Kampeerwereld Hendriks
- Company typePrivate
- Founded1999
- HeadquartersErmelo, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kampeerwereld Hendriks does
Kampeerwereld Hendriks is a privately held Dutch omnichannel camping and outdoor retailer headquartered in Ermelo on the Veluwe. The company operates a large physical showroom combined with a full e-commerce storefront (kampeerwereld.nl) serving consumers primarily in the Netherlands and Belgium. Its assortment spans tents (inflatable, family, dome, tunnel, and lightweight), caravan awnings and canopies, sleeping products, camping furniture, cooking and tableware, barbecues, caravan and camper accessories, outdoor clothing, hiking equipment, travel bags, fishing, heating, and general camping articles. Brand partners include Bardani (inflatable tents), Isabella and Dorema (awnings), Coleman, Fjällräven, MSR, Weber, Cobb, and many others, with Bardani and Isabella positioned as flagship relationships. Pricing is unit-based across thousands of SKUs, with free shipping from €35 to NL and BE and a 90-day return policy.
The business differentiates itself through an in-house Tentenatelier (tent repair workshop) offering tent repair, damage assessment, custom tent construction, and the proprietary Hendriks coupling system, a craft service rarely offered by pure online outdoor retailers. Distribution is omnichannel: physical showroom for hands-on advice and try-before-you-buy, full e-commerce for home delivery, and a dedicated B2B channel with quote requests and sponsorship inquiries for commercial buyers. Marketing relies on content/SEO (advice blog, buying guides, tent-material comparisons), Instagram and Facebook community engagement under the hashtag #kampeerwereld, email newsletters, and seasonal publications (Najaarsmagazine 2025, Zomermagazine 2026).
The revenue model is product sales to B2C consumers and B2B commercial accounts, supplemented by tent repair and custom fitting services through the atelier. There is no proprietary technology platform, no AI/ML capabilities, no app, and no disclosed funding; the company operates as an independent, founder-owned retailer, with a 60-year anniversary campaign in 2026 underscoring its heritage positioning as 'Dé kampeerwinkel op de Veluwe'. Customer feedback is publicly aggregated on Klantenvertellen at 9.1/10 across 126 reviews.
Kampeerwereld Hendriks firmographics
Firmographics- Name
- Kampeerwereld Hendriks
- Legal name
- Kampeerwereld Hendriks
- Website
- https://kampeerwereld.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kampeerwereld Hendriks industry classification
Industry- Product category
- Outdoor & Camping Equipment Retail
- akta.pro primary industry
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH)
- akta.pro secondary industry
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC)
Keywords
Where Kampeerwereld Hendriks is headquartered
LocationHeadquarters
- HQ city
- Ermelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Kampeerwereld Hendriks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2C & B2B): Revenue is generated through the sale of camping, outdoor, and caravanning merchandise across a wide product range including tents, furniture, cooking equipment, lighting, clothing, footwear, and accessories. Both consumer (B2C) and business (B2B) sales are supported. The company also offers repair and custom tent services through its own atelier, adding a services component to the revenue mix.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing — ProPlus Campingdouche met voetpomp |
| Unit Pricing | Pay-as-you-go | Individual product pricing — Primus LiTech Pot Set 1.3L |
| Unit Pricing | Pay-as-you-go | Individual product pricing — Cobb Bakvorm |
| Unit Pricing | Pay-as-you-go | Individual product pricing — Crespo AP-235 Air Deluxe Compact Camping Chair |
| Unit Pricing | Pay-as-you-go | Individual product pricing — Haba Tarente Plafonnière |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kampeerwereld Hendriks product offering
Product offeringCore offering
Kampeerwereld Hendriks is an omnichannel camping and outdoor retailer selling tents, caravan awnings, sleeping products, camping furniture, cooking equipment, barbecues, caravan/camper accessories, outdoor clothing, hiking gear, and travel bags both via a physical showroom in Ermelo and via the kampeerwereld.nl e-commerce store, serving consumers in the Netherlands and Belgium. The company also operates an in-house tent repair and customisation service (Tentenatelier) offering tent repair, damage assessment, custom tent fitting, and the proprietary Hendriks coupling system.
Product overview
Kampeerwereld Hendriks is a physical and online camping/outdoor retail store located in Ermelo on the Veluwe, operating as a single unified e-commerce platform selling camping and outdoor equipment. The product portfolio encompasses tents (opblaasbare/inflatable, familietenten/family, koepeltenten/dome, tunneltenten/tunnel), voortenten & luifels (awnings), sleeping products (slaapzakken, slaapmatten, luchtbedden), kampeermeubelen (camping furniture), koken & servies (cooking equipment), barbecueën, caravan & camper accessories, outdoorkleding (outdoor clothing), reistassen (travel bags), wandelen (hiking equipment), and uitrusting (general equipment). The store features an in-house repair atelier for tent repairs and custom work, and carries numerous branded products from manufacturers like Bardani, Isabella, Dorema, Coleman, MSR, Vango, Fjällräven, Weber, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- Tents assortment (Tenten) Full range of tents — inflatable (opblaasbare), family (familie), dome (koepel), tunnel, special-occasion, lightweight, standing-height (sta-), party, and tarps — sold to leisure campers seeking holiday shelter.
- Caravan awnings & canopies (Voortenten & Luifels) Awnings for caravans — seasonal (seizoens), travel (reis), partial (deel), and awning canopies (luifels) — including full ranges from Isabella and Dorema plus frames, coupling parts, storm straps, and tent carpets.
- Sleeping products (Slapen) Sleeping bags, sleeping mats, air beds, pillows, liner bags (lakenzakken), hammocks, camp beds (veldbedden), and bivy bags for campers and backpackers.
- Camping furniture (Kampeermeubelen) Camping chairs, sun loungers (ligbedden), storage cabinets (campingkasten), camping tables, parasols, and camp kitchens (campingkeukens) for tent and caravan setups.
- Cooking & tableware (Koken & Servies) Cookers, burners, camping cookware, dishes, and fuels (including barbecues and grill accessories) for outdoor meal preparation.
- Caravan & camper accessories Interior, exterior, electrics, heating (verwarming), cooling (verkoeling), gas, sanitation, bike racks (fietsendragers), and lighting for caravans and campers.
- General camping articles (Kampeerartikelen) Cooling boxes, lighting, water storage, heaters, sanitation, electrical appliances, hand trolleys (bolderkarren), and electrics for general camping use.
- Tentenatelier (in-house tent repair & custom tent atelier) In-house service performing tent repair (Tentreparatie), damage assessment (Tentschade taxatie), custom tent construction (Tent op maat), and installation of the proprietary Hendriks coupling system (Koppelsysteem) for customers across the Veluwe and beyond.
- Business-to-Business (B2B) procurement & sponsorship channel Dedicated B2B sales channel with a quote request form and sponsorship inquiry for campsites, event organisers, and other commercial buyers seeking volume orders of camping and outdoor equipment plus custom tent work.
Quantifiable outcome
- 90-day return guarantee offered to all customers
- +2 more outcomes
Companies that use Kampeerwereld Hendriks
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Kampeerwereld Hendriks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kampeerwereld Hendriks partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- BardanicoreBardani is a key brand partner sold through Kampeerwereld Hendriks. Bardani specialises in high-quality tents (including air tents), camping chairs, and relax chairs. Kampeerwereld Hendriks is identified as a key reseller of Bardani products, particularly their opblaasbare (inflatable) tents where Bardani is described as the market leader.
- IsabellacoreIsabella is a major brand in awnings (voortenten) sold at Kampeerwereld Hendriks. The store carries a full range of Isabella awnings, frames, and accessories.
- ColemancoreColeman is a leading outdoor and camping brand sold at Kampeerwereld Hendriks, covering tents, sleeping gear, lighting, and camping furniture.
- DoremacoreDorema is a major manufacturer of caravan awnings (voortenten) carried by Kampeerwereld Hendriks as part of the awning category.
- FjällrävencoreFjällräven is a premium outdoor clothing and gear brand sold at Kampeerwereld Hendriks, particularly known for its sustainable outdoor clothing and the iconic Kånken backpack.
- MSR (Mountain Safety Research)coreMSR is a premium brand for technical outdoor equipment including tents, sleeping mats, and cookware sold at Kampeerwereld Hendriks.
- WebercoreWeber is a leading barbecue brand sold at Kampeerwereld Hendriks. The company advertises the largest Weber collection on the Veluwe, covering gas, charcoal, and electric barbecues plus accessories.
- CobbminorCobb is a brand of compact portable barbecues and accessories sold at Kampeerwereld Hendriks. The store stocks Cobb barbecues and related accessories including baking dishes, grill plates, and spare parts.
- PostNLminorPostNL is the primary delivery partner for shipping orders to customers in the Netherlands.
- KlantenvertellenminorThird-party customer review platform used by Kampeerwereld Hendriks to collect and display verified customer reviews (91 ratings, 9.1 score).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kampeerwereld Hendriks competitors and assessment
Company assessmentBroad incumbents
- Bol.com: Largest Dutch online marketplace with a deep camping and outdoor assortment from third-party sellers and direct retail. Comparable because it lists essentially the same brand portfolio (Bardani, Isabella, Coleman, Weber) and competes for the same Dutch/Belgian camper's purchase.
- Decathlon Netherlands: Global sporting goods retailer with a strong Dutch footprint of large-format stores plus e-commerce. Comparable because it overlaps directly on tents, sleeping gear, camping furniture, cooking equipment and outdoor clothing — though it competes on price and breadth rather than specialist service.
- ANWB Webwinkel: The Dutch auto club's large online retail operation carries outdoor, camping and travel gear alongside its membership and insurance businesses. Comparable because it sells overlapping camping/outdoor SKUs to the same Dutch consumer base but with far broader scale and a different go-to-market anchored in membership.
- Camping and Outdoor stores on Amazon Netherlands: Amazon's Dutch marketplace hosts multiple authorised camping/outdoor brand sellers and increasingly competes on price, delivery speed, and Prime convenience. Comparable because it lists much of the same branded assortment (Weber, Coleman, MSR) and pressures pricing on standard SKUs.
Others
- PostNL: Primary Dutch postal and parcel operator used by Kampeerwereld Hendriks for last-mile delivery. Not a competitor but an ecosystem dependency — included because delivery performance, PostNL pricing, and service levels directly shape the retailer's customer experience and fulfilment cost structure.
Direct peers
- Vrijbuiter: Dutch outdoor and camping retailer with physical stores and an online shop selling tents, caravanning gear, clothing and outdoor accessories. Closely comparable to Kampeerwereld Hendriks in assortment, target customer (Dutch leisure camper), and omnichannel retail format.
- Bever: Established Dutch outdoor and camping retailer (formerly Bever Zwerfsport) with a strong omnichannel presence, premium outdoor brand portfolio, and active content/advice platform. Comparable because it targets the same Dutch camping/hiking/outdoor consumer with overlapping premium brand assortment.
- Obelink: Largest Dutch camping and outdoor retailer, operating both a large megastore in Hardenberg and a comprehensive e-commerce platform. Directly comparable because it competes head-on with Kampeerwereld Hendriks across tents, awnings, caravanning accessories, and outdoor gear, with a similar omnichannel model.
- De Wit Schijndel: Family-run Dutch camping and outdoor retailer with physical store and e-commerce, focused on tents, awnings, caravanning accessories and camping furniture. Comparable in scale, regional Dutch positioning, and product depth across the same core categories Kampeerwereld Hendriks serves.
Regional players
- Halfords (NL): UK-headquartered retailer with a Dutch e-commerce presence focused on cycling, motoring, and outdoor/travel accessories. Comparable because it offers adjacent caravanning and outdoor accessories to Dutch consumers, but with a different category focus and limited tent/awning depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kampeerwereld Hendriks social profiles
Digital presenceKampeerwereld Hendriks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kampeerwereld Hendriks leadership team
Management profileNumber of profiles
Profiles1 record
Kampeerwereld Hendriks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kampeerwereld Hendriks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kampeerwereld Hendriks
What does Kampeerwereld Hendriks do?
Kampeerwereld Hendriks is an omnichannel camping and outdoor retailer selling tents, caravan awnings, sleeping products, camping furniture, cooking equipment, barbecues, caravan/camper accessories, outdoor clothing, hiking gear, and travel bags both via a physical showroom in Ermelo and via the kampeerwereld.nl e-commerce store, serving consumers in the Netherlands and Belgium. The company also operates an in-house tent repair and customisation service (Tentenatelier) offering tent repair, damage assessment, custom tent fitting, and the proprietary Hendriks coupling system.
Is Kampeerwereld Hendriks a public or private company?
Kampeerwereld Hendriks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kampeerwereld Hendriks founded?
Kampeerwereld Hendriks was founded in 1999. It employs 11 to 50 people.
Where is Kampeerwereld Hendriks based?
Kampeerwereld Hendriks is headquartered in Ermelo, Netherlands, in the Europe region.
How does Kampeerwereld Hendriks make money?
One revenue line is on record: product Sales (B2C & B2B).
Who are Kampeerwereld Hendriks's main competitors?
Broad incumbents on record are Bol.com, Decathlon Netherlands, ANWB Webwinkel and Camping and Outdoor stores on Amazon Netherlands. PostNL is listed as an others. Direct peers are Vrijbuiter, Bever, Obelink and De Wit Schijndel. Halfords (NL) is listed as a regional player.
Does Kampeerwereld Hendriks have an API?
No public API is recorded for Kampeerwereld Hendriks.
What industry is Kampeerwereld Hendriks in?
Kampeerwereld Hendriks's product category is Outdoor & Camping Equipment Retail. Its primary akta.pro industry code is CRAMAMAH, Tents, Shelters & Sleep Systems Retail, with a secondary code of CRAMAMAC, Camping Furniture & Camp Kitchen Retail.