Aqualogy

What Aqualogy does

Aqualogia is a France-based eco-responsible dry cleaning and laundry brand license network founded in 2006/2007 by François Fuzfa and headquartered in Orgeval. The company has built a network of over 150 partner-operated pressings across France and international markets including Belgium, French Polynesia (Papeete, Tahiti), Morocco, Luxembourg, and Switzerland. Its core offering is aquanettoyage — a proprietary water-based cleaning process using biodegradable products at approximately 23°C, replacing perchloroethylene and other regulated solvents. Aqualogia pressings are exempt from French Norme 2345 (Installations Classées) requirements, removing the need for prefectural authorization and ongoing regulatory inspections.

The technology stack combines Miele Professional washing machines (rated for ~30,000 cycles / ~20 years of life, with ~30% lower water consumption than solvent machines) and Veit finishing equipment (electropneumatic mannequins, stain removal cabins, pressing tables) with an integrated connected cash register and conveyor system that automatically tracks garments. The company also operates adjacent service lines including a professional blanchisserie (laundry) for hotels, restaurants, campings, Airbnb hosts, and healthcare facilities, plus a specialized luxury leather care service (Pressing Cuir Paris) for high-end designer bags.

Aqualogia monetizes primarily through a brand-licensing model (distinct from a traditional franchise), where partners pay an entry fee, ongoing royalties, and a personal contribution starting at €40,000 with total investment of €120,000–€180,000. The company states franchise partners achieve approximately 85% gross margins, supported by automation that minimizes headcount. End customers are individual consumers (B2C, primary) and a diversified set of B2B verticals (hospitality, tourism, short-term rentals, healthcare, foodservice, local commerce). Go-to-market is sales-led via website/phone outreach and partner referrals, complemented by extensive earned media in French national press (France 2, Madame Figaro, Les Echos, L'Express).

Name

Aqualogy

Legal name

AQUALOGIA

Website

https://aqualogia.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Aqualogia is a France-based eco-responsible dry cleaning and laundry brand-license network using proprietary water-based aquanettoyage technology, operating 150+ partner stores across France, Belgium, Tahiti, and other international markets. It serves individual consumers and B2B verticals (hotels, restaurants, Airbnb, healthcare) with Miele and Veit equipment.

Ownership category

akta.pro rank

Product category

Eco-Friendly Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen and Uniform Supply (81233)

akta.pro primary industry

Eco-Friendly / Green Laundromats (HSAJAAAC)

akta.pro secondary industry

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE)

Keywords

• Eco-friendly dry cleaning
• Water-based cleaning services
• Brand licensing network
• Professional laundry services
• Pressing franchise

Headquarters

HQ city

Orgeval

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D

Revenue model

1. Pressing Services (Retail): Core revenue from eco-friendly dry cleaning, wet cleaning, and pressing services for individual consumers. Services include shirts, suits, jackets, pants, coats, dresses, delicate items, and household linens. Treatment cycles of 24-48 hours with premium finishing.
2. Laundry Services (Household Linen): Bulk laundry services for bed linens, curtains, blankets, and other bulky household items, providing significant revenue stream on many service areas.
3. B2B Professional Services: Contract cleaning services for hotels, restaurants, healthcare facilities, businesses, and concierge services. Recurring volume business from commercial accounts with collection and delivery options.
4. Franchise/Brand License Fees: Entry fees and royalties from franchise partners. Entry fee grants access to brand, tools, initial training, and startup accompaniment. Royalties fund network support, animation, and national communication.
5. Collection and Delivery Services: Optional pickup and delivery services enhancing customer convenience and creating additional revenue per transaction.
6. Premium Services and Finishing: Ironing, reshaping, and complementary services that increase average basket and reinforce customer satisfaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Aqualogia sells a brand license for eco-responsible pressing and laundry services built on its proprietary aquanettoyage water-based cleaning process, which replaces perchloroethylene and is exempt from French Norme 2345. Independent licensees operate retail pressing stores and professional laundries serving individual consumers and B2B clients (hotels, restaurants, campsites, Airbnb, healthcare), supported by specified Miele and Veit equipment and an automated conveyor/connected cash-register system. The network comprises 150+ locations across France and international markets with reported ~85% gross margins for partners.

Product overview

Aqualogy operates as a brand license network offering eco-friendly dry cleaning (pressing) and professional laundry (blanchisserie) services. The core offering is the pressing écologique service using aquanettoyage (water-based cleaning technology) that replaces traditional solvent-based dry cleaning. The product portfolio includes: (1) Pressing écologique Aqualogy - the flagship eco-friendly dry cleaning service not subject to Norm 2345; (2) Blanchisserie Aqualogy - professional laundry for hotels, campings, and Airbnb providers; (3) Pressing Cuir Paris - specialized luxury leather care for designer bags; (4) Licence de marque - the business partnership/license model; (5) Matériel de pressing - Miele and Veit professional equipment with connected cash/register conveyor system; (6) Accompagnement et formation - comprehensive business support and training; and (7) Service B2B - commercial client services for hotels, restaurants, and businesses. The company functions as a franchise/license network with 150+ locations in France and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Pressing écologique Aqualogia Core eco-friendly dry cleaning service for garments and household textiles, using aquanettoyage (water-based cleaning) instead of perchloroethylene. Aqualogia pressings are not subject to French Norme 2345, enabling installation without prefectural authorization or control visits.
• Blanchisserie Aqualogia Professional laundry service for bed linens, table linens, curtains, blankets, and bulk textiles, offered to hotels, campsites, Airbnb hosts, and concierge operators. Uses Miele and Veit professional equipment for high-capacity washing, drying, and ironing.
• Licence de marque Aqualogia Brand license (licence de marque) partnership offering independent entrepreneurs the Aqualogia brand identity, exclusive cleaning methods, equipment specifications, training, and ongoing network support. Requires a minimum €40,000 personal contribution toward a €120,000–€180,000 total investment.
• Pressing Cuir Paris (leather care for luxury bags) Specialized cleaning, recoloring, restoration, and protection services for luxury leather goods, including high-end designer bags (Chanel, Louis Vuitton, Gucci, Hermès).
• Service B2B / Professionnel Aqualogia Contract-based commercial cleaning service for hotels, restaurants, businesses, medical practices, and concierge operators, with regular collection, delivery, and volume-based cleaning of professional textiles, uniforms, and linens.

Quantifiable outcome

• 85% gross margin for franchise partners
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• MielecoreTechnology or IntegrationMiele is the primary supplier of professional washing machines and dryers for Aqualogia locations. Machines feature integrated weighing systems, optimized water consumption, and are designed for up to 30,000 cycles (approximately 20 years). Aqualogia specifies Miele equipment across its entire network for consistent quality and reliability.
• VeitcoreTechnology or IntegrationVeit is the selected partner for professional pressing and finishing equipment including pressing tables, electropneumatic mannequins, stain removal cabins, and steam equipment. Equipment features exceptional 20-year durability with metal construction resistant to water acidity in various regions. Aqualogia has partnered with Veit following several years of testing to ensure optimal performance.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Cintas: Cintas is a large publicly listed North American provider of uniform rental, linen, and facility services with comparable B2B customer base in hospitality, restaurants, and healthcare. Operates at vastly larger scale than Aqualogia and uses a route-based delivery model rather than retail storefronts.
• Elis: Elis is a publicly listed French textile services group offering flat linen, workwear, and hygiene solutions to hotels, restaurants, healthcare, and industry across Europe. While not a retail pressing franchise, it competes with Aqualogia's B2B laundry/blanchisserie segment for hotel, restaurant, and healthcare linen contracts.
• UniFirst: UniFirst is a US uniform rental and route-based textile service provider serving similar B2B end markets to Aqualogia's hotel/restaurant/healthcare customers. Comparable business model logic (managed textile programs) but different geography and delivery mechanism.
• Rentokil Initial (France textile services): Rentokil Initial operates a large textile services division in France serving hospitality and healthcare customers with managed linen and uniform programs. Comparable to Aqualogia's B2B blanchisserie offering at a much larger scale and with broader international footprint.
• Berendsen (now part of ELIS): Berendsen was a major European textile services group serving hospitality and healthcare with managed linen programs before being absorbed into Elis. Historically comparable to Aqualogia's B2B linen supply and contract cleaning offering at much larger industrial scale.

Emerging players

• Cleanly: Cleanly is an app-based on-demand laundry and dry cleaning pickup/delivery service operating in major US cities. Comparable end-customer use case (premium garment care) to Aqualogia's pressing services, though with a digital-first delivery model versus Aqualogia's retail storefront brand-license approach.
• Wash.com (formerly Wash.io): Wash.com operates an app-based laundry and dry cleaning marketplace aggregator connecting customers to local partner cleaners in European cities. Comparable end-customer use case but with an aggregator/marketplace model rather than Aqualogia's proprietary brand-license network.

Direct peers

• 5àsec: 5àsec is the largest dry cleaning franchise network in France with several hundred locations, serving the same B2C and B2B (hotel, restaurant) customers with comparable pressing and laundry services. It is Aqualogia's primary direct competitor in the French pressing market, though historically positioned around solvent-based rather than eco-friendly cleaning.
• Bemberg (cleaning franchise networks): Pressing Bemberg is a French pressing franchise with multiple retail locations offering dry cleaning and garment care services. Comparable to Aqualogia in product category, target customer, and franchise/store retail model within the French market.

Regional players

• Mulberrys Garment Care: Mulberrys is a US-based eco-friendly dry cleaning franchise with multiple retail locations emphasizing non-toxic, biodegradable cleaning processes. Closest international analog to Aqualogia's eco-positioning and franchise/store model, but operates in North America rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AqualogiaPressingEcologique
• LinkedInlinkedin.com/company/aqualogia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqualogy