Eurofitness

What Eurofitness does

Eurofitness is a private, Catalonia-based fitness-club operator running 13 physical clubs, the majority in Catalonia with additional locations across Spain (A Coruña, Badalona, Sabadell, Sant Cugat del Vallès, Viladecans, Mataró, Salt, Alella, Arenys de Mar, Sant Celoni, Cerdanyola del Vallès) and one European site in Ljubljana, Slovenia. The company has more than 25 years of operating history and a workforce of 1,001-5,000 employees. Its core offering is club memberships — recurring monthly or annual subscriptions — that grant access to gym floors, swimming pools, spa facilities and group exercise classes covering aqua fitness, Reformer Pilates (Posture Pilates), cycling, Zumba, TRX, Body Pump and Body Combat, alongside one-on-one personal training and specialized programs such as Longevital (a longevity/autonomy program) and pregnancy-focused aquatic classes (AIGUAMARE).

The business model is direct-to-consumer: customers sign up online through eurofitness.com or in person at club locations, free-trial invitations and referral programs drive acquisition, and revenue is generated through subscription memberships, ancillary personal-training fees, and a premium tier (Eurofitness+) launched in 2025 that bundles unlimited access to all clubs plus additional experiences. Beyond the core gym proposition, Eurofitness operates EurofitnessEdu, an approved vocational training center offering certified fitness professional courses, and is associated with BCN Sport Hostels for sports-themed accommodation. Marketing and member engagement are run from the corporate website via blog content, the Eurofitness Sound audio initiative, email newsletters, and a member-referral/invitation funnel. There is no disclosed AI, mobile-app product, or external investment; revenue is not publicly disclosed and ownership structure appears to be independent/management-held based on available information.

Name

Eurofitness

Legal name

Eurofitness

Website

https://eurofitness.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eurofitness is a private Catalonia-based fitness-club operator running 13 clubs across Spain and one in Ljubljana, Slovenia, offering subscription memberships with gym access, group classes, aqua fitness, personal training, Reformer Pilates, and a premium cross-club tier (Eurofitness+).

Ownership category

akta.pro rank

Product category

Fitness club and wellness center services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), General Personal Training (In-Person & Virtual) (HSADAAAA), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Fitness club memberships
• Personal training services
• Aquatic fitness programs
• Reformer pilates training
• Vocational fitness education

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Club Memberships: Monthly or annual membership fees granting access to Eurofitness club facilities, fitness areas, pools, and group activities.
2. Personal Training: One-on-one personal training sessions offered as an additional service to members.
3. Eurofitness+ Premium Membership: Premium membership tier offering unlimited access to all Eurofitness clubs and additional experiences.
4. Training Courses and Certifications: Own certified training centre (EurofitnessEdu) offering vocational training courses in sports and physical activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eurofitness operates a chain of 13 fitness and wellness clubs providing gym access, swimming pools, spa facilities, and guided group classes (aqua fitness, Reformer Pilates, cycling, Body Combat, Body Pump) on a membership subscription basis. The company also offers personal training, specialized health programs (Posture Pilates, Longevital), and vocational fitness training through EurofitnessEdu.

Product overview

Eurofitness operates a chain of fitness and wellness clubs across Catalonia, Spain, and Europe, managing 13 clubs total. The company offers a unified platform of fitness services including gym facilities, guided fitness classes, and specialized programs, with the Eurofitness+ premium subscription model providing enhanced access across all locations. Key offerings include traditional gym access, water-based activities (AQUACORE, Aquacross, AIGUAMARE, Aquafitness), and specialized programs like Posture Pilates and Longevital, along with personal training and professional training courses.

Differentiator

Problem solved

Functional benefit

Brands

• Posture Pilates: Pilates training using Reformer machines with guided screen sequences
• Longevital
• Eurofitness +
• Eurofitness Sound

Products and services

• Eurofitness Clubs (Club Memberships) Network of 13 fitness and wellness clubs across Catalonia, Spain, and Europe providing gym equipment, swimming pools, spa areas, and group exercise spaces for members.
• Eurofitness+ Premium Membership Premium subscription tier offering unlimited access to all Eurofitness clubs and additional experiences beyond the standard membership.
• Posture Pilates Reformer Pilates training program with screen guidance that helps members move better from the first session, featuring guided sequences and rhythm.
• Longevital Health, strength and autonomy program focused on improving quality of life through fitness training.
• Personal Training (Entrenament personal) One-on-one coaching and personalized fitness guidance provided by certified fitness professionals, offered as an additional service to members.
• Training Courses (Cicles formatius) - EurofitnessEdu Professional training courses and educational programs for fitness industry careers operated through the EurofitnessEdu training centre.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BCN Sport HostelsminorOthersRelated company offering sports accommodation services. Listed as a partner resource on the Eurofitness website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McFIT (RSG Group): One of Europe's largest fitness club operators under the RSG Group umbrella, with a significant presence in Spain. Comparable to Eurofitness in club format, subscription model, and multi-class programming, though it spans a broader price-positioning portfolio.
• Metropolitan Fitness: Premium Spanish fitness chain offering group classes, spa, and personal training. Overlaps directly with Eurofitness on service mix, target demographic, and premium urban positioning.
• Vivafit: European women-focused fitness chain with strong presence in Portugal and Spain. Comparable in micro-club format, group class variety, and Iberian geographic footprint.
• AltaFit: Spanish low-cost fitness chain with a multi-club national footprint. Competes with Eurofitness for the same Spanish individual consumer segment, primarily on price and accessibility.
• Holmes Place: European premium health club and spa operator with clubs in Spain, Portugal, and other countries. Comparable to Eurofitness in premium positioning, spa/wellness integration, and urban professional member base.
• Basic-Fit: Europe's largest low-cost fitness chain with a dense footprint in Spain, Portugal, France, and the Benelux. Directly comparable to Eurofitness as a multi-country subscription fitness club operator, although positioned at a much lower price point.
• GO fit: Spanish premium fitness chain with large-format clubs offering pools, group classes, and wellness amenities. Closely mirrors Eurofitness' premium positioning, family/wellness focus, and membership-based model within Spain.

Regional players

• Life Time Fitness: US-based premium multi-category fitness operator offering group classes, spa, and family programming. Conceptually comparable to Eurofitness' premium wellness destination model, but operates exclusively in North America.

Broad incumbents

• David Lloyd Leisure: Large European premium family fitness and racquets club operator. Comparable to Eurofitness in premium positioning, family focus, and broad amenity mix (pools, spa, group classes), but at significantly larger scale and primarily UK-based.
• Anytime Fitness: Global 24/7 franchise fitness network with clubs across Europe. Comparable in subscription-based access model, but differentiated by 24/7 access and franchise structure rather than Eurofitness' premium, programmed club experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fitnessperill

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurofitness