Cocona Care

What Cocona Care does

Cocona Care is an Indonesia-based, privately held consumer goods company founded in 2007 that produces natural personal care and health products built around virgin coconut oil (VCO). Its product portfolio spans four categories — VCO, Hair Care (Natural Shampoo, Hair Spa), Body Care (Natural Soap Bar Activated Charcoal, Body Scrub Coconut, Hand Cream Lemongrass), and Bath & Shower — totalling six core SKUs. The company uses a cold-press extraction method on selected organic coconuts, with no heating or additional chemicals, positioning the products around traditional Indonesian remedies and natural, chemical-free formulations.

The business operates a direct-to-consumer model through a Shopify-based e-commerce store at coconacare.com, with direct shipping limited to the JABODETABEK metropolitan area (free on orders above IDR 250,000) and a secondary domestic stockist/reseller network for physical retail distribution. Pricing is in Indonesian Rupiah at modest unit price points ranging from IDR 35,000 to IDR 195,000. Marketing relies on organic social (Instagram), a blog with educational content, and an email newsletter — there is no visible subscription program, no app, no public API, and no third-party marketplace integration.

Operationally, Cocona Care appears to be a small, founder-led entity: Sri Lestari is identified as the founder, the company is headquartered at Jl. RS Fatmawati No.39, Cilandak Barat, Jakarta, and the company discloses no funding rounds, investors, leadership team beyond the founder, certifications, patents, or partnerships. Revenue, headcount, and ownership are not disclosed in the available sources.

Name

Cocona Care

Legal name

Cocona Care

Website

https://coconacare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocona Care is an Indonesia-based, privately held consumer goods company founded in 2007 that sells a six-SKU line of virgin coconut oil and natural personal care products (hair, body, bath) via a Shopify D2C store and a domestic stockist network, primarily serving JABODETABEK consumers seeking chemical-free traditional remedies.

Ownership category

akta.pro rank

Product category

Natural Personal Care Products

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Coconut Oil Processing (AFAKAEAD)

akta.pro secondary industry

Tropical Oils & Fractions (Palm, Palm Kernel, Coconut) (AFAJALAD)

Keywords

• Virgin coconut oil
• Natural body care
• Organic personal care
• Hair care products
• Cold press extraction

Headquarters

HQ city

Cilandak

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: Revenue generated from selling Virgin Coconut Oil and derived personal care products (hair care, body care, bath & shower) directly to consumers through their e-commerce platform. Products sold as one-time purchases with no subscription model visible.
2. Stockist/Reseller Distribution: Products also distributed through stockists, indicating wholesale or B2B distribution channels alongside direct-to-consumer sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cocona Care produces and sells natural personal care products built around virgin coconut oil (VCO) extracted via a cold press method from selected organic coconuts, without heating or additional chemicals. Its portfolio includes the flagship VCO 370ml product plus VCO-derived items such as natural shampoo, hair spa treatment, activated charcoal soap bar, coconut body scrub, and lemongrass hand cream. Products are sold directly to Indonesian consumers through a Shopify online storefront and a stockist network, with free JABODETABEK shipping above IDR 250,000.

Product overview

Cocona Care is a Virgin Coconut Oil based health and beauty product company offering a portfolio of six core products. The product line spans four main categories: VCO (Virgin Coconut Oil as the flagship cold-pressed organic product), Hair Care (Natural Shampoo and Hair Spa), Body Care (Natural Soap Bar Activated Charcoal, Body Scrub Coconut, and Hand Cream Lemongrass), and Bath & Shower products. All products are formulated using organic coconuts with cold-press extraction methods, emphasizing natural ingredients without additional chemicals or flavorings, rooted in Indonesian traditional remedies.

Differentiator

Problem solved

Functional benefit

Products and services

• Virgin Coconut Oil 370ml

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Human Nature: Philippines-based natural personal care and home care brand offering shampoos, soaps, body care, and beauty products with a "natural, safe, and effective" positioning. Direct peer: comparable category (mass-market natural personal care), similar ingredient-led brand storytelling, and overlapping distribution model (DTC + retail stockists) in a neighboring SE Asian market.
• Bali Body: Australia-founded natural self-tan, skin care, and body care brand with deep Indonesian sourcing roots. Direct peer: comparable natural-positioning personal care product mix (body care, scrubs, skin care) and similar DTC-first distribution model targeting health-conscious female consumers in SE Asia and beyond.
• Dr. Bronner's: Family-owned natural soap and personal care company best known for organic castile liquid soaps and bar soaps with multi-use functionality. Direct peer: small independent operator, ingredient-led (plant oils) personal care category, similar brand storytelling around purity and natural formulation.
• Sensatia Botanicals: Indonesian natural personal care brand founded in Bali, offering soaps, skincare, and body care made from natural and locally sourced ingredients. Closest direct peer: same geography (Indonesia), same category (natural personal care), and overlapping product mix (soap bars, body scrubs, hair care) with comparable cold-process / natural-positioning approach.

Broad incumbents

• Burt's Bees: Naturally-positioned personal care brand (owned by Clorox) covering lip care, soaps, body care, and hair care with a nature-derived ingredient story. Broad incumbent: overlapping "natural ingredients" brand narrative and personal care categories, but with global distribution and significantly larger scale.
• The Body Shop: Global natural-ethos personal care retailer with extensive SKU portfolio across hair, body, bath, and skincare. Broad incumbent: overlapping natural/ethically-positioned personal care category, but operates at much larger scale and broader geographic footprint than Cocona Care.
• Love Beauty and Planet: Unilever mass-market natural-positioned personal care brand covering hair care, body wash, and skincare with plant-based ingredient claims. Broad incumbent: mass-market natural/clean-beauty positioning across overlapping categories (shampoo, body care) but at significantly larger scale and distribution.

Regional players

• Kara Coconut: Indonesian coconut-derived consumer products brand covering coconut cream, coconut milk, and coconut-based ingredients. Regional peer: shares Indonesian coconut sourcing/supply chain heritage and Indonesian consumer base, but focused on food/B2B ingredient supply rather than finished personal care.

Emerging players

• Grace Cole: UK-based natural-ingredient body and bath care brand offering soaps, scrubs, and hand creams with botanical positioning. Emerging player: comparable product mix (soap bars, body scrubs, hand creams) and ingredient-led natural positioning, though operating at smaller scale in a different geography.
• Juara Skincare: Indonesian-inspired natural skincare brand offering face and body care products formulated with traditional Indonesian botanicals. Emerging player: more focused on skincare than Cocona's broader body/hair portfolio but overlaps on Indonesian botanical heritage positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/coconacare
• Xx.com/coconacare
• LinkedInlinkedin.com/company/cocona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocona Care