What Cartware does

Cartware GmbH is a Rosenheim-based E-Commerce development and systems integration agency founded in 2012, operating with a 1-10 person team composed exclusively of academically trained computer scientists (Informatiker). The firm delivers custom Magento, OpenMage, Magento 2, and Adobe Commerce implementations complemented by TYPO3 CMS integration, with a proprietary Cartware Content-Bridge providing bidirectional TYPO3/Magento connectivity. It is a certified partner for Magento (Development, Frontend, Solution Consultancy), TYPO3, and SAP, enabling ERP integrations with SAP R/3, SAP S/4HANA, Microsoft Dynamics AX, and Business Express using REST, SOAP, and file-based interfaces. Notable clients include Gigaset Technologies (~€250-300M annual GMV, partnership since 2015), Anita Dr. Helbig, Carhartt-WIP, SportOkay (470k+ SKUs, ~€40M revenue, partnership since 2013), EDWIN Europe, Komar Products, Ottozeus, and Ruderer Klebetechnik.

Cartware monetizes through fixed-price (Festpreis) custom development projects, hourly consulting, and recurring support retainers/SLAs, primarily targeting mid-market and enterprise clients in the DACH region with extensions into broader Europe. GTM is largely referral-driven and portfolio-led, with enterprise sales cycles initiated through website contact forms and competitive pitches; several client relationships began after prior agency failures. The firm emphasizes cost-efficiency through open-source migrations that eliminate Adobe Commerce licensing costs, autoscaling infrastructure on AWS and Hetzner using Terraform/Ansible/Docker, and measurable client outcomes (e.g., a ~1,000% daily revenue increase post-relaunch for Anita).

The business is privately held with no disclosed external funding or M&A activity, led by CEO Michael Leiss (Dipl. Inf.) and Managing Director Alexander Buch. The company has accumulated 11 professional certifications and 20+ years of collective E-Commerce expertise, positioning itself as a specialized technical rescue and platform-modernization firm rather than a high-velocity consulting shop.

Name

Cartware

Legal name

Cartware GmbH

Website

https://cartware.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cartware GmbH is a Rosenheim, Germany-based E-Commerce development agency that builds and maintains custom Magento, TYPO3, and SAP-integrated online shops for mid-market and enterprise clients across DACH and Europe, with a 1-10 person team of certified computer scientists.

Ownership category

akta.pro rank

Product category

E-Commerce Development & Integration Services

SIC

Services-Management Services (8741)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• E-commerce development services
• Magento platform integration
• TYPO3 CMS development
• ERP system integration
• Custom web development

Headquarters

HQ city

Rosenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Professional Services – E-Commerce Consulting & Strategy: Advisory and consulting engagements covering E-Commerce strategy, platform analysis, project planning, and conversion optimization. Revenue is earned through project-based fees and hourly consultancy rates. This represents the primary revenue stream.
2. Custom Software Development & Implementation: Design, development, and implementation of custom e-commerce platforms, individual modules, and integrations. Billed primarily at fixed project prices (Festpreis), with supplementary change-order pricing for scope modifications. Projects are delivered against signed contracts with defined deliverables.
3. Long-Term Support Retainers: Ongoing platform maintenance, feature development, performance optimization, and security updates delivered under retainer agreements. These provide recurring revenue from established enterprise client relationships and are mentioned specifically for clients like Anita (support retainer replacing Adobe Commerce licensing costs) and SportOkay (SLA-based ongoing maintenance).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cartware GmbH is a certified E-Commerce agency that designs, develops, and supports custom Magento (and OpenMage/Shopware) e-commerce platforms integrated with TYPO3 CMS and enterprise ERP systems (SAP, Microsoft Dynamics AX, Business Express). The firm delivers custom software development, platform migrations from Adobe Commerce to open-source, ERP/CMS integration, performance audits, SEO optimization, and long-term SLA-based support retainers for enterprise and mid-market clients primarily in the DACH region.

Product overview

Cartware is an E-Commerce agency specializing in custom web development, system integration, and digital commerce solutions. The company operates as a unified service offering centered on Magento E-Commerce platform expertise (Magento 1, OpenMage, Magento 2/Adobe Commerce) complemented by their proprietary Cartware Content-Bridge integration tool. Services span E-Commerce consulting, individual software development, performance audits, SEO optimization, and ERP integration. The portfolio also includes TYPO3 CMS integration services, DevOps/cloud engineering, and ongoing platform optimization and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento E-Commerce Development
• Cartware Content-Bridge
• E-Commerce Consulting & Strategy
• Individual Software Development
• Performance and Code-Quality Audits
• ERP Integration Services
• SEO and Website Optimization
• Long-Term Support & Optimization Retainers
• TYPO3 CMS Integration
• PIMS (Product Information Management)
• Search Solutions (ElasticSearch Integration)

Quantifiable outcome

• ~1,000% increase in daily revenue within months of platform relaunch for Anita Dr. Helbig GmbH
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Adobe Commerce / MagentocoreTechnology or IntegrationCartware is a certified partner for Adobe Commerce (formerly Magento Enterprise) and Magento 2 implementations. The company holds multiple Magento certifications (Development, Frontend, Solution Consultancy). They specialize in migrating clients from expensive Adobe Commerce licenses to the open-source Magento/OpenMage equivalent, eliminating licensing costs while maintaining functionality.
• TYPO3 AssociationcoreTechnology or IntegrationCartware is a TYPO3-certified agency with a proprietary Content-Bridge technology that connects TYPO3 CMS to Magento E-Commerce platforms. The TYPO3 relationship is a core component of Cartware's differentiated service offering for content-driven e-commerce.
• SAPcoreTechnology or IntegrationCartware holds SAP Certified Associate status for business integration with SAP S/4HANA. As certified SAP integrators, they implement real-time ERP-E-Commerce integrations using REST, SOAP, and file-based (CSV/XML/JSON) approaches. They have successfully delivered SAP/R3 and SAP/S4 integrations for enterprise clients including Gigaset.
• OpenMage / Magento CommunitycoreTechnology or IntegrationCartware leverages the OpenMage open-source fork of Magento 1 as a cost-effective alternative to Adobe Commerce licensing. OpenMage continues to receive security updates from the community. Cartware's strategic recommendation to migrate certain clients to OpenMage (instead of Magento 2) is a key differentiator, offering extended platform viability without ongoing license costs.
• ElasticsearchcoreTechnology or IntegrationCartware replaces inadequate or failing search solutions (e.g., the 'Searchperience' solution at Gigaset) with custom ElasticSearch implementations, significantly improving search relevance, user satisfaction, and conversion rates across multiple client platforms.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Spryker Systems GmbH: Berlin-based composable commerce platform vendor gaining traction in DACH enterprise and B2B segments; represents the newer architectural direction (headless/composable) toward which some Cartware clients may migrate over time, making it a forward-looking competitive signal.

Direct peers

• integer_net GmbH: Specialist Magento shop development agency in Germany providing custom platform implementations, ERP integration, and ongoing support for B2B/B2C retailers — directly overlapping with Cartware's core service portfolio.
• TechDivision GmbH: Larger-scale German e-commerce agency specializing in Magento, Shopware, and Pimcore implementations with deep enterprise integration capabilities, providing a scaled peer comparable to Cartware's service model.
• Shopmacher GmbH: German Shopware and Magento agency offering custom e-commerce development, platform migration, and ongoing support to mid-market retailers, directly comparable in scale and service mix.
• mzentrale GmbH: Bielefeld-based digital commerce agency focused on Magento, Shopware, and Adobe Commerce implementations for mid-market and enterprise German retailers, with comparable consulting, development, and integration offerings.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency with strong Magento and TYPO3 practices serving enterprise clients in DACH, closely comparable to Cartware's combined CMS + commerce integration positioning.
• Flagbit GmbH: Mannheim-based Magento and Symfony development agency with deep expertise in Magento 2, Pimcore, and custom e-commerce platform builds, closely mirroring Cartware's technology stack and DACH enterprise client focus.
• Netresearch DTT GmbH: German full-service e-commerce and Magento/Shopware agency based in Leipzig, offering comparable services including custom platform development, ERP integration, and Adobe Commerce migrations for enterprise and mid-market clients in DACH.

Broad incumbents

• Shopware AG: Leading DACH e-commerce platform vendor and broader incumbent that competes with Magento as the underlying technology for Cartware's implementations — agencies build on Shopware instead of Magento, representing an indirect competitive threat to Cartware's specialization.
• Adobe (Magento / Adobe Commerce): Owner of the Magento / Adobe Commerce platform on which Cartware builds its core service offering; Cartware also positions itself partly against Adobe's commercial licensing costs, making Adobe both a critical partner and a competitive reference point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cartware
• Facebookfacebook.com/Cartware
• LinkedInlinkedin.com/company/cartware-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartware