Lynka

What Lynka does

Lynka is a Poland-based B2B wholesale promotional apparel company founded in 1992 and headquartered in Skawina, operating across European markets through a multi-language e-commerce platform (English, German, French, Polish). The company distributes over 30 apparel brands — including flagship partner Stanley/Stella plus Gildan, Fruit of the Loom, B&C, Regatta, Stormtech, Neutral, The North Face, and Columbia — alongside proprietary sub-brands such as Vantage and the PODIOM print-on-demand service, covering product categories from T-shirts and polo shirts to workwear, medical clothing, business wear, and accessories.

The core operating asset is a Polish warehouse and production facility holding over 1.3 million pieces in stock, equipped with automatic screen-printing presses, DTG, DTF and transfer machines, and hundreds of embroidery heads with an in-house sewing room. This integrated structure supports a 24-hour decoration turnaround on in-stock SKUs and enables value-added services including relabeling, hangtags, printed labels, barcoded packaging, blind shipping, and display packaging. Production operates under WRAP certification with Oeko-Tex certified threads, PVC-free inks, and on-site solar panels, giving the business a sustainability credential relevant to European corporate procurement. The platform is augmented by digital self-service tools (Image Club for design mockups, Quick Quote for pricing) intended to streamline the B2B quoting workflow.

Lynka's revenue model combines wholesale apparel distribution with decoration services billed as professional services, monetized through a sales-led GTM: account registration gates pricing, the sales team guides enterprise buyers through brand and decoration selection, and orders are fulfilled online with pay-as-you-go wholesale terms. The primary customer base is horizontal B2B — corporations, sports teams, event organizers, and promotional products distributors needing branded merchandise, corporate uniforms, and team wear — with no disclosed customer concentration or anchor accounts.

Name

Lynka

Legal name

Lynka

Website

https://lynka.eu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Lynka is a Poland-based B2B wholesale promotional apparel company distributing 100+ brands with integrated decoration (printing, embroidery) services for European business customers. Founded in 1992, it operates a multi-language storefront serving corporations, distributors, and organizations needing branded merchandise.

Ownership category

akta.pro rank

Product category

Promotional Apparel & Custom Decoration Services

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Packaging and Labeling Services (56191)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industries

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF), Packaging, Repackaging & Co-Packing Services (TLAIAAAG), Food Processing & Hygienic Workwear (Coats, Aprons, Hairnets) (CRAAALAH)

Keywords

• Promotional apparel
• Custom apparel decoration
• Branded corporate uniforms
• Wholesale apparel distribution
• Screen printing embroidery

Headquarters

HQ city

Skawina

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Apparel Sales: B2B wholesale distribution of branded apparel from partner manufacturers. Sells t-shirts, hoodies, jackets, bags, caps, and accessories from brands like Stanley/Stella, Fruit of the Loom, Gildan, Regatta, and others.
2. Decoration Services: Custom decoration services including screen printing, embroidery, DTG, DTF, and transfer printing applied to apparel. Additional services include relabeling, hangtags, printed labels, barcodes, and specialized packaging.
3. FastTrack Program: Priority decoration service for in-stock items with rapid turnaround

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lynka is a European B2B wholesale supplier and decorator of promotional apparel, corporate uniforms, and accessories. The company distributes apparel from 100+ brands (with Stanley/Stella as Official Dealer) and applies in-house custom decoration including screen printing, embroidery, DTG, DTF, and transfer printing. A 1.3M+ piece Polish warehouse enables 24-hour decoration turnaround, supported by online design (Image Club) and pricing (Quick Quote) tools, plus a PODIOM print-on-demand service and finishing services such as relabeling, hangtags, printed labels, and packaging.

Product overview

Lynka is a promotional clothing manufacturer and wholesale supplier offering a comprehensive branded apparel platform centered around its Masters of Branded Apparel (MBA) service. The platform combines supply of over 30 apparel brands (including Stanley/Stella as official dealer, Neutral with highest EU B Corp score, and major brands like Gildan, Fruit of the Loom, B&C, Russell, Stormtech, Regatta, and others) with customization services including screen printing, embroidery, DTG, DTF, and transfer printing. The offering is augmented by digital tools (Image Club for mockups, Quick Quote for pricing), print-on-demand via PODIOM, and value-added services (relabeling, hangtags, printed labels, packaging options). Products span T-shirts, polo shirts, sweatshirts/fleece, caps/hats, bags, jackets/softshells, sportswear, workwear, business wear, knitwear, medical clothing, and accessories, with over 1.3 million pieces in their Polish warehouse for 24-hour decoration.

Differentiator

Problem solved

Functional benefit

Brands

• Lynka Brand: Lynka's proprietary branded apparel collection featured in main catalogues
• Vantage
• PODIOM

Products and services

• Decoration Services In-house custom decoration services including screen printing, embroidery, DTG (Direct-to-Garment), DTF (Direct-to-Film), and transfer printing applied to apparel and accessories for B2B customers across Europe.
• Masters of Branded Apparel (MBA) Core integrated service combining apparel supply, customization, rebranding, packing, and fulfillment for branded apparel projects targeting B2B customers.
• PODIOM Print on Demand Print-on-demand service enabling customization of apparel products on demand for B2B customers.
• Image Club Online tool for creating instant mockups and design visualizations of branded apparel for B2B customers.
• Quick Quote Online pricing estimation tool providing quick and accurate project quotes in under a minute for B2B customers.
• Relabeling Service Service replacing manufacturer labels with client-specific labels on apparel for B2B customers.
• Hangtags Service Service for adding custom hangtags with product information to apparel and accessories.
• Printed Labels Service Service for printing brand and size information directly on garments as an alternative to sewn-in labels.
• Packaging Services Apparel packaging services including barcode labeling, cardboard inserts, hanger packaging, printed polybags, and blind shipping options for B2B customers and promotional product distributors.
• FastTrack Program Priority decoration service for in-stock apparel and accessories with rapid turnaround enabled by the 1.3M+ piece Polish warehouse.
• Branded Apparel Wholesale Distribution B2B wholesale distribution of branded apparel and accessories from 100+ partner brands including Stanley/Stella (Official Dealer), Gildan, Fruit of the Loom, B&C, Russell, Stormtech, Regatta, and Neutral for European business customers.

Quantifiable outcome

• 24-hour decoration turnaround on in-stock items

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship and core.

• Stanley/StellaflagshipChannel Partner/ Reseller/ DistributorOfficial Dealer of Stanley/Stella sustainable branded apparel. Markets this partnership prominently as 'Europe's most powerful partnership in sustainable branded apparel'. Stanley/Stella is described as their flagship/premium brand partner.
• Vantage (Apparel Brand)coreChannel Partner/ Reseller/ DistributorDistributor of Vantage apparel brand as part of their portfolio of 100+ brands
• B&C (European Brand)coreChannel Partner/ Reseller/ DistributorDistributor of B&C brand merchandise apparel
• Fruit of the LoomcoreChannel Partner/ Reseller/ DistributorDistributor of Fruit of the Loom brand apparel products
• Russell (Brand)coreChannel Partner/ Reseller/ DistributorDistributor of Russell brand apparel including workwear and sportswear
• GildancoreChannel Partner/ Reseller/ DistributorDistributor of Gildan brand basic and performance apparel
• Regatta ProfessionalcoreChannel Partner/ Reseller/ DistributorDistributor of Regatta Professional outdoor and workwear apparel
• StormtechcoreChannel Partner/ Reseller/ DistributorDistributor of Stormtech performance outdoor apparel with H2XTREME technology
• Result (Brand)coreChannel Partner/ Reseller/ DistributorDistributor of Result brand functional and workwear apparel
• Daiber (James & Nicholson)coreChannel Partner/ Reseller/ DistributorDistributor of Daiber/James & Nicholson brand workwear and corporate apparel
• KaribancoreChannel Partner/ Reseller/ DistributorDistributor of Kariban brand promotional and workwear apparel
• Neutral (Sustainable Brand)coreChannel Partner/ Reseller/ DistributorDistributor of Neutral brand certified sustainable apparel with highest B Corp score in EU (175.8)
• StedmancoreChannel Partner/ Reseller/ DistributorDistributor of Stedman brand promotional apparel
• Native SpiritcoreChannel Partner/ Reseller/ DistributorDistributor of Native Spirit eco-friendly and sustainable apparel brand
• Beechfield, Westford Mill, BagBase, QuadracoreChannel Partner/ Reseller/ DistributorDistributor of BagBase and accessory brands (bags, accessories) as part of broader brand portfolio
• Madeira (Oeko-Tex threads)coreTechnology or IntegrationUses Madeira embroidery threads certified by Oeko-Tex for all embroidery work

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stanley/Stella (parent brand): Stanley/Stella is Lynka's flagship brand partner and a fast-growing European premium sustainable apparel brand. While not a direct peer (brand owner vs. distributor), Stanley/Stella's DTC and other-dealer channels directly affect Lynka's positioning and partnership economics, making it a strategically important comparable in the European branded apparel space.

Direct peers

• Ralawise: Ralawise is one of the largest UK promotional apparel wholesalers and decorators, distributing multiple apparel brands with in-house decoration services. Directly comparable to Lynka in the European branded merchandise and corporate apparel space, with similar multi-brand distribution plus print/embroidery model.
• PenCarrie: PenCarrie is a UK-based wholesale supplier of promotional apparel, workwear, and headwear with decoration services. Comparable to Lynka as a multi-brand B2B apparel distributor offering screen printing and embroidery to the European promotional products trade.
• SFG (Smith Family Group): SFG is a UK-headquartered promotional apparel distributor with extensive decoration capabilities and a portfolio of stocked brands. Directly comparable to Lynka's model of combining multi-brand apparel wholesale with high-volume decoration services for the European market.
• Kariban / Karlowsky / Daiber: Kariban, Karlowsky and Daiber are European corporate apparel and workwear brands that Lynka distributes; Kariban and Daiber are part of the European ID Group. Directly comparable to Lynka as European-headquartered corporate/workwear brand suppliers with shared European B2B promotional apparel customers.
• Beechfield / BagBase / Quadra (Brand Addition Group): Beechfield, BagBase, Quadra and Westford Mill are accessory/headwear/bag brands distributed by Lynka and owned by Brand Addition Group, a major European promotional products company. Comparable to Lynka as a multi-brand promotional apparel and accessories distributor serving European B2B buyers.
• Würth Modyf: Würth Modyf is a German corporate workwear and promotional apparel specialist serving European B2B customers. Comparable to Lynka's workwear and corporate uniform wholesale business, with similar decoration/embroidery service offerings across European markets.

Broad incumbents

• SanMar Corporation: SanMar is the largest US wholesale apparel distributor serving the promotional products and corporate apparel markets, with extensive decoration supply and brand portfolio. Comparable to Lynka's multi-brand wholesale + decoration model but at substantially larger North American scale.
• Alphabroder (now SanMar): Alphabroder was the largest US distributor of imprintable apparel and accessories, acquired by SanMar in 2022. Comparable to Lynka at a much larger scale as a wholesale distributor of blank apparel with decoration services for the promotional products industry.

Others

• Borelis / MGO (textile decoration equipment): MGO and similar screen-printing/embroidery equipment makers supply the decoration machinery industry. Relevant ecosystem comparator to Lynka because their equipment underpins Lynka's decoration capacity and represents the cost basis for high-volume apparel decorators in Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6vMSkoZ8PKO8E3DTRS2wlg/featured
• Facebookfacebook.com/Lynkaeu
• LinkedInpl.linkedin.com/company/lynka
• Instagraminstagram.com/lynka.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lynka