Power Plus
Power Plus is an Indian B2B corporate gifting company, founded in 1994 and operating as a unit of Brain Kraft. It sells 1,000+ utility lifestyle and tech accessories via direct sales, e-commerce, and a regional distributor network across India.
- Company typePrivate
- Founded1994
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Power Plus does
Power Plus is an Indian B2B and corporate gifting company, founded in 1994 and operating as a unit of parent entity Brain Kraft. The company designs, sources, and distributes a catalog of more than 1,000 utility lifestyle and tech accessories across lunch boxes, vacuum flasks, mugs, LED lamps, wireless chargers, power banks, mobile stands, and curated gift sets. Approximately 80% of products are manufactured in India, and product differentiation is driven by multi-functional designs that combine several features in a single item — for example, an LED lamp with a 15W wireless charger and Bluetooth speaker, an electric lunch box with auto power cut-off, NFC-enabled keychains and phone stands that link to digital catalogs, and spill-proof mugs with proprietary suction mechanisms.
The company runs a hybrid go-to-market combining direct B2B corporate sales, consumer e-commerce through its powerpl.us storefront, and a tiered regional distributor and reseller network covering eight Indian cities (Mumbai, Bengaluru, Chennai, Indore, Ahmedabad, Ludhiana, Kolkata, and Vellore). Warehousing spans 50,000+ sq ft across Delhi, Sahibabad, and Bengaluru, with the Bengaluru facility enabling same-day delivery for 400+ SKUs. A mobile application on Android and iOS supports resellers with catalog generation, HSN code lookup, and margin management.
Revenue mechanics rest on unit-priced product sales (₹109 to ₹2,789 per unit on the consumer side) and quote-based bulk corporate orders with a 50-100 piece MOQ, bulk discounts, free shipping above ₹1500, and in-house logo customization through printing, engraving, or packaging. Power Plus self-positions as India's biggest B2B and corporate gifts supplier, participating extensively in industry trade shows including Gifts World Expo, Corporate Gifts Show, and Consumer Electronics World Expo.
Power Plus firmographics
Firmographics- Name
- Power Plus
- Legal name
- Power Plus (A Unit of Brain Kraft)
- Website
- https://powerpl.us
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Power Plus is an Indian B2B corporate gifting company, founded in 1994 and operating as a unit of Brain Kraft. It sells 1,000+ utility lifestyle and tech accessories via direct sales, e-commerce, and a regional distributor network across India.
- Ownership category
- akta.pro rank
Power Plus industry classification
Industry- Product category
- Corporate Gifting Products
- NAICS
- Electronics and Appliance Retailers (4492), Small Electrical Appliance Manufacturing (33521), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)
- SIC
- Electronic Components & Accessories (3670), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
- akta.pro secondary industries
- Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI), Power Supplies, Batteries & Charging Components Retail (CRACAKAD), Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
Keywords
Where Power Plus is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Power Plus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2C & B2B): Power Plus generates revenue primarily through direct product sales to both individual consumers and corporate clients. Products are sold through their e-commerce website (powerpl.us) with pricing listed in INR, featuring per-unit prices across categories such as lunch boxes, flasks, LED lamps, power banks, and corporate gift sets. The company offers bulk discounts on all products and provides free gifts on purchases above ₹1200 (unlocking more options at ₹2000).
- Corporate Gifting & Customization: Revenue is generated from bulk corporate orders where products are customized with company logos, taglines, or special messages through printing, engraving, or packaging options. The company handles multi-location dispatches across India and offers employee joining/onboarding kits and custom-curated gift sets, with minimum order quantities starting at 50–100 pieces for most items.
- Distributor & Reseller Sales: Power Plus distributes products through a network of regional distributors and growth partners across India. Distributors purchase products from the company for resale in their assigned territories. The company maintains ready stocks of all products across 50,000+ sq ft of warehouse space, enabling quick fulfillment to distributor and reseller orders.
- Mobile App (Reseller Tools): The Power Plus mobile app enables resellers and distributors to generate custom PDFs, share instant catalogs, view product dimensions and HSN codes, and set their own margins — supporting the reseller channel by providing tools that facilitate downstream sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
| Unit Pricing | Multi-year contract | Bulk corporate and B2B pricing |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Power Plus product offering
Product offeringCore offering
Power Plus manufactures and distributes a wide range of utility lifestyle and tech accessories — lunch boxes, vacuum flasks, mugs, LED lamps, power banks, wireless chargers, mobile stands, and NFC-enabled products — primarily serving the B2B and corporate gifting segment in India. The company offers in-house customization (logo printing, engraving, packaging), bulk pricing with minimum order quantities of 50–100 pieces, and pan-India multi-location dispatch across a network of regional distributors.
Product overview
Power Plus is a B2B and corporate gifting company established in 1994, now India's largest supplier of corporate gifts. The company offers a diverse portfolio of over 1000 physical lifestyle and tech products primarily manufactured in India (~80%). The product range spans multiple categories including lunch boxes (ThermoBite, GlassMate, Octomeal, PIK-KIT, Mega Lunch Box lines), beverage containers (vacuum flasks, mugs, tumblers), tech accessories (power banks, wireless chargers, USB hubs, mobile stands), LED lamps (RetroVibe, Boss, Podium Ring, PenZen, GlowNest), and corporate gift sets. The company operates a mobile app for generating custom PDFs, sharing catalogs, and viewing product specifications. Products are distributed through a regional distributor network across India including partners in Mumbai, Bengaluru, Chennai, Indore, Ahmedabad, Ludhiana, Kolkata, and Vellore, with warehouses in Delhi, Sahibabad, and Bengaluru.
Differentiator
Problem solved
Functional benefit
Products and services
- ThermoBite Electric Lunch Box (4 Steel Containers) Electric lunch box with 4 stainless steel containers, BPA-free shockproof body, auto power cut-off feature, heats food in 30 minutes, operates on 230V AC domestic supply. Targeted at office goers and a flagship B2B gifting item.
- ThermoBite Slim Electric Lunch Box Slim electric lunch box with 2 steel containers, includes carry bag, and constant heat supply function designed for extreme winters.
- Bento Travel Lunch Box Travel lunch box with 3 steel containers and lifter, press lock mechanism, folding handle, square shape outer body.
- Octomeal Plastic Lunch Box 3-container plastic lunch box with tight lids, spill-proof and leak-proof design, easy carry handle with spoon enclosure, eco-friendly.
- GlassMate Borosilicate Glass Lunch Box Lunch box with 3 high-quality borosilicate glass containers (350ml each), handles up to 400°C, freezer/oven/microwave/dishwasher safe, Made in India.
- PIK-KIT Mini Lunch Box Combo All-in-1 mini lunch box with 3 stainless steel microwaveable containers, reversible fork/spoon, waterproof table mat, and premium bag.
- Mega Microwaveable Lunch Box 3-box microwaveable lunch box with half-turn locking mechanism, 8-end grip containers, leak-proof and air-tight.
- MagKick 10 Magnetic Power Bank 10,000 mAh mini magnetic power bank with wireless charger, magnetic kickstand, 15W wireless charging, USB-A and USB-C ports, 22.5W fast charging, Qualcomm 3.0 + PD support.
- WoodHub Bamboo USB Hub Bamboo USB hub with integrated phone stand and 4 USB outputs.
- ZenCharge Core Bamboo Wireless Charger Bamboo wireless charger integrated with phone stand, metal pen holder, and clock; 15W wireless charging.
- RetroVibe Station Multi-Function Desk Accessory Multi-function desk accessory combining a dimmer LED lamp, Bluetooth speaker, and 15W wireless charger in a single unit.
- TimeWave Ultra Clock Large clock with Bluetooth speaker, mobile stand, RGB lights, mirror finish display, FM and TF card reader, and 1200 mAh battery.
- Power Board Multi-Point Extension Board Multi-point extension board with USB ports and integrated phone stand.
- DuraMug Grip Spill-Proof Suction Mug Large spill-proof suction mug with flip top lid, 460ml capacity, stainless steel interior, and a unique suction mechanism that prevents accidental falls while allowing easy vertical lift.
- HeatVault Sip Vacuum Flask 900ml vacuum flask with straw lid, 304 stainless steel inside and outside, 18 hours hot/cold retention.
- PowerGlow All-in-1 Charging Cable All-in-1 charging cable with light-up logo, supports data function in Type-C port, USB-A and USB-C input.
- TapCube NFC Calendar 3-cube stacking calendar with pen stand and NFC tag, double pen stand.
- Tapmate NFC Keychain with Mobile Stand Customized MDF keychain with mobile stand and NFC tag that links to catalogs, websites, or videos; supports double-side branding.
- TapChain Round NFC Keychain Customized round MDF keychain with NFC tag linking to catalog, website, or video; double-side branding available.
- TapStand Craft NFC Mobile Stand Customized 2-part MDF mobile stand with NFC tag linking to catalog, website, or video; edges cutout per artwork.
- SafeSip Tilt Glass Bottle Glass bottle with outer plastic body and easy carry handle, 425ml capacity.
- GlowNest Bamboo Table Top Bamboo table top integrating a 15W wireless charger, LED lamp, metal pen holder, and phone stand.
- Boss Rechargeable Folding LED Lamp Rechargeable folding LED lamp with touch panel brightness adjustment, detachable pen stand, mobile stand, and 3-color light option.
- Offix Corporate Gift Set Set of 5: dual tone A5 notebook, metal bamboo pen, metal hanging keychain, metal card holder, double wall stainless steel mug, packaged in a magnetic gift box with handle. Designed as a ready-to-ship corporate gift bundle.
- Corporate Gifting Services End-to-end B2B corporate gifting service offering ready-stock access across 50,000+ sq ft of warehouse space, 1,000+ products, bulk discounts, in-house logo customization (printing, engraving, packaging), and pan-India multi-location delivery. Includes employee joining kits, onboarding kits, and custom-curated gift sets with MOQs of 50–100 pieces.
- Power Plus Mobile App Mobile application available on Google Play and Apple App Store that enables resellers and distributors to generate custom PDFs, share instant catalogs, view product dimensions and HSN codes, and set their own margins.
Quantifiable outcome
- Orders responded to within minutes by dedicated B2B team
- +2 more outcomes
Companies that use Power Plus
Customer profileSegments3 records
Ideal customer profiles3 records
Power Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Power Plus partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Uni GiftscoreUni Gifts is Power Plus's distributor for Mumbai. Recognized as a Consistently Growing Partner, Uni Gifts handles distribution of Power Plus products within the Mumbai region.
- Inarahc Services Pvt LtdcoreInarahc Services Pvt Ltd is Power Plus's distributor for Bengaluru, serving the Karnataka market with Power Plus products.
- Unique IndustriescoreUnique Industries is Power Plus's distributor for Chennai, recognized as the Fastest Growing Partner in the region.
- Gift HousecoreGift House is Power Plus's distributor for Indore, distributing the company's product range in the Madhya Pradesh market.
- Krishna GiftscoreKrishna Gifts is Power Plus's distributor for Ahmedabad, recognized as the Top Growth Partner for the region.
- Gifting ConceptscoreGifting Concepts is Power Plus's distributor for Ludhiana & Jalandhar in Punjab, handling product distribution in the northern region.
- Pragatee InternationalminorPragatee International is a Growth Partner for Kolkata, supporting Power Plus's market presence in the East India region.
- Sri GiftsminorSri Gifts is a Growth Partner for the Vellore region, supporting Power Plus's distribution in Tamil Nadu.
- Castillo MilanominorCastillo Milano is referenced as a partner in Power Plus's Partnership & Growth Network Proposal presentation (PP-Partnership-document), suggesting a co-branded or strategic partnership arrangement for the broader Indian market.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Power Plus competitors and assessment
Company assessmentBroad incumbents
- Milton (Hamilton Housewares): One of India's most established consumer housewares brands with a strong lunch box, flask, and drinkware portfolio. Competes with Power Plus in the lunch box and flask categories but does not focus on the B2B corporate gifting motion.
- boAt (Imagine Marketing): Leading Indian lifestyle and consumer electronics brand covering audio, wearables, and personal accessories. While broader in scope, boAt competes with Power Plus for lifestyle tech accessory gifting and brand affinity in India.
- Cello World: Large Indian housewares and consumer products company with a broad range of lunch boxes, flasks, and kitchenware. Overlaps with Power Plus on commodity categories but distributes through mass retail rather than B2B gifting.
- Wipro Consumer Care (Lighting): Established Indian brand in LED lighting and consumer products. Competes in the LED lamp category with Power Plus but does not focus on the corporate gifting channel.
- Philips India (Personal Care & Lighting): Global brand with a substantial Indian presence in LED lighting, small appliances, and personal care. Overlaps with Power Plus on LED lamps and select tech accessory categories but operates as a broad incumbent rather than a B2B gifting specialist.
Direct peers
- Ambrane India: Indian consumer electronics accessories brand specializing in power banks, chargers, cables, and batteries. Directly competes with Power Plus's MagKick, ZenCharge, and related tech accessory SKUs in the Indian market.
- BrandStik: India-based B2B corporate gifting platform specializing in branded merchandise, gift hampers, and customized corporate kits. Competes with Power Plus for the same enterprise gifting budgets and customization needs.
- Stuffcool: Indian brand focused on mobile accessories including power banks, wireless chargers, cables, and audio products. Overlaps with Power Plus's tech accessory portfolio and serves a similar mass-premium Indian consumer base.
- PrintStop India: Direct B2B corporate gifting and printing/branding company in India offering customized merchandise, gift sets, and corporate kits. Operates in the same procurement-led corporate gifting channel as Power Plus.
Regional players
- Vistaprint India (corporate merchandise): Global custom printing and branded merchandise business serving Indian SMBs with customizable corporate products. Competes with Power Plus on customized B2B merchandise but primarily via online self-serve rather than enterprise gifting account management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Power Plus social profiles
Digital presencePower Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Plus leadership team
Management profileNumber of profiles
Power Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Plus
What does Power Plus do?
Power Plus manufactures and distributes a wide range of utility lifestyle and tech accessories — lunch boxes, vacuum flasks, mugs, LED lamps, power banks, wireless chargers, mobile stands, and NFC-enabled products — primarily serving the B2B and corporate gifting segment in India. The company offers in-house customization (logo printing, engraving, packaging), bulk pricing with minimum order quantities of 50–100 pieces, and pan-India multi-location dispatch across a network of regional distributors.
Is Power Plus a public or private company?
Power Plus is a private company. It is classified as corporate owned and is currently operating.
When was Power Plus founded?
Power Plus was founded in 1994. It employs 11 to 50 people.
Where is Power Plus based?
Power Plus is headquartered in Delhi, India, in the Asia region.
How does Power Plus make money?
Four revenue lines are on record. Product Sales (B2C & B2B) is the primary driver. The others are corporate Gifting & Customization, distributor & Reseller Sales and mobile App (Reseller Tools).
Who are Power Plus's main competitors?
Broad incumbents on record are Milton (Hamilton Housewares), boAt (Imagine Marketing), Cello World, Wipro Consumer Care (Lighting) and Philips India (Personal Care & Lighting). Direct peers are Ambrane India, BrandStik, Stuffcool and PrintStop India. Vistaprint India (corporate merchandise) is listed as a regional player.
Does Power Plus have an API?
No public API is recorded for Power Plus.
What industry is Power Plus in?
Power Plus's product category is Corporate Gifting Products. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs), with a secondary code of CRACATAI, Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS). Its NAICS code is 4492 and its SIC code is 3670.