Jim's I.T

What Jim's I.T does

Jim's I.T is the information technology services division of Jim's Group Pty Ltd, an Australian franchise company headquartered at 48 Edinburgh Road, Mooroolbark, Victoria. Founded circa 2004 and operating since 1982 under the broader Jim's Group umbrella, Jim's I.T delivers mobile, on-site IT support and computer repair services to residential customers, small and mid-sized businesses, and educational institutions across all Australian states except the Northern Territory. Service delivery is provided by independent franchisees operating under the Jim's brand; the franchisor itself maintains a corporate staff of approximately 101-250 employees with no company-owned service operations.

The core service offering is hardware repair covering desktops, laptops, Apple Macs, gaming PCs, tablets, and smartphones across all major brands, supplemented by software support, virus/malware removal, data backup and recovery, WiFi and networking setup, smart home/IoT installation, and printer support. A separate business services stack layers managed IT services, cloud computing (Microsoft 365), server support, network security, endpoint protection, VOIP hosted PBX, NBN provisioning, and website design. Customer acquisition is driven by a national phone line (131 546), a 24/7 online booking system, location-specific SEO pages across major Australian cities, and an active Tech Tips blog.

Revenue is generated via two streams: per-job professional service fees paid by end customers (fixed pricing with free quotes, paid diagnostic fees on complex issues, no call-out fee, no-fix-no-fee guarantee, same-day service for bookings before 10am) and franchise fees paid by network operators in exchange for brand access, lead generation, training, and ongoing coaching support. The service has accumulated 300,000+ completed jobs over 32+ years of Jim's Group operations, holds a 4.8/5 average rating across 26,328+ reviews and a 4.9 Google rating, and sits within Jim's Group's broader ecosystem of 52+ franchise divisions and approximately 4,000 franchisees in four countries. The company is privately held by founder and CEO Jim Penman with no disclosed external investment.

Name

Jim's I.T

Legal name

Jim's IT Australia (ABN 92 612 184 786)

Website

https://jimsit.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Jim's I.T is an Australian mobile, on-site IT support franchise delivering computer repairs, managed IT, cloud, and networking services to residential customers, SMBs, and educational institutions across major Australian cities and three other countries.

Ownership category

akta.pro rank

Product category

IT Support and Computer Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Computer Systems Design and Related Services (54151)

SIC

Services-Miscellaneous Repair Services (7600), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed IT Services & On‑Site Field Support (Helpdesk, Break/Fix, IMAC) (EDAEAHAJ)

akta.pro secondary industry

Network Resilience & High Availability Services (Redundancy, Failover) (BPAEAEAL)

Keywords

• Onsite computer repairs
• IT support services
• Managed IT services
• Data backup and recovery
• Network and WiFi setup

Headquarters

HQ city

Mooroolbark

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Service Fees - Residential: Revenue from providing computer repair, IT support, and technology services to residential customers. Fixed pricing quotes provided upfront; diagnostic fees may apply for complex issues. Services include computer repairs, laptop repairs, Apple Mac repairs, virus removal, data recovery, WiFi setup, smart home installation, and general home IT support.
2. Service Fees - Business/Enterprise: Revenue from business IT support services including managed IT services, cloud computing, network security, endpoint protection, server support, VOIP phones, and website design. Fixed pricing model with quotes provided before service commencement.
3. Franchise Fees: Jim's Group generates revenue from franchise fees paid by franchisees. Prospective franchisees receive training, brand access, client leads, and ongoing business support in exchange for franchise fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jim's I.T provides mobile, on-site IT support and computer repair services delivered by a nationwide franchise of qualified technicians who travel to customer homes, businesses, and schools across Australia. The core offering covers computer, laptop, and Apple Mac repairs, virus and malware removal, data backup and recovery, WiFi and network setup, smart home installation, and printer/scanner support for residential customers, alongside managed IT, cloud computing (Microsoft 365), network and endpoint security, VOIP phones, NBN/internet provisioning, and website design for business customers. Services are sold at fixed prices with free quotes, a no-fix-no-fee guarantee, and same-day response for jobs booked before 10am.

Product overview

Jim's I.T is a mobile IT services franchise operating across Australia, providing on-site computer repair, maintenance, and support services for both residential and business clients. The company was founded in 1989 as part of Jim's Group and has grown to over 4,000 franchisees completing more than 300,000 jobs. The service portfolio centers on computer and laptop repairs (covering all major brands including Apple Mac, Dell, HP, Lenovo, Samsung, Acer, ASUS, and custom gaming builds) supplemented by specialized offerings including mobile/tablet repairs, data backup and recovery, virus removal, WiFi and networking, smart home setup, and printer services. Business services include managed IT, cloud computing (Microsoft 365), network security, endpoint protection, VOIP phones, website design, and remote IT support. The company differentiates through fixed pricing, same-day service, no-fix-no-fee guarantee, and mobile technicians who travel to customer locations. Services are available across major Australian cities including Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Hobart, and Darwin.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer & Laptop Repairs On-site computer and laptop repair services for desktops, laptops, and major brands including Apple Mac and gaming computers, covering virus removal, hardware upgrades such as RAM, SSD and HDD, and building of new computers, delivered to residential and business customers.
• Apple Mac Repairs Specialised repair and support for Apple Mac computers, including macOS troubleshooting, performance optimisation, system upgrades, and SSD upgrades.
• Mobile & Tablet Repairs Repair and setup services for iPads, tablets, iPhones, and smartphones from Apple, Samsung, and other brands, covering new device setup, WiFi networking, app configuration, fault diagnosis, and hardware repairs.
• Data Backup & Recovery Data protection services including setup of cloud backups (Dropbox, Google, Apple iCloud), local backups, recovery from accidental data loss, and advice on backup strategies for residential and business customers.
• Virus & Malware Removal Security software installation, virus and malware removal, and system checks and updates to protect computers from cybersecurity threats.
• WiFi & Networking Wireless network setup, home and business networking installation, WiFi troubleshooting, internet installation, and network diagnosis services.
• Privacy & Security Internet privacy and security services including WiFi and network security configuration, privacy settings, system checks, and security software installation.
• Smart Home Setup Smart TV and streaming setup, Google and Apple TV configuration, smart home device installation, WiFi privacy and security for connected devices, and SONOS installation services.
• Printer & Scanner Services Printer setup and installation, scanner configuration, WiFi print and network setup, and general printer repairs for home and business customers.
• NBN & Internet Services Residential and business NBN services including unlimited internet and unlimited calls (local, national, and mobile), installation, and repairs.
• Managed IT Services Ongoing business IT support providing managed IT solutions, server maintenance, and end-user IT support for businesses.
• Cloud Computing Services Cloud computing solutions for businesses including cloud backups, disaster recovery, and Microsoft 365 / Office 365 implementation and support.
• Network Security Data security, endpoint protection, and network security services to protect business customers against cybersecurity threats.
• VOIP Hosted PBX Voice over IP hosted PBX phone system services for business communications.
• Website Design Custom website design, hosting support, maintenance, and SEO services for small and mid-sized businesses.
• Remote IT Support Remote IT support services that allow technicians to assist customers without on-site visits, covering many technical issues over the internet.
• Email Setup & Management Email setup, configuration, management, backup, recovery, new email account creation, and troubleshooting services.
• Home Office Setup Complete home office IT setup services including computer setup, home IT support, and Microsoft Office 365 configuration.
• Internet of Things (IoT) Support Support services for Internet of Things devices and smart home technology integration and troubleshooting.
• Gaming Computer Repairs Specialised repair services for gaming computers and gaming rigs.

Quantifiable outcome

• 4.8/5 average rating based on 26,328+ customer reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Geek Squad (Best Buy): Geek Squad is the closest direct peer: a nationwide, branded network of technicians delivering on-site and in-store computer repair, setup, and IT support to consumers and small businesses. Operates the same mobile/multi-channel model as Jim's IT, but with US scale and deeper retail integration.
• NerdsToGo: NerdsToGo is a US franchise network of local IT service providers offering on-site computer repair, managed IT, and small business IT support. Direct franchise-based analog to Jim's IT in business model, customer base, and service mix.
• HelloTech: HelloTech is a US on-demand, in-home technology support service for smart home, networking, and computer setup/repair. Same direct-to-consumer, technician-dispatched model as Jim's IT, with comparable service taxonomy and same-day booking.

Broad incumbents

• CompuCom: CompuCom is a North American managed services provider offering endpoint, network, and cloud support to mid-market and enterprise. Broad incumbent in IT services with overlapping managed IT, network, and endpoint offerings, but oriented to larger customers than Jim's IT.
• Office Depot / OfficeMax Tech Services: Office Depot operates in-store and onsite tech support and managed IT services for consumers and small businesses. Broad incumbent in the same SMB/consumer IT support category as Jim's IT, with national (US) retail distribution and managed-services offerings.
• Asurion (Tech & Mobile Support): Asurion operates large-scale, multi-product device protection and tech support (phone, in-home, in-store) for consumers and carriers. Broad incumbent in adjacent device/IT support, with much larger scale and carrier partnerships, overlapping with Jim's IT on consumer and SMB break/fix.
• Apple Store (Genius Bar): Apple's Genius Bar provides brand-authorized Mac, iPhone, and iPad repair and setup, directly competing for Jim's IT's Apple-device service revenue. As an OEM-controlled channel, it benefits from parts access and brand trust that limit Jim's IT's pricing power on Apple devices.

Regional players

• Officeworks Business Services: Officeworks is an Australian retail chain offering in-store computer setup, repairs, and SMB tech services. Regional incumbent competing for the same Australian residential and SMB IT support demand as Jim's IT, leveraging a physical retail footprint.
• The Real Geeks / Tech2Home (AU): Tech2Home is an Australian mobile IT support brand offering onsite computer, network, and smart-home services. Regional peer operating the same in-home/on-site model as Jim's IT within Australia, with overlapping service taxonomy and SMB/residential customer base.

Others

• LogMeIn Rescue / GoToResolve: GoToResolve (formerly LogMeIn Rescue) is a remote support SaaS platform enabling IT technicians to resolve end-user issues remotely. Not a direct labor competitor, but a technology alternative that erodes demand for on-site break/fix services like Jim's IT's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jimsit.au
• LinkedInlinkedin.com/company/jimsit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim's I.T