Modpow
Modpow is a Barcelona-based IoT company (founded 2010) operating two divisions: ModpoW AgriTechnologies, a precision agriculture platform using wireless sensors for irrigation and fertilizer optimization, and ModpoW Engineering, a custom IoT, Industry 4.0 and robotics project services unit serving farmers, SMEs, and engineering clients primarily in Spain.
- Company typePrivate
- Founded2010
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Modpow does
Modpow SL is a Barcelona-headquartered, privately held Spanish company founded in 2010 that operates two complementary divisions: ModpoW AgriTechnologies, an agronomic services platform delivering water and nutrient management for professional farms via wireless sensing; and ModpoW Engineering, a projects division providing custom electronic, IoT, ultralow-power, Industry 4.0 and robotics development for established firms and start-ups. The company's core technology combines wireless dataloggers with multi-port sensors (temperature, humidity, soil moisture, soil temperature, pressure) that stream continuous data to the ModpoW Server, supporting precision irrigation setpoints that claim water savings up to 25% and production increases up to 10%. Modpow generates revenue from three streams: subscription SaaS through AgriTechnologies (qualifying under Spain's Kit Digital 'Gestión de Procesos' category), project-based fees from ModpoW Engineering engagements, and advisory service fees under Spain's Kit Consulting program (€2,000–€6,000 per engagement). The company serves agricultural technicians and professional farmers as its primary segment, plus Spanish SMEs (10–250 employees) for Kit Consulting advisory, and custom-engineering clients. Modpow's go-to-market is sales-led via direct website contact (modpow.es), phone outreach, and government-backed digitalization programs; it augments credibility through EU and Spanish R&D collaborations (IRTA-Mas Badia, UPC/inLab FIB, La Caixa Foundation/IC3, RIS3CAT COTPA, IoT Catalan Alliance) that have yielded multiple public grants from ERDF, ACCIÓ, EOI, Horizon 2020 and an ENISA participating loan.
Modpow positions itself within the Catalan and Spanish IoT/agritech ecosystems, holding the Pyme Innovadora seal from MINECO and membership in the IoT Catalan Alliance (Digital Catalonia Alliance). Its engineering heritage — full-cycle IoT and ultralow-power product development since 2010 — underpins the proprietary hardware that differentiates the AgriTechnologies platform from pure-software agritech competitors. Forward bets include embedding AI into AgriTechnologies via the Horizon 2020-funded MATAI project, scaling Kit Digital / Kit Consulting as a government-backed channel, and expanding the Climadat sensor network across multiple Spanish autonomous communities with institutional research partners.
Modpow firmographics
Firmographics- Name
- Modpow
- Legal name
- MODPOW SL
- Website
- https://modpow.es
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modpow is a Barcelona-based IoT company (founded 2010) operating two divisions: ModpoW AgriTechnologies, a precision agriculture platform using wireless sensors for irrigation and fertilizer optimization, and ModpoW Engineering, a custom IoT, Industry 4.0 and robotics project services unit serving farmers, SMEs, and engineering clients primarily in Spain.
- Ownership category
- akta.pro rank
Modpow industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
Keywords
Where Modpow is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Modpow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ModpoW AgriTechnologies — Subscription SaaS: Software-as-a-service platform for water and nutrient management in professional agriculture, offered as part of the Spanish Kit Digital program category 'Gestión de Procesos'. The company provides ongoing monitoring services integrated with wireless sensors, generating recurring subscription revenue from agricultural technicians and farmers.
- ModpoW Engineering — Custom Engineering Projects: Bespoke electronic and IoT engineering project services for companies and startups, supporting product development from concept through execution. Revenue is generated through project-based fees for industry 4.0, IoT, ultralow power, and robotics engagements.
- Kit Digital / Kit Consulting Advisory Services: As an accredited digital advisor under Spain's Kit Consulting program, Modpow offers specialized consulting services in business processes, digital transformation, and AI adoption for SMEs with 10–250 employees, generating fee-based revenue (€2,000–€6,000 per service engagement).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Kit Digital Aid — Agricultural Digitalization Grant |
| Other | Multi-year contract | Kit Consulting — Business Process Advisory |
| Other | Multi-year contract | Kit Consulting — 360 Digital Transformation Advisory |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Modpow product offering
Product offeringCore offering
Modpow develops wireless sensor-based IoT solutions for precision agriculture through its ModpoW AgriTechnologies platform, integrating proprietary dataloggers with soil, climate, and crop sensors connected to a cloud analytics server for water and nutrient management. Through ModpoW Engineering, the company delivers custom electronic product development projects spanning Industry 4.0, IoT, ultralow-power electronics, and robotics for established companies and startups. It also acts as an accredited digital advisor under Spain's Kit Digital and Kit Consulting programs.
Product overview
Modpow operates as a dual-division company with ModpoW AgriTechnologies (agronomic services platform) and ModpoW Engineering (electronic projects division), unified by their core ModpoW Wireless Monitoring System—a cloud-connected sensor and datalogger platform for precision agriculture. The portfolio also includes government digital aid programs (Kit Digital and Kit Consulting) that leverage the wireless monitoring technology for farm digitization.
Differentiator
Problem solved
Functional benefit
Products and services
- ModpoW AgriTechnologies Agronomic services platform offering water and nutrients management services for professional farms, helping agricultural technicians optimize resources, increase production, improve quality, and ensure sustainability through data-driven decision-making.
- ModpoW Engineering Projects division developing electronic projects including Industry 4.0, IoT, ultralow-power, and robotics solutions since 2010, providing full support for product development for both established companies and startup projects.
- ModpoW Wireless Monitoring System Integrated software service with wireless sensors and dataloggers enabling remote crop monitoring, optimizing irrigation through water savings up to 25% and production increases up to 10%.
Companies that use Modpow
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Modpow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Modpow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- inLab FIB (UPC — Universitat Politècnica de Catalunya)coreModpow received ACCIÓ funding for the Big Data analysis project 'Estudi i experimentació amb models d'anàlisi Big Data en la detecció de la resposta hídrica del sòl' within the Cupons Indústria 4.0 program, in collaboration with inLab FIB of the UPC, focusing on soil water response detection using Big Data models.
- Cactus EngineeringminorModpow received EOI funding for the ModpoW AgriTechnologies lite project through the Activa Startups program, in collaboration with Cactus Engineering. Activa Startups is an initiative of the Ministerio de Industria, Comercio y Turismo framed within the Estrategia Nacional de Industria Conectada 4.0.
- COTPA (RIS3CAT Community)coreModpow participates in the IoE Crops project (COMRDI16-1-0030) to promote technological development, innovation and quality research through COTPA, a RIS3CAT community of the agri-food production sector. The project is co-financed by the ERDF operational program of Catalonia 2014-2020.
- FertiadvisorminorModpow collaborates with Fertiadvisor to bring nursery technology (irrigation, fertilization, and fertirrigation expertise) to field agriculture, offering customers substantial improvements in sustainable crop production through combined technical expertise.
- IRTA-Mas Badia (Institute of Agri-Food Research and Technology)coreThrough the INNPACTO program, Modpow collaborated with IRTA-Mas Badia on irrigation optimization projects, deploying data loggers with soil moisture sensors at multiple depths at the Mas Badia experimental station in Girona. IRTA analyzes sensor data combined with weather forecasts to generate zone-specific irrigation setpoints.
- Digital Catalonia Alliance / IoT Catalan AlliancecoreModpoW Engineering is part of the IoT Catalan Alliance, promoted by the Generalitat de Catalunya within the SmartCatalonia strategy. The alliance is made up of companies and entities developing and implementing technological solutions based on IoT technology, and is part of the broader Digital Catalonia Alliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Modpow competitors and assessment
Company assessmentDirect peers
- Tule Technologies: California-based precision irrigation company using field sensors and atmospheric data to provide irrigation recommendations, overlapping directly with ModpoW's soil-moisture-plus-weather scheduling system.
- xFarm Technologies: Italian/Swiss farm management platform integrating IoT sensors, agronomic models, and decision support—a comparable European precision-agriculture SaaS targeting professional farmers.
- Semios: Canadian IoT precision agriculture platform using in-field sensors, weather data, and analytics to optimize irrigation, pest management, and crop decisions—competing head-to-head in the IoT-for-farming category.
- CropX: Israel-based precision agriculture platform combining soil sensors with cloud analytics for irrigation and nutrient management—directly comparable to ModpoW AgriTechnologies' value proposition and customer base.
- Pessl Instruments (METOS): Austrian manufacturer of agricultural IoT sensors, weather stations, and field-monitoring hardware with a global dealer network—directly comparable hardware-and-software stack for crop monitoring.
Broad incumbents
- Trimble Agriculture: Established provider of precision agriculture hardware (GNSS, sensors) and software for farm management, representing a broad incumbent competing across ModpoW's telematics/decision-support categories.
- Davis Instruments: Long-established US manufacturer of agricultural and environmental weather stations and data loggers—an incumbent in the same wireless-monitoring-for-agriculture hardware category that ModpoW Wireless Monitoring System addresses.
- John Deere (Operations Center / John Deere FieldConnect): Global incumbent in agricultural machinery now offering connected-farm platforms, telematics, and agronomic decision support—relevant broad incumbent shaping competitive dynamics for specialized precision-ag players.
Regional players
- Libelium: Spanish IoT sensor hardware manufacturer (Waspmote platform) with overlapping wireless sensor expertise—same home-market IoT ecosystem and partially overlapping customer/prospect base in Spain.
Emerging players
- Aurea Imaging: Dutch precision agriculture startup using sensor-equipped crop scouting and analytics—an emerging European peer in the data-driven farming category relevant to ModpoW's AgriTechnologies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Modpow social profiles
Digital presenceModpow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modpow leadership team
Management profileNumber of profiles
Profiles1 record
Modpow subsidiaries and ownership
Company hierarchySubsidiaries2 records
Modpow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modpow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modpow
What does Modpow do?
Modpow develops wireless sensor-based IoT solutions for precision agriculture through its ModpoW AgriTechnologies platform, integrating proprietary dataloggers with soil, climate, and crop sensors connected to a cloud analytics server for water and nutrient management. Through ModpoW Engineering, the company delivers custom electronic product development projects spanning Industry 4.0, IoT, ultralow-power electronics, and robotics for established companies and startups. It also acts as an accredited digital advisor under Spain's Kit Digital and Kit Consulting programs.
Is Modpow a public or private company?
Modpow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modpow founded?
Modpow was founded in 2010. It employs 11 to 50 people.
Where is Modpow based?
Modpow is headquartered in Barcelona, Spain, in the Europe region.
How does Modpow make money?
Three revenue lines are on record. ModpoW AgriTechnologies — Subscription SaaS are the primary driver. The others are modpoW Engineering — Custom Engineering Projects and kit Digital / Kit Consulting Advisory Services.
Who are Modpow's main competitors?
Direct peers on record are Tule Technologies, xFarm Technologies, Semios, CropX and Pessl Instruments (METOS). Broad incumbents are Trimble Agriculture, Davis Instruments and John Deere (Operations Center / John Deere FieldConnect). Libelium is listed as a regional player. Aurea Imaging is listed as an emerging player.
Does Modpow have an API?
No public API is recorded for Modpow.
What industry is Modpow in?
Modpow's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAAFAC, IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 333111 and its SIC code is 3523.