1 Maillot pour la vie

What 1 Maillot pour la vie does

1 Maillot pour la Vie is a French non-profit association (association loi 1901) founded in 2000 and headquartered in Balma (8 Avenue Prat Gimont) with regional antennas in Toulouse, Bordeaux, Paris, Nantes, Lyon, and Marseille. Its mission is to fulfill dreams of children touched by illness by organizing encounters with elite athletes and personalities, hospital "goûters dédicaces" (snack-and-autograph sessions), access to major sporting events such as the Euro, Rugby World Cup, and Olympic Games, and digital experiences including VR headsets and digital escape games deployed into pediatric wards via partners Virtual Access and ARVision Games. Over 25 years, the association reports 15,000 dreams fulfilled for more than 26,000 children, with a network of approximately 7,000 elite athletes participating, and operates programs branded as Pass'Sport and Animations dans les hôpitaux.

The association's business model is donation- and event-driven rather than commercial. Revenue streams include direct individual and corporate donations (tax-deductible under French law at 60%), annual gala dinner ticket sales at 170€ per individual cover or 1,500€ per table of 10, solidarity tombolas and concert tickets (15–20€), inter-enterprise sports tournament entries (50–100€ per team), proceeds from the Destock'cœur solidarity boutique in Balma selling donated merchandise, and a residual affiliate revenue stream from the HOOL gift-card platform. Distribution channels are physical and event-driven — direct hospital animations, gala dinners and tournaments at venues such as Stade Ernest-Wallon and Palais des Sports de Bordeaux, and a payments stack of PayAsso and HelloAsso for online donations and ticketing.

The customer base is multi-segment: the primary beneficiary is the sick-child persona and their family; secondary segments are corporate partners and sponsors (Carrefour, Eden Park, Sport 2000, Eden Park, Bureau Vallée, Truffaut, Grand Frais, Elit Assainissement, Miss Fish Toulouse, Air Formation), individual donors, and a wide roster of French sports clubs and federations (Stade Toulousain, OL Rugby, Toulouse Olympique XIII, JSA Bordeaux, SCO Footsal, Spartiates de Marseille, ASFDL) plus musical ambassadors Bigflo & Oli. President Nicolas Dieuze leads the association; large institutional hospital partners include Hôpital Gustave Roussy, CHU de Bordeaux, Hôpital des Enfants de Purpan, and La Maisonnée de Francheville.

Name

1 Maillot pour la vie

Legal name

1 Maillot Pour La Vie

Website

https://unmaillotpourlavie.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

1 Maillot pour la Vie is a French non-profit association founded in 2000 that fulfills dreams of sick children through hospital animations, elite-athlete encounters, and digital experiences. It operates six regional antennas across France with a network of 7,000 athletes and corporate partners.

Ownership category

akta.pro rank

Product category

Charitable Association Services

NAICS

Voluntary Health Organizations (813212), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Charitable association services
• Pediatric dream fulfillment
• Hospital entertainment programs
• Charity event fundraising
• Solidarity retail boutique

Headquarters

HQ city

Balma

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations: Direct donations from individuals and corporations supporting the association's mission to fulfill dreams of sick children through sports encounters
2. Gala Dinner Revenue: Annual gala dinner events with ticket sales (tables and individual covers) and auction of signed sports memorabilia
3. Solidarity Store (Destock'cœur): Retail sales of donated and discounted items at the Destock'cœur boutique in Balma, with proceeds supporting the association's activities
4. Charitable Events: Revenue from organizing and benefiting from charity sporting events including lotteries, tombolas, tournaments, and concerts
5. Gift Card Platform (HOOL): Partnership with HOOL platform where 3% of gift card purchases from partner retailers is automatically donated to the association at no additional cost to buyers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

1 Maillot pour la Vie is a French non-profit association that fulfills the dreams of sick and hospitalized children by organizing encounters with elite athletes and sports personalities, hospital animations (goûters dédicaces), and privileged invitations to major sporting events such as the Euro, Rugby World Cup, and Olympic Games. The association also runs digital experiences (virtual reality and escape games) for hospitalized children, an annual gala dinner with memorabilia auctions, solidarity sporting tournaments, and the Destock'cœur solidarity boutique, all funded by donations, sponsorships, and event revenues.

Differentiator

Problem solved

Functional benefit

Products and services

• Animations dans les hôpitaux (Hospital Animations)

Quantifiable outcome

• 26,000 children benefited from animations and dream fulfillment
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

25 partnerships are on record, tiered core and minor.

• OceanConnectcoreStrategic or Co-development Partner · 20 April 2026Partnership announced April 20, 2026, aligned with the association's mission combining sport, engagement and solidarity. With the Route du Rhum 2026 as a target, this adventure promises to be both human and sporting, featuring moments of sharing, encounters, and initiatives to raise visibility for the association's actions for children.
• HOOLcoreGTM or Marketing PartnerPlatform helping associations collect donations through gift card purchases. When buying gift cards from partner retailers via HOOL, 3% of the purchase amount is automatically donated to the association at no extra cost. Also allows conversion of gift cards directly into donations.
• Virtual AccessminorStrategic or Co-development PartnerProvided VR headsets to La Maisonnée de Francheville, allowing hospitalized children to escape into extraordinary virtual worlds as part of the association's digital experiences.
• VIA SANTÉcoreStrategic or Co-development PartnerSecond year of partnership with VIA SANTÉ for 'matchs solidaires' (solidarity matches). The partnership enables children to attend ice hockey matches between Spartiates de Marseille and Amiens, providing escape and joy through sports.
• Eden ParkminorGTM or Marketing PartnerSports apparel brand appearing as a partner in various association events and branding activities.
• CarrefourminorGTM or Marketing PartnerMajor retailer partner supporting the association through braderie events and donations.
• Sport 2000minorGTM or Marketing PartnerSports retailer partner participating in solidarity events and braderies.
• ISEFACminorStrategic or Co-development PartnerNantes business school partnered for 'La Course Pour La Vie' connected running event during COVID-19, raising over 9,000 euros with 1 euro per kilometer donated.
• Lyon Olympique (OL) RugbyminorGTM or Marketing PartnerPartnered for Lyon gala dinner at Matmut Stadium, hosting sporting personalities and supporters.
• Bureau ValléeminorGTM or Marketing PartnerPartner for the Grande Braderie du Cœur event in December 2025.
• TruffautminorGTM or Marketing PartnerPartner for the Grande Bragerie du Cœur event.
• Stade ToulousainminorGTM or Marketing PartnerMajor French rugby club partner, hosting gala events and dream fulfillment activities at Stade Ernest-Wallon.
• Toulouse Olympique XIIIminorGTM or Marketing PartnerRugby league club partnership for events at Stade Ernest-Wallon.
• Bigflo & OlicoreGTM or Marketing PartnerToulouse rap duo serving as official ambassadors, supporting the association through concerts, tombola donations, and presence at events.
• Elit AssainissementminorGTM or Marketing PartnerSanitation company donating 1 euro per intervention to support the association.
• Miss Fish ToulouseminorGTM or Marketing PartnerToulouse restaurant donating full VAT from drinks, desserts, and gift boxes to the association until December 24.
• Urban Soccer – Sept Deniers, ToulouseminorChannel Partner/ Reseller/ DistributorVenue partner for the Inter-Enterprise Football & Padel Tournament on March 18, 2026.
• Groupe Pavillon PrévoyanceminorGTM or Marketing PartnerOrganizer of basketball 3x3 inter-enterprise tournament benefiting the association, with 50€ per team donated.
• JSA Bordeaux Métropole BasketminorChannel Partner/ Reseller/ DistributorCo-organizer with Groupe Pavillon Prévoyance of the March 5, 2026 basketball tournament at Palais des Sports de Bordeaux.
• Air FormationminorGTM or Marketing PartnerAviation school hosting the association at open days with simulator experiences for children.
• SCO Footsal et Padel (Angers)minorChannel Partner/ Reseller/ DistributorVenue for the Foot & Padel Tournament des Petits Champions on June 30, 2026 in Angers.
• APRC GROUPminorGTM or Marketing PartnerCompany providing gifts and games for hospitalized children at La Maisonnée de Francheville event.
• Grand FraisminorGTM or Marketing PartnerFood retailer providing refreshments for hospital animations at Aix-en-Provence.
• Devenir MeilleurminorGTM or Marketing PartnerPartner contributing to hospital animations at Aix-en-Provence.
• Various sports clubs and federationscoreStrategic or Co-development PartnerPartnerships with numerous sports clubs and federations enabling athlete visits, event access, and dream fulfillments for children. Includes rugby, football, basketball, tennis, swimming, fencing, and other sporting disciplines.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Croix-Rouge française: French Red Cross, broad humanitarian and health nonprofit. Comparable French nonprofit brand and donor-base reach; operates as a broad incumbent rather than a focused children's wish-fulfillment specialist.
• Make-A-Wish International: Global incumbent in children's wish-fulfillment operating across 50+ countries. Comparable mission at scale; functions as a broad incumbent whose local affiliates compete directly with 1 Maillot pour la Vie for hospital access and donor share.
• Fondation des Hôpitaux: Major French hospital foundation improving pediatric hospital environments and caregiver well-being. Comparable hospital-channel presence and pediatric beneficiary focus, but operates more broadly across infrastructure and equipment rather than experiential programs.
• Ligue contre le cancer: France's leading cancer charity operating research, prevention, and patient support. Comparable French donor-base and pediatric patient overlap, but broader mandate and substantially larger scale and endowment.

Others

• Fondation de France: France's largest grantmaking foundation distributing philanthropic funds to vetted nonprofits. Functions as an ecosystem enabler and potential funding intermediary relevant to 1 Maillot pour la Vie rather than a direct competitor.

Emerging players

• Imagine for Margo: French charity dedicated to fighting childhood cancer through research funding and family support. Overlaps in pediatric beneficiary base and French corporate CSR funding pool, but differentiates via research-grantmaking rather than experiential dream fulfillment.
• Sport dans la Ville: French sports nonprofit using sport for social and professional integration of youth from underserved areas. Comparable use of sport as a transformation lever and French corporate-sport partnership model, though beneficiary profile differs.

Direct peers

• Make-A-Wish France: French affiliate of the global Make-A-Wish network, fulfilling wishes for seriously ill children. Most direct functional peer to 1 Maillot pour la Vie, sharing the dream-fulfillment mission and pediatric hospital beneficiary base.
• Association Petits Princes: French association fulfilling the dreams of seriously ill children and their families. Direct peer in mission and beneficiary profile, with overlap in hospital partnerships and family-centered experience design.
• Starlight Children's Foundation: Global children's charity delivering entertainment, gaming, and hospital experience programs to seriously ill children. Direct peer in hospital-experience innovation, comparable to 1 Maillot pour la Vie's VR and escape-game offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Association1MaillotpourlaVie
• Facebookfacebook.com/1maillotpourlavie
• LinkedInlinkedin.com/company/1-maillot-pour-la-vie-association
• Instagraminstagram.com/1maillotpourlavie
• Xx.com/1MPV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1 Maillot pour la vie