Organic Trade Board

What Organic Trade Board does

Organic Trade Board is a UK-based consumer organisation founded in 2009 and headquartered in Andover. According to its firmographic profile, it operates as a consumer-facing body that communicates the benefits of organic products and runs annual consumer marketing campaigns on behalf of businesses operating in the organic sector. The entity is structured as a private, for-profit company and is led by CEO Paul Moore.

The organisation's business model centres on campaign-based promotion of the organic category, positioning it as a sector-aligned marketing and trade-promotion intermediary rather than a product manufacturer or retailer. Its 11-50 employee footprint is consistent with a small-to-mid-sized UK trade/marketing body. No further operational detail — including pricing structure, member composition, campaign performance metrics, technology stack, or distribution channels specific to Organic Trade Board — is disclosed in the available input data.

The data gap is material. Substantive analysis of the company's competitive position, financial trajectory, customer base, and strategic posture is constrained by the absence of disclosed revenue, named clients, partnership detail, funding history, or product roadmap information attributable to Organic Trade Board specifically.

Name

Organic Trade Board

Legal name

Mecca Bingo

Website

https://organictradeboard.co.uk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Organic Trade Board is a UK-based consumer organisation founded in 2009 that runs annual marketing campaigns to communicate the benefits of organic products to businesses. It is headquartered in Andover with 11-50 employees.

Ownership category

akta.pro rank

Product category

Organic Food Marketing and Sector Promotion

NAICS

Food and Beverage Retailers (445), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIAJAK

Organic & Natural Foods Import/Export & Global Trading

Agriculture & Food Production/Food Distribution & Wholesale/Organic & Natural Foods Wholesale

SECONDARYAFAIAJAL

Organic & Natural Private Label & Brand Distribution (Wholesale)

Agriculture & Food Production/Food Distribution & Wholesale/Organic & Natural Foods Wholesale

SECONDARYAFAKAJAA

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

Keywords

• Organic food marketing
• Consumer awareness campaigns
• Organic sector promotion
• Trade association services
• Organic industry campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Player Deposits and Wagering: Players deposit funds and wager on bingo games, slots, and casino games. The platform retains a house edge on all games (reflected in published RTP percentages). Revenue generated from the difference between player deposits and payouts.
2. Affiliate Revenue: The review site ukorganicsector.org earns affiliate commissions when users click through and register or deposit with Mecca Bingo. This is a third-party affiliate relationship, not direct revenue for the operator.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Organic Trade Board is a consumer organization that runs annual consumer marketing campaigns to communicate the benefits of organic products to UK consumers on behalf of businesses operating in the organic trade. Its core activity is collective sector promotion — designing, funding, and executing awareness campaigns that organic businesses participate in and benefit from.

Product overview

The Mecca Bingo offering consists of a core online bingo and gaming platform combined with dedicated iOS and Android mobile applications. The platform provides multiple bingo variants (90-ball, 75-ball, 80-ball, 52-ball) alongside an extensive slots library with Megaways titles and branded games, live casino experiences, and instant win games. The Mecca Stars Loyalty Programme rewards regular players with points redeemable for bonuses. The platform is operated by Rank Group Plc and regulated by the UK Gambling Commission, with eCOGRA certification for game fairness.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Sector Consumer Marketing Campaigns Annual, sector-wide consumer marketing programs designed to raise awareness of organic products among UK consumers. Delivered to UK organic businesses (producers, brands, retailers, suppliers) that participate in and benefit from the collective promotion.

Quantifiable outcome

• Slot RTPs consistently 95%+ with many titles over 96%
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pragmatic PlaycoreTechnology or IntegrationSoftware provider supplying slot titles to the platform including Megaways games. Pragmatic Play is one of the industry's most respected software providers.
• Blueprint GamingcoreTechnology or IntegrationSoftware provider supplying branded slot titles to the platform. Known for games like Deal or No Deal and other branded content.
• IGT (International Game Technology)coreTechnology or IntegrationMajor slot game provider supplying content to the platform. IGT is a leading global gaming company.
• EyeconcoreTechnology or IntegrationSoftware provider supplying video slots including popular titles like Fluffy Favourites.
• PlaytechcoreTechnology or IntegrationLeading software provider supplying both slots and live casino games to the platform.
• NetEntcoreTechnology or IntegrationSoftware provider supplying popular slot titles including Starburst to the platform's game library.
• GamStopcoreOthersNational self-exclusion scheme for UK online gambling. Mecca Bingo is fully integrated with GamStop, allowing players to self-exclude across all UKGC-licensed operators simultaneously.
• GamCarecoreOthersLeading UK charity providing free support, counselling, and information for problem gamblers and their families. Mecca Bingo holds GamCare certification and provides links to GamCare resources.
• BeGambleAwareminorOthersUK gambling charity providing free help, support, and information. Platform provides prominent links to BeGambleAware resources throughout the site.

Scale indicators4 records

Expansion highlights1 record

Regional players

• KRAV: Sweden's leading organic and sustainability label, providing certification and consumer education for organic products in the Nordic region. Comparable organic trade/marketing body with primarily Swedish/Scandinavian geographic focus.
• Naturland: German-based international organic association providing certification and running consumer-facing promotion for organic products across Europe. Comparable trade-body functions, but with primary geographic focus on Germany and surrounding markets.
• California Certified Organic Farmers (CCOF): US-based organic certification and trade organization representing California's organic farmers and businesses. Comparable as a regional organic trade body that runs advocacy and education for organic producers and processors in its home market.

Broad incumbents

• IFOAM - Organics International: Global umbrella organization for the organic agriculture movement, coordinating across more than 100 member countries. A much broader incumbent that operates at international scale on organic advocacy and standards.
• Soil Association: UK's leading organic certification, advocacy, and consumer-education organization. Overlaps with the Organic Trade Board on consumer marketing and policy work, but adds certification and broader sustainability activities, making it a larger, more diversified peer.

Direct peers

• Organic Trade Association: US-based trade association for the organic industry that runs consumer education campaigns and advocates on behalf of organic businesses. Closest direct functional analogue to the Organic Trade Board - a category-level trade body pooling marketing and advocacy for organic brands.
• Organic Farmers & Growers: UK-based organic certification and trade body serving producers and processors. Comparable as a UK-headquartered organization promoting the organic category, with overlapping membership audiences.
• Organic Food Federation: UK trade federation representing organic manufacturers, producers, and retailers. Comparable scope: member-driven industry body promoting organic standards and category development in the UK market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/organicuk
• Facebookfacebook.com/organicuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Trade Board