What Aimex does

Aimex Fliesen operates as the tile and ceramics retail division of KF Trading GmbH, a Hamburg-based specialty retailer founded in January 2017 and led by Managing Director Fawad Khan. The business runs a single showroom at Gustav-Adolf-Straße 120 in Hamburg-Marienthal, backed by a 5,000 m² warehouse that holds most catalog articles in stock for immediate fulfillment. Operations are confined to the Hamburg metropolitan market and the company is founder-operated with 1-10 employees and no disclosed external funding.

The company generates revenue through one-time product sales of tiles, ceramics, building chemistry products, and accessories to three primary customer segments: individual homeowners undertaking renovation or new-build projects, architects and design professionals seeking specification support, and tilers/installation trades purchasing materials for client jobs. Beyond core resale, Aimex offers architect consultation services that include 3D planning, in-house custom tile fabrication (Formteile) for project-specific shapes, and specialized delivery including crane and hoist placement directly to project sites. The company claims a 99.9% on-time delivery rate and operates a dedicated Handwerker (trade) pricing program to anchor installer relationships.

The business is structurally a small, localized specialty retailer with no digital platform layer, no multi-location footprint, and no enterprise contract base. Strategic activity has focused on building adjacent service capabilities (consultation, custom fabrication, trade pricing, project delivery) around the core product resale model rather than on geographic or channel expansion.

Name

Aimex

Legal name

KF Trading GmbH

Website

https://aimex-fliesen.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Aimex Fliesen is a Hamburg-based tile and ceramics retailer serving homeowners, architects, and installation trades from a single showroom and 5,000 m² warehouse, offering products alongside architect consultation, custom fabrication, and crane/hoist project delivery.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Interior Design Services (541410)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Design ceramics tiles
• Tile retail showroom
• Custom tile fabrication
• Building materials retail
• Architect consultation services

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Ceramics Sales: Retail and wholesale sale of tiles and design ceramics. Products include various formats from 5x5cm to 160x320cm, surface finishes, building chemistry, profiles, edges, and tiler accessories. Revenue is generated through one-time product transactions with customers purchasing tiles for residential and commercial applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Aimex Fliesen operates a single-location showroom and 5,000 m² warehouse in Hamburg-Marienthal that retails ceramic and design tiles in formats from 5x5 cm to 160x320 cm for indoor and outdoor use, alongside custom-fabricated tile shapes (Formteile) for staircases, platforms, and swimming pools. It also stocks building chemistry, profiles, edges, and tile-installer accessories, and provides free consultation, architect project support with 3D planning, and logistics services including home and crane/hoist delivery.

Product overview

Aimex is a tile and ceramics retail company operating as a single-location showroom in Hamburg-Marienthal. The core offering consists of ceramic and design tiles (Fliesen) available in formats from 5x5 cm to 160x320 cm, complemented by custom-shaped tiles for special applications such as staircases, platforms, and swimming pools. The company maintains a 5,000 m² warehouse with most articles in stock. Additional offerings include building chemistry products, profiles, edges, and tile installer supplies. Services encompass architect consultation with project-based 3D planning, technical support, sample provision, and delivery logistics including crane/hoist services. The company also targets tradespeople (Fliesenleger/Handwerker) with special purchasing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic and Design Tiles (Fliesen) Ceramic and design tiles offered in formats ranging from 5x5 cm to 160x320 cm with diverse surface finishes and technical details, suitable for interior and exterior applications including terraces, balconies, swimming pools, bathrooms, and general living areas, sold to homeowners, architects, tilers, and installers.
• Custom Tile Shapes (Sonderanfertigung von Formteilen) In-house custom fabrication of tile shapes for staircases, platforms, and swimming pools, enabling project-specific pieces that standard tile catalogues do not provide, for architects, designers, and installation professionals working on non-standard architectural elements.
• Architect Consultation Services (Architektenberatung) Project-based consulting service for architects and design professionals covering 3D project planning, technical information, material samples, on-site consultation, and logistical solutions, designed to support specification of Aimex tiles and custom fabrications in client projects.
• Delivery and Logistics Services Logistics services including home delivery and crane/hoist delivery of tiles and construction materials, supporting large-format and heavy tile orders, with a claimed 99.9% on-time delivery record, primarily serving customers in the Hamburg metropolitan area.

Quantifiable outcome

• 99.9% on-time delivery rate achieved

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• OBI: Major German DIY/home-improvement retailer carrying tile, building chemistry, and accessories. Comparable as a mass-market alternative for consumers and small tilers, though OBI lacks Aimex's large-format and custom fabrication specialization.
• Hornbach: Germany's largest specialist DIY/home-improvement big-box chain with extensive tile assortments and pro-trade pricing. Comparable because it competes for the same end-consumer and tiler customers on standard tile SKUs, although Aimex differentiates on premium formats and custom fabrication.
• Bauhaus: Pan-European DIY chain with broad tile and renovation offerings. Comparable for end-consumer tile purchasing and trade accounts, but Bauhaus competes primarily on breadth and price rather than specialty formats and architectural customization.
• Agrob Buchtal: Established German tile manufacturer with strong architectural and project-channel presence, including custom formats and pool/spa solutions. Comparable as a supplier of design ceramics and architectural-grade tiles that Aimex may stock and that competes for the same architect specifications.
• Villeroy & Boch Fliesen: Premium German tile and bathroom brand operating its own showrooms and dealer networks. Comparable because it targets the same premium residential and architectural specification market as Aimex's design-ceramic offering, although V&B is a manufacturer-OEM rather than a multi-brand retailer.

Direct peers

• Reuter: German online and showroom retailer focused on bathroom and tile products with trade customer programs. Comparable for end-consumer bathroom renovation buyers and professional installers, with overlapping delivery and consultation services.
• Keramik Loft: Specialized German online tile retailer focused on design ceramics, large formats, and sample/service offerings for private and commercial customers. Comparable as a specialty tile channel with similar design-ceramic positioning and architectural customer focus.
• fliesen.de: Online-first tile retailer serving German customers with configurators, sample delivery, and home shipping. Comparable as a tile-focused channel for the same consumer and tiler buyers, particularly price-sensitive customers who skip the showroom experience.

Emerging players

• Marazzi: Large international tile manufacturer with broad design-ceramic ranges including large formats. Comparable as a brand supplier that Aimex is likely to stock and that competes in the same premium design-tile category for architects and consumers.
• Duravit: Premium bathroom brand with a growing tile and surface range sold through German showroom networks. Comparable at the intersection of bathroom specification, premium design ceramics, and architect-driven projects where Aimex also competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kf-trading-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aimex