Transact
Transact is a New York-based business consulting firm that delivers connected commerce and e-retail performance solutions for global CPG brands, combining the proprietary Flywheel Commerce Cloud platform with managed services and consulting across 30+ markets.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Transact does
Transact is a New York-headquartered business consulting firm that delivers connected commerce and e-retail performance solutions, operating as part of the Omnicom Group ecosystem alongside the Flywheel digital commerce platform brand. The company serves approximately 4,500 clients worldwide, including 50+ of the top 100 publicly listed global consumer packaged goods (CPG) brands, across 30+ global markets staffed with locally based experts. Its commercial focus is driving incremental sales, share, and profit growth for brand manufacturers across 400+ digital marketplaces and 100+ retailer relationships, including nine of the ten largest global marketplaces.
The company's core technology is the Flywheel Commerce Cloud, an integrated SaaS platform that unifies three module families through a shared data layer: Retail Media (paid search, display and video, measurement, and Amazon Marketing Cloud integration as the leading AMC API user), Retail Operations (content optimization, rich media, catalog maintenance, fee recovery, advanced analytics), and Market Intelligence (market share analytics, digital shelf monitoring, retail insights). Underlying the platform is a proprietary commerce-specific AI engine processing what the company describes as $10B+ in annual media spend data, 4.9 PB of peak event data, 270M+ products tracked, 465M+ product pages monitored, and 660M+ crawls per month, supporting 4M+ daily updates and bids.
Transact operates a hybrid revenue model combining (i) software subscriptions through Commerce Cloud self-serve products, (ii) managed services across Full Commerce Strategy & Execution, Managed Media, Retail Excellence, Content & Creative, and Omnichannel Campaigns, and (iii) digital commerce consulting spanning opportunity assessment, profitability analysis, retail media strategy, education and upskilling, and organizational transformation. Distribution runs through direct enterprise sales with locally-based experts in 30+ global markets, targeting primarily the CPG vertical via a consultative sales motion. Marketing mixes content assets (insights, blog, video, podcast, guides, webinars, case studies) with direct sales outreach at the bottom of the funnel. Specific public pricing is not disclosed, consistent with enterprise B2B contracting.
Transact firmographics
Firmographics- Name
- Transact
- Legal name
- Flywheel Digital
- Website
- https://omctransact.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Transact is a New York-based business consulting firm that delivers connected commerce and e-retail performance solutions for global CPG brands, combining the proprietary Flywheel Commerce Cloud platform with managed services and consulting across 30+ markets.
- Ownership category
- akta.pro rank
Transact industry classification
Industry- Product category
- Digital Commerce Platform
- NAICS
- Software Publishers (5132), Software Publishers (51321), Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Transcreation (Creative Copy & Concepts) (MPAAANAA)
- akta.pro secondary industries
- E-commerce & Direct-to-Consumer (DTC) Brands (TLAIALAG), International DTC & Brand.com (Global Shipping) (CRAFAJAB)
Keywords
Where Transact is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Transact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscriptions (Commerce Cloud): Integrated self-serve software products for digital commerce acceleration across retail media, operations, and market intelligence.
- Managed Services: Full commerce strategy and execution services including managed media, retail excellence, and content & creative services.
- Consulting Services: Digital commerce consulting including opportunity assessment, profitability assessment, digital commerce strategy, retail media strategy, education and upskilling, and organizational transformation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Transact product offering
Product offeringCore offering
Transact operates the Commerce Cloud, an AI-powered integrated software platform combining Retail Media, Retail Operations, and Market Intelligence modules, complemented by managed services and consulting for consumer packaged goods brands. The offering serves 50+ of the top 100 global CPG brands across 400+ digital marketplaces through direct enterprise sales, self-serve software, and full-service commerce execution.
Product overview
Flywheel is a digital commerce platform company offering the Commerce Cloud as its core integrated software suite, which unifies Retail Media, Retail Operations, and Market Intelligence modules through shared data infrastructure. The platform is complemented by a comprehensive services portfolio including Full Commerce Strategy & Execution, Managed Media, Retail Excellence, Content & Creative, Consulting, and Omnichannel Campaigns services. The company serves 50+ of the top 100 publicly listed global CPG brands across 400+ digital marketplaces, positioning itself as a total commerce partner combining proprietary technology with strategic services.
Differentiator
Problem solved
Functional benefit
Products and services
- Commerce Cloud
Quantifiable outcome
- Trillions of projected sales with 95%+ accuracy
Companies that use Transact
Customer profileSegments1 record
Ideal customer profiles1 record
Transact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Transact partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AmazoncoreMajor marketplace partnership - Amazon is listed as one of Flywheel's key retail marketplace partners with exclusive tech and scale advantages. Flywheel is #1 in AMC usage via API calls for Amazon advertising.
- WalmartcoreKey retail marketplace partnership with exclusive tech and scale advantages for Walmart's e-commerce platform.
- KrogercoreStrategic retail partnership for digital commerce operations including retail media and marketplace integration.
- InstacartcorePartnership for retail media and digital shelf capabilities on Instacart's platform.
- TargetcoreKey retail marketplace partnership with exclusive tech and scale advantages for Target's digital commerce operations.
- Mercado LibrecoreStrategic partnership covering Latin American marketplace presence across 30+ global markets.
- TikTok ShopcoreEmerging marketplace partnership for social commerce and retail media capabilities.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Transact competitors and assessment
Company assessmentBroad incumbents
- MediaMonks (S4 Capital / Monks): MediaMonks/Monks is a digital-first marketing services and technology group serving enterprise brands with content, media, and commerce capabilities. It competes with Flywheel on full-service commerce and content/creative work for global CPG accounts.
- Publicis Commerce / Publicis Media: Publicis Groupe's commerce and media operations, including Epsilon and Profitero-adjacent capabilities, compete with Flywheel across retail media, data, and commerce services for the same enterprise CPG buyer.
- GroupM Nexus / GroupM Commerce: GroupM is WPP's media investment arm and operates a global commerce practice serving major CPG advertisers with media, content, and commerce capabilities. It competes with Flywheel at the holding-company level across enterprise CPG accounts.
- Merkle (Dentsu): Merkle is Dentsu's data-driven customer experience and commerce agency serving large CPG and retail clients. It overlaps with Flywheel on digital commerce strategy, retail media, and analytics engagements.
Direct peers
- Pacvue: Pacvue is a SaaS retail media management platform with deep Amazon, Walmart, and Instacart integrations, serving CPG brands and agencies. It overlaps directly with Flywheel's Retail Media module and AMC workflow layer.
- Profitero: Profitero is a digital shelf analytics and market intelligence platform used by CPG brands to monitor pricing, content, and availability across retailers. It is the closest pure-play comp to Flywheel's Market Intelligence module.
- Skai: Skai is a unified advertising and retail media platform spanning paid search, social, and retailer media networks with CPG-heavy customer base. It competes directly with Flywheel Commerce Cloud's Retail Media and Market Intelligence capabilities.
- Catalyst (formerly known as Catalyst Online): Catalyst is a digital commerce and retail media agency focused on Amazon, Walmart, Target, and Instacart activation for CPG brands, offering a blend of marketplace management and proprietary tech — a direct competitor to Flywheel's Commerce Cloud + managed services stack.
- Tinuiti: Tinuiti is a performance marketing and commerce agency built around retail media, marketplaces (notably Amazon and Walmart), and CPG client portfolios. It is a direct competitor to Flywheel's managed media + commerce operations offerings and was acquired by IPG Mediabrands in 2024.
Emerging players
- Helium 10: Helium 10 is a marketplace intelligence and seller-tool platform focused heavily on Amazon. While more SMB/seller-oriented than Flywheel, it competes in the same market intelligence and digital shelf category at the lower end of the market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Transact social profiles
Digital presenceTransact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transact leadership team
Management profileNumber of profiles
Transact funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transact
What does Transact do?
Transact operates the Commerce Cloud, an AI-powered integrated software platform combining Retail Media, Retail Operations, and Market Intelligence modules, complemented by managed services and consulting for consumer packaged goods brands. The offering serves 50+ of the top 100 global CPG brands across 400+ digital marketplaces through direct enterprise sales, self-serve software, and full-service commerce execution.
When was Transact founded?
Transact was founded in -1. It employs 101 to 250 people.
Where is Transact based?
Transact is headquartered in New York, United States, in the North America region.
How does Transact make money?
Three revenue lines are on record. Software Subscriptions (Commerce Cloud) is the primary driver. The others are managed Services and consulting Services.
Who are Transact's main competitors?
Broad incumbents on record are MediaMonks (S4 Capital / Monks), Publicis Commerce / Publicis Media, GroupM Nexus / GroupM Commerce and Merkle (Dentsu). Direct peers are Pacvue, Profitero, Skai, Catalyst (formerly known as Catalyst Online) and Tinuiti. Helium 10 is listed as an emerging player.
Does Transact have an API?
Yes. Flywheel indicates API capabilities through their technology infrastructure, stating "#1 AMC usage via API calls" for Amazon Marketing Cloud integration. They also reference marketplace feeds and APIs as part of their data infrastructure for 400+ marketplaces. However, no formal API documentation URL, developer portal, SDK details, or authentication/rate limit specifications are provided.
What industry is Transact in?
Transact's product category is Digital Commerce Platform. Its primary akta.pro industry code is MPAAANAA, Transcreation (Creative Copy & Concepts), with a secondary code of TLAIALAG, E-commerce & Direct-to-Consumer (DTC) Brands. Its NAICS code is 5132 and its SIC code is 7370.