paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Elderwood Home Care provides in-home senior care services to elderly clients across Massachusetts. Its offerings include companion care, personal care, medication management, Alzheimer's and dementia care, respite care, hospice support, and private nursing services delivered by vetted caregivers (CNAs, HHAs, PCAs) under the direction of registered nurses. Service is initiated through a free in-home nurse assessment and tailored via individualized care plans ranging from a few hours per week to 24/7 support.

Product overview

Elderwood Home Care is a single, integrated home care service provider offering a comprehensive portfolio of in-home senior care solutions. The core offering centers on Companion Care Services, which includes personal care, companionship, housekeeping, transportation, medication management, and specialized Alzheimer's/Dementia care. This is supported by Custom Home Care Plans developed through In-Home Care Assessments conducted by registered nurses, and staffed by a vetted team of CNAs, HHAs, PCAs, Companions, and Homemakers. Additional offerings include Private Nursing Services for skilled medical care and Resources for Home Care providing access to external support organizations. The service operates across various settings including private residences, Independent/Assisted Living facilities, and nursing homes, with care ranging from a few hours per week to 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Services (Companion Care)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Home Care Alliance of MassachusettsminorOthersElderwood Home Care is a member of the Home Care Alliance of Massachusetts, indicating compliance with industry standards and participation in the regional home care provider community.
• Private Duty Home Care AssociationminorOthersElderwood Home Care is a member of the Private Duty Home Care Association, demonstrating commitment to private duty home care industry standards and best practices.
• National Association of Professional Geriatric Care ManagersminorOthersElderwood Home Care is an affiliate member of the National Association of Professional Geriatric Care Managers, enabling professional referrals from care managers and geriatric specialists.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Comfort Keepers: National in-home care franchise providing companion, personal care, and respite services to seniors, with a similar RN-supervised care model. Closely matches Elderwood on service portfolio and target customer, and competes in many of the same Massachusetts-adjacent markets.
• Synergy HomeCare: Franchised non-medical home care provider serving seniors and individuals with disabilities, with services including companion, personal, and dementia care. Directly comparable to Elderwood in service scope and target market.
• Right at Home: Franchised in-home care provider offering companion, personal, and specialized care for seniors and adults with disabilities. Closely comparable to Elderwood on service range, customer segment, and Massachusetts-area coverage.
• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, therapy, and personal care services across the Northeast, including Massachusetts. Comparable to Elderwood on in-home skilled nursing and personal care, but with materially greater scale and clinical depth.
• Senior Helpers: National franchised provider of in-home senior care, including Alzheimer's/dementia, Parkinson's, and personal care services. Directly comparable to Elderwood on service mix, dementia specialization, and private-pay customer base.
• Visiting Angels: Large franchised network offering non-medical in-home senior care, including Alzheimer's/dementia care, respite, and personal care. Directly comparable to Elderwood on service mix and customer base, with local franchises that likely compete in the same Massachusetts towns.
• Home Instead: The largest franchised network of in-home personal care services for seniors, offering companion, personal care, and dementia support across the U.S. Directly comparable to Elderwood on service mix, customer segment, and private-pay model — but operating at vastly greater scale.
• BrightStar Care: Franchised home care and medical staffing provider offering both personal care and skilled nursing in the home. Highly comparable to Elderwood, especially on the private nursing and clinical-oversight angle; competes in Massachusetts and adjacent states.

Broad incumbents

• Amedisys: Public home health and hospice provider with significant Massachusetts operations. A broad incumbent whose home health services overlap with Elderwood's skilled nursing offering, though Amedisys is primarily reimbursed through Medicare rather than private pay.
• Help at Home: Large multi-state provider of personal care services to Medicaid-eligible seniors and persons with disabilities. Comparable to Elderwood on personal care services, but operates at much greater scale and serves a different payer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElderwoodHomeCare
• Xx.com/ElderwoodMA
• LinkedInlinkedin.com/company/elderwood-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elderwood Home Care