Midway RV Center

What Midway RV Center does

Midway RV Center is a family- and privately-held recreational vehicle dealership founded in 1969 and headquartered at 5590 Division Ave S in Grand Rapids, Michigan. The company sells new and pre-owned RVs across all major categories — Class A gas and diesel motorhomes, Class B and B+ camper vans, Class C and Super C motorhomes, travel trailers, and fifth wheels — and operates an authorized dealership for three premium manufacturers: Newmar (its flagship relationship, spanning 16 model lines such as Bay Star, Dutch Star, Essex, Ventana, Mountain Aire, London Aire, New Aire, and Supreme Aire), Pleasure-Way (Class B/B+), and Renegade (Class C diesel Villagio). It also runs an RV service and parts department staffed by factory-trained certified technicians, an in-house financing desk, a trade-in appraisal process, and a dedicated Canadian buyer import-assistance program.

The business model is omnichannel retail: customers discover and transact through the company website (midwayrv.com), supporting digital tools such as an online payment calculator, tow guide, and parts request form, then complete the transaction at the single physical dealership in Grand Rapids. Pricing is one-time per unit, with new inventory ranging from approximately $159,990 (Pleasure-Way Ontour) to over $1.24 million (2027 Newmar Essex) and used inventory spanning $11,990 to $444,990. Ancillary revenue streams include financed retail credit, trade-ins, parts, and service labor on a per-job basis.

Underlying technology is conventional dealership infrastructure — a website-based inventory system backed by standard dealer management software — with no proprietary technology platform, AI/ML components, APIs, or mobile applications. Customer acquisition relies on local brand reputation (described in third-party marketing as one of the most successful and respected dealers in the Midwest region), a 25-consecutive-year Newmar Mahlon Miller Diamond Service Award requiring sustained 95% customer satisfaction scores, organic social media on Facebook/YouTube/Instagram, email marketing, and direct outreach from a named in-house sales team. The company operates with approximately 10–11 employees across sales, service and parts, and office functions.

Name

Midway RV Center

Legal name

Midway RV Center

Website

https://midwayrv.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Midway RV Center is a privately held, single-location RV dealership in Grand Rapids, Michigan, founded in 1969. It is an authorized dealer for Newmar, Pleasure-Way, and Renegade, selling new and used motorhomes and towables to individual consumers, with on-site service, parts, financing, and Canadian buyer import support.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New RV Sales: Primary revenue stream from selling new recreational vehicles including motorhomes (Class A, Class B, Class C, Super C) and towables (fifth wheels, travel trailers). They are authorized dealers for Newmar, Pleasure-Way, and Renegade brands.
2. Used RV Sales: Secondary revenue stream from pre-owned recreational vehicles, offering more affordable options for budget-conscious buyers. Inventory includes various classes and brands.
3. RV Service & Repairs: Service department provides maintenance and repairs for RV owners. Technicians are factory trained and certified. Services include chassis air conditioners, roof air conditioners, generators, rear vision cameras, tow bars, LP gas systems, awnings, furnaces, water systems, plumbing, roof repairs, electrical systems, and winterizing.
4. RV Parts & Accessories: Parts department sells everyday RV parts and accessories as well as Newmar parts. Includes hard-to-find items and an online parts request system.
5. Financing Services: Facilitates RV financing through partnerships with financial institutions, helping customers secure loans for vehicle purchases. Offers retail consumer credit application processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Midway RV Center is a brick-and-mortar RV dealership that sells new and pre-owned recreational vehicles — including Class A gas and diesel motorhomes, Class B and B+ camper vans, Class C and Super C motorhomes, travel trailers, and fifth wheels — as an authorized dealer for Newmar, Pleasure-Way, and Renegade brands. The dealership also operates a service department staffed by factory-trained technicians, a parts department stocking Newmar and aftermarket RV components, and a finance office that facilitates retail consumer credit applications and trade-in appraisals.

Product overview

Midway RV Center is an RV dealership (not a technology company) offering a diverse portfolio of recreational vehicles including motorhomes and towables. The core product lines include Class A motorhomes (gas and diesel), Class B and B Plus camper vans, Class C and Super C motorhomes, travel trailers, and fifth wheels. The dealership represents multiple manufacturer brands including Newmar (their primary brand partner with 16+ model lines such as Bay Star, Dutch Star, Essex, Ventana, Mountain Aire, New Aire, London Aire, Grand Star, Supreme Aire, Freedom Aire, and Canyon Star), Pleasure-Way (Class B/B+ models including Ascent, Lexor TS, Ontour, Plateau, and Plateau XLTS), and Renegade (Class C Villagio). Supporting services include RV service and repairs (factory-trained technicians), parts department, financing, trade-in appraisals, payment calculator, tow guides, and Canadian buyer assistance. This is a traditional retail dealership operation selling physical vehicles, not a software or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Class A Gas Motorhomes Gas-powered Class A motorhomes built on Ford F-53 chassis with full-paint Masterpiece Finish, contemporary interiors, and amenities suited for first-time owners and seasoned travelers. Sold as new units under brands including Newmar Bay Star and Canyon Star.
• Class A Diesel Motorhomes Premium diesel-powered Class A motorhomes built on Freightliner or Spartan chassis, offering luxury amenities, Comfort Drive steering, and enhanced safety features. Includes Newmar Dutch Star, Essex, London Aire, Mountain Aire, New Aire, Ventana, King Aire, and Northern Star models priced from approximately $417,000 to over $1.2 million.
• Class B Motorhomes Compact, maneuverable camper vans built on van chassis that contain full luxury motorhome features and amenities. Sold under Pleasure-Way models including Ontour, Ascent, and Plateau.
• Class B Plus Motorhomes Enhanced Class B motorhomes offering additional space and features compared to standard Class B vans, balancing maneuverability with interior comfort. Sold as Pleasure-Way Plateau XLTS models.
• Class C Motorhomes Motorhomes built on truck chassis with extensive interior fixtures and features, popular for ease of driving and versatility for road trips. Includes Newmar Freedom Aire and Renegade Villagio models.
• Super C Motorhomes Heavy-duty motorhomes built on truck chassis with maximum interior space and luxury features, offering exceptional driving comfort and towing capability. Includes Newmar Grand Star, Summit Aire, Supreme Aire, and Super Star models.

Quantifiable outcome

• 95% customer satisfaction rating required for Newmar Diamond Service Award
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NewmarcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Newmar motorhomes including luxury Class A diesel models (Dutch Star, Essex, King Aire, London Aire, Mountain Aire, New Aire, Northern Star, Supreme Aire, Ventana), Class A gas models (Bay Star, Bay Star Sport, Canyon Star), and Class C/Super C models (Freedom Aire, Grand Star, Summit Aire, Super Star).
• Pleasure-WaycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pleasure-Way Class B motorhomes including Ascent, Lexor TS, Ontour, Plateau, and Plateau XLTS models. Founded in 1986 with a heritage of innovation and hand-crafted motorhomes.
• RenegadecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Renegade RV products, part of REV Group, Inc. which includes American Coach, Monaco Coach, Holiday Rambler, Fleetwood RV, and Renegade RV brands. Renegade specializes in luxury motor coaches including Villagio Class C diesel models.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RV One: Multi-location RV dealership group operating across the eastern U.S. Authorized dealer for major motorhome brands with full sales, service, and parts capabilities. Comparable in scale and operational model to Midway's three-brand approach.
• Motor Home Specialist: Largest volume-selling Class A motorhome dealer in Texas, family-owned and operating since 1988. Specializes in premium diesel pushers including Newmar models. Comparable in focus on luxury Class A diesel motorhomes and high-touch customer service.
• National Indoor RV Centers: Multi-state RV dealer specializing in high-end diesel motorhomes with indoor showroom facilities. Strong Newmar representation and an emphasis on luxury customer experience, directly mirroring Midway's premium positioning.
• La Mesa RV: Large multi-location RV dealer with a significant new and pre-owned motorhome inventory, including premium models. Comparable in carrying multiple top-tier brands and operating dedicated service departments.
• General RV Center: One of the largest family-owned RV dealers in the U.S. with multiple Supercenters including locations in Michigan. Authorized Newmar dealer offering similar premium Class A diesel motorhome lineup alongside service, parts, and financing, directly comparable to Midway's operating model.
• Holiday World RV: Multi-location RV dealership group operating in Texas, Kentucky, and Nevada. Authorized dealer for major brands including Newmar, with full sales/service/parts operations. Similar dealership model with strong focus on Class A motorhomes.
• Affinity RV: Luxury RV dealership group with multiple locations across the Midwest and South, with strong Newmar representation. Directly comparable in premium-brand focus, luxury Class A diesel inventory, and service-oriented dealership model.

Broad incumbents

• Camping World Holdings: Largest RV and outdoor recreation retailer in North America with 200+ locations. Sells new and used RVs, operates service centers, and runs the Good Sam ecosystem. Broad incumbent that competes in every RV category Midway serves, though with lower specialization in luxury Newmar.
• Lazydays RV: Publicly traded RV dealership chain (NYSE: GORV) operating 30+ locations across the U.S. Sells new and used motorhomes, offers service, parts, and financing, and is one of the largest single-source RV retailers. Broad incumbent with overlapping product categories including luxury Class A.

Others

• Winnebago: Major RV manufacturer and brand owner, parent of Grand Design RV and Newmar's key competitor in Class A diesel. Adjacent as an OEM whose products and dealer-network decisions directly shape the competitive landscape for dealerships like Midway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MidwayrvMI/videos
• Facebookfacebook.com/midwayrvcenter
• Instagraminstagram.com/midwayrvcenter
• Xx.com/midwayrv
• LinkedInlinkedin.com/company/midway-rv-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway RV Center