Toulouse Olympique Aerospatiale Club

What Toulouse Olympique Aerospatiale Club does

Toulouse Olympique XIII (operating as Toulouse Olympique, TO, or TOXIII) is a professional rugby league football club headquartered in Toulouse, France, competing in the Betfred Super League - England's top-tier rugby league competition - as the sole French representative. The club plays home matches at Stade Ernest-Wallon and operates under a typical French SASP/association dual-structure governance model, with a professional entity (SASP Toulouse Rugby XIII) and an association arm (Association Toulouse XIII). The club claims consecutive championship titles from 2021 through 2025 according to its social media presence, though in the current 2026 Super League season it sits 9th on 14 points after 19 games.

The core product offering is professional rugby league entertainment structured around four revenue streams: (1) match ticket sales and 2026 season subscriptions via the billetterie.to13.com online platform and stadium box office, with general admission from 10 euros; (2) official merchandise sales through boutique.to13.com, pricing items from 4 euros (stickers) to 39 euros (tank tops); (3) broadcasting rights via the Super League+ streaming platform and Rugbyrama for live and on-demand match viewing; and (4) corporate partnerships including the Ovale 13 Business Club, main sponsors, and government-level partners. The customer base is bipartite: individual rugby league fans and supporters (primary segment for match attendance and merchandise) and corporate partners seeking brand visibility and hospitality (secondary segment).

The business model combines direct-to-consumer ticketing, e-commerce merchandise distribution, broadcast monetization through league-level deals, and B2B sponsorship. Marketing is concentrated in organic social media channels (Instagram, Facebook, X, YouTube, TikTok), the official to13.com website with embedded news and ticketing, an email newsletter, and live streaming via Super League+. Commercial partnership ecosystem spans automotive (Autobuy), catering (Elior Entreprises), insurance (Remptart Mutuelle), wellness (Caliceo), apparel (Ô Sports), signage (Larrieu), local media (La Dépêche du Midi, 100% Radio CMJN), regional data analytics (Predicta Lab), and institutional government partners (Mairie de Toulouse, Conseil Départemental de la Haute-Garonne, Région Occitanie). Technical architecture is conventional: WordPress-based website, WooCommerce/standard e-commerce for merchandise and ticketing, with no disclosed proprietary technology platform or AI/ML systems.

Name

Toulouse Olympique Aerospatiale Club

Legal name

Toulouse Olympique XIII

Website

https://to13.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Toulouse Olympique XIII is a professional rugby league club based in Toulouse, France, competing as the sole French club in England's Betfred Super League. It generates revenue through match tickets, merchandise, broadcasting rights via Super League+, and diversified corporate partnerships anchored by regional government sponsors.

Ownership category

akta.pro rank

Product category

Professional Rugby League Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Professional & Major League Stadiums (MPAKAEAA), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional rugby league
• Sports club entertainment
• Match ticket sales
• Sports merchandise retail
• Corporate hospitality

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Match Ticket Sales: Revenue from individual match tickets and season subscriptions for Super League home games at Stade Ernest-Wallon
2. Merchandise Sales: Online boutique selling official club merchandise including apparel, accessories, and fan items
3. Broadcasting Rights: Revenue from participation in Betfred Super League and associated broadcasting deals including Super League+ streaming platform
4. Corporate Partnerships: Sponsorship deals with business partners including main sponsors, regional partners, and the Ovale 13 Business Club for corporate hospitality

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Toulouse Olympique Aerospatiale Club is a professional rugby league club based in Toulouse, France, competing in the Betfred Super League and selling live match attendance, official merchandise, broadcasting access, and corporate hospitality services. Core commercial offerings include online match tickets (from 10 euros) and season subscriptions for Stade Ernest-Wallon home games, an online merchandise boutique selling apparel and accessories, and the Ovale 13 Business Club for corporate partnerships and VIP hospitality.

Product overview

Toulouse Olympique XIII is a professional rugby league football club competing in the Betfred Super League. The club offers a unified suite of fan-facing services centered on match attendance and merchandise. The core offerings include online ticket sales through their billetterie platform for home matches at Stade Ernest-Wallon, an official merchandise boutique selling branded apparel and accessories, live streaming of matches via Rugbyrama and Super League+ apps, and a corporate hospitality program (Ovale 13 Business Club) for business partnerships. The club competes in Super League 2026 with a professional squad, youth development programs, and a women's rugby section.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Match Ticket Sales)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• AutobuyminorOthersLocal automotive sales partner supporting the club through sponsorship
• Elior EntreprisesminorOthersCatering and hospitality partner providing corporate dining services
• Conseil Départemental de la Haute-GaronnecoreOthersMajor regional government partner supporting rugby development in Haute-Garonne department
• Mairie de ToulousecoreOthersCity of Toulouse as key municipal partner and home city supporter
• Région OccitaniecoreOthersRegional government partner providing institutional support
• La Dépêche du MidiminorOthersRegional media partner providing press coverage and visibility
• Remptart MutuelleminorOthersHealth insurance partner providing mutual insurance services
• Predicta LabminorOthersTechnology and data analysis partner supporting the club
• CaliceominorOthersWellness and spa services partner
• Ô SportsminorOthersSports equipment and apparel partner
• LarrieuminorOthersSignage and outdoor advertising partner
• 100% Radio CMJNminorOthersLocal radio station partner for media coverage
• Super League+coreTechnology or IntegrationOfficial streaming platform partner for broadcasting Super League matches live and on-demand to global audience

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• St Helens R.F.C. Recent Super League champion and consistent top-tier English rugby league club. Comparable in product (match ticket sales, merchandise, broadcast revenue), competition schedule, and fan engagement model to Toulouse Olympique.
• Hull FC: Historic Super League rugby league club with comparable corporate hospitality, sponsorship, and ticketing operations to Toulouse Olympique. Same league, same competition calendar, and overlapping broadcast/distribution mechanics.
• Wigan Warriors: Historic English Super League rugby league club and multiple-time champion. Directly comparable in product (live rugby league entertainment, ticketing, merchandise, sponsorships) and target fan base (English rugby league supporters) to Toulouse Olympique.
• Dragons Catalans: Perpignan-based French rugby league club also competing in the Betfred Super League. Directly comparable cross-border model, French-market rugby league identity, and Super League broadcast/co-rights counterpart to Toulouse Olympique.
• York Knights: Yorkshire-based Super League rugby league club facing Toulouse Olympique in Round 19 (2026). Closely comparable in product (live rugby league matches, ticketing, merchandise) and target fan base profile.
• Wakefield Trinity: Northern Super League rugby league club, comparable on ticketing, sponsorship, merchandise, and broadcast revenue structures with Toulouse Olympique. Direct in-league competitor and peer.
• Leeds Rhinos: Long-established Headingley-based Super League club with a national fanbase. Directly comparable on Super League match schedule, ticketing, sponsorship, and merchandise revenue mechanics that Toulouse Olympique operates against.
• Hull Kingston Rovers: East-Yorkshire Super League rugby league club with a comparable mid-tier scale profile, membership/season-ticket structure, and ticketing/merchandise DTC distribution. Direct competitive peer of Toulouse Olympique in the same Super League season.
• Castleford Tigers: West Yorkshire-based Super League rugby league club operating on a similar mid-tier commercial profile (matchday revenue, regional sponsorship, basic DTC merchandise). Direct league peer with Toulouse Olympique in the 2026 Super League standings.

Regional players

• Stade Toulousain: Toulouse-based rugby union club sharing the same city and Stade Ernest-Wallon area as Toulouse Olympique. Relevant comparison for regional sponsorship dynamics, local corporate partnership depth, and the rugby consumer overlap in the Toulouse market, although the sport (rugby union) and league structure differ.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/toxiii
• YouTubeyoutube.com/channel/UC9FgJIJyyNVPVIJn9sFTNCQ
• Facebookfacebook.com/ToulouseOlympiqueXIII
• LinkedInlinkedin.com/company/toulouse-olympique-xiii
• Instagraminstagram.com/toulouseolympiquerugby
• TikToktiktok.com/@toulouseolympique13

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toulouse Olympique Aerospatiale Club