Fundación Juan Cuadrado

What Fundación Juan Cuadrado does

Fundación Juan Cuadrado is a Colombian non-profit founded in 2013 by professional footballer Juan Guillermo Cuadrado, headquartered in Medellín, and operating with a small team (1-10 employees). It pursues three programmatic pillars: sports (Club Deportivo Juan Guillermo Cuadrado football training), culture (theater and dance formation), and social programs targeting prison populations, children, and other vulnerable communities. The five social programs — Amor que Acoge, Amor que Acompaña, Amor que Transforma, Amor que da Valor, and Amor que No Calla — anchor the foundation's intervention model.

The foundation generates resources through individual donations processed via the Wompi digital payment platform and through corporate sponsorships with Gatorade, Hyundai, Subway, Grupo JC, Atenzia, Levito, Santa Lena, and Sufi. Programmatic delivery depends on institutional partnerships with INPEC (prison workshops), Inder (municipal sports infrastructure), ITM (educational partnership), and allied foundations such as Sociedad San Vicente de Paul and Fundación Rodrigo Arroyave. Cumulative impact metrics cited include 350+ artistic training beneficiaries, 1,200+ sports training beneficiaries, 5,000+ prison workshops, and 5,470+ Sierra donation recipients.

The operating model is event- and partnership-driven rather than technology- or product-driven. There is no proprietary technology platform, no AI/ML infrastructure, and no disclosed financial reporting. Strategic leverage is concentrated in the founder's personal brand and in the durability of institutional relationships, which together determine fundraising capacity and program access.

Name

Fundación Juan Cuadrado

Legal name

Fundación Juan Cuadrado

Website

https://fundacionjuancuadrado.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Fundación Juan Cuadrado is a Medellín-based Colombian non-profit founded in 2013 by footballer Juan Guillermo Cuadrado, delivering sports, cultural, and social programs to vulnerable communities through institutional partnerships and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Sports and Recreation Instruction (611620), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Youth development programs
• Nonprofit foundation services
• Sports education programs
• Community social welfare
• Arts education programs

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations from individuals: Individual donors contribute to various campaigns including uniforms, clothing, school supplies, hygiene kits, baby items, and food provisions.
2. Corporate sponsorship: The foundation actively recruits corporate sponsors through a dedicated sponsorship inquiry form, seeking partnerships to support sports, culture, and social programs.
3. Donations to Sierra region and partner foundations: Cross-donation support to communities in the Sierra region and allied foundations, facilitating resource redistribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fundación Juan Cuadrado is a Colombian nonprofit foundation that delivers sports formation programs (Club Deportivo with academies, schools, and competitive teams for ages 5+), cultural arts programs (theater and dance workshops for ages 9+), and social support programs (family psychosocial services and prison rehabilitation workshops) to vulnerable children, youth, families, and incarcerated populations. The foundation supplements direct program delivery with donation campaigns collecting uniforms, clothing, school supplies, hygiene kits, baby items, and food, and partners with corporate sponsors to fund its operations.

Product overview

Fundación Juan Cuadrado is a nonprofit foundation established in 2013 that operates as a unified social programs platform organized around three main pillars: Sports (Club Deportivo), Culture, and Social Support. The foundation runs five interconnected social programs (Amor que Acoge, Amor que Acompaña, Amor que Transforma, Amor que Da Valor, and Amor que No Calla) that provide holistic support to vulnerable populations including children, youth, and families. The sports division includes sports schools, a competitive club, and academies for children from age 5. The culture program offers theater and dance workshops. Donation campaigns enable the community to contribute uniforms, clothing, school supplies, hygiene kits, baby items, and food. The organization also facilitates partnerships with sponsors through forms and manages an upcoming online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Deportivo (Sports Club) Sports formation program for children and youth that includes sports schools, a competitive club, academies for children from age 5, and accompanying sports psychology and psychosocial support delivered through educational alliances.
• Cultura (Culture Program) Cultural arts program offering theater and dance workshops for children from age 9, including the Proceso Comunitario Formativo F8, the Punto Cardinal Teatro group, and the Proceso Formativo PPL Bella Vista for reconciliation through art.
• Social Programs (Amor que Acoge, Amor que Acompaña, Amor que Transforma, Amor que Da Valor, Amor que No Calla) Comprehensive social support programs that include enrollment assistance, medical evaluations, clubhouse services, home visits, psychosocial counseling, pedagogical support, parent education, and the 'Amor que Da Valor' prison volunteer program delivered in partnership with INPEC.

Quantifiable outcome

• 350+ children and youth trained at artistic level
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• AtenziaminorOthersLogo displayed on the foundation's partners/collaborators section, indicating a supportive relationship with the company.
• GatorademinorOthersLogo displayed on the foundation's partners/collaborators section, indicating a supportive relationship with the sports beverage company.
• Grupo JCminorOthersLogo displayed on the foundation's partners/collaborators section.
• HyundaiminorOthersLogo displayed on the foundation's partners/collaborators section, indicating a corporate supporter.
• Inder (Instituto de Deportes y Recreación)coreStrategic or Co-development PartnerSports institution partner supporting sports formation programs and athletic development initiatives.
• INPEC (Instituto Nacional Penitenciario y Carcelario)coreStrategic or Co-development PartnerGovernment prison authority partner for the 'Amor que da Valor' prison program, delivering life skills workshops to people deprived of liberty.
• ITMminorOthersLogo displayed on the foundation's partners/collaborators section.
• Sociedad San Vicente de PaulcoreStrategic or Co-development PartnerSocial charity organization partnering with the foundation for community support and donation distribution.
• Fundación Rodrigo ArroyavecoreStrategic or Co-development PartnerAllied foundation receiving donations and collaborating on social programs.
• SubwayminorOthersLogo displayed on the foundation's partners/collaborators section, indicating a corporate supporter.
• LevitominorOthersLogo displayed on the foundation's partners/collaborators section.
• Santa LenaminorOthersLogo displayed on the foundation's partners/collaborators section.
• SufiminorOthersLogo displayed on the foundation's partners/collaborators section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Ashoka: Global network supporting social entrepreneurs and mission-driven organizations; thematically related as an ecosystem enabler for the kind of community-embedded nonprofit work Fundación performs.

Direct peers

• Boys & Girls Clubs of America: Membership-based youth development clubs offering sports, arts, and social programs; directly comparable operating model to Fundación's Club Deportivo with multi-pillar programming.
• Fundación Pies Descalzos: Colombian foundation focused on children's education and development; directly comparable as a Colombian nonprofit serving vulnerable children with multi-pillar programming and corporate partner support.
• Right To Play: International NGO using sport and play for child development in disadvantaged communities; directly comparable methodology of sports-based youth formation combined with psychosocial support.
• PeacePlayers International: Uses basketball and sports programming to bridge divides and develop youth leadership; directly comparable as a sports-formation nonprofit serving at-risk youth.
• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs; directly comparable as a sports-focused grantmaking/fundraising entity supporting youth through athletic activity.
• Big Brothers Big Sisters International: Global youth mentoring and development nonprofit; comparable as a youth-formation organization pairing vulnerable children with adult support for holistic development.

Regional players

• Fundación Luker: Colombian family foundation focused on education and youth development in coffee-growing regions; comparable as a Colombian corporate-affiliated foundation serving vulnerable communities with multi-pillar programming.

Emerging players

• Prison Fellowship International: Global ministry providing life-skills and rehabilitation programs in prisons; comparable to Fundación's 'Amor que da Valor' prison program delivered through INPEC partnerships.

Broad incumbents

• Fundación Carlos Slim: Large Latin American foundation supporting education, health, and youth development across multiple countries; comparable as a high-scale, multi-pillar foundation operating in the same Latin American context.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/watch?v=Eew13QdBhqY
• Xx.com/fundajcuadrado
• Facebookfacebook.com/FundacionJuanGCuadrado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Juan Cuadrado