Organic Trade Board
Organic Trade Board is a UK-based consumer organisation founded in 2009 that runs annual marketing campaigns to communicate the benefits of organic products to businesses. It is headquartered in Andover with 11-50 employees.
- Company typePrivate
- Founded1961
- HeadquartersAndover, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Organic Trade Board does
Organic Trade Board is a UK-based consumer organisation founded in 2009 and headquartered in Andover. According to its firmographic profile, it operates as a consumer-facing body that communicates the benefits of organic products and runs annual consumer marketing campaigns on behalf of businesses operating in the organic sector. The entity is structured as a private, for-profit company and is led by CEO Paul Moore.
The organisation's business model centres on campaign-based promotion of the organic category, positioning it as a sector-aligned marketing and trade-promotion intermediary rather than a product manufacturer or retailer. Its 11-50 employee footprint is consistent with a small-to-mid-sized UK trade/marketing body. No further operational detail — including pricing structure, member composition, campaign performance metrics, technology stack, or distribution channels specific to Organic Trade Board — is disclosed in the available input data.
The data gap is material. Substantive analysis of the company's competitive position, financial trajectory, customer base, and strategic posture is constrained by the absence of disclosed revenue, named clients, partnership detail, funding history, or product roadmap information attributable to Organic Trade Board specifically.
Organic Trade Board firmographics
Firmographics- Name
- Organic Trade Board
- Legal name
- Mecca Bingo
- Website
- https://organictradeboard.co.uk
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Organic Trade Board is a UK-based consumer organisation founded in 2009 that runs annual marketing campaigns to communicate the benefits of organic products to businesses. It is headquartered in Andover with 11-50 employees.
- Ownership category
- akta.pro rank
Organic Trade Board industry classification
Industry- Product category
- Organic Food Marketing and Sector Promotion
- NAICS
- Food and Beverage Retailers (445), Merchant Wholesalers, Nondurable Goods (424)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)
- akta.pro secondary industries
- Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL), Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)
Keywords
Where Organic Trade Board is headquartered
LocationHeadquarters
- HQ city
- Andover
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Organic Trade Board business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Revenue model
- Player Deposits and Wagering: Players deposit funds and wager on bingo games, slots, and casino games. The platform retains a house edge on all games (reflected in published RTP percentages). Revenue generated from the difference between player deposits and payouts.
- Affiliate Revenue: The review site ukorganicsector.org earns affiliate commissions when users click through and register or deposit with Mecca Bingo. This is a third-party affiliate relationship, not direct revenue for the operator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Bingo Rooms |
| Unit Pricing | Pay-as-you-go | Standard Bingo and Slots (Paid) |
| Subscription | Pay-as-you-go | Welcome Bonus |
| Unit Pricing | Pay-as-you-go | VIP / High Roller Rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Organic Trade Board product offering
Product offeringCore offering
Organic Trade Board is a consumer organization that runs annual consumer marketing campaigns to communicate the benefits of organic products to UK consumers on behalf of businesses operating in the organic trade. Its core activity is collective sector promotion — designing, funding, and executing awareness campaigns that organic businesses participate in and benefit from.
Product overview
The Mecca Bingo offering consists of a core online bingo and gaming platform combined with dedicated iOS and Android mobile applications. The platform provides multiple bingo variants (90-ball, 75-ball, 80-ball, 52-ball) alongside an extensive slots library with Megaways titles and branded games, live casino experiences, and instant win games. The Mecca Stars Loyalty Programme rewards regular players with points redeemable for bonuses. The platform is operated by Rank Group Plc and regulated by the UK Gambling Commission, with eCOGRA certification for game fairness.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Sector Consumer Marketing Campaigns Annual, sector-wide consumer marketing programs designed to raise awareness of organic products among UK consumers. Delivered to UK organic businesses (producers, brands, retailers, suppliers) that participate in and benefit from the collective promotion.
Quantifiable outcome
- Slot RTPs consistently 95%+ with many titles over 96%
- +1 more outcomes
Companies that use Organic Trade Board
Customer profileSegments3 records
Ideal customer profiles1 record
Organic Trade Board technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Organic Trade Board partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Pragmatic PlaycoreSoftware provider supplying slot titles to the platform including Megaways games. Pragmatic Play is one of the industry's most respected software providers.
- Blueprint GamingcoreSoftware provider supplying branded slot titles to the platform. Known for games like Deal or No Deal and other branded content.
- IGT (International Game Technology)coreMajor slot game provider supplying content to the platform. IGT is a leading global gaming company.
- EyeconcoreSoftware provider supplying video slots including popular titles like Fluffy Favourites.
- PlaytechcoreLeading software provider supplying both slots and live casino games to the platform.
- NetEntcoreSoftware provider supplying popular slot titles including Starburst to the platform's game library.
- GamStopcoreNational self-exclusion scheme for UK online gambling. Mecca Bingo is fully integrated with GamStop, allowing players to self-exclude across all UKGC-licensed operators simultaneously.
- GamCarecoreLeading UK charity providing free support, counselling, and information for problem gamblers and their families. Mecca Bingo holds GamCare certification and provides links to GamCare resources.
- BeGambleAwareminorUK gambling charity providing free help, support, and information. Platform provides prominent links to BeGambleAware resources throughout the site.
Scale indicators4 records
Expansion highlights1 record
Organic Trade Board competitors and assessment
Company assessmentRegional players
- KRAV: Sweden's leading organic and sustainability label, providing certification and consumer education for organic products in the Nordic region. Comparable organic trade/marketing body with primarily Swedish/Scandinavian geographic focus.
- Naturland: German-based international organic association providing certification and running consumer-facing promotion for organic products across Europe. Comparable trade-body functions, but with primary geographic focus on Germany and surrounding markets.
- California Certified Organic Farmers (CCOF): US-based organic certification and trade organization representing California's organic farmers and businesses. Comparable as a regional organic trade body that runs advocacy and education for organic producers and processors in its home market.
Broad incumbents
- IFOAM - Organics International: Global umbrella organization for the organic agriculture movement, coordinating across more than 100 member countries. A much broader incumbent that operates at international scale on organic advocacy and standards.
- Soil Association: UK's leading organic certification, advocacy, and consumer-education organization. Overlaps with the Organic Trade Board on consumer marketing and policy work, but adds certification and broader sustainability activities, making it a larger, more diversified peer.
Direct peers
- Organic Trade Association: US-based trade association for the organic industry that runs consumer education campaigns and advocates on behalf of organic businesses. Closest direct functional analogue to the Organic Trade Board - a category-level trade body pooling marketing and advocacy for organic brands.
- Organic Farmers & Growers: UK-based organic certification and trade body serving producers and processors. Comparable as a UK-headquartered organization promoting the organic category, with overlapping membership audiences.
- Organic Food Federation: UK trade federation representing organic manufacturers, producers, and retailers. Comparable scope: member-driven industry body promoting organic standards and category development in the UK market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Organic Trade Board social profiles
Digital presenceOrganic Trade Board financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organic Trade Board leadership team
Management profileNumber of profiles
Profiles1 record
Organic Trade Board funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organic Trade Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organic Trade Board
What does Organic Trade Board do?
Organic Trade Board is a consumer organization that runs annual consumer marketing campaigns to communicate the benefits of organic products to UK consumers on behalf of businesses operating in the organic trade. Its core activity is collective sector promotion — designing, funding, and executing awareness campaigns that organic businesses participate in and benefit from.
Is Organic Trade Board a public or private company?
Organic Trade Board is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Organic Trade Board founded?
Organic Trade Board was founded in 1961. It employs 11 to 50 people.
Where is Organic Trade Board based?
Organic Trade Board is headquartered in Andover, United Kingdom, in the Europe region.
How does Organic Trade Board make money?
Two revenue lines are on record. Player Deposits and Wagering is the primary driver. The others are affiliate Revenue.
Who are Organic Trade Board's main competitors?
Regional players on record are KRAV, Naturland and California Certified Organic Farmers (CCOF). Broad incumbents are IFOAM - Organics International and Soil Association. Direct peers are Organic Trade Association, Organic Farmers & Growers and Organic Food Federation.
Does Organic Trade Board have an API?
No public API is recorded for Organic Trade Board.
What industry is Organic Trade Board in?
Organic Trade Board's product category is Organic Food Marketing and Sector Promotion. Its primary akta.pro industry code is AFAIAJAK, Organic & Natural Foods Import/Export & Global Trading, with a secondary code of AFAIAJAL, Organic & Natural Private Label & Brand Distribution (Wholesale). Its NAICS code is 445 and its SIC code is 5140.