Doréma Rekreatie

What Doréma Rekreatie does

Doréma Rekreatie B.V. is a Dutch private manufacturer and brand owner of premium caravan and motorhome awnings, headquartered in Doetinchem, Netherlands. Founded in 1987 and operating for 35+ years, the company designs and produces a comprehensive portfolio of voortenten (caravan awnings), luifels (shade canopies), 4-season tents, lightweight touring tents, campertenten, and AirFrame (fully inflatable) awnings in its own European ateliers. Products are built around proprietary material inputs including an exclusive DormaTex TenCate AllSeason Design fabric, YKK/Optilon zippers, and Sioen PVC, and every awning ships with a Doréma Quality Certificate after in-house inspection.

The company sells exclusively through a professional dealer network of more than 200 authorized resellers across the Netherlands, supplemented by multilingual websites (NL, DE, UK), trade show presence, and social media engagement on Facebook and Instagram. Distribution into Germany and the United Kingdom is served via localized domains (dorema.de, dorema.co.uk). Customer segments are end consumers — caravan owners seeking seasonal and touring awnings, and a growing camper/motorhome owner segment — served through dealers who provide showroom access, personalized advice, warranty handling, and an optional on-site setup service for elderly or less-mobile campers. Pricing is publicly disclosed across model tiers, with premium awnings (Luxor Air 280, Quartz 400 De Luxe) ranging roughly €1,700-€4,400 and entry touring products (Mistral All Season) starting around €949; accessories such as storm straps, Quick Lock brackets, sleeping cabins, and rechargeable air pumps extend a recurring aftermarket revenue stream. Doréma operates as a business unit within the Sunshinegroup alongside De Waard tenten and Alpenkreuzer vouwwagens. The company does not operate its own direct-to-consumer channel and has no disclosed API, software layer, or AI/ML capability.

Name

Doréma Rekreatie

Legal name

Doréma Rekreatie B.V.

Website

https://dorema.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Doréma Rekreatie B.V. is a Dutch manufacturer, founded in 1987, that designs and produces premium caravan and motorhome awnings, canopies, and accessories, selling exclusively through a 200+ dealer network across the Netherlands, Germany, and the United Kingdom.

Ownership category

akta.pro rank

Product category

Caravan Awnings and Outdoor Recreation Equipment

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Caravan awnings
• Motorhome accessories
• Inflatable tents
• Camping equipment
• Outdoor recreation

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Caravan awnings (voortenten): One-time sale of premium caravan awnings in various models (standard, air-inflatable, lightweight, 4-season). Prices vary by model and size, ranging from approximately €949 to €4,369.
2. Awning canopies (luifels): Sales of caravan and awning canopies including cassette luifels, roof luifels, and front awning canopies. Various models for different caravan types.
3. Camper/bus tents: Sales of camper and bus tents designed for motorhomes and campervans.
4. Accessories and parts: Complete program of accessories and parts including extensions (uitbouwen), sleeping cabins, storm bands, Quick Lock brackets, air pumps, curtains, and replacement parts.
5. Setup service: On-site setup service for customers who have difficulty setting up tents, particularly campers and elderly users with more complex frames.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Doréma Rekreatie designs, manufactures, and distributes premium caravan and motorhome awnings, canopies, tents, and related accessories. The portfolio includes traditional pole-frame awnings, innovative inflatable AirFrame awnings, lightweight touring tents, 4-season tents, camper/bus tents, and a complete accessories program. All products are manufactured in the company's own European ateliers and sold exclusively through a network of 200+ authorized dealers in the Netherlands.

Product overview

Doréma Rekreatie is a complete specialist in caravan awnings (voortenten) and shade awnings (luifels), designing and producing top-quality products in their own facilities. The product portfolio includes: Voortenten (awnings) in multiple series (Diamond, Monza, Onyx, Octavia, Ibiza, President, Royal, Smaragd, Garda, Multi Nova, Olympic); Airtenten (fully inflatable awnings) including Luxor Air 280, Horizon Air De Luxe, Octavia Air, Daytona Air, Magnum AirForce All Season, and Mistral Air All Season; Lightweight tents (lichtgewicht tenten) including Mistral All Season and Mistral XL All Season; 4-Season tents (4 seizoenen tenten) including Quattro 225 & 275 and Oslo; Voortentluifels (awning shades) including Palma, Locarno Plus, and Locarno Season; Caravanluifels (caravan shade awnings) including Panorama Nature, Porto, Uni, Elba, and Kreta; Campertent (camper tents); and a complete program of accessories and parts including extensions, sleeping cabins, storm straps, Quick Lock brackets, and rechargeable air pumps. Products are made from high-quality materials including TenCate All Season fabric, YKK zippers, and PVC materials from Sioen. The company offers assembly services and sells through a professional dealer network with nationwide coverage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2-year warranty on all products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• TenCate OutdoorcoreStrategic or Co-development PartnerDoréma uses TenCate All Season tent fabric exclusively, which is top-quality material designed for years of camping enjoyment including season use. The DormaTex TenCate AllSeason Design is fabric exclusively developed for Doréma with a unique structure featuring polyester coating for easy cleaning and long lifespan.
• YKK and OptiloncoreTechnology or IntegrationDoréma uses only quality zippers from YKK and Optilon for all products.
• SioencoreTechnology or IntegrationThe use of technically high-quality PVC materials from Sioen makes Doréma awnings easy to wash and durable.
• I Love KamperencoreGTM or Marketing PartnerJoint project to gather real insights from campers about awning and canopy preferences and usage. No standard reviews or surveys, but genuine insights from campers who know what works and doesn't work in practice. Participants become friends of I Love Kamperen and Doréma.
• SunshinegroupcoreStrategic or Co-development PartnerDoréma is part of the Sunshinegroup together with De Waard tenten and Alpenkreuzer vouwwagens (folding campers), forming a group of complementary outdoor recreation brands.
• Authorised dealer network (200+ dealers)coreChannel Partner/ Reseller/ DistributorOver 200 authorized dealers across the Netherlands provide nationwide coverage, offering personalized advice, showroom displays, and handling warranty claims for Doréma products.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Thule: Swedish global outdoor and mobility brand offering a broad portfolio that includes RV/caravan awnings, bike racks, and roof solutions — a broader incumbent that competes in the caravan awnings sub-segment as part of a much wider product range.
• Dometic: Swedish global RV and outdoor lifestyle brand providing a broad range of mobile living products including awnings, climate systems, and sanitation — a larger incumbent with overlapping caravan awning offerings as part of a comprehensive RV portfolio.
• Truma: German manufacturer of accessories and systems for caravans and motorhomes including awnings, heating, and refrigeration — competing in the same European dealer channels with a broader accessory portfolio that overlaps with Doréma.

Direct peers

• Sunncamp: UK manufacturer of caravan awnings, air awnings, and outdoor leisure products — closely comparable product categories to Doréma including traditional pole-frame and inflatable awnings for caravan owners across Europe.
• Outdoor Revolution: UK-based specialist in caravan awnings, air awnings, and camping accessories — competing in the same premium awning segment with comparable technology offerings including inflatable AirFrame products aimed at caravan owners.
• Kampa: UK-based manufacturer of caravan awnings, drive-away awnings, and outdoor accessories with a comparable range of touring, seasonal, and air awnings — a direct competitor particularly in the UK market where Doréma also operates.
• Isabella A/S: Denmark-based leading manufacturer of caravan awnings, porch awnings, and accessories — the most direct competitor to Doréma with overlapping product portfolio across touring, seasonal, and air awnings distributed through European dealer networks.
• Fiamma: Italian manufacturer of awnings, accessories, and components for RVs, caravans, and campervans — directly comparable product portfolio including air awnings and distributed through European dealer networks similar to Doréma's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/doremarekreatie
• Instagraminstagram.com/dorema.nl/?hl=nl
• LinkedInlinkedin.com/company/dor-ma-tenten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doréma Rekreatie