BrandSTIK
BrandSTIK is an Indian corporate gifting and merchandise company operating the FOXBOX Rewards SAAS platform to automate employee welcome kits, rewards redemption, and bulk merchandise distribution for 1,000+ enterprise clients across banking, IT, logistics, and manufacturing sectors.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BrandSTIK does
BrandSTIK is an Indian corporate gifting and merchandise company headquartered in Mumbai that supplies promotional products, customised gifts, and employee onboarding kits to over 1,000 enterprise clients across banking, IT services, logistics, manufacturing, fintech, and consumer technology. The company operates as part of the FOXBOX group, with FOXBOX Rewards functioning as the parent platform brand and FOXBOX Retail as the merchandise operating arm. Product catalogue spans 5,000+ SKUs across budget tiers from below Rs.100 to above Rs.50,000, including sub-brands Ottaline (proprietary merchandise), Smaller Footprint (sustainable line), and Orion (premium executive gifts), plus aggregator-distributed gift vouchers from Amazon, Flipkart, Zomato, Taj, and MakeMyTrip.
The company's core technology is the FOXBOX Rewards SAAS platform, which automates corporate gifting, rewards redemption, and loyalty program distribution. The platform comprises three modules: a Welcome Kit Redemption Platform that collects employee addresses and apparel sizes and ships directly to new joiners; a Rewards Redemption Platform that allows employees to redeem points against gift cards, products, or experiences; and a Long Term Service Rewards Platform for service-milestone recognition with customised trophies, certificates, and badges. Supporting infrastructure includes a 12,500 sq. ft. warehouse in Vasai and a network of 15+ courier partners for pan-India and international fulfillment.
BrandSTIK operates a dual go-to-market combining enterprise field sales targeting large corporates with a self-serve e-commerce website offering gift finder and budget filter tools. Revenue is generated through corporate merchandise sales (one-time per order), FOXBOX Rewards platform subscriptions for automated programs, logistics and managed fulfillment services, and transaction fees on distributed gift vouchers. Pricing is quote-based for enterprise engagements with multi-year contracts, while smaller transactions are priced per unit across budget tiers. The company claims to be India's largest integrated corporate Giftech platform, with marquee clients including UBER, ICICI Bank, Delhivery, TCS, HCL, Daimler India, CRED, and Saint Gobain.
BrandSTIK firmographics
Firmographics- Name
- BrandSTIK
- Legal name
- BrandSTIK
- Website
- https://brandstik.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrandSTIK is an Indian corporate gifting and merchandise company operating the FOXBOX Rewards SAAS platform to automate employee welcome kits, rewards redemption, and bulk merchandise distribution for 1,000+ enterprise clients across banking, IT, logistics, and manufacturing sectors.
- Ownership category
- akta.pro rank
BrandSTIK industry classification
Industry- Product category
- Corporate Gifting Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Packaging and Labeling Services (56191)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Trade Show Giveaways & Event Premiums (BPAFAMAG)
Keywords
Where BrandSTIK is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
BrandSTIK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Corporate Merchandise Sales: Sale of promotional merchandise, corporate gifts, welcome kits, and customized products to corporate clients. Products range from budget items (Below Rs.100) to premium items (Above Rs.50000) with customizable branding.
- FOXBOX Rewards Platform Services: SAAS-based platform for automating gifting, rewards, and loyalty programs. Provides white-label redemption portals for corporate clients including UBER, with per-program or subscription-based pricing.
- Logistics and Fulfillment Services: Pan-India and international shipping services with 15+ courier partner integrations. Warehousing and inventory management for welcome kit programs. 12,500 sq. ft. warehouse in Vasai.
- Gift Vouchers and Cards: Distribution of gift vouchers from partner brands (Amazon, Flipkart, Taj, Zomato, Big Bazaar, Makemytrip). FOXBOX Rewards is the 6th company in India partnered for Zomato Corporate Vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget products (Below Rs.1000) |
| Unit Pricing | Pay-as-you-go | Mid-range products (Rs.1001 - Rs.5000) |
| Unit Pricing | Pay-as-you-go | Premium products (Rs.5001 - Rs.20000) |
| Hybrid | Multi-year contract | Enterprise/corporate programs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BrandSTIK product offering
Product offeringCore offering
BrandSTIK is an integrated Corporate Giftech platform that sources, customizes, and distributes 5,000+ promotional merchandise products (apparel, tech accessories, drinkware, gifts) for corporate clients, paired with its proprietary FOXBOX Rewards SAAS platform for automating employee welcome kits, point-based rewards redemption, and long-term service recognition. End-to-end services span product curation, custom branding, inventory management at a 12,500 sq. ft. warehouse in Vasai, and pan-India/international fulfillment through 15+ courier partners, complemented by distribution of gift vouchers from partner brands such as Amazon, Flipkart, Zomato, Taj, and MakeMyTrip.
Product overview
BrandSTIK operates India's largest Integrated Corporate Giftech platform powering Gifting, Merchandise, Rewards, Incentives and Corporate BrandSTORE programs. The core offering is the FOXBOX Rewards SAAS platform which automates gifting, merchandise, rewards and loyalty solutions through two main modules: the Welcome Kit Redemption Platform for onboarding programs and the Rewards Redemption Platform for employee recognition. The company also manages Long Term Service Rewards and operates a 12,500 sq. ft. warehouse in Vasai. Their portfolio spans 3000+ products including their proprietary Ottaline and Smaller Footprint sub-brands, alongside gift vouchers from partners like Amazon, Zomato, and Taj Experiences, custom promotional merchandise across categories like apparel, bags, stationery, drinkware, tech accessories and smart devices, sustainable eco-friendly options, and seasonal offerings like Diwali gifting with over 1000 options.
Differentiator
Problem solved
Functional benefit
Brands
- Ottaline: BrandSTIK's own range of proprietary branded merchandise and gifting products
- FOXBOX Rewards
- FOXBOX BrandSTORE
Products and services
- FOXBOX Rewards SAAS Platform Core SAAS platform that automates gifting, merchandise, rewards, and loyalty solutions for corporate clients. Enables point-based redemption, inventory management, custom-branded portals, and pan-India/global shipping integration for programs including employee recognition, welcome kits, and customer rewards.
- Welcome Kit Redemption Platform
Quantifiable outcome
- Over 250 of India's largest corporate's welcome kit programs powered by BrandSTIK + FOXBOX
- +3 more outcomes
Companies that use BrandSTIK
Customer profileNamed customers48 records
Segments4 records
Ideal customer profiles2 records
BrandSTIK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BrandSTIK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and supporting.
- FOXBOX RewardscoreFOXBOX Rewards is BrandSTIK's parent company and integrated platform for automating gifting, merchandise, rewards, incentives, and Corporate BrandSTORE programs. The platform provides SAAS-based technology for corporate clients including UBER to manage employee recognition and rewards programs.
- ZomatoflagshipFOXBOX Rewards is the 6th company in India to partner with Zomato for Corporate Vouchers. This partnership enables BrandSTIK to offer Zomato Food Vouchers on their platform, providing employees with relevant food voucher options for rewards programs.
- AmazoncoreAmazon gift cards available on BrandSTIK/FOXBOX platform. Gift cards can be converted to Amazon Pay balance for shopping across 10cr+ products, mobile recharges, and purchases from 150+ brand vouchers.
- Taj HotelscoreTaj Experiences E-Gift Cards offered on BrandSTIK platform. Cards valid for stays, dining, spa services at Taj, Vivanta, or Gateway hotels in India. Minimum value Rs.500, maximum Rs.200,000 per transaction.
- FlipkartsupportingFlipkart gift cards available as reward options on the FOXBOX Rewards platform for corporate rewards programs.
- MakemytripsupportingTravel vouchers from MakeMyTrip available through the FOXBOX platform for corporate reward and recognition programs.
- 15+ Courier PartnerscoreNetwork of 15+ courier companies enabling pan-India shipment and international delivery services for corporate gifting programs, welcome kits, and reward redemptions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
BrandSTIK competitors and assessment
Company assessmentDirect peers
- Ferns N Petals (FNP): India's largest gifting company with extensive catalogue of gifts, flowers, and personalized products. Directly comparable to BrandSTIK in the corporate and consumer gifting category, though FNP skews more toward consumer/occasional gifting versus BrandSTIK's enterprise B2B focus.
- IGP.com (Indian Gifts Portal): Major Indian online gifting platform offering gifts, flowers, and personalized products for corporate and personal occasions. Comparable to BrandSTIK in catalogue breadth and Indian market focus, with overlap in corporate gifting programs.
- Winni.in: Indian online gifting platform specializing in same-day delivery of gifts, cakes, and flowers across India. Comparable in Indian gifting infrastructure and corporate gifting offerings, though more consumer-weighted.
- Archies Limited: India's iconic greeting cards, gifts, and stationery retailer with deep presence in gifting occasions. Comparable as a gift retailer serving similar B2B and consumer occasions, though Archies skews more stationery/card-based versus BrandSTIK's promotional merchandise focus.
- PrintStop India: Indian corporate gifting and promotional merchandise company offering customized gifts, apparel, and print products. Comparable to BrandSTIK in the B2B promotional products category serving enterprises in India.
Emerging players
- SwagMagic: Corporate swag and branded merchandise platform with a software-driven approach to company swag stores. Comparable to BrandSTIK's FOXBOX BrandSTORE solution in automating corporate merchandise programs through a tech-enabled storefront.
- Acreage (formerly Snappy): Gifting platform for enterprise employee recognition and customer gifting with curated catalogue and logistics network. Comparable to BrandSTIK in solving the B2B gifting experience layer with a tech platform.
Broad incumbents
- SwagUp: US-headquartered corporate gifting and swag platform with integrated SaaS for managing branded merchandise distribution. Comparable in combining B2B swag fulfillment with technology automation, though operating primarily in North America.
- Reward Gateway: Global employee engagement and rewards platform with integrated recognition, benefits, and gifting modules. Comparable to FOXBOX Rewards in automating corporate rewards and recognition programs, though broader in HR scope.
Regional players
- GiftstoIndia24x7: Indian online gifting platform with broad catalogue of gifts and corporate gifting services. Comparable to BrandSTIK in India-focused gifting infrastructure, though more consumer-weighted in positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
BrandSTIK social profiles
Digital presenceBrandSTIK compliance and trust
Trust signalCompliance1 record
BrandSTIK financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrandSTIK leadership team
Management profileNumber of profiles
BrandSTIK subsidiaries and ownership
Company hierarchySubsidiaries2 records
BrandSTIK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrandSTIK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrandSTIK
What does BrandSTIK do?
BrandSTIK is an integrated Corporate Giftech platform that sources, customizes, and distributes 5,000+ promotional merchandise products (apparel, tech accessories, drinkware, gifts) for corporate clients, paired with its proprietary FOXBOX Rewards SAAS platform for automating employee welcome kits, point-based rewards redemption, and long-term service recognition. End-to-end services span product curation, custom branding, inventory management at a 12,500 sq. ft. warehouse in Vasai, and pan-India/international fulfillment through 15+ courier partners, complemented by distribution of gift vouchers from partner brands such as Amazon, Flipkart, Zomato, Taj, and MakeMyTrip.
Is BrandSTIK a public or private company?
BrandSTIK is a private company. It is classified as unknown and is currently operating.
When was BrandSTIK founded?
BrandSTIK was founded in 2016. It employs 11 to 50 people.
Where is BrandSTIK based?
BrandSTIK is headquartered in Mumbai, India, in the Asia region.
How does BrandSTIK make money?
Four revenue lines are on record. Corporate Merchandise Sales are the primary driver. The others are FOXBOX Rewards Platform Services, logistics and Fulfillment Services and gift Vouchers and Cards.
Who are BrandSTIK's main competitors?
Direct peers on record are Ferns N Petals (FNP), IGP.com (Indian Gifts Portal), Winni.in, Archies Limited and PrintStop India. Emerging players are SwagMagic and Acreage (formerly Snappy). Broad incumbents are SwagUp and Reward Gateway. GiftstoIndia24x7 is listed as a regional player.
Does BrandSTIK have an API?
No public API is recorded for BrandSTIK.
What industry is BrandSTIK in?
BrandSTIK's product category is Corporate Gifting Services. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 45942 and its SIC code is 7330.