The Naturopathic Medicine Institute

Name

The Naturopathic Medicine Institute

Legal name

The Naturopathic Medicine Institute, Inc.

Website

https://naturopathicmedicineinstitute.org

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Naturopathic Medicine Education and Professional Certification

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Certifications (EDAAANAI)

akta.pro secondary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Naturopathic medical education
• Continuing medical education
• Professional certification programs
• Healthcare professional memberships
• Vitalistic medicine training

Headquarters

HQ city

Bolingbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from multiple tiers including ND Associates ($195/year), Student Associates ($75/year), Healthcare Professional Associates ($225/year), General Public Associates ($99/year), and Lifetime Associates ($5,000 one-time). Provides access to courses, Vital Conversations, certifications, and member discounts.
2. Course Sales and Continuing Education: Sale of educational courses ranging from $45 to $940, including recorded webinars, CE-eligible programs, and Vital Gathering conference recordings. These courses offer NANCEAC-approved continuing education credits for Naturopathic physicians.
3. Live Events Registration: Registration fees for live educational events including the Azure Harvest Fest 2026 at $250 per attendee, with discounts for ND Associates (20%) and Student Associates (30%). Includes CE credits and meals.
4. Bookstore Sales: Sale of recommended books including Constitutional Hydrotherapy instructional materials, with affiliate commissions from Amazon purchases. Lulu direct sales also available.
5. Donations: Tax-deductible donations as a 501(c)(3) non-profit organization. Donations support initiatives including Nutrition for Kids, Centers of Excellence, residency programs, and research. Includes monthly donation option and designated fund programs.
6. Sponsorships: Corporate sponsorships from organizations like AzureWell and Azure Standard that support the mission and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The Naturopathic Medicine Institute is a 501(c)(3) non-profit educational organization that delivers multi-tiered memberships, post-doctoral certifications (VNMI and FNMI), continuing education courses, annual conferences (Vital Gathering), live events (Azure Harvest Fest), and audio programs (Vital Conversation, Between Sips) for Naturopathic Doctors, students, allied healthcare professionals, and the general public. Its core mission is to preserve and advance vitalistic naturopathic medicine through professional training, medical research, and patient advocacy, with revenue generated from membership fees, course sales, event registration, sponsorships, and tax-deductible donations.

Product overview

The Naturopathic Medicine Institute is a non-profit educational organization offering a multi-tiered platform of products and services focused on advancing vitalistic naturopathic medicine. The core offerings include: (1) Membership tiers (ND Associate at $195/year, Student Associate at $75/year, Healthcare Professional Associate at $225/year, General Public Associate at $99/year, and Lifetime Associate at $5,000) providing access to courses, certifications, and discounts; (2) Professional certifications including Vitalist Certification (VNMI) and Fellow Certification (FNMI); (3) Educational events including the annual Vital Gathering conference series with NANCEAC-approved CEs and the Azure Harvest Fest one-day event; (4) Audio content including Vital Conversation (weekly calls since 2016) and Between Sips (bi-weekly conversations); (5) A Find an ND Directory for locating practitioners; (6) A Bookstore with recommended texts; and (7) Public Education resources and the Nutrition for Kids program. The organization serves Naturopathic Doctors, students, healthcare professionals, and the general public.

Differentiator

Problem solved

Functional benefit

Brands

• VNMI (Vitalist Certification): Post-doctoral certification program for Naturopathic Physicians indicating proficiency in Vitalistic Clinical Medicine
• FNMI (Fellow Certification)
• Between Sips
• Vital Conversation
• Vital Gathering
• Nutrition for Kids

Products and services

• Naturopathic Doctor Associate Membership

Quantifiable outcome

• NANCEAC-approved continuing education credits available through courses
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• AzureWellcoreGTM or Marketing PartnerAzureWell is a sponsor of the Naturopathic Medicine Institute, supporting the mission to provide effective education, professional training, medical research, and patient advocacy in naturopathic medicine. AzureWell partners on the Azure Harvest Festival educational events.
• Azure StandardcoreGTM or Marketing PartnerAzure Standard is a sponsor of NMI and partners on the Azure Harvest Festival, a family-friendly weekend celebrating regenerative agriculture, healthy living, traditional skills, food, music, and community.
• NMSA (Naturopathic Medical Students Association)coreStrategic or Co-development PartnerPartnership with NMSA to provide free student associate membership to current ND students for 4 years. Includes access to monthly student mentorship, Public Education library, selected Vital Conversations, and NMI's YouTube channel.
• The Carroll InstituteminorStrategic or Co-development PartnerNMI bookstore references The Carroll Institute for purchase of educational materials including the Bolen Blood Chart for microscopy education in vitalistic naturopathic practice.
• CNME (Council on Naturopathic Medical Education)coreOthersNMI requires VNMI certification applicants to be graduates of CNME-accredited Naturopathic Medical Schools. CNME is the accrediting body for naturopathic medical education programs.
• Various Naturopathic Medical SchoolsminorStrategic or Co-development PartnerFounders and board members have academic affiliations with Bastyr University, NUNM (National University of Natural Medicine), Southwest College of Naturopathic Medicine, University of Bridgeport, and others. Vital Gatherings have been held at SCNM.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Southwest College of Naturopathic Medicine (SCNM): CNME-accredited naturopathic school where founder Kruzel served as CMO and early Vital Gatherings were held. Produces ND graduates that NMI recruits into VNMI certification.
• Canadian College of Naturopathic Medicine: CNME-accredited Canadian naturopathic school serving the same NMI member pool in Canada. Comparable in role to Bastyr/SCNM for the Canadian segment of NMI's audience.
• Pri-Med: Large multi-specialty continuing medical education provider serving primary care clinicians. Competes for the same CE-hour wallet share of NDs and other healthcare professionals NMI courts.
• National University of Natural Medicine (NUNM): CNME-accredited naturopathic medical school in Portland, OR, where founders Zeff and Sensenig trained and served as academic dean. Provides foundational ND education that NMI's post-doctoral certifications build on.
• Bastyr University: CNME-accredited naturopathic medical school that produces the graduates NMI serves. Several NMI board members and founders have taught at Bastyr, and Bastyr's curriculum competes for the same vitalistic teaching hours.

Direct peers

• Naturopathic Medical Students Association (NMSA): Student-led organization representing ND students in the US and Canada. NMI partners with NMSA for the free student membership program, making NMSA a close peer/partner serving the same future-practitioner pipeline.
• American Association of Naturopathic Physicians (AANP): The largest US professional association for licensed naturopathic physicians, providing advocacy, continuing education, and member services. Directly competes with NMI for ND membership, CE attendance, and influence over the profession.
• Institute for Natural Medicine (INM): Non-profit focused on public education and patient awareness of naturopathic medicine. Overlaps with NMI's Public Education Library, Nutrition for Kids, and consumer-facing mission to expand awareness of naturopathic care.

Others

• Council on Naturopathic Medical Education (CNME): Accrediting body for naturopathic medical programs whose accreditation NMI relies on for VNMI eligibility. Functions as an ecosystem partner/standards body rather than a direct competitor.

Regional players

• Homeopathic Academy of Naturopathic Physicians (HANP): Specialty academy offering DHANP certification in classical homeopathy for NDs. Overlaps with NMI's continuing education and certification programs for homeopathy-trained NDs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/thevitalnd
• YouTubeyoutube.com/@TheVitalND
• Facebookfacebook.com/NaturopathicMedicineInstitute
• Instagraminstagram.com/nmi_natmedinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Naturopathic Medicine Institute