Adapty
Adapty provides subscription infrastructure for mobile apps via cross-platform SDKs, a no-code paywall builder, A/B testing, AI-driven LTV analytics, and refund protection. The platform processes over $500M annually for 20,000+ apps including Flo and Picsart.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Adapty does
Adapty (Adapty Tech Inc.) is a subscription infrastructure and revenue management platform purpose-built for mobile applications. Founded in 2019 and operating globally with a registered office in Claymont, Delaware, the company provides cross-platform SDKs (Swift, Kotlin, React Native, Flutter, Unity, Capacitor, Kotlin Multiplatform, FlutterFlow, plus a Web API) that allow developers to integrate in-app purchases and subscription handling in hours without writing server-side code. The platform is reported to process over $500M in annual in-app purchase volume across more than 20,000 apps with a 99.99% uptime SLA, and serves named customers including Flo, Picsart, Facetune, FEELD, HubX, and Pregnancy+. Co-founders Vitaly Davydov (CEO), Kirill Potekhin (CTO), and Dmitry Podoprosvetov (COO) lead the company.
The product suite extends beyond the core SDK to include a no-code Paywall Builder, A/B testing for paywall elements, real-time revenue and LTV analytics with AI-powered predictions, a Refund Saver that shares user activity with Apple to reduce refund rates, an AI Paywall Generator, Autopilot for automated paywall targeting and localization, an Onboarding Builder, FunnelFox for web-to-app funnels, Remote Config, Fallback Paywalls, and an Apple Ads Manager. The platform ships with native integrations to more than 20 analytics, attribution, communication, marketing, data-warehouse, and payment systems, including Amplitude, Mixpanel, AppsFlyer, Adjust, Braze, MoEngage, OneSignal, Stripe, Amazon S3, and Google Cloud Storage, and holds SOC 2 Type II, GDPR, LGPD, and EU-US Data Privacy Framework certifications.
Adapty operates a hybrid product-led / sales-assisted go-to-market: a free tier now extends to $5,000 in Monthly Tracked Revenue (raised from $1,000 in February 2026), with paid tiers scaling on MTR volume, while enterprise customers receive dedicated CSM, Slack support, and direct sales engagement. The company sells through self-service sign-up, direct enterprise sales, SDK distribution channels, and a 40+ certified partner network spanning EMEA, US, Asia, LATAM, and Africa. The company is privately held, has raised approximately $2.5M across two disclosed funding rounds (a 2020 seed and a 2022 round led by Surface Ventures), and distributes its content in 13 languages.
Adapty firmographics
Firmographics- Name
- Adapty
- Legal name
- Adapty Tech Inc.
- Website
- https://adapty.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Adapty provides subscription infrastructure for mobile apps via cross-platform SDKs, a no-code paywall builder, A/B testing, AI-driven LTV analytics, and refund protection. The platform processes over $500M annually for 20,000+ apps including Flo and Picsart.
- Ownership category
- akta.pro rank
Adapty industry classification
Industry- Product category
- Mobile Subscription Infrastructure
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Management & Subscription Management (FSAGADAG)
Keywords
Where Adapty is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adapty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: Adapty charges subscription fees based on customers' Monthly Tracked Revenue (MTR). The platform offers a free tier up to $5,000 MTR, with pricing tiers that scale based on revenue processed. Customers pay monthly fees that increase with their subscription revenue volume.
- Additional Services: Customized services including consulting agreements, growth product management agreements, and other software products may impose different pricing policies as separately negotiated in Order Forms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small developers |
| Subscription | Monthly | Paid tiers based on MTR |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Adapty product offering
Product offeringCore offering
Adapty sells a subscription infrastructure platform for mobile apps, providing open-source SDKs for in-app purchase integration, a no-code paywall builder with A/B testing, real-time revenue and LTV analytics with AI predictions, and a Refund Saver feature. The platform is sold primarily on a usage-based subscription tied to Monthly Tracked Revenue, serving app developers, owners, and marketers across iOS and Android.
Product overview
Adapty is a subscription infrastructure and revenue management platform for mobile apps, offering a unified platform architecture centered on its core Subscriptions SDK and Paywall Builder. The platform serves developers (SDK, remote config, fallback paywalls), app owners (revenue analytics, LTV prediction), and marketers (A/B testing, no-code paywall builder, localization, targeting). Key modules include Refund Saver for reducing refund rates, AI Paywall Generator for automated design, Autopilot for automated paywall management, and Onboarding Builder for onboarding flows. Adapty also offers FunnelFox as a separate web-to-app funnel product acquired/built under the same ecosystem. The platform provides 20+ native integrations with analytics, attribution, communication, and payment services.
Differentiator
Problem solved
Functional benefit
Brands
- FunnelFox: Web-to-app funnel platform for building and launching web funnels, integrating payments, optimizing with A/B testing and scaling globally.
- SubHub
Products and services
- Adapty Platform All-in-one subscription infrastructure platform for mobile apps that enables developers, app owners, and marketers to integrate in-app purchases, manage paywalls, run A/B tests, analyze revenue and LTV in real time, and reduce refund rates, sold as a SaaS subscription tied to Monthly Tracked Revenue and trusted by 20,000+ apps including Flo, Picsart, Facetune, HubX, Pregnancy+, and BibleChat.
- Adapty Subscriptions SDK 100% open-source software development kits available for Swift, Kotlin, React Native, Flutter, Unity, Capacitor, Kotlin Multiplatform, FlutterFlow, and a Web API, enabling mobile and web developers to integrate in-app subscriptions and manage subscription states across iOS and Android without server-side coding.
- FunnelFox Web-to-app funnel builder that lets mobile apps create, launch, and optimize web acquisition funnels with integrated payments and A/B testing, operating as a separate product within the Adapty ecosystem.
Quantifiable outcome
- Reduce refund rate by 40%
- +7 more outcomes
Companies that use Adapty
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles3 records
Adapty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability4 records
Feature6 records
Adapty partnerships and signals
Strategic signalPartnerships
56 partnerships are on record, tiered core and minor.
- Borscht MediacoreEMEA-based partner specializing in paywall optimization and user acquisition services for mobile apps using Adapty platform
- AdfirstcoreEMEA, US, Asia partner offering paywall optimization, user acquisition, publishing, and factoring services
- Union AppscoreEMEA, US, Asia partner specializing in paywall optimization, user acquisition, and publishing
- ApplicacoreEMEA, US, Asia partner offering growth & monetization strategy, retention & engagement, performance marketing, and App Store optimization
- AnalyticahousecoreEMEA, US, Asia partner providing performance marketing, product analytics & data, SEO, and international growth operations
- AppDNAcoreEMEA, US, Asia partner offering App Growth as a Service (KPI-based), ASO, app growth audit, reviews optimization, app funnel optimization, paywall optimization, and user acquisition
- MobileFirst ApplicationscoreNorth America, EMEA, APAC partner providing technology solutions for Mobile, Web & Cloud platforms with iOS, Flutter, ReactJS, PHP, AngularJS & NodeJS, AWS, and Google Cloud
- KasvacoreEMEA, US, Asia partner specializing in monetization, activation, retention, experimentation, CRM, analytics, UX/UI design, and user testing
- OnabitzcoreEurope, North & South America partner offering end-to-end tech project consulting and development, UI/UX design, React/React Native and backend development
- Admiral MediacoreEurope, North America, LATAM, South Africa, Southeast Asia partner providing performance marketing (Paid Social, PPC, ASA), ASO, SEO, creatives, and analytics
- REPLUGcoreEMEA, North America, LATAM, APAC, Africa partner offering performance marketing, App Store Optimization, CRM & Retention, creative design, tracking & analytics consulting (iOS14.5+, SKAN), subscription optimization, growth consulting, and onboarding optimization
- Node MediacoreUS, EU partner specializing in media buying and creative production
- Roast My AppminorNorth America, Europe, Asia, Middle East partner providing app audit, growth design & iOS app design
- Acquisition.mobiminorEMEA, APAC partner specializing in user acquisition, creatives, ASO, CGI, CGA
- Search Ads Optimization (SAO)coreAll regions partner offering Apple Search Ads Optimization as a self-service AI platform
- SpartappcoreWorldwide partner providing acquisition and activation, App Store Optimization, AppTech and data, app monetization, retention and engagement, and creatives production
- VeloscoreNorth/South America and Europe partner offering app design, product design, Android/iOS/Web development, and QA
- PerceptycsminorUK, USA and Europe partner specializing in growth strategy, creative led paid advertising, product-led growth, full funnel experimentation, and data analysis
- SwidiaminorNorth America & Europe partner focusing on customer/user acquisition and retention across the funnel including paid social, paid search, lifecycle, performance ad creatives, landing page CRO/AB testing, affiliate marketing, and product strategy
- OctycoreWorldwide partner offering mobile app development, MVP development, tech due diligence, investor matching services, UI/UX design services, SaaS development, growth strategy consulting, post-launch support and maintenance, analytics and performance monitoring
- LTV LabscoreAsia, EMEA (Berlin HQ) partner providing CRM consulting, subscription paywall optimization & pricing consulting
- OtherWayAroundminorNorth America, LATAM, Europe, Asia, South Africa partner specializing in App Store Optimization, Apple Search Ads, and creative production
- DesignliminorUS, Global partner offering mobile app development, custom web app development, and software development
- DatarocketscoreNorth America, Europe partner specializing in mobile app development, UI/UX design, MVP development, API and SDK integrations, and in-app purchases
- All The Way UAminorUSA, Europe partner offering paid UA, organic UA, growth consulting, and creative production
- AdsupminorEMEA, NA, LATAM, APAC partner specializing in user acquisition, traffic audit & optimization, mobile app analysis, and creative content production
- RadASOcoreWorldwide partner offering App Store Optimization (ASO), paid user acquisition (Apple Search Ads, Universal App Campaigns, Meta Ads, TikTok Ads), paywall optimization, and app localization
- Yodel MobilecoreGlobal partner providing App Store Optimization, user acquisition, mobile creative, mobile strategy (app launch & growth), monetization strategy, product CRO, and MarTech stack support
- Anton TatarynovichminorBerlin-based individual consultant offering App Store Optimization, Apple Search Ads, and growth marketing services remotely worldwide or on-site in Berlin
- ScalebaycoreEMEA, Africa, North America partner specializing in app launch, onboarding & paywall, App Store Optimization/CPPs, user acquisition & retargeting, iOS SKAN campaign strategy, retention, monetization, marketing tech & tracking, creative strategy
- Strataigize MarketingminorNorth America, Europe partner offering App Store Optimization, paid user acquisition (Google Ads, Meta Ads, Tiktok Ads, Apple Search Ads), onboarding & paywall optimization, product analytics, app launch, and creative production
- AdQuantumminorWorldwide partner specializing in user acquisition, ad creative production, and post-payment services
- ValthSolutionscoreUS, Canada, Cyprus, Switzerland, Estonia partner offering software engineering (native mobile, backend, frontend development), DevOps services, UI/UX, project management & business analytics, and quality assurance
- AperturecoreWorldwide partner offering meta ads, TikTok ads, Google ads, attribution set-ups, data mapping, marketing tracking, creative strategy, UGC, graphic design, CRM, onboarding optimization, pricing strategy, customer psychology, founder coaching, growth process, data analysis, go-to-market, paywall optimization, retention, custom product pages, and user acquisition
- RoundSquaredcoreWorldwide partner offering performance marketing (paid advertising - Meta, TikTok, Google UAC, Apple Search), creative strategy & production, UGC/influencer marketing, app store optimization, and conversion rate optimization/monetization
- HOLY UNICORNcoreWorldwide partner offering mobile startup turnkey launch, MVP validation, go-to-market services, user acquisition (Meta, Apple Search, Snapchat), ASO & App Store TOP, product analytics, funnel conversion growth (onboarding, paywall, activation), unit economics control, and marketing support
- The App ShopminorGlobal partner offering app development, marketing and monetization services
- GrovixminorEurope, Asia, South Africa partner specializing in ASO, user acquisition strategies, and SDK integrations to enhance visibility, user engagement, and measurable results
- SovranminorNA and EMEA partner offering self-serve AI video ad automation
- WuzzonminorEMEA partner providing full funnel app growth including ASO, performance marketing, creative services, subscription optimization, messaging & app growth stack
- AixminorJapan and Korea specialist partner offering app/game growth marketing consulting including App Store Optimization, localization, UA operation, creative optimization, influencer marketing, and branding (OOH, TVCM, and IP collaboration)
- PeaxminorEurope, EMEA partner specializing in user acquisition, monetization, analytics, and optimization
- RamdamminorNorth America, Europe, Latin America, MENA partner delivering authentic creator ads at scale, optimized for app user acquisition
- Call To Action DigitalminorGlobal partner specializing in mobile conversion rate optimization, UX audits of mobile websites, apps and funnels, A/B-testing, and user labs and research
- ShyftUpminorGlobal partner offering App Store Optimization, paid user acquisition, mobile app marketing, Apple Search Ads, Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads
- MiravacoreGlobal partner helping mobile apps increase revenue through smarter regional pricing by localizing subscription prices across iOS, Google Play, and Stripe using purchasing power parity and custom discounting - apps report up to 40% revenue uplift
- AppliftminorGlobal partner providing app marketing for high-performing apps using proprietary tech and one of the world's largest app store databases
- 173techcoreUnited Kingdom, United States & Europe partner providing data strategy, data launcher (scalable data infrastructure), marketing analytics, and customer behaviour prediction services
- Insert AffiliateminorGlobal partner offering affiliate marketing and revenue attribution for mobile and web apps, supporting in-app purchases and subscription tracking across iOS, Android, React Native, Flutter, Unity, and JavaScript/Capacitor with real-time referral tracking, flexible commission rules, and affiliate dashboard with Stripe connect partner payouts
- Whippet WhippetminorGlobal partner offering speedy paywall and onboarding sprints that boost subscription revenue
- Growth TherapistminorNorth America and EMEA partner offering fractional CMO, growth consulting, and creative production services
- FastshotminorGlobal partner offering no-code mobile app development services
- MoEngagecoreNA, EU, META, LATAM, IN, SEA/ANZ partner enabling integrations for churn prevention and win-back, payment recovery, trial conversion optimization, and upsell to premium through automated customer engagement sequences
- Amazon Web ServicescoreCloud hosting infrastructure provider used for data processing and service delivery
- OVH UScoreCloud hosting infrastructure provider for data processing and service delivery
- StripecorePayment processing provider integrated for enabling purchases and processing payments
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Adapty competitors and assessment
Company assessmentDirect peers
- RevenueCat: RevenueCat is the dominant subscription infrastructure platform for mobile apps, offering SDKs, paywall management, analytics, and integrations. It is Adapty's primary direct competitor, with documented migrations between the two platforms (the data explicitly references migration support from RevenueCat).
- Glassfy: Glassfy provides subscription infrastructure for mobile apps with SDKs, paywall management, and analytics. It competes directly with Adapty in the mobile subscription management space, serving similar app developer and publisher customers.
- Qonversion: Qonversion offers in-app subscription analytics, paywall A/B testing, and revenue management tools for mobile apps. It directly overlaps with Adapty's paywall builder, A/B testing, and subscription analytics offerings, serving mobile developers and growth marketers.
- Purchasely: Purchasely provides no-code paywall building, subscription management, and A/B testing for mobile apps. It competes directly with Adapty's no-code Paywall Builder and paywall experimentation features for app publishers.
Emerging players
- Superwall: Superwall offers remote paywall configuration and paywall A/B testing for iOS apps, focusing on a narrower set of use cases than Adapty. It overlaps with Adapty's paywall management and remote configuration capabilities but with a more limited feature set.
- ChartMogul: ChartMogul provides subscription analytics and reporting for SaaS businesses. While focused on SaaS rather than mobile apps, it offers similar subscription revenue analytics that partially overlap with Adapty's Revenue Analytics and LTV Prediction features.
Broad incumbents
- Recurly: Recurly is an established subscription billing platform serving SaaS, media, and consumer subscription businesses. While not focused on mobile app stores, it competes in the broader subscription management category where Adapty operates.
- Stripe Billing: Stripe Billing provides subscription billing infrastructure as part of Stripe's broader payments platform. Adapty integrates with Stripe but Stripe Billing represents a broader subscription management alternative, especially for web-based subscriptions rather than app store IAPs.
- Zuora: Zuora is an enterprise subscription management platform serving B2B SaaS and consumer subscription businesses at scale. It operates in the broader subscription economy space where Adapty plays, though focused on larger enterprise customers.
Others
- Appfigures: Appfigures provides app store analytics, market intelligence, and ASO tools for mobile app publishers. It serves the same mobile app developer and publisher audience as Adapty, though with adjacent rather than directly overlapping product capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adapty social profiles
Digital presenceAdapty compliance and trust
Trust signalCompliance3 records
Adapty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adapty leadership team
Management profileNumber of profiles
Profiles3 records
Adapty funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adapty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adapty
What does Adapty do?
Adapty sells a subscription infrastructure platform for mobile apps, providing open-source SDKs for in-app purchase integration, a no-code paywall builder with A/B testing, real-time revenue and LTV analytics with AI predictions, and a Refund Saver feature. The platform is sold primarily on a usage-based subscription tied to Monthly Tracked Revenue, serving app developers, owners, and marketers across iOS and Android.
Is Adapty a public or private company?
Adapty is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adapty founded?
Adapty was founded in 2019. It employs 101 to 250 people.
Where is Adapty based?
Adapty is headquartered in New York, United States, in the North America region.
How does Adapty make money?
Two revenue lines are on record. Subscription SaaS Platform is the primary driver. The others are additional Services.
Who are Adapty's main competitors?
Direct peers on record are RevenueCat, Glassfy, Qonversion and Purchasely. Emerging players are Superwall and ChartMogul. Broad incumbents are Recurly, Stripe Billing and Zuora. Appfigures is listed as an others.
Does Adapty have an API?
Yes. Adapty provides a Web API SDK for web-based integrations. The platform enables developers to integrate in-app purchases within a few hours without server coding. Adapty handles subscription state, including free trials and refunds. The API syncs purchase data to analytics and attribution services and supports webhook integrations for forwarding subscription events to external services. Developer documentation is at adapty.io/sdk/web.
What industry is Adapty in?
Adapty's product category is Mobile Subscription Infrastructure. Its primary akta.pro industry code is FSAGADAG, Bill Management & Subscription Management. Its NAICS code is 5132 and its SIC code is 7372.