Qi Gong Institute of Rochester

What Qi Gong Institute of Rochester does

Qi Gong Institute of Rochester is a privately held, founder-owned wellness education business established in 1998 by Lisa B. O'Shea, a certified Qigong Master, and operated from a single studio at 595 Blossom Road, Suite 307, Rochester, NY. The institute delivers instruction in Qigong, Tai Chi, Traditional Chinese Medicine (including the Five Elements framework), Meditation, and Nutrition through three delivery modes: in-person classes at the Rochester studio, live interactive online classes via Zoom, and an on-demand Video Subscription Library of over 200 workshop titles streamed on any device. The technology stack is conventional consumer-grade: Zoom for live webinars, Google Drive for class recordings, YouTube for free preview content, and a Joomla-based e-commerce site for digital and physical product sales.

The business operates a hybrid B2C revenue model combining recurring subscription revenue ($12.99/month for the Video Subscription Library with a free first-month trial), unit-priced professional services ($105 per distance learning consultation and $105 per ~70-minute distance healing session), one-time course tuition ($125-$175 for 8-12 week courses), perpetual digital and physical product sales (DVDs $30-$40, CDs $15, downloads/streaming at $29.99, branded apparel), and certification exam fees ($110-$115 per exam). Customers are individual wellness consumers, including an international cohort (testimonials from Switzerland, Sweden, and Iceland) reached via Zoom, Skype, FaceTime, and Google Hangouts. The institute also runs a Qigong Therapy and Instructor certification program that has produced more than 20 credentialed practitioners.

The business is operated by a small team consisting of founder and primary instructor Lisa B. O'Shea, certified Tai Chi instructor Jim Bielan, and licensed massage therapist Jacob Doyle (Lisa's son), with no outside investment, no parent company, and no subsidiary structure. Revenue is not publicly disclosed, and the operation is positioned as small, intimate group instruction rather than scaled group fitness.

Name

Qi Gong Institute of Rochester

Legal name

Qi Gong Institute of Rochester

Website

https://qigongrochester.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Qi Gong Institute of Rochester is a founder-owned wellness education business offering Qigong, Tai Chi, Meditation, and Traditional Chinese Medicine instruction via in-person classes in Rochester NY, live online classes via Zoom, and a subscription video library serving individual health-conscious consumers globally.

Ownership category

akta.pro rank

Product category

Holistic Wellness Education

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Qigong instruction
• Tai chi classes
• Traditional chinese medicine
• Meditation education
• Holistic wellness services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Video Subscription Library: Monthly subscription service providing access to 200+ workshop titles including live monthly deep-dive classes, streaming video content, and downloadable course manuals. First month free trial, $12.99/month thereafter.
2. Distance Learning Consultations: One-on-one online consultations using video conferencing (Zoom, Skype, FaceTime, Google Hangouts) or phone. 60-minute sessions for personalized practice planning based on Traditional Chinese Medicine evaluation.
3. Distance Healing Sessions: Qigong healing sessions conducted remotely via video conferencing or phone. Approximately 70 minutes per session.
4. DVDs and CDs: Physical media products including instructional DVDs ($30-$40) and meditation CDs ($15). Topics include Qigong for Women, Qigong for Healing, Stretching for Pain Relief, Traditional Chinese Medicine Lecture Series, and various meditation volumes.
5. Digital Downloads and Streaming: Downloadable and streaming versions of courses and videos. Meditation downloads, Qigong streaming videos, and TCM lecture series available for $29.99 per title.
6. Apparel (T-Shirts): Branded merchandise including preshrunk 100% heavyweight cotton T-shirts (adult and ladies v-neck styles) in multiple colors and sizes.
7. Certification Exams and Program Fees: Qigong Therapy certification requiring written, oral, and practical exams ($115 each). Instructor certification exams at $115 per exam period. Therapist certification at $110.
8. Eight-Week Course Tuition: Structured multi-week courses taught live in-person and online. Examples include Healthy Balance Qigong ($125), Tai Chi for Beginners ($150), and various certification program courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Qi Gong Institute of Rochester teaches Qigong, Tai Chi, Traditional Chinese Medicine, Meditation, and Nutrition through in-person classes at its Rochester NY studio and through global online distance learning. Core sellable offerings include a monthly Video Subscription Library of 200+ workshop titles ($12.99/month), one-on-one Distance Learning Consultations and Distance Healing Sessions delivered via video conferencing ($105/session), structured multi-week courses (e.g., Healthy Balance Qigong at $125), in-person classes and live Zoom classes, Qigong instructor and therapist certification programs, and physical DVD/CD instructional products plus branded merchandise.

Product overview

The Qi Gong Institute of Rochester operates as a wellness education center offering a comprehensive portfolio of products and services centered on Qigong, Tai Chi, Traditional Chinese Medicine, Meditation, and Nutrition. The offering includes a Video Subscription Library (monthly subscription at $12.99 with over 200 workshop titles), Distance Learning Consultations ($105/session), Qigong Distant Healing Sessions ($105/session), and in-person Rochester Location Classes. Digital products include CD/DVD Downloads of meditation and instructional content. Physical merchandise includes instructional DVDs (published by YMAA) and branded apparel. The company provides certification programs for Qigong Therapy and instructor credentials through structured online courses including Beginning, Intermediate, and Advanced Qigong Healers programs. Classes are delivered via video conferencing platforms (Zoom, Skype, FaceTime, Google Hangouts) with recordings stored on Google Drive. The institute also publishes articles and resources on health topics through its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Subscription Library
• Distance Learning Consultations

Quantifiable outcome

• Asthma completely disappeared after six months of Tai Chi/Qigong practice
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Others

• Mindbody: Wellness-services marketplace and software platform used by studios and instructors for booking, payments, and discovery — adjacent infrastructure that could either threaten or enable this institute's local-class distribution.

Direct peers

• Holden Qigong (Lee Holden): Lee Holden is a Qigong/Tai Chi instructor with a large streaming video library, online courses, and a teacher-training certification — closely comparable on subscription video content and instructor-certification revenue.
• Dr. Paul Lam's Tai Chi for Health Institute: Established Tai Chi instruction organization offering online classes, DVDs, and a global instructor-certification program; comparable on Tai Chi instruction, online delivery, and the certification-driven community ecosystem.
• The Chi Center / Master Mingtong Gu: Mingtong Gu runs The Chi Center as a global online Qigong school with livestream classes, recorded courses, retreats, and a certification program — same direct-to-consumer Qigong instruction + certification + global online delivery stack.
• Universal Healing Tao (Mantak Chia): Mantak Chia's organization teaches Qigong, Tai Chi, and Taoist healing arts via courses, books, DVDs, and a global instructor network — comparable on mind-body curriculum, certification system, and international student reach.
• Spring Forest Qigong: Founded by Chunyi Lin, Spring Forest Qigong offers online Qigong courses, instructor certification, and distance healing services with a subscription library — directly comparable in offering mix and distance-learning model.

Broad incumbents

• Insight Timer: The largest free meditation/wellness app with thousands of teachers offering courses, live sessions, and a subscription tier — comparable as a marketplace for wellness instructors and as the dominant alternative for online Qigong/meditation consumers.
• Calm: Subscription meditation/sleep app with a large content library, native mobile/web app, and mainstream brand — the scale competitor this institute would need a native app to compete with for online wellness subscribers.
• Alo Moves: Subscription wellness platform with structured video courses in yoga, mindfulness, and fitness from named instructors — comparable subscription video library model in the broader mind-body movement category.

Emerging players

• Yoga with Adriene: YouTube-first yoga instructor with a massive free following and a paid video subscription (Find What Feels Good) — comparable single-instructor content brand that scaled via video without a studio footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL30v80qoegx-hWeWXRDKpj96Xqg10lmis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qi Gong Institute of Rochester