GREEN CUP

What GREEN CUP does

GREEN CUP (Greencup by Re-uz) is a French manufacturer and event-services company founded in 2011 in Saint-Étienne that designs, produces, and recirculates reusable, customizable cups and glasses for events. Its core product is a reusable plastic cup rated for 200+ industrial washes, sold both as branded inventory and through a rental/wash-loop model; reported annual circulation is roughly 10 million cups, supported by a production capacity in the same order of magnitude.

The business operates a circular revenue model: cups are manufactured, distributed to event organizers, recovered after events, industrially washed, and redeployed, generating revenue from unit sales, customization fees, and rental/wash-cycle services. Its customer base spans marquee sports properties (UEFA Euro 2016, Tour de France, Roland Garros, Rugby World Cup), music festivals, corporate events, and the public sector (Saint-Étienne Métropole, Auvergne-Rhône-Alpes Region / AREMACS).

Since 2017, GREEN CUP has operated as a SASU within Impact Group (also referenced as Re-uz), giving it access to a broader reusable-packaging platform while remaining focused on event-grade reusable cups. The company employs 11–50 people and serves a mix of enterprise anchors and a long tail of event organizers, primarily in France and select European markets.

Name

GREEN CUP

Legal name

SASU GreenCup

Website

https://gobeletsgreencup.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GREEN CUP (Greencup by Re-uz) is a Saint-Étienne-based manufacturer that designs, produces, and recirculates customizable reusable cups and glasses for sports, cultural, corporate, and public-sector events across France and Europe.

Ownership category

akta.pro rank

Product category

Reusable event drinkware

NAICS

Plastics Product Manufacturing (3261)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

PP Jars, Tubs & Containers (IMALAAAC)

akta.pro secondary industries

Beverage Rigid Plastic Packaging (Water, CSD, Juice Bottles) (IMALAAAI), Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Reusable event cups
• Customizable drinkware
• Polypropylene cup manufacturing
• Eco-friendly event solutions
• Cup rental services

Headquarters

HQ city

Saint-Étienne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Sale of Reusable Cups: Greencup sells customized reusable cups directly to event organizers, festivals, sports venues, companies, and individuals. Customers choose cup size, color, and printing method (screen print or quadrichromie). Pricing is unit-based and volume-degressive, starting from €0.15 per unit. This is the primary revenue stream.
2. Rental of Reusable Cups: Greencup offers rental solutions for customers who cannot purchase or prefer not to store cups. Options include generic (neutral) rentals and personalized rentals. The rental model often complements purchase or serves as an entry point for first-time customers.
3. Event On-Site Services (Prestation sur événements): Greencup's Greenteam can travel to event venues to manage the consignment system and optionally wash cups on-site or post-event. This professional services offering provides end-to-end event support including deposit management, cup distribution/collection, and industrial washing.
4. Custom Graphics/Infography Services: Greencup provides complimentary infography services to customers who lack design capabilities, helping create artwork for cup personalization at no additional charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GreenCup manufactures and sells reusable, customizable polypropylene cups and glasses for events, festivals, stadiums, and private celebrations. Products are produced in-house in France and offered in capacities ranging from 4 cl to 60 cl, available with screen printing or full-color IML/digital personalization. The company also offers cup rental programs and on-site event services including consignment/deposit system management and industrial washing.

Product overview

GREEN CUP (Greencup by Re-uz) is a French company specializing in reusable, customizable cups and glasses for events. The product portfolio includes a range of reusable beverage containers (cups from 12cl to 60cl, wine glasses, champagne flutes, shot glasses, pitchers, and stemmed glasses) and accessories (neck holders and belt clips). The company offers two customization methods: screen printing (1-2 colors) and quadrichromy (full-color digital or IML printing). Services include direct sales of customized cups and rental programs with optional on-site event management for consignment systems. All products are manufactured in France using food-grade polypropylene, are reusable over 200 times, and are fully recyclable.

Differentiator

Problem solved

Functional benefit

Products and services

• Green 12 reusable cup (12 cl) Small reusable polypropylene cup with 10 cl useful / 12 cl total capacity, screen-printed with 1 color; minimum order 300 units. Sold to event organizers, associations, and individuals for personalized reusable drinkware.
• Green 18 reusable cup (18 cl) Small reusable coffee-format cup (15 cl useful / 18 cl total) made of polypropylene, customizable via screen printing or digital printing. Targeted at events serving coffee, soft drinks, and small-format beverages.
• Green 28 reusable cup (28 cl) Reusable cup with 25 cl useful / 28 cl total capacity, available in screen printing and quadrichromie (digital printing from 125 units). Used for mid-size beverages at events.
• Green 30 reusable cup (30 cl) Flagship reusable cup with 25 cl useful / 33 cl total capacity, available in 10 colors, customizable via screen printing (1-2 colors) and quadrichromie (digital/IML). Used as the standard offering across festivals, stadiums, and corporate events.
• Green 40 reusable cup (40 cl) Larger reusable cup (33 cl useful / 40 cl total) customizable via quadrichromie printing. Suited to events serving larger beverages.
• Green 60 reusable pint cup (60 cl) Large reusable pint cup (50 cl useful / 60 cl total) customizable via screen printing (1-2 colors) or quadrichromie (from 5,000 units with IML). Used for beer and large beverage service at stadiums and festivals.
• Reusable stemmed wine glass (12.5 cl) Reusable stemmed polypropylene wine glass (12.5 cl), customizable via screen printing in 1 color with a 280-unit minimum. Used at weddings, galas, and corporate events.
• Reusable champagne flute (12.5 cl) Reusable polypropylene champagne flute (12.5 cl), customizable via screen printing in 1 color with a 200-unit minimum. Deployed at weddings, galas, and corporate celebrations.
• Reusable shooter glass (4 cl) Small reusable polypropylene shot/shooter glass (4 cl), not customizable, with a 200-unit minimum. Used at nightlife venues and events.
• Reusable pitcher/carafe (1.4 L) Reusable polypropylene pitcher/carafe (140 cl useful / 150 cl total), customizable via screen printing in 1 color with an 85-unit minimum. Used at restaurants, hotels, and events for table service.
• Reusable tube glass / long drink (25 cl) Reusable tall tube/long-drink polypropylene glass (25 cl), customizable via screen printing in 1 color with a 150-unit minimum. Used for cocktails, soft drinks, and water service.
• Reusable stemmed glass / calice (34 cl) Reusable stemmed glass/calice (34 cl) with a 216-unit minimum. Used at galas, corporate events, and themed celebrations.
• Reusable cup rental service (generic and personalized) Rental program for reusable cups with both generic (neutral) and personalized options, including optional on-site Greenteam event services for consignment/deposit handling and industrial washing. Targeted at first-time customers, smaller organizers, and recurring events that prefer not to own inventory.
• On-site event services (Prestation sur événements) End-to-end on-site event support including deposit/consignment system management, cup distribution and collection, and optional on-site or post-event industrial washing. Delivered by the Greenteam as a turnkey service for event organizers.

Quantifiable outcome

• Up to 80% reduction in event waste volume compared to disposable cup events
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Groupe ProplastcoreStrategic or Co-development PartnerGreencup joined Groupe Proplast, a major player in plastics manufacturing (plasturgy) in France and globally. This partnership gives Greencup direct access to manufacturing capabilities including injection molding of reusable cups, strengthening its position as a direct manufacturer with no intermediaries.
• UEFAflagshipStrategic or Co-development PartnerGreencup was selected by UEFA as an official reusable cup supplier for the Euro 2016 football championship. The company supplied more than 700,000 to 1 million personalized cups across 4 stadiums (Saint-Étienne, Lyon, Lens, Lille) and 5-7 fan zones, making Euro 2016 an eco-responsible event. This was the company's most high-profile contract to date.
• AREMACScoreStrategic or Co-development PartnerAREMACS (Association de Recherche et d'Etudes pour la Maîtrise des Consommations Durables) partnered with the Auvergne-Rhône-Alpes Region and Greencup to deploy reusable cups at approximately 10 regional events annually. This partnership acts as a referral channel to event organizers across the region.
• Saint-Étienne MétropolecoreStrategic or Co-development PartnerSaint-Étienne Métropole partnered with Greencup to offer a free reusable cup lending service to local event organizers, aiming to sensitize participants to environmental protection and eliminate single-use cups at community events. This municipal partnership validates Greencup's environmental mission.
• Région Auvergne-Rhône-AlpescoreStrategic or Co-development PartnerThe regional government partnered with AREMACS and Greencup to make reusable cups available at approximately 10 events per year across the region, including La Saintélyon, Woodstower festival, and the Ardèche canyon marathon. The partnership encourages organizers to adopt reusable cups and avoid thousands of disposable cups.
• Kronebourg Group (Carlsberg & Tourtel)minorGTM or Marketing PartnerGreencup partnered with the Kronebourg Group (which produces Carlsberg and Tourtel beers) to deploy customized branded cups in Euro 2016 fan zones, associating the beer brands with sustainable event practices.
• ADEMEminorOthersADEME (Agence de l'Environnement et de la Maîtrise de l'Energie) publicly supports and promotes the reusable cup concept as part of its sustainable development communication to local authorities and event organizers.

Scale indicators12 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• BioPak: Australia/Asia-headquartered foodservice packaging company producing compostable cups and containers for cafes and events. Adjacent competitor targeting the same shift away from single-use plastics but with a compostable rather than reusable-PP positioning.
• Huhtamaki: Global foodservice packaging incumbent producing paper, plastic, and molded-fiber cups for beverage and events applications. A much larger competitor with overlapping cup products, broader geographic reach, and the scale to win enterprise accounts.
• Vegware: UK-based compostable foodservice packaging manufacturer with a broad product range (cups, containers, cutlery). Competes for the same event-organizer and venue customers but on a renewable-materials vs. reusable-plastic thesis.

Direct peers

• Billie Cup: Another Re-uz sister brand focused on reusable cups in Europe. Operates in the same reusable customizable cup category with comparable B2B GTM to event organizers and venues.
• Ecocup: Sister brand under the Re-uz umbrella and a direct competitor in the French reusable-event-cup market. Ecocup offers a near-identical mix of customized PP cups, screen/IML printing, and rental services for festivals, stadiums, and corporate events, making it the closest one-for-one comparison.
• Re-uz: The Impact Group umbrella brand under which GreenCup now operates, unifying Ecocup, Greencup, Billie Cup, Beer Up System, and Kio Box. Most directly comparable as it manages the same reusable cup product category across multiple European markets and provides the strategic platform that GreenCup scales through.
• The Circular Cup: Reusable cup pooling service for sports stadiums and events in Europe. Directly competes for stadium and festival cup-pool contracts with a tech-tracking deposit/return platform analogous to GreenCup's consignment model.
• Cup Solutions: Belgian-based reusable cup supplier for events, festivals, and sports venues. Competes head-to-head with GreenCup in Western European event markets with a comparable cup-pool rental model and customization offering.

Emerging players

• CupClub: UK-based reusable cup return scheme targeting events, stadia, and corporate offices using a tech-enabled pooling model. Comparable as a reusable cup-as-a-service player but operates a deposit/scan-return mechanism rather than custom branded cups.
• Cheer Pack: Manufacturer of resealable spouted pouches and custom packaging for beverages and events. Tangentially comparable as an event/foodservice packaging supplier offering custom-branded beverage containers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GobeletGreencup
• YouTubeyoutube.com/channel/UC8wH0yanX3wnF5eYldcLgKA
• Facebookfacebook.com/GobeletsGreencup
• Instagraminstagram.com/gobeletsgreencup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN CUP