What Contronic does

Contronic (CONTRONIC Sistemas Automáticos Ltda) is a privately held Brazilian medical device manufacturer founded in 1991 and headquartered in Pelotas, Rio Grande do Sul. The company designs, develops, manufactures, and sells a focused line of computerized diagnostic equipment for audiology and otoneurology, serving clinics, hospitals, and academic research institutions across Brazil and parts of Latin America. Its product portfolio spans nine core systems covering the vestibular and auditory diagnostic workflow: EVOKADUS for evoked potentials, HORUS for posturography, LYD for audiometry, TRYK for impedance tympanometry, OPTIMUS and OPTIMUS Rita Mor for vector and electronystagmography, OTTOMATIC for otocalorimetry, OTOEMIX for otoacoustic emissions, plus a supporting accessories line. Underlying technology combines in-house electronics, informatics, and biomedical engineering, with software-driven analysis (e.g., the NISTAGMUS computational tool) and shared databases across product families. Products are ANVISA-registered and INMETRO-certified, and several have published normative values in peer-reviewed journals such as Codas, developed in collaboration with universities including UFSC.

Contronic operates a sales-led, regional-channel go-to-market, distributing through named representatives including Tato Medshop (São Paulo), Acústica Orlandi (Bauru), Atus Tecnologia (Minas Gerais), Quality Sound (Rio de Janeiro), and Mediacústica (Brazil and Latin America), supplemented by direct sales from its Pelotas headquarters. Revenue is generated primarily through hardware sales of equipment systems and accessories, with secondary recurring revenue from after-sale technical support, calibration, maintenance, and spare parts. Pricing is quote-based and not publicly disclosed, with multi-year contract cadences typical of medical capital equipment. Marketing is anchored on scientific content (articles, newsletters, participation in events such as CBO 2019) and a separate Conscience training platform (conscience.tec.br) for product certification. The company claims more than 4,500 customers across Latin America and over 1 million examinations performed using its equipment. R&D is supported by funding partnerships with FINEP (federal) and Badesul (Rio Grande do Sul state development agency). The firm operates with 11-50 employees, has no disclosed institutional investors, and has not announced funding rounds, M&A, or leadership changes in the available data.

Name

Contronic

Legal name

CONTRONIC Sistemas Automáticos Ltda

Website

https://contronic.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Contronic is a Brazilian medical device manufacturer founded in 1991 that designs and sells computerized diagnostic equipment for audiology and otoneurology, serving clinics, hospitals, and universities across Brazil and Latin America through a regional sales-rep channel.

Ownership category

akta.pro rank

Product category

Medical Diagnostic Equipment (Otorhinolaryngology)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Medical diagnostic equipment
• Otolaryngology devices
• Audiology equipment
• Otoneurology instruments
• Vestibular diagnostic systems

Headquarters

HQ city

Pelotas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Medical Diagnostic Equipment Sales: Contronic designs, develops, manufactures, and sells a full line of medical diagnostic equipment for audiology and otoneurology. Revenue is generated through the sale of equipment systems and related accessories. The company also generates revenue from after-sale technical support and maintenance services, equipment calibration, and spare parts/replacement components.
2. Technical Support and Maintenance Services: The company provides technical support including remote assistance, equipment maintenance and repair services. A maintenance form requires equipment owners to cover repair costs, with daily storage fees for equipment not retrieved within 60 days. This creates a recurring service revenue stream post-sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Contronic designs, develops, manufactures, and sells a full line of computerized medical diagnostic equipment for audiology and otoneurology, including evoked potentials (Evokadus), posturography (Horus), audiometry (LYD), impedance tympanometry (TRYK), vector electronystagmography/electronystagmography (Optimus), otocalorimetry (Ottomatic), and otoacoustic emissions (Otoemix). The company also provides accessories, calibration, technical support, and maintenance services to clinics, hospitals, and research institutions across Latin America.

Product overview

Contronic offers a unified portfolio of medical diagnostic equipment for otoneurology and audiology, comprising nine core products: EVOKADUS for evoked potentials, HORUS for posturography, LYD for audiometry, TRY K for impedance testing, OPTIMUS for combined vectonystagmography and electronystagmography, OPTIMUS Rita Mor for vectonystagmography, OTTOMATIC for otocalorimetry, and OTOEMIX for otoacoustic emissions testing. The company also provides a dedicated accessories line. These products work together to provide comprehensive vestibular and auditory diagnostic capabilities, targeting clinics and hospitals throughout Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• EVOKADUS: Potenciais Evocados (Evoked Potentials) diagnostic equipment for measuring brain responses to stimuli.
• HORUS
• LYD
• TRYK
• OPTIMUS
• OPTIMUS RITA MOR
• OTTOMATIC
• OTOEMIX
• Conscience

Products and services

• Evokadus (Evoked Potentials System) Potenciais Evocados system for measuring neural responses including auditory brainstem responses (ABR/BERA) and EEG examinations, equipped with MASBE electrode sets. Designed for audiologists and neurologists performing electrophysiological diagnostic examinations.
• Horus (Posturography System) Posturografia system for computerized assessment and evaluation of human balance and postural control, with published normative values for adults and children in peer-reviewed scientific journals. Supports static posturography with dynamic tests.
• LYD (Audiometer) Audiômetro for hearing assessment and audiological testing, intended for use by audiologists and audiology clinics.
• TRYK (Impedance Meter / Imitanciômetro) Imitanciômetro for middle ear function assessment and acoustic immittance testing. Used by audiologists for tympanometry examinations.
• Optimus (Vecto and Electronystagmography System) Combined vector electronystagmography (Vecto) and electronystagmography (ENG) system for vestibular and eye movement analysis. Includes the NISTAGMUS computational tool for supporting ENG/Vecto examinations.
• Optimus Rita Mor (Vectonystagmography System) Vectonystagmography (Vecto) system for vestibular function evaluation, offered as a variant focused on Vecto-only diagnostics.
• Ottomatic (Otocalorimeter / Otocalorímetro) Otocalorímetro for caloric vestibular testing used in evaluating the vestibular system. Designed for otolaryngologists and audiologists performing balance assessments.
• Otoemix (Otoacoustic Emissions System) Otoacoustic Emissions diagnostic system supporting Distortion Product (EOAPD) and Transient (EOAT) protocols for hearing screening and diagnosis. Features shared database, PASS/REFER visual indicators, eleven evaluation protocols, Quick Screen function, and Probe FIT for real-time stability monitoring. Analyzes up to 33 frequencies in Distortion Product mode. Tested and validated by UFSC and partner clinics.
• Acessórios (Accessories) Line of accessories manufactured or distributed by Contronic for its diagnostic equipment, including electrodes, cables, transducers, and consumables.

Quantifiable outcome

• Over 1 million examinations performed using Contronic equipment
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and moderate.

• UFSC (Universidade Federal de Santa Catarina)coreStrategic or Co-development PartnerUFSC tested and validated the Otoemix otoacoustic emissions system as part of clinical partnership. The company collaborates with universities including UFSC for testing and validation of diagnostic equipment, and development of normative values for examinations.
• FINEP (Financiadora de Estudos e Projetos)moderateOthersFINEP is Brazil's main funding agency for research projects in science, technology, and innovation. Contronic is listed as a partner/supporter on the company website's Research and Development section, indicating financial or project support for innovation.
• BadesulmoderateOthersBadesul Desenvolvimento is a state development agency from Rio Grande do Sul. Contronic is listed as a partner in the Research and Development section of its website, suggesting financial or programmatic support for technology development.
• Universities and Clinics (Brazil)coreStrategic or Co-development PartnerContronic has established partnerships with numerous universities and clinics throughout Brazil, conducting research work for the normalization (standardization) of diagnostic examinations. This includes collaborative research to establish normative values for examinations using Contronic equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inventis: Inventis (Italy) produces audiology and ENT diagnostic equipment including audiometers, tympanometers, OAE, and ENG/VNG systems — a direct product-line competitor to Contronic's portfolio across audiology and vestibular diagnostics.
• MAICO Diagnostics: MAICO Diagnostics (Germany) manufactures screening and clinical audiometers, tympanometers, and OAE devices for ENT and audiology practices, directly overlapping with Contronic's LYD, TRYK, and Otoemix systems.
• Interacoustics: Interacoustics (Denmark) is a leading global manufacturer of audiology and vestibular diagnostic equipment covering audiometry, tympanometry, OAE, evoked potentials, and balance assessment — directly overlapping with Contronic's Evokadus, Horus, LYD, TRYK, and Otoemix product lines.
• Bio-Logic Science Instruments: Bio-Logic (France, now part of Natus) manufactures evoked-potential, EEG, and audiological diagnostic systems, directly comparable to Contronic's Evokadus evoked-potentials platform.
• GN Otometrics (Demant): GN Otometrics, part of Demant, produces clinical audiology and vestibular diagnostic instruments (audiometers, tympanometers, OAE, ENG/VNG, posturography) — directly competing with Contronic across the full audiology/otoneurology workflow.

Broad incumbents

• Audera (Natus) / Eclipse: Eclipse / Audera-style evoked-potential platforms from incumbents like Natus and Interacoustics offer clinical ABR and ASSR testing in a comparable category to Contronic's Evokadus system, representing the broader incumbent benchmark.
• Natus Medical: Natus Medical is a broad US-based incumbent in neurodiagnostics, audiology, and newborn screening; its Bio-Logic and Otometrics-adjacent evoked-potential and balance offerings overlap directly with Contronic's Evokadus and Optimus product lines.

Emerging players

• Intelligent Hearing Systems: Intelligent Hearing Systems (US) develops evoked-potential, OAE, and audiological diagnostic devices, directly competing in the evoked-potential and OAE segments served by Contronic's Evokadus and Otoemix systems.
• MedRx: MedRx (US) is a smaller specialist in audiometric and tympanometric diagnostic equipment for hearing healthcare professionals, competing in select categories where Contronic offers LYD and TRYK.
• Path Medical: Path Medical (Germany) specializes in objective hearing diagnostics including ABR, OAE, and tympanometry, overlapping with Contronic's Evokadus and Otoemix offerings in clinical audiology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Contronic
• LinkedInlinkedin.com/company/contronic-sistemas-autom-ticos-ltda.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contronic