Bolivar County Council On Aging

What Bolivar County Council On Aging does

Bolivar County Council On Aging, Inc. (BCCOA) is a public non-profit 501(c)(3) transit agency founded in 1973 in Cleveland, Mississippi, that provides demand-responsive, ADA-accessible door-to-door transportation across eight Mississippi counties with destinations extending to Memphis, TN and Jackson, MS. The organization operates a 67-vehicle fleet ranging from 6 to 36 passenger vehicles, staffed by 42 employees including drivers certified in wheelchair securement and passenger sensitivity, and serves seniors, individuals with disabilities, workers, students, and families. Core service lines include Ride Share (on-demand door-to-door transit), Commuter Transportation (scheduled trips to employment, educational, medical, and social destinations), Non-Emergency Medical Transportation (including dialysis and congregate meal sites), and the Healthy Destination Access program (food box pick-up and grocery transportation addressing Mississippi Delta food deserts in partnership with Mississippi State University).

BCCOA generates revenue through a mix of fare-based transit services (transaction-fee model with location-based pricing), federal transit funding (FTA Section 5311 grants and CARES Act support channeled via the Mississippi Department of Transportation), and Delta Bus Lines ticket commissions (authorized ticket agent relationship). Its go-to-market motion is community-led, operating through a coalition of five Mississippi transit agencies, the Delta Rides Regional Coordination Transportation Group, and partnerships with local elected officials, health centers, and community organizations. Distribution is primarily phone-based (48-hour advance reservation via 662-846-6161 or 601-981-5447), supplemented by an online JotForm reservation channel for ride share and food box services.

The organization is led by Executive Director LaShonda McKinney, who has been with BCCOA for 26 years and is credited with transforming the fleet from 5 to 67 vehicles. BCCOA has earned multiple industry recognitions including the FTA Connecting Rural Communities Award (2023), MPTA Innovative Agency of the Year (2022), MPTA Charles R. Carr Leadership Award (2018), and MPTA Transit Manager of the Year (2012), as well as National Council on Aging recognition for its Healthy Destination Access pilot. The organization is governed by an independent board of directors (Calmese, Harkins, Johnson, Alexander) with board attorney Helen M. Mitchell, holds no parent company or external equity investors, and operates three office locations: Cleveland (HQ), Jackson, and Hollandale.

Name

Bolivar County Council On Aging

Legal name

Bolivar County Council On Aging, Inc.

Website

https://bccoatransit.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolivar County Council On Aging is a Mississippi non-profit 501(c)(3) transit agency providing ADA-accessible, demand-responsive transportation to seniors, individuals with disabilities, workers, and families across eight counties, operating a 67-vehicle fleet with destinations extending to Memphis, TN and Jackson, MS.

Ownership category

akta.pro rank

Product category

Rural Public Transit Services

NAICS

Special Needs Transportation (485991), Transit and Ground Passenger Transportation (485), Services for the Elderly and Persons with Disabilities (624120), Other Transit and Ground Passenger Transportation (48599)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI)

akta.pro secondary industries

Door-to-Door Senior Ride Services (Non-Medical) (HSABAOAB), Non-Emergency Medical Transportation (NEMT) (HSABAOAA), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Rural public transit
• Demand responsive transportation
• ADA accessible transit
• Non-emergency medical transportation
• Senior transportation services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Transit Fares: Fare-based transportation services with fares varying by location. Services include commuter transportation to employment, educational, medical, recreational, and social destinations.
2. Federal Transit Funding: Support from Mississippi Department of Transportation and Federal Transit Administration (FTA) for rural transit operations, including CARES Act funding.
3. Delta Bus Lines Ticket Sales: Authorized ticket agent for Delta Bus Lines, providing additional revenue stream from ticket commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BCCOA provides door-to-door, demand-responsive public transportation across eight Mississippi counties for seniors, individuals with disabilities, workers, students, and families. Services include ADA-accessible ride share, non-emergency medical transportation to dialysis and adult daycare centers, commuter routes to employment hubs, and the Healthy Destination Access food access program. Operations are coordinated through the Delta Rides Regional Coordination Group with 67 vehicles, 42 staff, and reservation-based service.

Product overview

Bolivar County Council on Aging, Inc. (BCCOA) is a public non-profit 501(c)(3) transit agency providing a unified transportation service portfolio focused on elderly and disabled populations in rural Mississippi. The core offerings include: Ride Share demand-responsive transit services with ADA-accessible vehicles; the Healthy Destination Access/Food Box Pick-up program addressing food insecurity through grocery store trips and monthly food pantry deliveries; Commuter Transportation to employment, educational, medical, and social destinations; and Non-Emergency Medical Transportation including dialysis services. These services are coordinated through the Delta Rides Regional Coordination Group and operate across multiple Mississippi counties, serving as far as Memphis, TN and Jackson, MS.

Differentiator

Problem solved

Functional benefit

Products and services

• Ride Share / Rideshare Services

Quantifiable outcome

• Transformed from 5 to 67 vehicle fleet serving eight counties
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sunflower-Humphreys Counties Progress, Inc.coreStrategic or Co-development PartnerCoalition partner in Mississippi transit expansion initiative providing wheelchair-accessible, door-to-door transportation services to seniors, individuals with disabilities, workers, and families.
• Claiborne County Human Resource AgencycoreStrategic or Co-development PartnerCoalition partner providing transportation services as part of statewide expansion of accessible transit services.
• Noxubee County Human Resource AgencycoreStrategic or Co-development PartnerCoalition partner in rural transit expansion providing transportation to essential destinations.
• Five County Community TransportationcoreStrategic or Co-development PartnerCoalition partner in five-agency collaboration expanding accessible transportation across Mississippi counties.
• Mississippi State UniversitycoreStrategic or Co-development PartnerPartnered with BCCOA and Mississippi's Public Transit Division to start a rural micro-transit service designed to expand healthy food access in the Mississippi Delta.
• Mississippi Department of TransportationcoreOthersState agency providing support for transportation services, including the rural micro-transit Healthy Food Access initiative.
• Delta Bus LinesminorChannel Partner/ Reseller/ DistributorBCCOA is an Authorized Ticket Agent for Delta Bus Lines, providing additional transportation options for passengers.
• Delta Rides Coordination Transportation GroupcoreStrategic or Co-development PartnerRegional coordination group managing mobility across the Delta region, with Doris Green serving as Regional Mobility Manager.
• Local Elected OfficialsminorStrategic or Co-development PartnerCommunity partners who collaborated with BCCOA to provide fare-free transportation to COVID testing and vaccination events.
• Health Centers and Community PartnersminorStrategic or Co-development PartnerLocal health centers and community organizations partnering with BCCOA for COVID testing and vaccination transportation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Uber Health: Healthcare-focused ride coordination service from Uber offering NEMT and senior transport. Comparable end-customer service to BCCOA, but operates via digital platform with limited rural penetration and ADA-equivalent accessibility.
• GoGoGrandparent: On-demand senior ride coordination service that brokers TNC rides with assisted service. Comparable target demographic to BCCOA but operates in urban/suburban markets with technology-first delivery.
• Lyft Healthcare: Technology-enabled non-emergency medical and senior transportation platform. Competes with BCCOA for institutional NEMT contracts via app-based booking, but lacks rural Mississippi coverage and ADA fleet specialization.

Direct peers

• Modivcare: Large NEMT and personal care services broker with significant Medicare/Medicaid exposure. Directly comparable to BCCOA's non-emergency medical and senior ride offerings, with similar customer base but broader geographic reach.
• ITNAmerica: Non-profit ridesharing network for seniors and people with visual impairment, operating a community-based membership model. Closely comparable to BCCOA's nonprofit, community-led approach to senior transportation.
• MTM (Medical Transportation Management): National non-emergency medical transportation (NEMT) broker and manager serving Medicaid and senior populations. Comparable to BCCOA's NEMT and senior transportation services, though MTM operates at much larger scale across multiple states.

Regional players

• Central Mississippi Area Agency on Aging: Area Agency on Aging providing senior services including transportation in central Mississippi. Direct comparable in organizational mission, funding structure (Older Americans Act), and rural service delivery.

Others

• Mississippi Department of Transportation - Public Transit Division: State-level agency funding and coordinating rural transit providers including BCCOA. Adjacent regulator/funder rather than competitor, but governs the policy environment in which BCCOA operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bolivar-county-council-on-aging-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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