Mass Arts Center

What Mass Arts Center does

Mass Arts Center is a 501(c)(3) non-profit performing arts organization headquartered at 888 South Main Street in Mansfield, Massachusetts, operating three interconnected divisions: the 100-seat Reservoir Stage (a renovated theater producing Broadway musicals, Shakespeare, Sondheim, concerts, and comedy), the Morini Art Gallery (a visual arts exhibition space for local and regional artists), and The Academy at Mass Arts (a performing arts education division founded in 2015 offering classes, private lessons, and summer programs for students ages 4 through adult). Founded in 1993 as the Mansfield Music & Arts Society (MMAS), it rebranded and relocated to its current facility in late 2020.

The company generates revenue across ten distinct streams: one-time ticket sales (~$42 per show), season subscriptions ($35/show with fee waivers), $125 annual memberships, Academy tuition ($220-$995), private lessons ($480-$1,440 per term), gallery commission-based art sales, corporate sponsorships, donations/grants, an annual Red Carpet Gala fundraiser, and gift certificates. Distribution is direct-to-consumer via arts-people.com ticketing and a phone box office, with NeonCRM managing patron CRM and a small Board-led committee structure handling development and marketing functions. Sponsorship revenue is diversified across local financial services, insurance, automotive, and media brands (Santoro Financial, Eames Insurance, Pro's Car Care Complex, 94 WHJY, WMEX Radio).

The organization is volunteer-driven at 1-10 paid employees, with nearly 30,000 volunteer hours contributed annually supporting acting, set construction, backstage, technical, ticket office, and concession roles. It draws audiences from southeastern Massachusetts communities including Mansfield, Foxboro, Sharon, Stoughton, Norton, and Attleboro, with demographic reach extending from New Hampshire south to Rhode Island and Cape Cod. Funding is supported by a network of 10 local cultural councils and the Massachusetts Cultural Council. The recently announced 2026-2027 season and Boston 250th anniversary production signal active outreach beyond the core Mansfield market.

Name

Mass Arts Center

Legal name

Mass Arts Center

Website

https://massartscenter.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Mass Arts Center is a 501(c)(3) non-profit performing arts organization in Mansfield, Massachusetts, operating a 100-seat theater (Reservoir Stage), visual art gallery (Morini Gallery), and education academy serving southeastern Massachusetts audiences through theatrical productions, classes, and exhibitions.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ)

Keywords

• Performing arts productions
• Arts education programs
• Community theater venue
• Visual art exhibitions
• Live entertainment services

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from theatrical productions, concerts, and special events at the Reservoir Stage. Standard ticket price $42 per show. Subscription discounts bring price to $35 per show.
2. Membership Program: Annual memberships at $125 providing ticket discounts, early access, fee waivers, and exclusive member benefits. Renewable annually.
3. Season Subscriptions: Season subscription packages offering savings of $7 per show off regular ticket price plus no fees, with early access to seats.
4. Academy Tuition: Performing arts education for ages 4 to adult including group classes, private lessons, and summer programs. Tuition ranges from $220-$995 depending on program length and type.
5. Private Lessons: Private and semi-private instruction in voice, acting, and dance. Priced per term (12 lessons) ranging from $480-$1440 depending on duration and instructor level.
6. Gallery Art Sales: Morini Gallery sells artwork from local and regional artists on commission basis.
7. Corporate Sponsorships: Business sponsorships for theatrical shows and events. Benefits include logo placement, complimentary tickets, playbill advertising, and recognition at events.
8. Donations and Fundraising: Annual campaigns, general donations, planned giving, and in-kind donations. Also benefits from grants from Massachusetts Cultural Council and local cultural councils.
9. Gala Events: Annual Red Carpet Gala featuring dinner, entertainment, and auctions. 2026 gala tickets priced at $125 per person with group table options.
10. Gift Certificates: Gift certificates sold in any denomination, redeemable for tickets to any shows or events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Mass Arts Center operates three integrated divisions: the Reservoir Stage, a 100-seat theater producing Broadway-style musicals, plays, Shakespeare, concerts, and comedy; the Morini Gallery, a visual art exhibition space selling work by local and regional artists on commission; and The Academy at Mass Arts, providing performing arts education in dance, theater, and voice for ages 4 through adult. The organization generates revenue through ticket sales, season subscriptions, memberships, tuition, private lessons, art commissions, corporate sponsorships, donations, grants, and an annual gala.

Product overview

Mass Arts Center is a performing arts organization operating three interconnected divisions: The Reservoir Stage (main theater producing Broadway-style musicals, plays, concerts, and comedy), The Academy at Mass Arts (performing arts education with classes in dance, theater, and voice for all ages), and the Morini Gallery (visual art exhibition space). The organization offers season subscriptions and memberships as value-add programs, along with gift certificates and private lessons. Additional offerings include summer programs for youth and an annual Red Carpet Gala fundraiser. Founded in 1993 as MMAS, the center moved to its current 888 South Main Street location in late 2020 and operates a 100-seat renovated theater venue with an annual operating budget of just over $500,000.

Differentiator

Problem solved

Functional benefit

Products and services

• The Reservoir Stage Theater Productions Main 100-seat theater venue hosting Broadway-style musicals, plays, Shakespeare, concerts, and comedy performances for community audiences in southeastern Massachusetts. Standard tickets $42 per show.
• The Academy at Mass Arts Performing arts education division offering classes in dance, theater, and voice for students ages 4 through adult, including Broadway Babies, Broadway Kids, Junior Performance Team, and Broadway Mash-up classes.
• Morini Gallery Visual art gallery exhibiting artwork from professional to emerging local and regional artists, including juried community shows, solo and collaborative exhibitions, and student art displays. Art sold on commission basis.
• Private and Semi-Private Lessons Private and semi-private coaching in voice, dance, and acting with adjunct faculty or the Academy Director, available in 30, 45, and 60-minute sessions priced $480-$1,440 per 12-lesson term.
• Summer Performing Arts Programs Summer performing arts intensives for students ages 7+ featuring full-day Monday-Friday sessions with public performances, including Madagascar: A Musical Adventure JR. ($995) and Big Blue World programs.
• Season Subscriptions Multi-show subscription packages for the 2026-2027 season providing $7 off per-show pricing, fee-free booking, early seat access, and exclusive exchange privileges.
• Annual Membership Annual membership at $125 providing $5 off season show tickets, fee-free booking, early ticket access starting May 15, four $1 concession coupons, exclusive exchange privileges, and members-only event invitations.
• Gift Certificates Gift certificates available in any denomination, redeemable online for tickets to any shows or events at the Mass Arts Center.
• Red Carpet Gala Fundraiser Annual fundraising gala featuring cocktail hour, gourmet dinner, live entertainment, silent and live auctions, and awards ceremony. 2026 tickets $125 per person with tables of 12 available.

Quantifiable outcome

• 10,000 audience members, patrons, and performers annually
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Mockingbird MusiccoreTechnology or IntegrationSound engineering partner for MAC's musical productions. Mark DeLuzio manages 20-30 microphones per show, coordinates actor mic coordination, and balances audio between voices and live bands.
• ConfikidsminorStrategic or Co-development PartnerFinancial assistance partner providing support for Academy programs, championing opportunity for every child to participate regardless of financial situation.
• Fountain Street Gallery (Boston)minorStrategic or Co-development PartnerBoston-based photography collective featured in Morini Gallery's REMIX exhibition, bringing regional artists to local community.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• North Shore Music Theatre: Beverly, MA-based regional theater producing a season of musicals with a strong education/outreach program. Comparable repertory + education structure and New England audience geography.
• The Cape Playhouse: Historic Cape Cod regional theater producing a summer stock season of plays and musicals. Comparable repertory model and regional New England audience base, with MAC drawing audiences from Cape Cod per its segmentation.
• Lyric Stage Company of Boston: Intimate Boston-based theater producing a season of musicals and plays in a small house. Comparable in venue scale (~200 seats), programming model, and subscription-style ticketing.
• Huntington Theatre Company: Boston's largest nonprofit regional theater producing a season of plays and musicals. Direct peer in repertory theater model, though operates at materially larger scale than Mass Arts Center.
• New Repertory Theatre: Watertown, MA-based regional theater producing a season of contemporary and classic works. Similar mid-size regional repertory model and audience-development approach to Mass Arts Center.
• Trinity Repertory Company: Providence, RI-based regional repertory theater producing a multi-show season with educational programming. Directly comparable repertory + education model and draws from the same southern New England audience pool MAC targets.
• Greater Boston Stage Company: Suburban Boston community theater producing a subscription season of plays and musicals from a similar-sized venue. Closely comparable in scale, business model, and audience profile to Mass Arts Center's Reservoir Stage.
• Wheelock Family Theatre: Boston-based theater producing family-oriented productions with a strong education component. Closely matches MAC's combination of theater productions and an education academy serving young performers.
• Moonbox Productions: Cambridge-based nonprofit theater producing contemporary musicals and plays in regional venues. Comparable mid-size regional theater model with subscription and education programming.

Broad incumbents

• American Repertory Theater (A.R.T.): Cambridge-based professional theater under Harvard University producing a season of plays, musicals, and new work. Operates in the same broader regional theater market but at a substantially larger institutional scale than MAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MassArtsCenter
• Instagraminstagram.com/massartscenter
• Xx.com/MMASBlackBox
• LinkedInlinkedin.com/company/mass-arts-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mass Arts Center