Neutral
Neutral Foods (Neutral Milk) is a Portland-based CPG company producing certified carbon-neutral dairy products — milk, half & half, heavy cream, and barista milk — sold through 2,000+ U.S. retailers and 1,000+ foodservice accounts including Shake Shack.
- Company typePrivate
- Founded2021
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Neutral does
Neutral Foods Inc (DBA Neutral Milk) is a Portland, Oregon-based, venture-backed consumer packaged goods company that produces and distributes carbon-neutral dairy products, including whole milk, 2% milk, half & half, heavy whipping cream, and a barista-formulated milk variant, through both retail grocery and foodservice channels in the United States. Founded in 2021 and capitalized by a $4 million seed round (October 2021) and a $12 million Series A (September 2022) led by Breakthrough Energy Ventures, the company also merged with grass-fed dairy brand Zeal Creamery in June 2024 to broaden its portfolio.
The company's core technology is an ISO-compliant, process-based Life Cycle Assessment (LCA) methodology co-developed with Dr. Greg Thoma at Colorado State University that measures product carbon footprints from field to fridge. Neutral supports this measurement framework with on-farm carbon reduction projects including the Agolin essential-oil feed supplement program (8.4% enteric methane reduction), SeaGraze asparagopsis taxiformis trials (over 75% enteric methane reduction in grass-fed systems), solid-liquid manure separation (around 5,100 MT CO2e/year per project), and tannin-optimized forage research with Oregon State, Penn State, and Utah State. The combined approach has reduced 47.6% of its 2023 product footprint (5,764.3 MT CO2e) through verified insets, with the remainder covered by carbon offsets registered through Verra and the Climate Action Reserve.
Revenue is generated through standard unit-priced retail sales at major and specialty grocers (Whole Foods Market, Sprouts, Target, The Fresh Market, Giant Eagle, Erewhon, Pete's Fresh Market, Misfits Market, New Seasons Market) and through foodservice sales to restaurant and coffee-shop chains including Shake Shack, Gregorys Coffee, Joe Coffee, Birch Coffee, Hungry Ghost, Chip City Cookies, Grand Central Bakery, Fifty Licks, and Kachka. Go-to-market is a hybrid sales-led motion combining retail distribution for environmentally conscious and mainstream grocery shoppers with direct enterprise sales to foodservice operators seeking to reduce Scope 3 emissions. The company is SCS 108 Carbon Neutral certified by SCS Global Services and is led by CEO Marcus Lovell Smith with a small operating team (1–10 employees).
Neutral firmographics
Firmographics- Name
- Neutral
- Legal name
- Neutral Foods Inc
- Website
- https://eatneutral.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neutral Foods (Neutral Milk) is a Portland-based CPG company producing certified carbon-neutral dairy products — milk, half & half, heavy cream, and barista milk — sold through 2,000+ U.S. retailers and 1,000+ foodservice accounts including Shake Shack.
- Ownership category
- akta.pro rank
Neutral industry classification
Industry- Product category
- Carbon-Neutral Dairy Products
- NAICS
- Fluid Milk Manufacturing (311511), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Milk (Fluid & Shelf-Stable) (CRADACAA)
- akta.pro secondary industry
- Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed) (AFAHAAAH)
Keywords
Where Neutral is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Neutral business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Retail Dairy Products: Revenue from selling carbon-neutral dairy products (whole milk, 2%, half & half, heavy whipping cream) through major grocery retailers including Whole Foods Market, Sprouts, Target, The Fresh Market, Giant Eagle, and independent stores. Both organic and conventional options available.
- Foodservice Products: Revenue from selling foodservice dairy products (barista milk, dairy milk, half & half, heavy whipping cream) to restaurants, coffee shops, and institutional food service operators. Products available in bulk and various package sizes for commercial use.
- Specialty/Organic Products: Revenue from premium organic carbon-neutral dairy products sold at specialty retailers like Misfits Market and organic-focused stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail dairy products (Whole, 2%, Half & Half, Heavy Whipping Cream) |
Go-to-market motion2 records
Distribution channels13 records
Marketing channels8 records
Neutral product offering
Product offeringCore offering
Neutral produces and sells certified carbon-neutral dairy products—whole milk, 2% milk, half & half, heavy whipping cream, and barista milk—in both retail (grocery) and foodservice (restaurant and coffee shop) formats. The company directly partners with dairy farmers to implement on-farm carbon reduction projects (feed supplements, manure management, optimized forage) and uses a proprietary life cycle assessment methodology verified annually by SCS Global Services to certify carbon neutrality from field to fridge.
Differentiator
Problem solved
Functional benefit
Products and services
- Dairy Milk (Foodservice)
Quantifiable outcome
- 47.6% of 2023 product footprint (5764.3 metric tons CO2e) reduced through verified on-farm insets
- +4 more outcomes
Companies that use Neutral
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Neutral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature4 records
Neutral partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- Zeal CreamerycoreMerger with grass-fed dairy milk brand Zeal Creamery to create combined entity offering both retail and foodservice dairy products. Emphasizes sustainable farming practices, animal welfare, and environmental benefits.
- FarmRaisecorePlatform connecting farmers to conservation funding. Partnership enables Neutral to reach motivated producers seeking funding for climate-smart practices. Dairy farmers in Pacific Northwest can access Neutral funding alongside state and federal programs.
- Dr. Greg Thoma (Colorado State University)coreDirector of Agricultural Modeling and Lifecycle Assessment for the AgNext program at Colorado State University. Leading expert in measuring footprint of U.S. animal agriculture. Developed comprehensive LCA methodology for Neutral products.
- Dr. Logan Thompson (Kansas State University)coreAnimal scientist measuring greenhouse gas emissions in grazing systems. Partnered to evaluate methane emissions from feed supplements like SeaGraze and sainfoin hay using GreenFeed machine.
- Dr. Serkan Ates (Oregon State University)coreAnimal scientist focused on pasture management for sustainable animal production. Collaborating on projects to refurbish pastures with high-tannin species that reduce enteric methane emissions.
- SCS Global ServicescoreThird-party certification, validation, and verification for environmental and sustainability claims. Provides annual carbon neutral certification to the SCS 108 Standard for Neutral products.
- Climate Action ReservecoreCarbon credit registry for global carbon markets. Neutral sources offsets developed in accordance with CAR's Livestock Protocol, verified by third-party and registered through CAR.
- HowGoodsecondaryProvides sustainability intelligence leveraging world's largest database on product sustainability. Helps maintain product carbon footprints and GHG Protocol-compliant inventory for scopes 1, 2, and 3 emissions.
- SymbrosiasecondaryDeveloper of SeaGraze, a feed supplement made from asparagopsis taxiformis (red seaweed) that reduces enteric methane. Neutral partnered with Symbiosia and Carman Ranch to trial SeaGraze in grass-fed systems.
- Carman RanchcoreInnovative regenerative ranching group based in Pacific Northwest producing grass-fed, grass-finished beef. Partner for SeaGraze trial and sainfoin hay research. Women-led livestock producer leader in regenerative agriculture.
- 3DegreessecondaryOffset credits purchased through 3Degrees for Alliance Dairy and Sunny Knoll projects, registered with Climate Action Reserve.
- NativeEnergysecondaryOffset credits purchased from NativeEnergy for Rainier Biogas project, registered with Climate Action Reserve.
- Aster Global Environmental ServicessecondaryAccredited third-party verifier for carbon projects. Verifies 2023 insets developed in accordance with Verra's Feed Supplements to Reduce Enteric Methane Emissions protocol (VM0041).
- Shake ShackcoreRestaurant chain partnership for carbon-neutral milkshakes. Partnership launched in Pacific Northwest and is expanding. Took less than two months from initial conversation to product deployment in first Shake Shack locations.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Neutral competitors and assessment
Company assessmentDirect peers
- Straus Family Creamery: California-based organic dairy that was the first US dairy to be certified carbon neutral under a credible third-party standard. Directly comparable to Neutral in product category (organic fluid milk, cream, half & half), customer base (natural foods retail and foodservice), and carbon-neutral certification positioning.
- Maple Hill Creamery: 100% grass-fed, regenerative organic dairy brand selling fluid milk, cream, yogurt, kefir, and cheese into natural and mainstream grocery. Closely comparable to Neutral on regenerative/sustainability positioning, fluid-milk-led product set, and nationwide retail distribution.
- Vital Farms: Public pasture-raised egg and butter company with a strong ethical-sourcing and sustainability narrative. Comparable to Neutral on pasture-raised/sustainability-led brand positioning, premium CPG pricing, and scaling from natural foods into mainstream grocery.
- Alexandre Family Farm: Regenerative organic dairy and pasture-raised egg producer in Northern California. Directly comparable to Neutral on regenerative/sustainability story, organic certification, and Pacific Northwest / West Coast retail and foodservice accounts.
Broad incumbents
- Stonyfield Organic: Largest US organic yogurt brand (Danone-owned) with deep sustainability and climate commitments. Overlaps with Neutral on organic certification, sustainability-led brand narrative, and national retail footprint, but operates at much larger scale and across a broader dairy portfolio.
- Organic Valley: US cooperative of nearly 2,000 organic family farms selling fluid milk, butter, cheese, eggs, and produce under a sustainability-led positioning. Comparable to Neutral on farmer-direct cooperative model, organic certification, and national distribution, but at significantly larger scale.
- Horizon Organic: Largest US organic fluid milk brand (now operated by Plains Dairy after Danone divestiture). Overlaps with Neutral on organic fluid milk as core product, mainstream grocery distribution, and sustainability messaging, but competes on price and scale rather than carbon-neutral certification.
- Danone North America: US subsidiary of global dairy major with publicly stated carbon-reduction roadmap across fluid milk, yogurt, and plant-based. Comparable to Neutral on Scope 3 dairy emissions agenda, but with vastly larger R&D, marketing, and foodservice account leverage.
Regional players
- Carman Ranch: Women-led, regenerative grass-fed beef and dairy ranch in Eastern Oregon, and an active on-farm research partner of Neutral. Comparable on regenerative grazing, Pacific Northwest footprint, and direct-to-foodservice relationships.
Others
- Symbrosia: Hawaii-based climate-tech startup commercializing SeaGraze, an Asparagopsis taxiformis feed supplement that Neutral trials with for enteric methane reduction. Functionally an enabling technology partner and adjacent climate-for-agriculture venture rather than a direct dairy competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Neutral social profiles
Digital presenceNeutral compliance and trust
Trust signalCompliance3 records
Neutral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neutral leadership team
Management profileNumber of profiles
Profiles9 records
Neutral subsidiaries and ownership
Company hierarchySubsidiaries1 record
Neutral funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neutral M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neutral
What does Neutral do?
Neutral produces and sells certified carbon-neutral dairy products—whole milk, 2% milk, half & half, heavy whipping cream, and barista milk—in both retail (grocery) and foodservice (restaurant and coffee shop) formats. The company directly partners with dairy farmers to implement on-farm carbon reduction projects (feed supplements, manure management, optimized forage) and uses a proprietary life cycle assessment methodology verified annually by SCS Global Services to certify carbon neutrality from field to fridge.
Is Neutral a public or private company?
Neutral is a private company. It is classified as venture growth investor backed and is currently operating.
When was Neutral founded?
Neutral was founded in 2021. It employs 1 to 10 people.
Where is Neutral based?
Neutral is headquartered in Portland, United States, in the North America region.
How does Neutral make money?
Three revenue lines are on record. Retail Dairy Products are the primary driver. The others are foodservice Products and specialty/Organic Products.
Who are Neutral's main competitors?
Direct peers on record are Straus Family Creamery, Maple Hill Creamery, Vital Farms and Alexandre Family Farm. Broad incumbents are Stonyfield Organic, Organic Valley, Horizon Organic and Danone North America. Carman Ranch is listed as a regional player. Symbrosia is listed as an others.
Does Neutral have an API?
No public API is recorded for Neutral.
What industry is Neutral in?
Neutral's product category is Carbon-Neutral Dairy Products. Its primary akta.pro industry code is CRADACAA, Milk (Fluid & Shelf-Stable), with a secondary code of AFAHAAAH, Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed). Its NAICS code is 311511 and its SIC code is 2020.