What Onabitz does

Onabitz is a Barcelona-based custom software development agency operating under the legal entity Startion Group S.L., delivering bespoke web applications, mobile apps, AI solutions, data and BI platforms, and technology consulting to Spanish businesses. The firm serves clients across seven primary verticals — technology, education and EdTech, retail and eCommerce, culture and tourism, sports and health, institutional/public administration, and online communities — with named engagements spanning Forocoches (one of the largest Spanish-language forums, with millions of users), Classlife (an EdTech platform serving thousands of daily active students), UPC, Vall d'Hebron, SomSardana, Bueydu, Padel Tech, Catformació, and CUV.

Its technical delivery is built on a modern full-stack toolkit including Next.js, React, Node.js, Payload CMS, React Native, Flutter, Kotlin, Swift, Python, PHP (Laravel), TypeScript, GraphQL, and REST APIs, with infrastructure on AWS, Google Cloud, Azure, Docker, Vercel, and PostgreSQL/MySQL/MongoDB data layers. Onabitz positions itself as a full-cycle agency covering strategy, UX/UI design, branding, development, and launch, with no subcontracting and complete code ownership transferred to clients. Beyond services, the company operates two proprietary products: Bueydu, a multi-category rental marketplace for machinery with Stripe payment integration, and Rentintel, an AI-powered market intelligence application for the car rental sector.

The business model is primarily project-based professional services with quote-based pricing, complemented by a regulated channel through Spain's Kit Digital program — for which Onabitz is an Authorized Digitalization Agent — providing government-subsidized digitalization vouchers of €2,000 to €29,000 to Spanish SMEs. Go-to-market is sales-led, relying on the company website, SEO content, Clutch reviews, and direct outreach via contact forms, phone, WhatsApp, and HubSpot meeting scheduling. The firm holds an EU GDPR / Spanish LOPD-GDD compliance posture and is founder-led, with no disclosed external funding or parent company.

Name

Onabitz

Legal name

Startion Group S.L.

Website

https://onabitz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Onabitz is a Barcelona-based custom software development agency that designs and builds web applications, mobile apps, AI solutions, and BI platforms for Spanish businesses across education, retail, sports, culture, institutional, and online community sectors, operating as an authorized Kit Digital Digitalization Agent.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industries

Customer Experience (CX) & Digital Experience (BPAHAEAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom software development
• Mobile app development
• Web application development
• UX/UI design services
• AI consulting services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom software development services: Bespoke software development services billed on a project basis, covering web applications, mobile apps, AI solutions, data science, technology consulting, fractional CTO, and digital transformation projects. Pricing varies by project complexity, number of features, required integrations, and level of customization. Also offers authorized Kit Digital digitalization agent services in Spain with government subsidies up to €29,000.
2. Kit Digital digitalization agent: As an authorized Digitalization Agent under Spain's Kit Digital program (Next Generation EU funds), Onabitz helps businesses obtain digital vouchers and delivers digitalization solutions including websites, e-commerce, business intelligence, process management, and social media management, with subsidies ranging from €2,000 to €29,000 depending on company size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Onabitz is a Barcelona-based custom software development agency that designs, builds, and launches bespoke web applications, mobile apps, AI solutions, and data platforms for businesses across Spain. The agency offers full-cycle services from strategy and UX/UI design through development and launch, using modern frameworks such as Next.js, React, React Native, Node.js, and Payload CMS. It also operates two proprietary products, Bueydu (a rental marketplace) and Rentintel (an AI-powered car rental market intelligence app), and serves as an authorized Kit Digital digitalization agent distributing EU-funded digital transformation services.

Product overview

Onabitz is a custom software development agency based in Barcelona with 10+ years of experience, offering a portfolio of proprietary platforms and professional services. Their own products include Bueydu (a multi-category rental marketplace) and Rentintel (an AI-powered car rental market intelligence app). Their service offerings span custom software development, web development (Next.js, React, Node.js, Payload CMS), mobile app development (React Native, Flutter, iOS/Android), UX/UI design, artificial intelligence consulting, data science and Business Intelligence (Power BI, Superset), technology consulting, and Fractional CTO services. They also serve as an authorized Kit Digital Digitalization Agent for Spanish businesses accessing EU Next Generation funds. Projects are delivered using Agile/Scrum methodologies with in-house multidisciplinary teams.

Differentiator

Problem solved

Functional benefit

Brands

• Rent Intel: AI-powered market intelligence app for car rental companies
• Bueydu

Products and services

• Bueydu Multi-category rental marketplace platform enabling businesses and individuals to rent and monetize machinery, vehicles, and professional equipment across categories including agriculture, construction, nautical, sports, and transport. Built with geolocation search, ad promotion systems, and Stripe payment gateway integration.
• Rentintel AI-powered market intelligence application for car rental analysis, providing market insights and data-driven decision making for the automotive rental sector by analyzing rental data and market trends.
• ECPA 2025 Official App Official mobile application for the European Conference on Precision Agriculture 2025, featuring program management, networking center, personalized scheduling, multi-language support (Catalan, Spanish, English), and offline functionality for iOS and Android, with PayloadCMS-powered content management.
• Custom Web Development Custom web application development services including Frontend (Next.js, React), APIs (REST, GraphQL), and Backend (Node.js, Payload CMS) solutions for businesses needing tailored web platforms.
• Mobile App Development Custom mobile application development for iOS and Android using React Native, Flutter, Kotlin, and Swift technologies, with capabilities including native and hybrid apps, system integration, and regulatory compliance.
• Web Design (UX/UI) Professional web design services combining UX/UI design, custom web development, business tool integration, and technical SEO, using technologies such as HTML5, CSS3, JavaScript, and modern frameworks.
• Artificial Intelligence Consulting Custom AI solutions including intelligent chatbots, predictive models, intelligent automation, personalized recommenders, and advanced analytics dashboards, integrated with existing business systems.
• Business Intelligence Data analytics and BI solutions converting scattered data into actionable information, featuring multi-source data integration, BI architecture design, visual dashboards (Power BI, Superset), advanced analytics, and automated reporting.
• Data Science Advanced data analysis and machine learning services including trend prediction, intelligent automation, opportunity identification, and organizational data culture implantation.
• Technology Consulting Technology consulting services including cloud migration, system integration, advanced cybersecurity, generative AI, process improvement, IT governance, and change management and training.
• Fractional CTO Part-time technology leadership service providing access to senior CTO expertise on a flexible basis, including technology strategy, architecture decisions, technical team leadership, and execution support.
• Custom Software Development Custom software development services covering web platforms, mobile apps (iOS/Android), integrations and APIs, process automation, SaaS platforms, and custom internal management tools (CRM, ERP).
• Kit Digital Digitalization Agent Service Authorized Digital Agent service helping Spanish businesses obtain Kit Digital digitalization grants (up to €29,000) from European Next Generation EU funds, covering solutions for websites, e-commerce, business intelligence, process management, and social media management.

Quantifiable outcome

• Classlife mobile app serves thousands of daily active students worldwide on iOS and Android
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• AdaptycoreTechnology or IntegrationAdapty is a technology partnership referenced in Onabitz's partner section. Adapty is a no-code platform for managing in-app subscriptions and paywalls. The partnership enables Onabitz to offer subscription management capabilities in mobile app development projects.
• Payload CMScoreTechnology or IntegrationPayload CMS is an open-source, self-hosted headless CMS and application framework built with TypeScript. Onabitz uses Payload CMS as a core backend technology in web and mobile app projects, notably in the ECPA 2025 conference app for content management and translation handling.
• VercelcoreTechnology or IntegrationVercel is a cloud platform for frontend frameworks and static sites, providing deployment and infrastructure for Next.js applications. Onabitz uses Vercel for hosting and deploying web applications built with Next.js.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is a cloud computing platform providing infrastructure services including computing, storage, databases, and content delivery. Onabitz leverages AWS services (EC2, S3, CloudFront CDN, and others) for hosting, scaling, and delivering client applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Globant: Global digital transformation and software engineering firm with significant Spanish-language operations. Provides the same custom software, UX and AI services as Onabitz, but at enterprise scale across multiple continents.
• Making Science: Larger Spanish-listed digital consultancy offering custom development, MarTech, e-commerce and AI services. Overlaps with Onabitz's service portfolio but at much greater scale and listed-company breadth.
• Accenture Spain: Global consulting and digital services giant with a large Spanish practice covering custom software, AI, cloud and design. Competes for the same enterprise and institutional RFPs but with vastly greater resources.
• Deloitte Digital Spain: Spanish arm of Deloitte's digital transformation practice offering custom software, design and technology consulting. Overlaps with Onabitz in enterprise and public-sector digital projects but as part of a much broader portfolio.

Direct peers

• Sngular: Spanish-origin technology consultancy providing custom software, AI, and digital product engineering to enterprise clients. Same delivery model (custom development with multidisciplinary teams) and overlapping customer base.
• Plain Concepts: Spain-based custom software development and emerging tech consultancy covering web, mobile, AI and cloud. Directly comparable service portfolio and client segments, with a larger headcount and broader geographic reach than Onabitz.
• Yeeply: Barcelona-based software development agency and talent marketplace connecting clients with vetted development teams. Comparable custom dev service catalog and Spain/mid-market focus.
• Multiplica: Spanish digital experience agency with strong UX/UI, web and app development practices. Comparable in service mix (strategy, design, development) and in serving Spanish enterprise and institutional clients.
• The Cocktail: Spanish digital product studio based in Madrid offering custom software, UX/UI, mobile and cloud services. Closely comparable to Onabitz in service mix, in-house delivery model and target customer segments (enterprise, public sector, retail).
• Icalia Studios: Spanish custom software development agency focused on web, mobile and cloud solutions for SMB and mid-market clients. Comparable in size, service offering and Spain-centric positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/OnaBitz
• LinkedInlinkedin.com/company/onabitz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onabitz