eNomina

What eNomina does

eNomina is a Mexican financial-inclusion technology company founded in 2015 as a subsidiary of Brazilian payroll-benefits operator Zetra. It operates a digital platform that connects employees with a network of financial service providers — covering credit, insurance, savings, medical expenses, medicines and a retail store network — and enables repayment via direct payroll deduction. The technology stack includes a web platform accessible to employers, employees and providers, mobile applications for iOS and Android, a biometric authentication system to prevent fraud, and a credit-portability service that allows workers to refinance existing payroll loans at materially lower rates. eNomina has held ISO 27001 certification since 2017, a credential it claims makes it the only such certified operator in the Mexican market.

The company runs a B2B2C go-to-market in which the platform is provided free of charge to employers and government institutions, while revenue is generated through transaction fees and commissions charged to financial institutions, insurance companies and commerce partners that access eNomina's employee base. Employees access the service through mobile apps and employer partnerships, with public-sector adoption anchored by relationships such as the agreement with the Secretaria de Educación Pública del Estado de Guerrero. End-user scale is reported at approximately 300,000 clients and over 54,000 workers who have used credit portability to reduce loan costs, in a Mexican market where only an estimated 10% of the population has access to bank credit. The company is led by Director General Gustavo Boletig and is headquartered in Mexico City's Polanco area.

Name

eNomina

Legal name

eNomina

Website

https://enomina.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

eNomina is a Mexican fintech platform, founded in 2015 as a subsidiary of Brazil's Zetra, that connects employees with financial providers via payroll deduction. It serves Mexican public- and private-sector workers and employers, monetizing through provider transaction fees and commissions.

Ownership category

akta.pro rank

Product category

Financial Inclusion / Payroll Deduction Platform

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)

akta.pro secondary industries

Benefits Deductions & Payroll Integration Administration (BPAAAHAF), Earned Wage Access (EWA) & Salary Advances (FSAKAMAE), Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK)

Keywords

• Payroll deduction platform
• Financial inclusion services
• Employee benefits platform
• Credit portability services
• Digital financial wellness

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction fees from financial providers: Revenue is generated through transaction fees charged to financial service providers, insurance companies, and commerce partners who access eNomina's employee base through the platform. The platform is provided free of charge to employers.
2. Financial product commissions: Commissions from financial institutions and service providers who offer credit, insurance, savings and other products through the eNomina platform to employees via payroll deduction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

eNomina operates a digital platform that connects employees with financial service providers through a payroll deduction system, enabling workers to access credit, insurance, savings, medical expenses, medicines, and retail network benefits with payments deducted directly from payroll. The platform is provided free of charge to employers, while the company generates revenue through transaction fees and commissions from financial institutions, insurance companies, and commerce partners. It includes a credit portability service that allows workers to obtain interest rates up to 50% lower than standard market rates.

Product overview

eNomina is a unified digital platform providing financial inclusion services via payroll deduction. The core offering consists of the eNomina Platform (web-based solution for employers, employees, and financial service providers) and the eNomina Mobile Application (iOS/Android app for employees to access credit, insurance, savings, and retail benefits). The platform connects three segments: employers (benefit provision without cost), employees (access to financial products with lower rates and reduced bureaucracy), and financial institutions/providers (direct channel to employees with reduced acquisition costs).

Differentiator

Problem solved

Functional benefit

Products and services

• eNomina Platform Digital financial inclusion platform connecting employees with financial service providers (credit, insurance, savings, medical expenses, medicines, retail network) with payroll deduction capability. Serves employers, employees, and financial service providers in Mexico.
• eNomina Mobile Application Mobile application available on Android and iOS that enables employees to access financial products, simulate loans, compare interest rates, authorize requests, and track transactions. Free download from Google Play Store and Apple App Store.
• Credit Portability Service Service that allows workers to port their payroll credits, enabling them to acquire credits with interest rates up to 50% lower than standard market rates. Helps over-indebted workers reduce interest payments on existing payroll loans.

Quantifiable outcome

• 54,000+ over-indebted workers have improved their finances by reducing interest payments on payroll loans
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• ZetracoreOEM/ Whitelabel/ Licensing PartnereNomina is a Mexican company, subsidiary of the Brazilian company Zetra. The platform and technology are developed with support from Zetra's infrastructure and international experience. Zetra has nearly 20 years of experience operating in Brazil, United Kingdom, and Portugal before expanding to Mexico in 2015.
• Secretaria de Educación Pública del Estado de Guerrero (SEG)flagshipStrategic or Co-development PartnerSEG organized events inviting workers to consult the eNomina platform to ensure certainty and security for their payroll credits. Workers can learn about companies with active agreements, simulate loans, contract credits, check discounts and generate statements. SEG recognized eNomina as a trusted platform for the educational sector's financial services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Rain: Latin America-focused (Mexico included) earned wage access platform operating through employer payroll integrations. Regional direct competitor in the same Mexican underbanked payroll-credit market.

Broad incumbents

• Klar: Mexican digital bank offering credit and savings to underbanked consumers. Broad incumbent operating in the same financial-inclusion segment that eNomina addresses via payroll-deduction channels.
• Nu México (Nubank): Mexican digital bank (subsidiary of Nubank) serving underbanked consumers with credit cards and personal loans. Broad incumbent in the same Mexican financial-inclusion market that eNomina targets.
• Albo: Mexican neobank offering credit, payments and financial services to underbanked consumers and employees. Comparable customer segment and adjacent product set to eNomina's payroll-linked financial marketplace.
• Stori: Mexican credit-card fintech targeting underbanked consumers without traditional credit history. Overlaps with eNomina's mission of expanding credit access to underbanked Mexican workers.

Direct peers

• PayActiv: US-based earned wage access and payroll-linked financial wellness platform serving employees through employer partnerships. Comparable to eNomina in serving underbanked workers via payroll deduction and monetizing through employer/provider relationships.
• DailyPay: US earned wage access provider integrated with employer payroll systems, offering employees early access to earned wages. Directly comparable to eNomina's payroll-deduction credit and financial-wellness value proposition.
• Earnin: US app-based EWA platform providing early access to earned wages with a tipping-based revenue model. Comparable to eNomina's mission of helping workers avoid predatory credit through payroll-linked access.
• Even: Earned wage access and financial planning app distributed through employers. Comparable business model (B2B2C via employer) and overlapping customer base of underbanked hourly workers.
• Zetra: Brazil-based parent company of eNomina that operates the same payroll-benefits / payroll-deduction platform model across Brazil, the UK and Portugal. Direct comparable in product, business model and target market (employees via employer payroll deduction).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyPT9NegeWPGGtUBIKTkjjQ
• Facebookfacebook.com/enomina
• LinkedInlinkedin.com/company/enomina

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eNomina